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The AA Insurance Reviews 

48,798
•
TrustScore 4.5 out of 5

4.6

Insurance Company
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Review summary

Created with AI, based on recent reviews

Evaluating 13,107 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the website for being extremely clear and easy to navigate, making the whole process of getting home and car insurance completely seamless. People also appreciate the very competitive pricing and great value, allowing them to secure solid coverage and save money compared to previous insurance providers. Some reviewers were not happy with online system limitations, mentioning frustrating difficulties when trying to update policy details or manage account setups digitally. A few other people also felt that renewal prices increased noticeably over time, leading them to look elsewhere for better deals.

What people talk about most

Price

Consumers find price to be very competitive, frequently highlighting significant savings compared to their... See more

User experience

Reviewers highlight positive aspects of user experience, frequently praising the platform as easy to... See more

Website

Users describe positive interactions with website, frequently noting that it is easy to navigate,... See more

Service

Customers consistently note positive experiences with service, highlighting competitive prices and... See more

Value for money

Customers had positive experiences with value for money, frequently highlighting very competitive quotes and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Went online to get car insurance. Forms easily completed. Quote was instant and very competitive with others I contacted. So I accepted there Quote. In minutes my pay monthly direct debit was set up... See more

Rated 5 out of 5 stars

Car insurance . . . my usual selection hiked their quote and I admit that I like loyalty. However, AA, very trustworthy, beat their offer . . . job done. Research complete.

Company replied

Rated 5 out of 5 stars

I was having an issue trying to set up my car insurance on line for reasons I won't bore you with! I phoned the AA for some assistance and spoke with Emma who was a star (and a real human!!). I can'... See more

Rated 5 out of 5 stars

Clear and concise information on the benefits of various levels of cover. This allowed me to make an informed decision about the level of cover that suited my needs. The added bonus was that I was ab... See more

Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

49K reviews

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4.6

All reviews

(48,798)

12,925 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

Was great

Was great, really friendly roadside assistance, supported me with a flat diagnostics & garage for repair!

5 October 2026
Rated 2 out of 5 stars

I could only open my documents by…

I could only open my documents by agreeing to have Adobe downloaded.
I now cannot get rid of this & neither can I save anything on my p.c.I therefore have to spend another £45 to pay my p.c.specilaist to get rid of it.
I phone the help line to enquire if I could but a few days breakdown cover,to match the dates with my insurance policy.Having been on hold for 15 mins I was put on hold again to get to the relavant dept.I have therefore cancelled my breakdown cover & will not renew my insurance with AA next year or reccomend you .

9 October 2026

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