The AA InsuranceReviews 

44,116
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 10,514 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently found the prices to be very competitive and offering excellent value for money, often significantly cheaper than other providers for comparable coverage. The website and online process were frequently praised for being user-friendly, simple, and straightforward, allowing for quick and hassle-free setup of policies. Many people appreciated the clear information, lack of hidden charges, and the ease of comparing different policy options. However, some customers also noted issues with website functionality, such as difficulty downloading documents or being redirected to the beginning of forms. A few other people also felt that renewal prices could increase significantly, even after an accident that wasn't their fault, or that customer service response times were slow.

What people talk about most

Price

Users describe positive interactions with price, often finding it very competitive and offering good value... See more

Website

People report positive experiences with website, finding it easy to navigate and use for obtaining quotes and... See more

Service

Reviewers highlight positive aspects of service, with many expressing satisfaction with the quick and easy... See more

User experience

Customers had positive experiences with user experience, finding the online purchasing process satisfactory... See more

Value for money

Customers consistently note positive experiences with value for money, frequently mentioning competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

AA. For me got expensive years ago so was really pleased that their prices this year was the best I could find for over 70s and purchased the gold insurance for both our cars. Best price this year an... See more

Rated 5 out of 5 stars

Very straightforward process of purchasing car insurance. Options were clearly set out and (as a millennial who usually does important work on a laptop) found the mobile app very user friendly. Great... See more

Rated 5 out of 5 stars

Reasonably competitive price, with thorough insurance cover on the Platinum package. The thing that swung it for me was the ability to protect your excess once per year. This gives peace of mind when... See more

Company replied

Rated 5 out of 5 stars

I had to phone the AA home insurance team to start a new policy as the online system wouldn’t let me pay for some reason. The advisor could not have been any more helpful. It was an absolute pleasur... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

44K reviews

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Asks customers to review

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4.6

All reviews

(44,116)

10,002 reviews in the last 12 months

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Rated 2 out of 5 stars

Requires ID check provided by company with very low trust score

The AA provided a good price, they're a trusted name, and the purchase process was easy. However, they have now contacted me requesting an ID check within 5 days, or the insurance will not be provided. I have two big problems with this:
1) The requirement for an ID check is NOT clearly stated upfront before sign up.
2) The ID check is provided by "trusted partner" Mitek Systems which as I write this has a Trustpilot score of 1.2.

I'm not going to hand over my ID data to a company with such a low trust score, and therefore I have no choice but to cancel my insurance with the AA.

5 July 2026
Unprompted review
Rated 5 out of 5 stars

I spoke with Karl to take out home…

I spoke with Karl to take out home insurance. He was very helpful and professional. And I took out my house and contents insurance with Silver AA through Karl and paid with my debit card. Price was very good and meets my requirements.

5 July 2026
Rated 5 out of 5 stars

Good price and helpful advisor.

Very competitive price for house insurance - wasn’t the cheapest quote but better than our renewal price and I didn’t want to buy an ‘online’ policy where you can’t speak to anyone.
We wanted to pay on the phone and the advisor was very helpful and sorted the policy and payment for us quickly and efficiently.
Very happy 😃

3 July 2026
Rated 5 out of 5 stars

We chose AA through Confused dot com…

We chose AA through Confused dot com but spoke to the AA lady at the call centre because the AA website wouldn't let us do it online.
She was extremely thorough and it turned out there were items we hadn't filled in from the website.
She also went through the personal possessions with us and explained it fully
Ok so we had to wait 30 minutes to get though, but the time she spent going through the policy said that was the reason.

3 July 2026
Rated 4 out of 5 stars

Getting good insurance is a complete…

Getting good insurance is a complete nightmare, the variety of quote price is priceless! The AA quotes were very reasonable and had a three tier cover offered! I chose the Platinum for the best option for me! AA was a name I knew was a big reason for my choice!

5 July 2026
Rated 5 out of 5 stars

I recently moved my Home Insurance to…

I recently moved my Home Insurance to AA and so far so good.

The policy terms are excellent and the premiums are much cheaper, than those being offered by my previous insurer.

The customer service has been good, as I made a small mistake in my original application and called to update my file. The member of staff was very helpful in terms of making the changes to the policy and there was no impact to my premiums.

It is very early days but im very pleased.

Keep up the great work.

5 July 2026

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