Spoke to Dan , who was very knowledgeable, polite & listened to what our requirements were. He explained everything to us in a clear & concise way. We would certainly recommend this service to any... See more
Company replied
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Review summary
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What people talk about most
Reviews shaping this summary
Straight forward speaking. Which I believe to be the best approach to giving important information to possiblly New clients. I was impressed with the NO NONSENCE APPROACH. All my questions were a... See more
Company replied
Indi made the process easy. He explained everything twice over. Confirmed I understood all that was being done & didn’t mind that I strayed off topic regularly. Very patient indeed. Made the interacti... See more
Company replied
The absolute professionalism. The consultant I dealt with - Melina was 2nd to none!! When you're trying to put procedures in place for your passing to make it easier for your loved ones it can be rea... See more
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Company details
Written by the company
50 Plus Life is a specially designed life insurance plan offering affordable, guaranteed protection for those aged 50 and over. With no medical questions required, acceptance is guaranteed, providing reassurance and peace of mind. It helps ensure that loved ones are not left with unexpected costs, supporting expenses like funeral costs, outstanding bills, or a small gift to family. Premiums are fixed and easy to budget for, offering a simple way to leave something meaningful behind. 50 Plus Life is about securing your legacy with dignity, care, and confidence — protecting what matters most, when it matters most.
Contact info
United Kingdom
- 50pluslife.co.uk
4.8
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
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Spoke to Dan
Spoke to Dan , who was very knowledgeable, polite & listened to what our requirements were. He explained everything to us in a clear & concise way.
We would certainly recommend this service to any one who is looking for extended life cover, with peace of mind,& affordable costs, that when the time comes , your spouse & family will have some financial comfort to oversee any funeral costs & not be burdened with the stress of trying to find extra funds to give your loved one, the funeral they deserve.
Thank you Dan, for all your help & support in setting this Policy up for both me & my husband.
Jackie Fareham
23 September 2026
Reply from 50PlusLife
Dear Jackie,
Thank you for such a generous and detailed review. We're delighted Dan was knowledgeable, polite, and took the time to listen to what you and your husband needed, explaining everything clearly along the way.
Your policy also allows you to nominate a beneficiary and update this at any time, so the money goes where you intend it to when the time comes.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you and your husband to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your kind words and for your business.
Best wishes,
The Fifty Plus Team
Dan the guy that talked me through…
Dan the guy that talked me through everything was extremely helpful and talked me through everything
23 September 2026
Reply from 50PlusLife
Dear Marina,
Thank you for your review. We're pleased Dan was so thorough in talking you through everything and that you found him extremely helpful.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Your service
Thank you very much I'm up here to be your service and your company is brilliant
23 September 2026
Reply from 50PlusLife
Dear Jason,
Thank you for your kind words. We're delighted you're happy with the service and glad to have you as a customer.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Warm regards,
The Fifty Plus Team
Reply from 50PlusLife
Dear Paul,
Thank you for your feedback. We're glad you found the team helpful and friendly.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Very helpful and friendly explanation very helpful and well spoken
Very well explained
16 September 2026
Reply from 50PlusLife
Dear Carol,
Thank you for your review. We're pleased everything was explained well for you.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Best wishes,
The Fifty Plus Team
Very diligent staff and profound
16 September 2026
Reply from 50PlusLife
Dear David,
Thank you for your kind review. We're glad the team's diligence and thoroughness came through in your experience.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Reply from 50PlusLife
Dear Karl,
Thank you for your feedback. We're pleased the team helped you understand everything clearly.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Warm regards,
The Fifty Plus Team
The agent was very helpful and covered…
The agent was very helpful and covered all my questions and concerns and delivered the policy I needed
16 September 2026
Reply from 50PlusLife
Dear Colin,
Thank you for your review. We're pleased the agent covered all your questions and concerns and helped you find the policy you needed.
Your policy also includes guaranteed acceptance within our eligible age range, so there was no medical underwriting to worry about.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Very polite & professional
Very polite, very easy to communicate with what I wanted..
Very easy straight forward process, which did not take long at all.
Very professional
22 September 2026
Reply from 50PlusLife
Dear Mrs Heath,
Thank you for such a lovely review. We're delighted the process felt polite, straightforward, and professional throughout, and that it didn't take long at all.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Best wishes,
The Fifty Plus Team
Outstanding The customer service was very good,and…
The customer service was very good,and supportive. All was explained to me. I didn't have no concerns about starting my new insurance.
15 September 2026
Reply from 50PlusLife
Dear Anna,
Thank you for your kind review. We're pleased the service was supportive and that everything was explained so you had no concerns about starting your new cover.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Reply from 50PlusLife
Dear Customer,
Thank you for your kind review. We're delighted you received great customer service.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Warm regards,
The Fifty Plus Team
Mr Johnny was fantastic very friendly
Mr Johnny was fantastic very friendly, professional, and knowledgeable. He explained everything about life insurance clearly and gave me the confidence to join. Thank you, Johnny, for your excellent service and encouragement. Highly recommended!
21 September 2026
Unprompted review
Reply from 50PlusLife
Dear Mimi,
Thank you for such a generous review. We're delighted Johnny was friendly, professional, and knowledgeable, and that he gave you the confidence to go ahead with your cover.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for recommending us and for your business.
Best wishes,
The Fifty Plus Team
Very quick polite and well explained by…
Very quick polite and well explained by the company
22 September 2026
Reply from 50PlusLife
Dear Robert,
Thank you for your review. We're pleased the process was quick, polite, and well explained throughout.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Easy and quick
It was very quick and easy to serum. Everything was explained clearly, the guy I spoke to was very helpful and patient
15 September 2026
Reply from 50PlusLife
Dear Iain,
Thank you for your feedback. We're glad the process was quick and easy, and that you found the person you spoke with helpful and patient.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Warm regards,
The Fifty Plus Team
It was made plain and simple and…
It was made plain and simple and addressed what I needed. Very happy
11 September 2026
Reply from 50PlusLife
Dear Neil,
Thank you for your review. We're pleased everything was made plain and simple and addressed exactly what you needed.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Reply from 50PlusLife
Dear Mehluli,
Thank you for your kind review and for letting us know you received excellent service.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Best wishes,
The Fifty Plus Team
Had a wonderful rapport with the lady…
Had a wonderful rapport with the lady on the phone
14 September 2026
Reply from 50PlusLife
Dear Mr Hilton,
Thank you for your review. We're delighted you had such a wonderful rapport with the team member you spoke to.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
The Sales person was polite
The Sales person was polite, empathetic and friendly. He also provided answers to questions I had. The manager also provided additional information and many options. Thank you.
18 September 2026
Reply from 50PlusLife
Thank you, Ms Mvududu, for such a lovely review. It's great to hear our team took the time to answer your questions and talk through the options with you. As part of your Over 50s Life Cover you're able to nominate your beneficiaries and update these details whenever your circumstances change. It's also worth checking through your policy documents to make sure everything is accurate and suits your needs, and let us know if anything needs updating. And if you know a friend or family member who might benefit from cover like yours, we're always glad to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for choosing us.
It was made clear and easy how to get…
It was made clear and easy how to get the policy as I'm not very good at English and struggle with things like this
18 September 2026
Reply from 50PlusLife
Thank you, Derek, for sharing your experience. We're really glad everything was explained clearly and made easy to follow, and please don't hesitate to ask us to go through anything again in a way that suits you best. When you next look through your policy documents, please do check everything is correct for you, and get in touch if anything needs changing. And if you know a friend or family member who might benefit from similar cover, we like to say thank you with a voucher once they've taken out a policy and the qualifying period has passed. Thank you for your business.
Really friendly and honest advisors.
11 September 2026
Reply from 50PlusLife
Thank you, Lisa, for the kind words. We're pleased our advisors came across as friendly and honest, that matters a great deal to us. Please do take a moment to check your policy documents are accurate and meet your needs, and reach out if anything needs updating. Should you refer someone close to you who later takes out a policy, we're happy to thank you with a voucher once the qualifying period has passed. Thank you for taking the time to leave your feedback.
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