The AA Insurance Reviews 

48,506
•
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 13,107 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the website for being extremely clear and easy to navigate, making the whole process of getting home and car insurance completely seamless. People also appreciate the very competitive pricing and great value, allowing them to secure solid coverage and save money compared to previous insurance providers. Some reviewers were not happy with online system limitations, mentioning frustrating difficulties when trying to update policy details or manage account setups digitally. A few other people also felt that renewal prices increased noticeably over time, leading them to look elsewhere for better deals.

What people talk about most

Price

Consumers find price to be very competitive, frequently highlighting significant savings compared to their... See more

User experience

Reviewers highlight positive aspects of user experience, frequently praising the platform as easy to... See more

Website

Users describe positive interactions with website, frequently noting that it is easy to navigate,... See more

Service

Customers consistently note positive experiences with service, highlighting competitive prices and... See more

Value for money

Customers had positive experiences with value for money, frequently highlighting very competitive quotes and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Went online to get car insurance. Forms easily completed. Quote was instant and very competitive with others I contacted. So I accepted there Quote. In minutes my pay monthly direct debit was set up... See more

Rated 5 out of 5 stars

Car insurance . . . my usual selection hiked their quote and I admit that I like loyalty. However, AA, very trustworthy, beat their offer . . . job done. Research complete.

Company replied

Rated 5 out of 5 stars

I was having an issue trying to set up my car insurance on line for reasons I won't bore you with! I phoned the AA for some assistance and spoke with Emma who was a star (and a real human!!). I can'... See more

Rated 5 out of 5 stars

Clear and concise information on the benefits of various levels of cover. This allowed me to make an informed decision about the level of cover that suited my needs. The added bonus was that I was ab... See more


Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

49K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(48,506)

12,622 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

AA most competitive rates

I changed to the AA for my car insurance as they had the most competitive rate, with the added extras I required.
The whole process was easy and straightforward. Great service

20 September 2026
Rated 4 out of 5 stars

It was very easy to navigate around the…

It was very easy to navigate around the questions. My only criticism is when you try to make an account, the 6 digit code doesn’t come through quick enough! As soon as it comes through and you try and type it in the screen has timed out and it’s sent a new code!

5 October 2026
Rated 5 out of 5 stars

AA Insurance ticked all the boxes..

The process was easy to follow with some details being pre-populated which was a great help. The price was much better than the renewal quote from my old ensurer and the documents arrived with me within minutes. All in all a great service.

5 October 2026
Rated 5 out of 5 stars

On checking a comparison site

On checking a comparison site, I noted that AA Insurance gave a good price, for the type of vehicle i was getting. As the car was new i was advised to contact a member of your team for assistance. I did this and spoke to a very helpful person, who spoke perfect english. After this person explained everything to me I was satisfied with the quote and purchased the insurance.

5 October 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look