Tower Reviews 

3,699
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,824 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the knowledgeable and friendly staff members who take the extra time to explain policy options thoroughly and make insurance transitions completely seamless. Consumers also note that obtaining new coverage is remarkably fast, simple, and provides very competitive pricing that often beats alternative providers. However, some people mentioned that overall insurance costs have increased over time and premium adjustments are occasionally communicated without prior direct notice. Others noted occasional communication hurdles during phone calls, such as fast automated voice prompts or having to repeat information to different customer service representatives.

What people talk about most

Service

Reviewers mention positive feedback about service, highlighting fast and great communication alongside prompt... See more

Price

People report positive experiences with price, highlighting affordable and competitive rates compared to... See more

User experience

Users describe positive interactions with user_experience, highlighting that online quotes and estimates are... See more

Staff

Clients share positive opinions on staff, frequently praising their friendly, professional, and knowledgeable... See more

Customer service

Consumers find customer service to be ambiguous, experiencing a stark mix of glowing praise and severe... See more

Reviews shaping this summary

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

Good to deal with. Good communication through the one claim we have made so far on our car policy. Competitive rates. Would be 5 stars but recently stopped offering a multi policy discount so no benef... See more

Company replied

Rated 5 out of 5 stars

It was fast and simple to get a free quote online. Got 2 months free (equivalent) which is what made my decision, as it was similar price to another company without the 2months free incentive. So f... See more

Company replied

Rated 5 out of 5 stars

It was so easy to set up and organise with no fuss or stress involved. Having contents and car for the same price I was paying for just the car with another insurer was just icing on the cake. I foun... See more

Company replied


Company details

  1. Insurance Company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4K reviews

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4.3

All reviews

(3,699)

1,855 reviews in the last 12 months

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Rated 5 out of 5 stars

Prompt and competitive

Prompt and competitive

27 July 2026
Tower logo

Reply from Tower

Hi KAR,

Thanks for your feedback, we appreciate you taking the time to share your experience with us.

Warm regards,
Tower Team

Rated 1 out of 5 stars

Tower GROSSLY INCOMPETENT…

Tower incompetent handling of home and contents policies contracted for by me, left me completely uninsured for 3 days. Because of their appalling manipulation, the policies were both cancelled in writing several days prior to the (botched) start date imposed by Tower BUT MONEY STILL TAKEN OUT OF MY ACCOUNT. Now i have to sue them to get it back.

1 August 2026
Unprompted review
Tower logo

Reply from Tower

Hi Hanabelle,

We're sorry to hear that your cancellation request wasn't correctly processed - our team are reviewing this internally and will follow up with you directly regarding this.

Thank you for taking the time to share your recent experiences, your feedback is valuable and will be used to ensure similar requests are handled correctly moving forward.

Thanks,
Tower Team

Rated 1 out of 5 stars

Be more coordinated between departments…

Be more coordinated between departments & more communication with the client.

27 July 2026
Tower logo

Reply from Tower

Hi Pamela,

Thank you for your feedback - we'll have a look into your recent interactions to understand where there may be room for improvement around this.

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy to make the claim & a quick process

Easy to make the claim & a quick process

26 July 2026
Tower logo

Reply from Tower

Hi Nick,

Thank you for taking the time to share your positive claims experience with us! We hope that you're all doing okay after the accident.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Customer service lady was bubbly and…

Customer service lady was bubbly and cheerful. Went with tower after looking on line for a while for a better insurance deal.

25 July 2026
Tower logo

Reply from Tower

Hi Gordon,

What a fantastic review! We'll pass on the feedback to the staff member who assisted you.

Warm regards,
Tower Team

Rated 4 out of 5 stars

You took care of everything

You took care of everything

25 July 2026
Tower logo

Reply from Tower

Hi Graeme,

Thank you for your feedback! We're delighted to know you felt looked after by us and continue to trust Tower as your provider.

Warm regards,
Tower Team

Rated 3 out of 5 stars

Unable to change payment method

It said that payment was unsuccessful because I had an expired card. However could not find a way to change the card and post payment said cannot change it as can only change when a payment needs to be made.

25 July 2026
Tower logo

Reply from Tower

Hi Sumit,

Thanks for your feedback. For customers who pay annually, you are only able to update the card details online during the pre-renewal period, or when there is a payment due.

If you are still needing these details updated, our team can assist you with this over the phone on 0800 808 808.

Warm regards,
Tower Team

Rated 5 out of 5 stars

You staff were very helpful when we…

You staff were very helpful when we changed from Summerset Warkworth to Summerset Cambridge.

25 July 2026
Tower logo

Reply from Tower

Hi Graham,

Thank you for sharing - we aim to provide helpful service and are thrilled to know our team achieved this for you.

Warm regards,
Tower Team

Rated 1 out of 5 stars

I cant find policy terms & cconditions…

I cant find policy terms & cconditions of information wanting to quit/csncel my imsurance iv paid for over ten years.

25 July 2026
Tower logo

Reply from Tower

Kia Ora Sheryl,

Thanks for your feedback. This information is located in your policy wording; however, we have organised for our frontline team to get in touch with you today to understand your concerns and assist you with your request.

Thanks,
Tower Team

Rated 4 out of 5 stars

Easy enough to switch though a few…

Easy enough to switch though a few issues with quote vs price. Plus the insured value in quote didn't carry over so had to redo which added to the final cost. Price is okay for the market.

23 July 2026
Tower logo

Reply from Tower

Kia Ora Sauce,

Thanks for your positive review! We're pleased to have you onboard and we do apologise for any issues you encountered with the quote/purchase price.

Thanks,
Tower Team

Rated 5 out of 5 stars

The customer service person was awesome…

The customer service person was awesome and made the process so easy.

25 July 2026
Tower logo

Reply from Tower

Hi Gary,

Thank you for sharing - we'll pass this feedback on to the staff member who assisted you! We really appreciate your kind words.

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy and straight forward.

Easy and straight forward.

24 July 2026
Tower logo

Reply from Tower

Hi Chris,

Thanks for your positive feedback - we're thrilled to hear you found the process easy and straight forward.

Thanks,
Tower Team

Rated 5 out of 5 stars

Prompt e-service

24 July 2026
Tower logo

Reply from Tower

Hi Jesse,

Thank you for sharing your experience of our online process!

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy online policy membership.

Easy online policy membership.

14 July 2026
Tower logo

Reply from Tower

Hi Tracey,

Thank you for taking the time to sharing your experience with us. We're delighted to have you onboard with Tower!

Thanks,
Tower Team

Rated 5 out of 5 stars

Wonderful service coming back.

Wonderful service coming back.

24 July 2026
Tower logo

Reply from Tower

Hi Carol,

Thank you for your kind words around the recent service you received - we're thrilled to have you back with us and look forward to providing you cover this term.

Warm regards,
Tower Team

Rated 3 out of 5 stars

I have been overseas and you had…

I have been overseas and you had insured my rental whilst I am away, 8 years, on returning I got a new quote just because I could, shocked to find that your premium is $1,000 dearer, the reason I have canceled my policy.

24 July 2026
Tower logo

Reply from Tower

Hi Jocelyn,

Thank you for your feedback. Our premiums are regularly reviewed and adjusted based on the information available to us.

We're sorry to hear you have cancelled your policy, but if you wish to discuss your concerns around the pricing further, our team would be more than willing to assist you on 0800 808 808.

Warm regards,
Tower Team

Rated 5 out of 5 stars

The people who answered my queries…

The people who answered my queries what’s amazing! Done all the changes that I want in an instant. Really satisfying.

24 July 2026
Tower logo

Reply from Tower

Hi May,

What a kind review! Thank you for taking the time to share this with us - we are thrilled to know we met your expectations recently.

Warm regards,
Tower Team

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