Spoke to Dan , who was very knowledgeable, polite & listened to what our requirements were. He explained everything to us in a clear & concise way. We would certainly recommend this service to any... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Straight forward speaking. Which I believe to be the best approach to giving important information to possiblly New clients. I was impressed with the NO NONSENCE APPROACH. All my questions were a... See more
Company replied
Indi made the process easy. He explained everything twice over. Confirmed I understood all that was being done & didn’t mind that I strayed off topic regularly. Very patient indeed. Made the interacti... See more
Company replied
The absolute professionalism. The consultant I dealt with - Melina was 2nd to none!! When you're trying to put procedures in place for your passing to make it easier for your loved ones it can be rea... See more
Company replied
Company details
Written by the company
50 Plus Life is a specially designed life insurance plan offering affordable, guaranteed protection for those aged 50 and over. With no medical questions required, acceptance is guaranteed, providing reassurance and peace of mind. It helps ensure that loved ones are not left with unexpected costs, supporting expenses like funeral costs, outstanding bills, or a small gift to family. Premiums are fixed and easy to budget for, offering a simple way to leave something meaningful behind. 50 Plus Life is about securing your legacy with dignity, care, and confidence — protecting what matters most, when it matters most.
Contact info
United Kingdom
- 50pluslife.co.uk
4.8
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Excellent customer service
Excellent customer service from start to finish. The advisor was polite, helpful, efficient, professional and explained everything in a simple and easy to understand way. I felt valued as a customer and very satisfied with the call. A very positive experience.
17 September 2026
Reply from 50PlusLife
Thank you, Jacqueline, this really is wonderful to read. We're delighted the call felt simple, professional and valued from start to finish. Your Over 50s Life Cover is designed to protect you for the whole of your life, and premiums stop once you reach age 90 while cover continues. We'd also encourage you to check your policy documents are correct and still meet your needs, and let us know if any updates are needed. If a friend or family member of yours ever takes out a policy with us on your recommendation, we like to say thank you with a voucher once the qualifying period is complete. Thank you for such generous feedback.
Reply from 50PlusLife
Thank you, Jan, for your kind review. We're glad to hear you found the cooperation good throughout. Do keep your policy documents somewhere safe and check they're accurate, and contact us if anything ever needs updating. And do keep us in mind if a friend or family member is ever looking for similar cover, we say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for choosing us.
I found this service to be very professional
I found this service to be very professional, gave me all the information and facts I needed to make my decision.
18 September 2026
Reply from 50PlusLife
Thank you, Wendyellen, for the positive feedback. It's great to know you felt fully informed and had everything you needed to make your decision. Should your circumstances change in future, your policy allows you to ask about adjusting your cover. It's also worth checking through your policy documents to make sure everything remains accurate, and letting us know if anything needs updating. If you know a friend or family member who might benefit from cover like yours, we're always glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for your business.
very poor customer service
17 September 2026
Reply from 50PlusLife
Thank you for taking the time to tell us about this. We're sorry to hear it, and the matter has been escalated internally so our compliance team can look into it properly; they may be in touch with you directly. If you would like to speak to somebody urgently in the meantime, please contact me directly at m.cullen@smartercover.co.uk. Thank you again for reaching out. Kind regards, Michael Cullen, Compliance Manager
Absolutely brilliant service everything…
Absolutely brilliant service everything explained and made easy ,
11 September 2026
Reply from 50PlusLife
Thank you, Yvonne, for such a positive review. We're delighted everything was explained and made easy for you. Your Over 50s Life Cover also includes our Claims Promise for eligible approved claims. When you next look through your policy documents, please do check everything is correct for you, and get in touch if anything needs changing. Do let us know if you have a friend or family member who might benefit from similar cover, we're always pleased to say thank you with a voucher once their policy has been in place for the qualifying period. Thank you for choosing us.
Reply from 50PlusLife
Thank you, Karen, for the feedback, and we're glad the set up process was straightforward. Over 50s Life Cover offers guaranteed acceptance for customers within the eligible age range who meet our residency and banking requirements. Please do check your policy documents are accurate and meet your needs, and reach out if anything needs updating. We're also always glad to say thank you with a voucher to anyone who refers a friend or family member who takes out a policy, once the qualifying period has passed. Thank you for your business.
Very helpful and polite young lady made…
Very helpful and polite young lady made the experience very good
11 September 2026
Reply from 50PlusLife
Thank you, Neil, for your kind review. We're pleased the experience with our team was a positive one and that everything was made easy to understand. It's also worth checking through your policy documents to make sure everything is accurate, and letting us know if anything needs updating. And if you know a friend or family member who might benefit from cover like yours, we're always glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for choosing us.
happy and helpful young man that i delt…
happy and helpful young man that i delt with and answered any questions i asked strauss was his name
18 September 2026
Reply from 50PlusLife
Thank you, leonard, for the great feedback, and we're glad Strauss was able to answer your questions so helpfully. Your Over 50s Life Cover also includes an accidental death benefit from day one, subject to the policy definition. Do take a moment to check your policy documents are accurate and meet your needs, and get in touch if anything needs updating. Should you refer someone close to you who later takes out a policy, we're happy to thank you with a voucher once the qualifying period has passed. Thank you for your business.
Yes the communication was perfect and…
Yes the communication was perfect and understandable.
18 September 2026
Reply from 50PlusLife
Thank you, Peace, for your review. We're pleased the communication throughout felt clear and easy to understand. We'd encourage you to check your policy documents are correct and still meet your needs, and let us know if any updates are needed. If a friend or family member of yours ever takes out a policy with us on your recommendation, we like to say thank you with a voucher once the qualifying period is complete. Thank you for choosing us.
Really helpfull and kind,i will…
Really helpfull and kind,i will deffinately recommend them
18 September 2026
Reply from 50PlusLife
Thank you for such kind feedback. We're glad you found the team helpful, and that you'd recommend us to others, that means a great deal. Your policy is also protected by the Financial Services Compensation Scheme, subject to its eligibility and compensation rules. Please do check your policy documents are accurate and meet your needs, and reach out if anything needs updating. And do keep us in mind if a friend or family member is ever looking for similar cover, we say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for your business.
The young man i spoke to Marcus
The young man i spoke to Marcus, was very helpful, polite and easy to talk to. I discussed my budget and he made sure I was 100% happy with my choice and understood everything.
17 September 2026
Reply from 50PlusLife
Thank you, Mich, for the lovely review. It's great to hear Marcus took the time to talk through your budget and made sure you were comfortable with your choice. As part of your policy you can also nominate beneficiaries and update these later if your circumstances change. It's worth checking this, along with the rest of your policy documents, is accurate and meets your needs. If you know a friend or family member who might benefit from cover like yours, we're always glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for choosing us.
The young lady I spoke to georgie was…
The young lady I spoke to georgie was very helpful she deserves a raise in my opinion 👏
17 September 2026
Reply from 50PlusLife
Thank you for the kind words about Georgie, we'll be sure to pass this on. It's wonderful to hear she went the extra mile for you. Do take a moment to check your policy documents are accurate and meet your needs, and let us know if anything needs updating. We're also always glad to say thank you with a voucher to anyone who refers a friend or family member who takes out a policy, once the qualifying period has passed. Thank you for taking the time to share your feedback.
Malena who felt with me on Wednesday…
Malena who felt with me on Wednesday night was brilliant very compassionate and understanding
17 September 2026
Reply from 50PlusLife
Thank you for such a warm review. We're so pleased Malena came across as compassionate and understanding when she spoke with you. Your Over 50s Life Cover is designed to stay in place for the whole of your life, provided the policy remains in force. It's worth checking your policy documents are accurate and meet your needs, and letting us know if anything needs updating. Should you refer someone close to you who later takes out a policy, we're happy to thank you with a voucher once the qualifying period has passed. Thank you for choosing us.
Reply from 50PlusLife
Thank you, Allan, for the kind feedback. We're pleased the service was good and that everything was explained fantastically well. Please do check through your policy documents to make sure they're accurate, and get in touch if anything needs updating. If you know a friend or family member who might benefit from similar cover, we like to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for your business.
Reply from 50PlusLife
Thank you, Anne, for your review. We're glad our staff were able to help. Do take a moment to check your policy documents are accurate and meet your needs, and let us know if anything needs updating. And if a friend or family member of yours is ever looking for similar cover, we're glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for choosing us.
I AM HAPPY TO BE THAT TTo paid for HERE IS THE MOENY
I AM HAPPY TO BE THAT THERE IS MOMEY TO PAID FOR IT
16 September 2026
Reply from 50PlusLife
Thank you, Jeanette, for your feedback. We're glad the cover worked out well for you. If your circumstances ever change, your policy allows you to ask about adjusting your cover, so do get in touch whenever that would help. It's also worth checking your policy documents remain accurate and meet your needs. We're always glad to say thank you with a voucher to anyone who refers a friend or family member who takes out a policy, once the qualifying period has passed. Thank you for your business.
Reply from 50PlusLife
Thank you, Edward, for the kind review. We're glad everything was handled well for you. Please do check your policy documents are accurate and meet your needs, and reach out if anything needs updating. Should you refer a friend or family member who takes out a policy, we're happy to thank you with a voucher once the qualifying period has passed. Thank you for choosing us.
Mike was really nice and helpful
Mike was really nice and helpful. He explained everything thoroughly and helped me to choose the right policy for me. There was no pressure and I felt very reassured that I had chosen to go with your company.
16 September 2026
Reply from 50PlusLife
Thank you, Jane, for such a thoughtful review. It's lovely to hear Mike explained everything thoroughly and that you felt reassured and free from pressure throughout. Your policy also includes our Claims Promise for eligible approved claims. Do check through your policy documents to make sure everything is accurate, and let us know if anything needs updating. And if you know a friend or family member who might benefit from cover like yours, we're always glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for choosing us.
Reply from 50PlusLife
Thank you for your review. We're pleased Jon explained everything so well for you. It's worth checking through your policy documents to make sure everything is accurate and meets your needs. If a friend or family member of yours ever takes out a policy with us on your recommendation, we like to say thank you with a voucher once the qualifying period is complete. Thank you for your business.
Reply from 50PlusLife
Thank you for letting us know about this, and I'm sorry to hear how this has left you feeling. This has been escalated internally so our compliance team can look into it properly, and they may be in touch with you directly. If you'd like to speak to somebody urgently, please contact me directly at m.cullen@smartercover.co.uk. Thank you again for getting in touch. Kind regards, Michael Cullen, Compliance Manager
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.