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The AA Insurance Reviews 

47,782
•
TrustScore 4.5 out of 5

4.6

Insurance Company
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Review summary

Created with AI, based on recent reviews

Looking at 12,418 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the clear and user-friendly website, explaining that obtaining a quote and completing the entire setup process takes only a few minutes. Many people also discuss the competitive pricing, noting that the policy cover options provide fantastic value and fair rates compared to alternative providers. However, some reviewers were not happy with the digital experience, pointing out repeated hurdles when trying to set up online accounts. Several customers specifically noted that security verification codes frequently expired much too quickly or failed to arrive in time, causing unnecessary frustration during account registration.

What people talk about most

Price

Clients share positive opinions on price, highlighting competitive rates and significant savings compared to... See more

User experience

Consumers find user experience to be positive, highlighting that the website is user friendly and simple to... See more

Website

Customers had positive experiences with the website, frequently highlighting how user-friendly, clear, and... See more

Service

Customers consistently note positive experiences with service, highlighting that online processes are fairly... See more

Value for money

People report positive experiences with value for money, highlighting very reasonable and competitive prices... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We did a quote for a brand new polo on line that had not been registered yet through a search engine. Came to end of quote to pay and was rejected because car not register yet. Told us to phone AA dir... See more

Rated 5 out of 5 stars

Each product level offers great cover and allows folks to make choices based on what they need rather than just what can take and the prices are great. My vehicle had only just been registered... See more

Rated 5 out of 5 stars

I inputed the details as requested by the quotation form on screen at that time, which I found very simple to follow, admittedly I’m not an IT guru! When this was completed, it returned with a... See more

Rated 5 out of 5 stars

I spoke to a professional person who was very helpful after doing an online quote. On reading the insurance I found the layout very simple to understand. At the end of the day though, it comes down... See more

Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

48K reviews

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Asks customers to review

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4.6

All reviews

(47,782)

12,534 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

The application was straight forward…

The application was straight forward and the price was very competitive for the cover that was right for me. I already have AA breakdown cover through MG.

20 September 2026
The AA Insurance logo

Reply from The AA Insurance

We're thrilled that it was so straightforward, Keith 😊.

Rated 4 out of 5 stars

Good service

Good service, but it took time to connect to a real person, when I got to speak to someone it was straightforward

18 September 2026
The AA Insurance logo

Reply from The AA Insurance

We're happy to hear our agent was able to help and hope everything is now sorted 💛.

Rated 5 out of 5 stars

My granddaughter helped me choice the…

My granddaughter helped me choice the right insurance,she was impressed how straightforward it was .

20 September 2026
The AA Insurance logo

Reply from The AA Insurance

We're delighted that it was so easy for you both, Carole 💛🚗.

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