The AA Insurance Reviews 

47,394
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 12,186 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the affordable pricing and significant savings compared to alternative providers, noting that coverage levels remain exceptionally high. People also find the digital platform very straightforward and easy to navigate when comparing options and setting up policies quickly. Some reviewers were not happy with long phone wait times and experienced occasional confusion regarding certain optional add-on charges during purchase. A few customers also noted frustrating technical issues and browser glitches when trying to use the online website features or customer service chat. Additionally, a small group mentioned that final costs occasionally differed from initial expectations depending on the payment methods selected.

What people talk about most

Price

Customers consistently note positive experiences with price, highlighting competitive rates that are often... See more

User experience

Consumers find user experience to be positive, highlighting that the platform is very easy to navigate,... See more

Website

Clients share positive opinions on website, noting that the platform is very easy to navigate with clear... See more

Service

Reviewers highlight positive aspects of service, noting that agents are very helpful, professional, and quick... See more

Value for money

Users describe positive interactions with value for money, frequently highlighting significantly lower quotes... See more

Reviews shaping this summary

Rated 5 out of 5 stars

LV home insurance renewal dropped through letter box and was gobsmacked at what they were asking for, never claimed and not in rough area. Tried a quote from the AA for exactly the same home and cont... See more

Rated 5 out of 5 stars

Had a quote from my current car insurance company, more expensive than last year! Have been insured with AA before and went online to get a quote. Very straight forward, easy to navigate, took no ti... See more

Rated 5 out of 5 stars

I was struggling to get our brand new car insured (DVLA and insurance systems are usually not 'in sync'). But the AA were able to sort the insurance 'manually' at a really competitive price. The agent... See more

Rated 5 out of 5 stars

All done online - the process was simple and the site was logical and straightforward. Whilst there were cheaper prices online, once you studied the terms it was obvious that the cover offered by the... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

47K reviews

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4.6

All reviews

(47,394)

12,102 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I would not say it was a ‘great’…

I would not say it was a ‘great’ experience, I reserve that for special events, however, when my current insurer increased my annual premium by a ridiculous amount I knew it was time to look elsewhere.
Yours was not the cheapest policy that I looked at but all in all with the ‘Brand’ I thought it was the best for me.
Like most online services it was a fairly easy process and soon completed, with the end result that I have the cover that I require going forward.

13 September 2026
Rated 5 out of 5 stars

AA insurance

It was very easy to do on line and also speaking to Nolan the adviser. He answered all my concerns very clearly.

13 September 2026
Rated 3 out of 5 stars

Breakdown Cover very disappointing

I liked that I could get through to a customer service agent quickly to discuss the quote I received.
I DON'T like that the the breakdown cover is only 1 call out per year and I couldn't even upgrade to pay for more than 1 call out, this is disappointing considering its the AA. I may look for another insurerer.

11 September 2026
Rated 5 out of 5 stars

Excellent customer service

The gentleman on the phone was really helpful when I was unable to complete my insurance online, he sorted it quickly and professionally with no additional charges

13 September 2026
Rated 5 out of 5 stars

I spoke to a professional person who…

I spoke to a professional person who was very helpful after doing an online quote.
On reading the insurance I found the layout very simple to understand.
At the end of the day though, it comes down to price and the AA was not the cheapest but considerably lower than Direct Line (now Aviva) who I had been with for 7 years. This was the first time they would not negotiate- which I thought was put across very badly.

12 September 2026
Rated 1 out of 5 stars

AA - Absolutely Awful

Appauling! I was quite happy with the AA until I moved home. On trying to update my policy online to reflect my new address the web-page reported that it was unable to do so at that time. Over 2 weeks I tried again and again rather than phoning them to make this simple update because phone call policy changes cost a whopping £25 with the AA. In the end I had no option so I phoned and phoned and phoned and eventually my call got answered.

With that I explained that the web page kept rejecting my attemps to change my address but it was only when speaking to an agent was I told that it was because my insurance would be more expensive with having moved to a different postcode!

WHAT'S WRONG WITH HONESTY AND PLAIN ENGLISH? Why couldn't the web page tell me that upfront instead of giving me some obscure message?

THEIR NEW QUOTE WAS WAY MORE THAN DOUBLE WHAT I HAD BEEN PAYING! When I said I'd have to think about that they told me the policy would be cancelled forthwith! So much for customer service and loyalty!

With that I went elsewhere and got a better policy for far, far less money than the AA were quoting. Appalling from what is supposed to be a blue chip organisation. I'll never return to them and I'm now of the firm belief that the AA stands for Absolutely Awful.

3 September 2026
Unprompted review
Rated 3 out of 5 stars

Not happy with the AA about multi car…

Having spoken to the AA about multi car insurance and the difficulty in renewing each year, they have messed up again this year and I can’t even see the second car on our document even though they have sent an email renewal
Not happy

12 September 2026
Unprompted review

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