I was invited to write a review by AA. I wasn’t able to see my documents and Chat wasn’t helpful. I had a lovely reply advising me to delete cache, cookies and browsing history and try a different br... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Sarah was very personable and patient and helped us finalise our new Car Insurance with the A A. The total saving like for like was over £180 compared to our previous broker led provider so needless t... See more
The person who helped me on the phone was excellent she had everything at her fingertips even found my no claims from the last time I was with AA (i have been on a company policy for a few years) AA... See more
The young Lady I spoke to was very very good she took me through all of the options she got me the best she could and because I had to go to the bank to sort the money out she rang me up 3 times and t... See more
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
48K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
easy to see and complete your quote
easy to see and complete your quote; quite pleased with the result
4 October 2026
Straightforward process
Straightforward process, pleasant service over the telephone, and call back arranged was on time.
3 October 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Reply from The AA Insurance
We are delighted to hear that you found the process so quick and straightforward, and that you were happy with our affordable pricing. Thank you so much for taking the time to share your positive feedback and leave us a 5-star rating!
Extremely Poor service indeed.
Extremely Poor service indeed.
I cannot see or download my policy details.
Unless this is rectified with a week I will cancel my policy.
I have tried to telephone The AA on the only number available 0370 533 2211 three times, each time, I was kept waiting for 25minutes, then the line was cut off.
God knows what would happen if I was laying in a ditch after an accident.
I cannot access my documents.
Am I insured? Send them to me by post.
5 October 2026
Reply from The AA Insurance
We are very sorry to hear that you are having trouble viewing and downloading your policy documents. We understand how frustrating this must be, and we would like to help resolve this issue for you as quickly as possible. Please reach out to us directly so we can look into your account and ensure you receive all of your necessary paperwork right away.
New customer, very satisfied
Good comprehensive home contents cover at reasonable cost. Thank you.
5 October 2026
I contacted AA Insurance recently to…
I contacted AA Insurance recently to notify them of my Husbands passing.
I was out through to the bereavement team, and the lady I spoke to sounded like a robot reading from a script.
She could only deal with my roadside assistance policy and then I would need to speak to home insurance and then car insurance I was on the phone for well over an hour.
Each of my home insurance and car insurance the quotes were significantly higher, even though I was named on the policy’s.
And to add insult to injury they charged me 28.00 admission fee.
The whole process was inhuman, shame on you AA Insurance.
30 September 2026
Unprompted review
Reply from The AA Insurance
Hi, we're really sorry to hear this and that you've been left feeling this way following your recent contact with us. We appreciate how difficult these conversations can be and we're sorry if our service fell below expectations. If you'd like your concerns to be reviewed, please don't hesitate to get in touch and our teams will be on hand to help.
Easy to use website for car insurance
Easy to use website for car insurance. Good level of cover at a very competitive price
30 September 2026
Reply from The AA Insurance
We are so pleased to hear that you found our website user-friendly and were able to secure great cover for your vehicle at a competitive rate. Thank you very much for taking the time to leave us your feedback!
Great
It was easy to organise and arrange payment for my insurance on the website. The insurance price was very reasonable too
5 October 2026
Price of product
5 October 2026
Home insurance quote
First class service and competitive premium.
Application was easy to complete on line.
5 October 2026
Reply from The AA Insurance
We couldn't be happier with your feedback, David. Thanks for leaving 5 stars.
Great experience and nice price…
There are lots if unknown companies offering insurance. To get a strong price from a strong brand like the AA was amazing. An easy experience to join. Lets hope i don’t need to claim, however this is when a true insurance company steps up…
5 October 2026
The person I dealt with was very good…
The person I dealt with was very good and understanding and did the best he could to get me the best price possible, and he didn't come over as a cheap sales person.
2 October 2026
Best price for my car insurance…
Best price for my car insurance renewal, and offered all of my requirements. Very easy to purchase my new premium. And easy to access my account etc
Family members also have car insurance with AA, and I find them a trustworthy company
5 October 2026
Navigating the online application form…
Navigating the online application form was straightforward, the price was competitive, so far all good.
5 October 2026
Reply from The AA Insurance
We're pleased to hear we could be competitive for you, Patrick. Thanks for leaving a review.
New car insureance.
Excellent Web site and easy to setup car insurance. Price was also very good value.
Would recommend them
Kevan 75yr
5 October 2026
Easy to navigate on the site
Easy to navigate on the site. Price is less than my renewal from another company.
5 October 2026
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.