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The AA Insurance Reviews 

47,338
•
TrustScore 4.5 out of 5

4.6

Insurance Company
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Review summary

Created with AI, based on recent reviews

Looking at 12,186 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the affordable pricing and significant savings compared to alternative providers, noting that coverage levels remain exceptionally high. People also find the digital platform very straightforward and easy to navigate when comparing options and setting up policies quickly. Some reviewers were not happy with long phone wait times and experienced occasional confusion regarding certain optional add-on charges during purchase. A few customers also noted frustrating technical issues and browser glitches when trying to use the online website features or customer service chat. Additionally, a small group mentioned that final costs occasionally differed from initial expectations depending on the payment methods selected.

What people talk about most

Price

Customers consistently note positive experiences with price, highlighting competitive rates that are often... See more

User experience

Consumers find user experience to be positive, highlighting that the platform is very easy to navigate,... See more

Website

Clients share positive opinions on website, noting that the platform is very easy to navigate with clear... See more

Service

Reviewers highlight positive aspects of service, noting that agents are very helpful, professional, and quick... See more

Value for money

Users describe positive interactions with value for money, frequently highlighting significantly lower quotes... See more

Reviews shaping this summary

Rated 5 out of 5 stars

LV home insurance renewal dropped through letter box and was gobsmacked at what they were asking for, never claimed and not in rough area. Tried a quote from the AA for exactly the same home and cont... See more

Rated 5 out of 5 stars

Had a quote from my current car insurance company, more expensive than last year! Have been insured with AA before and went online to get a quote. Very straight forward, easy to navigate, took no ti... See more

Rated 5 out of 5 stars

I was struggling to get our brand new car insured (DVLA and insurance systems are usually not 'in sync'). But the AA were able to sort the insurance 'manually' at a really competitive price. The agent... See more

Rated 5 out of 5 stars

All done online - the process was simple and the site was logical and straightforward. Whilst there were cheaper prices online, once you studied the terms it was obvious that the cover offered by the... See more

Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

47K reviews

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Asks customers to review

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4.6

All reviews

(47,338)

12,063 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

Competitive price

Provided a good competitive price overall. Very good reviews. Comprehensive service covering all the details with a good explanation.

10 September 2026
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Reply from The AA Insurance

We are so pleased to hear that you found our pricing competitive and our service comprehensive. Thank you for your wonderful feedback!

Rated 5 out of 5 stars

Great options, Great prices

Each product level offers great cover and allows folks to make choices based on what they need rather than just what can take and the prices are great.

My vehicle had only just been registered by the dealrship, so was not showing up on the DVLA database so had to call in to complete the policy sign-up.

The person I spoke with was easy to understand and was knowledgeable and very helpful. polite and friendly, and we got the policy sign-up completed with no fuss.

Overall, I am very happy with The AA, their policy cover suits my vehicle and myself, the telephone contact was painless and the price was incredibly competitive.

10 September 2026
Rated 5 out of 5 stars

The price I was quoted was very…

The price I was quoted was very competitive, The young man Steve I spoke to on the phone was extremely polite and helpful and took his time to make sure I understood everything. Very good service.

12 September 2026
The AA Insurance logo

Reply from The AA Insurance

We're so pleased to hear that our colleague was able to assist you so effectively. Thank you for taking the time to share your positive experience!

Rated 5 out of 5 stars

The forms were easy to complete

The forms were easy to complete. The price was acceptable and the cover was what we needed.

11 September 2026
The AA Insurance logo

Reply from The AA Insurance

We're so pleased to hear that you found our forms easy to complete and that our pricing and cover met your needs. Thank you for your positive feedback!

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