The AA Insurance Reviews 

45,538
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 11,180 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently found the process of obtaining insurance quotes and completing purchases to be quick, easy, and straightforward. Many reviewers appreciated the competitive pricing and excellent value for money, often saving significant amounts compared to previous policies. The online platform was frequently described as clear, easy to navigate, and a pleasure to use, enhancing the overall user experience. However, some customers also noted that prices were not always the most competitive, with some finding cheaper options elsewhere or higher quotes directly from the company. A few other people also felt that the online process could be confusing or problematic, sometimes requiring phone calls to complete information. Additionally, some reviewers reported experiencing terrible service or a lack of service when needed.

What people talk about most

Price

Users describe positive interactions with price, often finding competitive quotes and good value for money.... See more

Website

People report positive experiences with the website, finding it clear, straightforward, and easy to navigate... See more

Service

Customers consistently note positive experiences with service, often praising the ease and efficiency of... See more

User experience

Reviewers mention positive feedback about user experience, often describing it as quick, easy, and... See more

Value for money

Reviewers highlight positive aspects of value for money, consistently finding competitive quotations and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Of course the AA has had a good reputation ever since I can remember. But it always came out more expensive than others. This year it compares favourably with other companies and also promises that t... See more

Rated 5 out of 5 stars

Quick, easy and straight forward! Called them up to sort my car insurance, I wasn't kept waiting very long before Andrew took my call. He made sure I understood everything before proceeding to the... See more

Company replied

Rated 5 out of 5 stars

Doing house insurance is a right pain. You can use the online tools with comparison sites etc, but when you dig into their offers, the price invariably goes up and cover may not be what you expected.... See more

Rated 5 out of 5 stars

Each year I normally choose the cheapest contents-only cover for my own flat (the 8 flats are covered by a Zurich block policy for the whole building) and generally pay around the £40 mark. On the Co... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

46K reviews

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Asks customers to review

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4.6

All reviews

(45,538)

10,838 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Straight forward

Straight forward, easy to make purchase through comparison site. Competitively priced. What's not to like?

6 August 2026
The AA Insurance logo

Reply from The AA Insurance

Love to hear it 💛.

Rated 3 out of 5 stars

Too expensive

Too expensive. I changed it a day later.

5 August 2026
The AA Insurance logo

Reply from The AA Insurance

We appreciate your feedback regarding our pricing and the quick change you made. We hope you're okay.

Rated 5 out of 5 stars

AA car insurance

I was really pleased with my quote l saved £352-56 with my renewal quote from Direct Line . The young man on the phone was so helpful and patient with me . An exceptional experience with AA car insurance

4 August 2026
Rated 3 out of 5 stars

I put in both my details and my…

I put in both my details and my husbands in both the comparison site and the AA site, however when I purchased the policy I realised his details were not on there, despite being added. When I rang AA I had to pay another 27.00 which I thought was unfair

5 August 2026
The AA Insurance logo

Reply from The AA Insurance

We're truly sorry to hear about the frustration and inconvenience you experienced when trying to add your husband's details to the policy. We understand why you would feel it was unfair to be charged an additional amount, especially after believing the details had already been included. We appreciate you bringing this to our attention.

Rated 5 out of 5 stars

Home insurance

Very happy with my cost of my home insurance and the help that Ashley gave me it was all first class

5 August 2026
The AA Insurance logo

Reply from The AA Insurance

💛.

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