Spoke to Dan , who was very knowledgeable, polite & listened to what our requirements were. He explained everything to us in a clear & concise way. We would certainly recommend this service to any... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Straight forward speaking. Which I believe to be the best approach to giving important information to possiblly New clients. I was impressed with the NO NONSENCE APPROACH. All my questions were a... See more
Company replied
Indi made the process easy. He explained everything twice over. Confirmed I understood all that was being done & didn’t mind that I strayed off topic regularly. Very patient indeed. Made the interacti... See more
Company replied
The absolute professionalism. The consultant I dealt with - Melina was 2nd to none!! When you're trying to put procedures in place for your passing to make it easier for your loved ones it can be rea... See more
Company replied
Company details
Written by the company
50 Plus Life is a specially designed life insurance plan offering affordable, guaranteed protection for those aged 50 and over. With no medical questions required, acceptance is guaranteed, providing reassurance and peace of mind. It helps ensure that loved ones are not left with unexpected costs, supporting expenses like funeral costs, outstanding bills, or a small gift to family. Premiums are fixed and easy to budget for, offering a simple way to leave something meaningful behind. 50 Plus Life is about securing your legacy with dignity, care, and confidence — protecting what matters most, when it matters most.
Contact info
United Kingdom
- 50pluslife.co.uk
4.8
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 2 weeks
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
I got all the information I needed from…
I got all the information I needed from Hamza who was great
23 September 2026
Reply from 50PlusLife
Thank you, Barry, for your review. We are delighted Hamza gave you all the information you needed, and we will make sure he sees your feedback. Your policy includes our Claims Promise for eligible approved claims and an accidental death benefit from day one where the policy definition is met. Please go through your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. If a friend or relative you refer takes out a policy, we will thank you with vouchers once the qualifying period has passed. Thank you for choosing 50 Plus Life.
My experience with the staff made…
My experience with the staff made everything nice and simple for me to understand no problems whatsoever everything was easy thank you very much for your help it all sounds nice and easy for my kids to understand when I’m gone
25 September 2026
Reply from 50PlusLife
Thank you, Kevin, for your review. We are glad our team made everything simple and easy to understand. As you mentioned your children, it may help to know that your policy lets you nominate beneficiaries and update them later, so the money goes where you intend. Over 50s Life Cover also offers guaranteed acceptance within the eligible age range. Please check your policy documents to make sure your beneficiaries and other details are accurate and meet your needs, and contact us if anything needs updating. If someone you refer takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
Person I spoke with was clear and…
Person I spoke with was clear and completely understandable too. Very happy about outcome.
Thanks.
25 September 2026
Reply from 50PlusLife
Thank you, June, for your review. We are very pleased you are happy with the outcome and found our colleague clear and easy to understand. Your Over 50s Life Cover is whole of life cover with no fixed end date, and our Claims Promise applies to eligible approved claims. Please read through your policy documents to make sure everything is accurate and suits your needs, and let us know if anything needs updating. If a friend or family member you refer takes out a policy with us, we will send you vouchers as our thank you once the qualifying period is complete. Thank you for choosing us.
Everything was explained in great…
Everything was explained in great detail and in a very friendly, helpful manner.
23 September 2026
Reply from 50PlusLife
Thank you, Sheila, for your review. We are delighted everything was explained in detail and in a friendly, helpful way. Your policy means premiums stop at age 90 while the cover continues, and there is an accidental death benefit from day one where the policy definition is met. Please take a few minutes to go through your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating. If you refer someone who goes on to take out a policy, we will thank you with vouchers after the qualifying period. Thank you for your business.
Reply from 50PlusLife
Dear Grace,
Thank you for such a warm review. We're delighted the team looked after you well.
If you know anyone who might benefit from cover like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Warm regards,
The Fifty Plus Team
It was explained fully the agent was…
It was explained fully the agent was very friendly and gave me options that would suit me and my family very simple no awkard questions
17 September 2026
Reply from 50PlusLife
Dear Robert,
Thank you for your kind review. We're glad the whole process felt simple and straightforward, with clear options put to you and no awkward questions.
Your policy also includes guaranteed acceptance within our eligible age range, so there was no need to worry about medical underwriting getting in the way.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and suits your family's needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
easy simple person you speak to not…
easy simple person you speak to not pushy exsplains all clearly and in english goese through it slowy no rush i spoke to strauss he was easy going no rush did it to suit me plain and simple service was 100 percent would recommend
24 September 2026
Reply from 50PlusLife
Dear David,
Thank you for such a detailed review. We're delighted Strauss took things at your pace, explained everything plainly, and made the whole process feel easy rather than pushy.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for recommending us and for your business.
Best wishes,
The Fifty Plus Team
Very straightforward
Very straightforward, everything explained clearly and efficiently, all questions were answered in good detail,everything was explained and covered again before actually going ahead with the policy,the gentleman was very kind and courteous overall a good experience.
24 September 2026
Reply from 50PlusLife
Dear Carole,
Thank you for such a thorough review. We're pleased everything was explained clearly, covered again before you went ahead, and that the adviser was kind and courteous throughout.
Your policy is whole of life cover, so once in place it stays with you for life, with premiums stopping at age 90 while your cover continues.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Absolutely brilliant easy to talk to like talking to a friend…
Absolutely brilliant easy to talk to very compassionate no stress atall by the time the cool had finished I understood everything well explained everything would highly recommend it's like I was talking to a friend
24 September 2026
Reply from 50PlusLife
Dear Patricia,
Thank you for such a heartfelt review. We're so glad the call felt relaxed and compassionate, and that everything was explained in a way that put you at ease.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your kind words and for your business.
Warm regards,
The Fifty Plus Team
Reply from 50PlusLife
Dear Jugjit,
Thank you for taking the time to leave your feedback. We're glad you found the service helpful.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Really understanding, wasn't forceful.
Very friendly, empathetic and exsplained everything well.I wasnt bombarded with jargon!!
24 September 2026
Reply from 50PlusLife
Dear Emma,
Thank you for your lovely review. We're pleased the call felt friendly and empathetic, and that everything was explained without being bombarded with jargon.
Your policy also includes accidental death benefit from day one, so cover was in place for you from the very start.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Best wishes,
The Fifty Plus Team
I was made to feel relaxed and I was…
I was made to feel relaxed and I was listened to about what I wanted not pressurised into anything else they was very helpful and understanding
24 September 2026
Reply from 50PlusLife
Dear Kim,
Thank you for your feedback. We're glad you felt listened to and not pressured into anything beyond what you wanted, and that the whole call felt relaxed.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Reply from 50PlusLife
Dear Peter,
Thank you for your kind review. We're pleased the caller was so helpful and explained everything well.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Warm regards,
The Fifty Plus Team
I was offered a deal I couldn't refuse…
I was offered a deal I couldn't refuse and it was explained carefully and concisely by an operative named Georgina.
23 September 2026
Reply from 50PlusLife
Dear Christopher,
Thank you for your review. We're delighted Georgina explained everything carefully and concisely, and that you felt you'd found the right cover.
Your policy also comes with our Claims Promise for eligible approved claims, giving your family extra reassurance for the future.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Spoke to Dan
Spoke to Dan , who was very knowledgeable, polite & listened to what our requirements were. He explained everything to us in a clear & concise way.
We would certainly recommend this service to any one who is looking for extended life cover, with peace of mind,& affordable costs, that when the time comes , your spouse & family will have some financial comfort to oversee any funeral costs & not be burdened with the stress of trying to find extra funds to give your loved one, the funeral they deserve.
Thank you Dan, for all your help & support in setting this Policy up for both me & my husband.
Jackie Fareham
23 September 2026
Reply from 50PlusLife
Dear Jackie,
Thank you for such a generous and detailed review. We're delighted Dan was knowledgeable, polite, and took the time to listen to what you and your husband needed, explaining everything clearly along the way.
Your policy also allows you to nominate a beneficiary and update this at any time, so the money goes where you intend it to when the time comes.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you and your husband to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your kind words and for your business.
Best wishes,
The Fifty Plus Team
Dan the guy that talked me through…
Dan the guy that talked me through everything was extremely helpful and talked me through everything
23 September 2026
Reply from 50PlusLife
Dear Marina,
Thank you for your review. We're pleased Dan was so thorough in talking you through everything and that you found him extremely helpful.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Your service
Thank you very much I'm up here to be your service and your company is brilliant
23 September 2026
Reply from 50PlusLife
Dear Jason,
Thank you for your kind words. We're delighted you're happy with the service and glad to have you as a customer.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Warm regards,
The Fifty Plus Team
Reply from 50PlusLife
Dear Paul,
Thank you for your feedback. We're glad you found the team helpful and friendly.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
Very helpful and friendly explanation very helpful and well spoken
Very well explained
16 September 2026
Reply from 50PlusLife
Dear Carol,
Thank you for your review. We're pleased everything was explained well for you.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Best wishes,
The Fifty Plus Team
Very diligent staff and profound
16 September 2026
Reply from 50PlusLife
Dear David,
Thank you for your kind review. We're glad the team's diligence and thoroughness came through in your experience.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The Fifty Plus Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.