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Noella er et dansk modebrand med hovedkontor nær Aalborg. Noella er ejet af et dynamisk team med mange års erfaring inden for tøjbranchen. Brandet er repræsenteret i retail-butikker i Danmark, Holland, Norge og Færøerne. Noella beklæder moderne piger og damer med tidens nyeste trends inden for fashion. Noellas mission er enkel: At fylde et hul i markedet for nutidig fast fashion med fokus på tidens seneste trends. Noella har internationale rødder, og bliver i sit design inspireret af den skandinaviske minimalisme, dog uden at være begrænset heraf. Noella designer fem årlige ready-to-wear kollektioner samt sko og tilbehør.
Karlskogavej 8, 9200, Aalborg SV, Denmark
3.5
636 reviews
Replied to 94% of negative reviews
Typically replies within 1 month
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Decent quality and good customer service!
Reply from Noella Fashion
Hi Nimuë
Thank you for your review!
We’re happy to hear that you’re satisfied with both the quality and our customer service. It means a lot to us.
Best regards,
Team Noella 🤍
This is my third dress from Noella. Supernice, good fit. I sized up this time as I wanted a slightly more oversized fit but usually I would say true to size but on the smaller side.
Goods received - not suitable
Return received by company on 13.12.25
Still waiting on refund - minus a hefty return charge
Just get a generic email reply to request for refund
Never again - buyer beware
Reply from Noella Fashion
Dear Stella
Thank you for your review. We are sorry to hear that you have had an unsatisfactory experience regarding your return and refund.
Once we receive a return parcel, the refund is processed as quickly as possible in accordance with our return policy. During busy periods, processing times may unfortunately be slightly longer, but it is certainly not our intention for you to wait unnecessarily.
Regarding return deductions, we always follow the terms clearly stated in our return policy on our website. Only the fees that are disclosed in advance are deducted. These fees include, among other things, return shipping costs, insurance, and handling, ensuring that the parcel is properly covered and processed during transport and upon receipt.
Unfortunately, we are unable to identify your specific case based on the review, but we would very much like to investigate it further and ensure that everything has been handled correctly. You are therefore very welcome to contact us directly at info@noellafashion.com
with your order number so we can provide you with a specific update on your refund.
We hope you will give us the opportunity to resolve the matter properly.
Kind regards,
Noella Fashion 💌
Customer Support was very responsive and helpful when I had a broken tracking link. It was sorted swiftly. I was nervous about the quality as I hadn't heard of this brand before, but my jumper was better than I expected!
This is my third Star LS Dress, bought Dark Blue and Lilac o another website.
Found Noellas own site and saw the Blue mixed and bought it directly. Love the dress and I wore the Dark Blue and got so many compliments.
Delivery was fast too!
Will definitely by from Noella again and have recommended the site to my friends.
It took more than a week before I received my order. They where helpful though at customer services…
I ordered two items, a sweater and a vest. While the sweater is nice, the vest does not look or feel high quality (threads are not nicely done around the buttons, buttons are super thin and the vest is shedding quite some material).
Shipment was great and on time.
Also, I'm recommend ordering a size smaller than you usually do. I usually wear size M, ordered S/M and the pieces sit rather lose.
Reply from Noella Fashion
Hi Clara
We’re happy to hear that you were satisfied with the sweater and the fast delivery, that truly means a lot to us 🙏
At the same time, we’re very sorry to hear that the vest didn’t meet your expectations in terms of quality. That’s definitely not the experience we want our customers to have, and we would like to look into this further!
Please feel free to contact our customer service at info@noellafashion.com
or +45 93 10 40 35, as we cannot see that you have reached out to us about this issue yet. We would really like to help you, so we can locate your order, make sure everything is handled correctly.
Thank you again for bringing this to our attention. It helps us improve continuously.
Warm regards
Noella Fashion ✨
Great and fast service (very personal).
Also the ordered item was packed and sent within a few hrs.
Reply from Noella Fashion
Hi Petra
We’re truly happy to hear that you experienced great and personal service, and that your order was packed and shipped quickly.
Your feedback means a lot to us! We always strive to give our customers the best possible experience.
We hope you’ll love your item, and you’re always welcome to shop with us again!
Warm regards,
The Noella Fashion Team 💕
Pays to read reviews- should learn.
Avoid this brand - poor customer service. Now sent two e mails wanting to clarify if items have been dispatched. Don't answer just give a generic email that doesn't tell the customer anything.
Lengthy process waiting for garments.
Truly disappointing Noelle.
Reply from Noella Fashion
Hi Sharron,
We’re really sorry to hear about your experience, and we completely understand your frustration. After looking into your case, we discovered that your emails unfortunately ended up in our spam filter — and we sincerely apologize for that!
You should now have received a reply from our customer service team, and we hope your issue has been resolved to your satisfaction. This is of course not the experience we want our customers to have, and we’re taking your feedback seriously to ensure it doesn’t happen again.
Thank you for bringing this to our attention — it helps us improve both our service and communication moving forward.
Kind regards,
Noella Team
I placed an order with Noella. About a 1 week later I had no updates. I emailed them and they said they had missed it. The order eventually arrived. But the items were not a good fit, so were returned using their system and address label. The package was delivered to the return address on 30 July. 3 weeks later still no refund. I have emailed Noella CS with all the paperwork as proof of return and requesting the refund. They have not acknowledged my email or processed the refund. Its seems they have done this with other customers. I wish I had read the reviews before ordering with this company. I would warn anyone ordering directly from Noella.
Reply from Noella Fashion
Dear Jackie
Thank you for your message. We have been in contact with you previously and explained that the package was not returned to us on July 30th. This was due to the tracking information used, which does not show the full journey of the package.
As we explained in our earlier correspondence, the tracking shows that the package experienced delays during transit. Naturally, this is both unfortunate and very frustrating, but unfortunately, it is beyond our control.
As a gesture of good service, we issued your refund before the package was returned to us, as we fully understand how inconvenient it has been to wait for such a long time. We are therefore sorry for the negative review and for any doubt it may have caused regarding the authenticity of our service.
We appreciate your understanding and hope this clarifies the situation.
Kind regards,
Noella
I have yet to receive the refund for the items I have returned almost 3 months ago. I have emailed them several times about this, and have received one reply saying that they have received the returned items and would look into the refund, and then nothing happened. I have also tried to call their number but always get a standard response from their answering machine. Will never buy from them again.
02-19-2026: Re the response by Noella below (I cannot reply to it directly): after having sent several emails without a reply, I finally received the refund of the items in august 2025, 4 months after returning the items.
Reply from Noella Fashion
Dear Annemarie
Thank you for your review. We are truly sorry to read about your experience and the frustration you describe regarding your refund.
It is certainly not our intention for a refund to be delayed — especially not for the length of time you mention. Once a return has been registered, refunds are normally processed as quickly as possible. However, in rare cases, errors or delays can unfortunately occur in the process.
Based on the information in your review, we are unable to identify your specific case, but we would very much like to investigate this immediately. Please feel free to contact us directly at info@noellafashion.com
with your order number so we can review your case and ensure that your refund is handled correctly.
If you have previously contacted us without receiving a final clarification, we sincerely apologize and would be happy to personally follow up on your inquiry.
We hope you will give us the opportunity to resolve this matter properly.
Kind regards,
Noella Fashion 💌
Best. to kjoler.
Kjolen, Reno Pastis Long Dress Light Blue passet fint. Perfekt farge og passform.
Den andre passet ikke meg, men fin sommerkjole. Ønsker meg returlapper i pakken for enklere retur.
Reply from Noella Fashion
Kære Karin,
Tak for din feedback.
Det glæder os at høre, at Reno Pastis Long Dress Light Blue passede dig fint, og at du var tilfreds med både farven og pasformen. Vi forstår, at ikke alle varer passer til alle, og vi sætter pris på dine pæne ord om den anden kjole.
Vi takker også for dit forslag om at inkludere returlapper i pakken – det vil vi tage med i vores overvejelser for at gøre returprocessen endnu nemmere.
Du er altid velkommen til at kontakte os, hvis du har brug for hjælp med dine fremtidige køb.
De bedste hilsner,
Noella
On the website the dress (120 euro) looked really nice. But when I got it, the fit wasn't even close to a size Small. But what was worse is that it wasn't even the right dress (different colour). When I sent an email they told me that I could not return from The Netherlands, so I had to pay it on my own to Sweden. After a lot of emails I finally got an return label to send the dress back to Zwolle (NL), where it came from. But now I got my money back and they still kept 7 euro for the return (even when THEY send me the wrong dress). So don't buy here! There are lots of more better shops with dresses and other stuff that is nicer en better quality and beter service.
Reply from Noella Fashion
Hi Charlotte
I'm really sorry to hear about your experience here at Noella. This is definitely not the way we usually treat our customers, so I don't understand how you received this treatment. Please feel free to reach out to our customer service, so we can resolve the matter in a satisfactory way for all parties involved ❤️
Best regards Nikoline
In August of 2022 I pre-ordered a dress that was supposed to arrive in September 2022. After a long wait it arrived in the end of October 2022. However, when I received the dress, it did not fit well, so I returned my order. I send it back, and according to the tracking the company received it 9 November 2022. After 14 days, I still did not received my refund. So, I contacted costumer service, they said they would pay within 14 days. However, I only received my refund last week on 8 February 2023.
Reply from Noella Fashion
I apologize for the long wait!
Can you send an email with your order number so I can investigate why it has taken so long!
NICE day to you!💚
Bad quality and expensive return. All in all 15 Euro shipping cost for a 70 Euro bag. The bag looks already worn and has a poor quality. Loose strings, smells like a factory. I dont recommend purchasing, and I will not purchase again.
The bag is exactly what I was looking for, but the delivery was too confused. However, I'm happy with my purchase.
Reply from Noella Fashion
Hi Maria
Glad to hear that you are happy about the purchase. However, I would like to hear more about your confusing delivery process at: info@noellafashion.com if you got the time to elaborate.
Best regards
Josephine // Noellafashion.dk
God og hurtig levering. Ingenting at klage over :)
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