The AA Insurance Reviews 

48,440
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 12,866 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently share that the digital platform is very straightforward, allowing them to complete purchases and navigate through options seamlessly. Consumers also note finding fantastic value and reasonable prices, often saving substantial amounts of money compared to their previous providers. Buyers often mention that speaking directly with representatives by phone makes setting up coverage smooth. However, some reviewers were not happy with unexpected price increases that occurred right before completing their purchase. A few other people also felt that managing online profiles or attempting to access digital documents could sometimes prove difficult.

What people talk about most

Price

Users describe positive interactions with price, noting that the quotes offered are very competitive and... See more

User experience

Clients share positive opinions on user experience, highlighting an easy to navigate platform and efficient... See more

Website

People report positive experiences with website, frequently noting that it is easy to navigate and complete... See more

Service

Reviewers mention positive feedback about service, noting that the overall process of taking out a policy is... See more

Value for money

Customers had positive experiences with value for money, highlighting significant savings and competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was invited to write a review by AA. I wasn’t able to see my documents and Chat wasn’t helpful. I had a lovely reply advising me to delete cache, cookies and browsing history and try a different br... See more

Company replied

Rated 5 out of 5 stars

Sarah was very personable and patient and helped us finalise our new Car Insurance with the A A. The total saving like for like was over £180 compared to our previous broker led provider so needless t... See more

Rated 5 out of 5 stars

The person who helped me on the phone was excellent she had everything at her fingertips even found my no claims from the last time I was with AA (i have been on a company policy for a few years) AA... See more

Rated 5 out of 5 stars

The young Lady I spoke to was very very good she took me through all of the options she got me the best she could and because I had to go to the bank to sort the money out she rang me up 3 times and t... See more


Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

48K reviews

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Asks customers to review

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4.6

All reviews

(48,440)

12,567 reviews in the last 12 months

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Rated 2 out of 5 stars

I received an excessive quote by post from the AA

I received a letter from the AA, offering me home insurance for £323. But Go.Compare and other comparison sites were offering the same AA (Silver) cover for £117.39. Was the letter a mistake, or deliberate over-pricing? I did accept the quote via Go.Compare, as this was one of the lowest prices on offer, from a normally reputable company.

29 September 2026
Rated 4 out of 5 stars

Hopefully it'll be good all year.

It's an easy service to change and join. However, I'll reserve judgement as most insurers appear to increase fees dramatically with no benefit. And you end up changing. Hopefully the AA will look after loyal subscribers.

4 October 2026
Rated 5 out of 5 stars

Good price for home insurance

Good price for home insurance. Website for home insurance quotes was easy to use and informative. Very good and efficient telephone enquiry and purchasing process - clearly spoken English (no hard to understand foreign accents). Documents sent by post contained well detailed information.

20 September 2026
Rated 4 out of 5 stars

Diabolical telephone system

The person who dealt with selling me car insurance was excellent. The thing that lets your business down is the amount of time it takes trying to make contact via telephone. I was waiting 35 minutes before being connected to somebody who could deal with my request. You must be loose lots
of potential customers with this ridiculous system.

3 October 2026
Rated 4 out of 5 stars

Make sure you read the small print

I was happy with the quote I received for my car insurance, but always find renewing my policy is stressful as there is so much small print to read. For example, I was disappointed to discover that the breakdown cover I paid extra for, only covers one call out. I hadn't realised this was the case.

2 October 2026
Rated 5 out of 5 stars

Search no more

Car insurance . . . my usual selection hiked their quote and I admit that I like loyalty.
However, AA, very trustworthy, beat their offer . . . job done. Research complete.

2 October 2026
Rated 5 out of 5 stars

Very grateful for the phone help

I was having an issue trying to set up my car insurance on line for reasons I won't bore you with! I phoned the AA for some assistance and spoke with Emma who was a star (and a real human!!). I can't thank her enough for her help as I was getting very stressed! My insurance is all sorted now so I'm very happy.

1 October 2026

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