The AA Insurance Reviews 43,565

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 10,246 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the competitive pricing and excellent value for money, often finding better deals compared to previous providers or other insurers. The website is consistently praised for being clear, easy to navigate, and straightforward, making the process of obtaining quotes and managing policies simple and efficient. Many people appreciate the overall service, noting the ease of use and the clarity of information provided. However, some customers also noted difficulties with online processes, such as finding options to make changes or being pushed towards unwanted add-ons. A few other people also felt that cancellation fees were excessive and that the pricing could sometimes be higher than expected, particularly for certain age groups or when compared to third-party sites.

What people talk about most

Price

Customers had positive experiences with price, often finding it competitive and offering good value for the... See more

Website

Consumers find the website to be user-friendly and straightforward, making it easy to obtain quotes and... See more

Service

Reviewers highlight positive aspects of service, with many expressing satisfaction and appreciation for the... See more

User experience

Customers consistently note positive experiences with user experience, finding the online application process... See more

Value for money

People report positive experiences with value for money, often finding competitive pricing and good levels of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The AA have an excellent call centre the people you speak to are easy to understand and there is very little background noise. They are slightly dearer than the "low cost" options but they don't imp... See more

Rated 5 out of 5 stars

I was trying to accept car insurance on line something went wrong and spoke to a very nice gentleman named Tony. He went through everything answered all my questions and queries very thorough and poli... See more

Rated 5 out of 5 stars

The quote via a comparison site was very compelling, given the price the level of cover and de facto star ratings. Also quote was valid for over a week compared to other insurers who offered quote... See more

Rated 5 out of 5 stars

I was reviewing my annual home insurance on a major comparison website, knowing exactly what level(s) of cover I required. Hence, looking for the best price. I started the process of renewal with four... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

44K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

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Rated 5 out of 5 stars

Home insurance policy review

The product appears great value for money , without compromising the quality of the policy , but like all insurances making a successful claim is the benchmark to giving a complete account of the companies performance .

8 June 2026
Rated 2 out of 5 stars

I was No2 days late in paying for my Home…

I was 2 days late in paying for my Home insurance as i just received the letter due to post office dilivering late .I mentioned this and was willing to pay what was stated on my Renewal but was told i had to start again and had to pay extra which i had no choice and paid. This wasnt my fault and why should i pay extra

21 June 2026
Rated 5 out of 5 stars

Friendly and helpful staff

Friendly and helpful staff at the call centre , great to speak to a real person who I could actually understand. This means a lot to customers like myself.
I received a very competitive quote for my motor insurance and I will definitely be using the AA again in future

19 June 2026
Rated 4 out of 5 stars

The price was good

The price was good. Just a little confusing when getting this on line as it said initially that things where included in the price, but then later said it could be added. Eventually we phoned them with the policy number to clarify everything and the agent was very helpful

11 June 2026
Rated 5 out of 5 stars

My car insurance renewal was a shock!

My car insurance renewal was a shock!
The price had gone up such a lot. A family member said call someone they recommended but that quote was hundreds more!! then Go. compare popped in my head and I chose from the comparisons - the AA, - who were easy to talk too and very helpful. I have more cover now for a lot less money and the confidence of knowing the AA will not let me down . Thank you

22 June 2026
Rated 2 out of 5 stars

Web experience is confusing

Website is confusing. We have 2 accounts for our 2 family cars as we're apparently not allowed 2 cars on one account. Details in the accounts remain confused and incorrect

20 June 2026
The AA Insurance logo

Reply from The AA Insurance

We're sorry the website was confusing and your account details were incorrect. We hope you're okay.

Rated 5 out of 5 stars

Easy to find good priced home…

Easy to find good priced home insurance. And every detail of cover was explained making it clear what was included

22 June 2026
The AA Insurance logo

Reply from The AA Insurance

We're delighted to hear about the service you received. Thank you for sharing this and for leaving 5 stars.

Rated 5 out of 5 stars

Outcomes

The questions were straight forward and I got the insurance i needed.

22 June 2026

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