AA. For me got expensive years ago so was really pleased that their prices this year was the best I could find for over 70s and purchased the gold insurance for both our cars. Best price this year an... See more
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Review summary
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Very straightforward process of purchasing car insurance. Options were clearly set out and (as a millennial who usually does important work on a laptop) found the mobile app very user friendly. Great... See more
Reasonably competitive price, with thorough insurance cover on the Platinum package. The thing that swung it for me was the ability to protect your excess once per year. This gives peace of mind when... See more
Company replied
I had to phone the AA home insurance team to start a new policy as the online system wouldn’t let me pay for some reason. The advisor could not have been any more helpful. It was an absolute pleasur... See more
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
44K reviews
Asks customers to review
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Fast and effective
Recovery agent was quick and resolved the battery issue that caused my breakdown really quick
7 July 2026
Unprompted review
Dishonest Practices Preying On The Vulnerable
Had insurance with the AA a few years ago so got a letter through the post around my renewal date offering a special price. Went on comparison sites and got an online price from the AA as well so I knew the price bracket I was dealing with, the online price came in at around the same price as the letter quote.
Called the AA on multiple occasions and spoke to different salespeople, all of whom would honour neither quote and said the best they could offer me was £80 more than the quotes. No information had changed and the letter quotes were based on what information they had on the system anyway, so that wasn't a factor.
Eventually got through to a level headed salesman who admitted the letter is a marketing ploy to start the conversation and rarely is anywhere near what they can offer. Horrendous practices designed to take advantage of those who are desperate to sort out insurance on the phone just before renewal or those who aren't technically savvy. Absolutely stinks of dishonesty and wouldn't recommend them as far as I could throw them.
7 July 2026
Reply from The AA Insurance
We're truly sorry to hear about your frustrating experience when trying to renew your insurance. We understand how disheartening it must be to receive quotes that aren't honored, and we appreciate you bringing this to our attention. We hope you're okay.
Simple and easy to follow instructions
7 July 2026
The home insurance meet my requirements…
The home insurance meet my requirements at a reasonable price
7 July 2026
An easy to use website and a…
An easy to use website and a competitive price for the house and contents insurance made me choose AA Insurance.
7 July 2026
Quick and easy to enrol
7 July 2026
Reply from The AA Insurance
We're so glad to hear that you found the enrollment process to be both quick and straightforward. We always aim for a smooth experience!
The process for getting car insurance…
The process for getting car insurance was quick and easy. I was then able to down the AA app which holds all the relevant details in case of an accident/ claim which is useful. I cannot comment any further as my policy is new.
7 July 2026
Reply from The AA Insurance
Wonderful 😀.
Quick and easy
7 July 2026
I found it very easy to get a quote at…
I found it very easy to get a quote at a good price
7 July 2026
Took out insurance and you never even
Took out insurance and you never even
Emailed me no conformation I had paid in full for the insurance gold policy
Not good enough
6 July 2026
Reply from The AA Insurance
We are very sorry to hear you did not receive a confirmation email for your insurance policy. We understand your frustration and would suggest contacting us directly to get these sent.
Car insurance
Helpful personnel easy to arrange and added to my app which I had with breakdown cover already
27 June 2026
Reply from The AA Insurance
💛.
I was connected to an advisor after…
I was connected to an advisor after only a short wait. He was helpful and answered my queries resulting in my decision to take out a policy.
6 June 2026
Quick and easy to understand/purchase
6 July 2026
Changing my car insurance from one car to another.
Changing my car insurance from one car to another was made stress and hassle free by an employee named Ryan. Without a doubt, service as good as it gets and then some, as helpful as you could wish for. Excellent and highly recommended.
4 July 2026
Unprompted review
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