Went online to get car insurance. Forms easily completed. Quote was instant and very competitive with others I contacted. So I accepted there Quote. In minutes my pay monthly direct debit was set up... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Car insurance . . . my usual selection hiked their quote and I admit that I like loyalty. However, AA, very trustworthy, beat their offer . . . job done. Research complete.
Company replied
I was having an issue trying to set up my car insurance on line for reasons I won't bore you with! I phoned the AA for some assistance and spoke with Emma who was a star (and a real human!!). I can'... See more
Clear and concise information on the benefits of various levels of cover. This allowed me to make an informed decision about the level of cover that suited my needs. The added bonus was that I was ab... See more
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
49K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Straightforward pricing and cover in…
Straightforward pricing and cover in place quickly, fast & efficient online service
7 October 2026
Hard to tell if I had no claims bonus
Hard to tell if I had no claims bonus, but with a chat with an agent my quirey was resolved
7 October 2026
Straightforward
To be fair the process is little different to any other online quotation. It was relatively straightforward and the price was fair. I’ve been insured with the aa before and had no issues to I took the offer.
7 October 2026
simple and easy.
7 October 2026
Great deal for car insurance and helpful staff
When I couldn't do what I wanted online, the lady who dealt with my phone call was very helpful and got it all sorted. AA had the best deal for my car insurance for the cover I wanted.
5 October 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Great professional service.
Great professional service.. giving a quality product... have used comparison sites in the past... but will be with the AA in the future...
Well done
7 October 2026
Reply from The AA Insurance
We're chuffed to have you with us, Andrew 💛.
Easy to do car insurance
It was easy to sort out my car insurance it gave me several options and level of cover
5 October 2026
seemed easy for my daughter to do for…
seemed easy for my daughter to do for me i dont realy like doing things on computer
4 October 2026
Quick and easy to use and your system…
Quick and easy to use and your system easy to navigate.
7 October 2026
Competitive price friendly helpful staff
7 October 2026
Reply from The AA Insurance
We always love to hear that we were able to help, Enid 🥰.
Tony who dealt with my query was…
Tony who dealt with my query was extremely helpful and resolved the issue with great efficiency.
7 October 2026
Called help line/ customer service
Called help line/ customer service, could not help, I’m not good with on line so taking out your insurance has become more of a challenge , not happy.
7 October 2026
Reply from The AA Insurance
Hi Terence, we're really sorry to hear that you've had trouble taking out your cover. If you give us a bell back on 0330 053 0203, we'll be happy to help.
Response price and detailing thanks
7 October 2026
The price was very good
The price was very good. However, when I received an email about documents it asked for a password which I entered but would not recognise it. So, how do I access them?
7 October 2026
Reply from The AA Insurance
We're glad you enjoyed our pricing. We appreciate your feedback regarding the document password issue.
It was pk nothing different than what’s…
It was pk nothing different than what’s on offer in the market
7 October 2026
Reply from The AA Insurance
We appreciate your feedback and hope to offer more unique experiences next time.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.