Cover Today Reviews 6,831

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, patience, and professional demeanor, making them feel comfortable and confident. People frequently highlight the excellent customer service, noting that representatives explain everything clearly, without pressure, and tailor policies to individual needs. The overall service is described as efficient, easy to understand, and quick, with many appreciating the smooth process of setting up their insurance and the immediate coverage. Consumers are very satisfied with the product itself, finding it flexible and affordable. Many reviewers expressed peace of mind after securing their life insurance, emphasizing the clear explanations and the supportive approach of the company's representatives.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their helpfulness, professionalism, and... See more

Customer service

Consumers find customer service to be positive. Many reviewers highlight the professionalism, friendliness,... See more

Service

Customers had positive experiences with service. Many reviewers highlighted the efficiency and ease of... See more

User experience

Customers consistently note positive experiences with user experience. Reviewers frequently highlight the... See more

Product

People report positive experiences with the product. Customers appreciated that the product met their... See more

Based on these reviews

Rated 5 out of 5 stars

I made an enquiry,, in a short time a lovely man Calum called. Everything was made very clear re: a policy,my amount & other options all addressed. The added support of health GP available,fre... See more

Rated 5 out of 5 stars

Excellent company to deal with. Taking out life cover can be a complicated and tricky business, but their advisor was extremely patient and first rate, and clarified everything. Nothing was too much... See more

Rated 5 out of 5 stars

I have just set up my Over 50's life insurance cover, made super quick and easy with the help of a lovely lady called Laura. She explained everything in detail and made it simple to understand. The be... See more

Rated 5 out of 5 stars

The lady who dealt with my sign up was amazing. I've actually forgotten her name. Really sorry for that. She was wonderful and very reassuring. It was a nice session talking and I feel very comfortabl... See more


Company details

  1. Life Insurance Agency

About Cover Today

Written by the company

No Waiting Period

Cover Today are the only over 50s insurer with no waiting period.

Cover Today are the only over 50s insurer with no waiting period.
Unlike other current market providers of over 50s life insurance, only Cover Today provide immediate cover for death due to any cause. That means you don’t need to wait around for your cover to kick in, you’ll have full protection from day one. Visit covertoday.co.uk/compare-over-50-life-insurance/ to learn more.

Contact info

4.9

Excellent

TrustScore 5 out of 5

7K reviews

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Rated 5 out of 5 stars

Cover so simple

Spoke to Georgia- what a star. Explained everything in great detail with simple dialogue that was clearly understood. Went through things that I didn't understand with great patience. Nothing was too much bother. A truly great experience to get my life cover.

22 April 2026
Rated 5 out of 5 stars

Reassurance

The Advisor was lovely, friendly and provided good precise advice and guidance, which helped me to make my decision. I appreciate the time taken to explain all the options, the pros and cons and giving time to decide. Additionally the Advisor called back as promised.

16 April 2026

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