AA. For me got expensive years ago so was really pleased that their prices this year was the best I could find for over 70s and purchased the gold insurance for both our cars. Best price this year an... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Very straightforward process of purchasing car insurance. Options were clearly set out and (as a millennial who usually does important work on a laptop) found the mobile app very user friendly. Great... See more
Reasonably competitive price, with thorough insurance cover on the Platinum package. The thing that swung it for me was the ability to protect your excess once per year. This gives peace of mind when... See more
Company replied
I had to phone the AA home insurance team to start a new policy as the online system wouldn’t let me pay for some reason. The advisor could not have been any more helpful. It was an absolute pleasur... See more
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
44K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Easy
Easy, no nonsense language. Decent price. Very nice operator who explained all simply and quickly.
9 July 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Reply from The AA Insurance
😁💛.
AA Home Insurance
Purchased the AA Home Insurance through Confused.com
All very easy and found the right Insurance for me.
along with various options, so as to tailor the package.
Lots of Quotes, but the best package for me was with the AA
8 July 2026
Good Sevice nice and personal contact
Good Sevice nice and personal contact
Help full and easy to setup
6 July 2026
Reply from The AA Insurance
We're so happy to hear you found our service helpful and easy to set up. Thanks for sharing your positive experience!
Amazing price
Quick and easy to go into your web and set up my insurance, absolutely amazing price compared with the renewal that I been offered for my actual insurance company.
9 July 2026
Messed up with the AA app so phoned
Messed up with the AA app so phoned. Spoke to a lovely helpfull young lady named Emma who was very professional and helpful therefore an insurance policy was sold to me.
9 July 2026
Reply from The AA Insurance
We appreciate you sharing your feedback with us regarding the discount. We understand your disappointment and we hope you're okay.
Reply from The AA Insurance
Love to hear it 💛.
Nice to actually talk to someone
Nice to actually talk to someone. Very helpful and well explained.
9 July 2026
you answered all my questions with…
you answered all my questions with ease, The person speaking to was english,which makes a lot of difference to me.it was easy getting a quote,paying was easy,overall it was good.
9 July 2026
Reply from The AA Insurance
Great to hear 😁.
The rac was £1250
The rac was £1250. It was a big difference and you also get roadside assistance.
9 July 2026
Simple process
I chose my insurance through a comparison site which pre-populated a lot of the information, making it easy to complete. However I was a little disappointed that I couldn’t see any way to record the fact I have car insurance already which the faq suggested might have given a small discount. However I was happy to accept the offered price.
7 July 2026
Unprompted review
Reply from The AA Insurance
💛.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.