The AA Insurance Reviews 

48,701
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 13,107 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the website for being extremely clear and easy to navigate, making the whole process of getting home and car insurance completely seamless. People also appreciate the very competitive pricing and great value, allowing them to secure solid coverage and save money compared to previous insurance providers. Some reviewers were not happy with online system limitations, mentioning frustrating difficulties when trying to update policy details or manage account setups digitally. A few other people also felt that renewal prices increased noticeably over time, leading them to look elsewhere for better deals.

What people talk about most

Price

Consumers find price to be very competitive, frequently highlighting significant savings compared to their... See more

User experience

Reviewers highlight positive aspects of user experience, frequently praising the platform as easy to... See more

Website

Users describe positive interactions with website, frequently noting that it is easy to navigate,... See more

Service

Customers consistently note positive experiences with service, highlighting competitive prices and... See more

Value for money

Customers had positive experiences with value for money, frequently highlighting very competitive quotes and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Went online to get car insurance. Forms easily completed. Quote was instant and very competitive with others I contacted. So I accepted there Quote. In minutes my pay monthly direct debit was set up... See more

Rated 5 out of 5 stars

Car insurance . . . my usual selection hiked their quote and I admit that I like loyalty. However, AA, very trustworthy, beat their offer . . . job done. Research complete.

Company replied

Rated 5 out of 5 stars

I was having an issue trying to set up my car insurance on line for reasons I won't bore you with! I phoned the AA for some assistance and spoke with Emma who was a star (and a real human!!). I can'... See more

Rated 5 out of 5 stars

Clear and concise information on the benefits of various levels of cover. This allowed me to make an informed decision about the level of cover that suited my needs. The added bonus was that I was ab... See more


Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

49K reviews

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4.6

All reviews

(48,701)

12,827 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

🚫 AVOID 🚫

You claim to be the best but you were no help at all when I had problems with a replacement windscreen whilst being insured by you, Expected better, Won't use again

3 June 2026
Unprompted review
Rated 5 out of 5 stars

Very good price

The price offered for comprehensive cover with several additions and breakdown cover was very good. I was also.pleased to be able to speak to an adviser before taking out the cover.

9 October 2026
Rated 1 out of 5 stars

Don't want to help

Don't want to help, now I'm a customer! I've just paid for two car ins policies, then realised they do multi ins. I spoke to Akin online, and kept fobbing me off to call, and also to try tomorrow as the lines are busy. They'll cancel it and you can buy again from Sales, under cool off, rather than helping. Price was lower than multi with Admiral, but customer service isn't much better.

8 October 2026
Rated 5 out of 5 stars

Such a good experience

I found a really good price for my home Insurance so was able to choose the platinum option, and save almost 50%
on the quote given to me by my past Insurer. It was a very clear website.
Payment was also straight forward.

9 October 2026
Rated 5 out of 5 stars

Very quick

Very quick, helpful, very pleasant good communication and very professional. Very impressed with price.

9 October 2026
Rated 2 out of 5 stars

Was happy, until ....

Was happy with everything until trying to get a quote for an 18 year old for car insurance, the AA will teach them to drive but wont insure them until they are 20+. Was happy with car, roadside and house insurance until this, if I cant get all with same company for simplicity, I may as well cancel all other services and get all under 1 roof with them.

8 October 2026
The AA Insurance logo

Reply from The AA Insurance

We are very sorry to hear about your disappointment regarding our age requirements for car insurance policies. We completely understand your frustration with not being able to keep all of your policies together for convenience, and we appreciate you taking the time to share your feedback with us.

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