Tower Reviews 

3,709
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable and friendly staff members who take the extra time to explain policy options thoroughly and make insurance transitions completely seamless. Consumers also note that obtaining new coverage is remarkably fast, simple, and provides very competitive pricing that often beats alternative providers. However, some people mentioned that overall insurance costs have increased over time and premium adjustments are occasionally communicated without prior direct notice. Others noted occasional communication hurdles during phone calls, such as fast automated voice prompts or having to repeat information to different customer service representatives.

What people talk about most

Service

Reviewers mention positive feedback about service, highlighting fast and great communication alongside prompt... See more

Price

People report positive experiences with price, highlighting affordable and competitive rates compared to... See more

User experience

Users describe positive interactions with user_experience, highlighting that online quotes and estimates are... See more

Staff

Clients share positive opinions on staff, frequently praising their friendly, professional, and knowledgeable... See more

Customer service

Consumers find customer service to be ambiguous, experiencing a stark mix of glowing praise and severe... See more

Reviews shaping this summary

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

Good to deal with. Good communication through the one claim we have made so far on our car policy. Competitive rates. Would be 5 stars but recently stopped offering a multi policy discount so no benef... See more

Company replied

Rated 5 out of 5 stars

It was fast and simple to get a free quote online. Got 2 months free (equivalent) which is what made my decision, as it was similar price to another company without the 2months free incentive. So f... See more

Company replied

Rated 5 out of 5 stars

It was so easy to set up and organise with no fuss or stress involved. Having contents and car for the same price I was paying for just the car with another insurer was just icing on the cake. I foun... See more

Company replied


Company details

  1. Insurance Company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4K reviews

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4.3

All reviews

(3,709)

1,856 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I cant find policy terms & cconditions…

I cant find policy terms & cconditions of information wanting to quit/csncel my imsurance iv paid for over ten years.

25 July 2026
Tower logo

Reply from Tower

Kia Ora Sheryl,

Thanks for your feedback. This information is located in your policy wording; however, we have organised for our frontline team to get in touch with you today to understand your concerns and assist you with your request.

Thanks,
Tower Team

Rated 4 out of 5 stars

Easy enough to switch though a few…

Easy enough to switch though a few issues with quote vs price. Plus the insured value in quote didn't carry over so had to redo which added to the final cost. Price is okay for the market.

23 July 2026
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Reply from Tower

Kia Ora Sauce,

Thanks for your positive review! We're pleased to have you onboard and we do apologise for any issues you encountered with the quote/purchase price.

Thanks,
Tower Team

Rated 5 out of 5 stars

The customer service person was awesome…

The customer service person was awesome and made the process so easy.

25 July 2026
Tower logo

Reply from Tower

Hi Gary,

Thank you for sharing - we'll pass this feedback on to the staff member who assisted you! We really appreciate your kind words.

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy and straight forward.

Easy and straight forward.

24 July 2026
Tower logo

Reply from Tower

Hi Chris,

Thanks for your positive feedback - we're thrilled to hear you found the process easy and straight forward.

Thanks,
Tower Team

Rated 5 out of 5 stars

Prompt e-service

24 July 2026
Tower logo

Reply from Tower

Hi Jesse,

Thank you for sharing your experience of our online process!

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy online policy membership.

Easy online policy membership.

14 July 2026
Tower logo

Reply from Tower

Hi Tracey,

Thank you for taking the time to sharing your experience with us. We're delighted to have you onboard with Tower!

Thanks,
Tower Team

Rated 5 out of 5 stars

Wonderful service coming back.

Wonderful service coming back.

24 July 2026
Tower logo

Reply from Tower

Hi Carol,

Thank you for your kind words around the recent service you received - we're thrilled to have you back with us and look forward to providing you cover this term.

Warm regards,
Tower Team

Rated 3 out of 5 stars

I have been overseas and you had…

I have been overseas and you had insured my rental whilst I am away, 8 years, on returning I got a new quote just because I could, shocked to find that your premium is $1,000 dearer, the reason I have canceled my policy.

24 July 2026
Tower logo

Reply from Tower

Hi Jocelyn,

Thank you for your feedback. Our premiums are regularly reviewed and adjusted based on the information available to us.

We're sorry to hear you have cancelled your policy, but if you wish to discuss your concerns around the pricing further, our team would be more than willing to assist you on 0800 808 808.

Warm regards,
Tower Team

Rated 5 out of 5 stars

The people who answered my queries…

The people who answered my queries what’s amazing! Done all the changes that I want in an instant. Really satisfying.

24 July 2026
Tower logo

Reply from Tower

Hi May,

What a kind review! Thank you for taking the time to share this with us - we are thrilled to know we met your expectations recently.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Just really easy to sign up for…

Just really easy to sign up for insurance

22 July 2026
Tower logo

Reply from Tower

Kia Ora Courtney,

Thanks for sharing! We're thrilled to know you found the process so easy and that you have chosen to trust Tower as your provider this year.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Very understandable

It was easy to understand,

22 July 2026
Tower logo

Reply from Tower

Hi Harry,

Thanks for sharing your feedback with us - we appreciate your kind words.

Thanks,
Tower Team

Rated 5 out of 5 stars

So far so good.

24 July 2026
Tower logo

Reply from Tower

Kia Ora Mark,

Thanks for your feedback, we appreciate you taking the time to share this with us.

Thanks,
Tower Team

Rated 5 out of 5 stars

Awesome most specially the people…

Awesome most specially the people assisting us. Straight away with no hassle we get what we wanted. Thanks and Cheers!

24 July 2026
Tower logo

Reply from Tower

Kia Ora Pecson,

Thanks for your fantastic review! We're thrilled to hear our team were awesome to deal with and we look forward to providing you with cover for your assets!

We'll pass on the feedback to the team!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Very easy to get the vehicle insured

Very easy to get the vehicle insured

23 July 2026
Tower logo

Reply from Tower

Hi Mark,

Thank you for sharing your positive experience! We're thrilled to be able to provide you cover for your vehicle.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Understand each other

Understand each other
Given best benefits for my needs
Prompt action
Friendly customer service

23 July 2026
Tower logo

Reply from Tower

Hi TeRina,

Thank you for your kind review - we appreciate it and are pleased to be able to assist you when you need it.

Thanks,
Tower Team

Rated 5 out of 5 stars

Hassle Free

Being everything online makes everything work so smoothly. It was hassle free.

20 July 2026
Tower logo

Reply from Tower

Hi Mohini,

Thanks for sharing your experience with us - we appreciate your feedback!

Warm regards,
Tower Team

Rated 5 out of 5 stars

My first experience with Tower…

My first experience with Tower was great. The website was easy to use, simple to navigate, and the prices and deals were clearly laid out. It was straightforward to compare with my previous insurance, and registering was quick and hassle‑free.

23 July 2026
Tower logo

Reply from Tower

Hi Pati,

Thank you for such a positive review! We're thrilled to have you onboard with us and hear that you had such a smooth experience managing your new cover.

Welcome to Tower!
Tower Team

Rated 5 out of 5 stars
Tower logo

Reply from Tower

Hi Peter,

Thanks for your feedback of our online portal - we're glad to hear you found the process easy to follow.

Thanks,
Tower Team

Rated 5 out of 5 stars

Awesome service

28 June 2026
Tower logo

Reply from Tower

Hi Lavender,

Thank you for your feedback - we're thrilled to hear our team left such a positive interaction on you recently!

Warm regards,
Tower Team

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