The AA Insurance Reviews 

48,975
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 13,320 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptionally competitive pricing, noting that policies provide brilliant coverage compared to other alternative providers on the market. Many consumers appreciate how quick and straightforward the digital application process is, with helpful pre-filled details making everything significantly easier. Reviewers often state that policy documents arrive within minutes and support teams respond politely. However, some people mentioned experiencing occasional technical glitches with the online platform or difficulties registering a new account. A few reviewers also found it slightly tricky when attempting to modify details or navigate back through the steps.

What people talk about most

Price

Customers had positive experiences with price, frequently highlighting that quotes were very competitive and... See more

User experience

Reviewers mention positive feedback about user experience, highlighting that everything generally runs... See more

Website

People report positive experiences with website, finding it very clear, easy to navigate, and simple to... See more

Service

Clients share satisfaction on service, frequently praising patient and helpful staff who answer questions... See more

Value for money

Customers consistently note positive experiences with value for money, highlighting very competitive prices... See more

Reviews shaping this summary

Rated 5 out of 5 stars

More or less everything ran smoothly. I wasn't clear about cover for driving other people's cars until I'd actually signed up and read my documents. I did have a query about my Community Transport dri... See more

Rated 5 out of 5 stars

Been with the AA before, but sadly it got to expensive, so was with another insurance provider, but there quote was more than double from the year before.So I decided to shop around, and found the AA... See more

Rated 5 out of 5 stars

I started the policy application online,all was going well until my internet went down. I tried logging back in but the reference couldn't be recognised, so there was a number to ring and I could actu... See more

Rated 5 out of 5 stars

AA gave me the best quote and I was booking on line when an issue arose about the rules on no claims bonus. An advisor quickly helped resolve the matter to my complete satisfaction and the rest of th... See more


Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

49K reviews

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4.6

All reviews

(48,975)

13,089 reviews in the last 12 months

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Rated 5 out of 5 stars

Having researched home insurance…

Having researched home insurance websites to find what would be the best insurance to give me peace of mind, I chose the AA because they give excellent coverage, better than any other I considered.
I didn't choose by price but wider policy inclusions. This one covers all, if not most, possibilities one needs to insure a home for.

16 October 2026
Rated 5 out of 5 stars

prices for both car and home insurance…

prices for both car and home insurance are competitive, with cover being good and the options to vary what cover is required is easy to adapt.
communication is clear and understandable as well

16 October 2026
The AA Insurance logo

Reply from The AA Insurance

We're over the moon to have you with us and that getting cover was a smooth process 🥰.

Rated 4 out of 5 stars

I am new customer

I am new customer, I chosen to take out my car insurance because I felt it simple and affordable choice and added on benefits for my use.

16 October 2026
Rated 3 out of 5 stars

I wanted to find out how to contact…

I wanted to find out how to contact breakdown in the event of a breakdown, but nobody seemed to know so I am none the wiser now?

16 October 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Richard, please give us a call on 03330 046 046 if you're broken down.

Rated 5 out of 5 stars

My experience with aa

Went onto comparethemarket.com, went onto your website, filled out all the information, no hassle, all done in about five minutes if that. Expert job, well done.

15 October 2026
Rated 5 out of 5 stars

Easy to find and understand

Easy to find and understand. Excellent cover. A very competitive price.

15 October 2026
The AA Insurance logo

Reply from The AA Insurance

We're thrilled with your fab feedback 💛.

Rated 4 out of 5 stars

Great hopes for switch to AA

Easy to follow intuitive online sign up. Price not the cheapest but much better than my previous provider, packing in additional features at no extra cost.
The acid test will come if I need to claim, then at renewal in twelve months time. Current provider hiked up the price by about 25% and wouldn’t budge so lost my custom. Hoping for better from the AA!

15 October 2026
Rated 4 out of 5 stars

Not the cheapest

Website easy to navigate and understand. Price wasn’t the most competitive but the AA is a well known name

14 October 2026

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