Tower Reviews 2,887

TrustScore 4.5 out of 5

4.3

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the helpfulness and positive attitude of the staff, making interactions pleasant and productive. Many people found the service to be excellent, appreciating the efficiency and ease of their overall experience, especially noting the smooth and user-friendly online process. Consumers also value the competitive pricing, with many reporting significant savings. However, some customers were dissatisfied with aspects of the customer service, mentioning slow response times or issues with agents. A few people also felt that the pricing was not transparent or that premiums increased without clear justification, particularly regarding specific risk assessments.

What people talk about most

Staff

People report positive experiences with staff, highlighting their helpfulness, friendliness, and... See more

Customer service

Customers consistently note ambiguous experiences with customer service. Many reviewers praise the kindness,... See more

Service

Reviewers highlight positive aspects of service. Many customers found the process of arranging insurance... See more

User experience

Clients share positive opinions on user experience. Many customers found the online application and website... See more

Price

Users describe ambiguous interactions with price. Many customers found the prices competitive and affordable,... See more

Based on these reviews

Rated 5 out of 5 stars

I switched to Tower a year ago after my previous insurer hiked my premium to a ridiculous level, and I’m so glad I made the change. While I haven’t had to make any claims yet, so can’t comment on that... See more

Company replied

Rated 5 out of 5 stars

Price for insurance was great. Saving myself just over $1,000.00 per year which is fantastic with the cost of living crisis currently going on. Website was easy to use and didn't take long to compl... See more

Company replied

Rated 5 out of 5 stars

I couldn't have had better service. She even helped me save money. I have been paying too much for decades! And to know that Tower is a New Zealand company is a huge bonus. I had no idea that my previ... See more

Company replied

Rated 5 out of 5 stars

Already a long term Tower motor insurance holder and happy with my existing policy. It was a no brainer to insurance my new car with them. Past experience with Tower has been extremely good, relia... See more

Company replied


Company details

  1. Insurance Company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

3K reviews

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Rated 1 out of 5 stars

I have a full comprehensive insurance…

I have a full comprehensive insurance and my vehicle had been on a accident and i was the third party tower only fixed the rear tail gate of my vehicle and not the roller lids. I have contacted the insurance company of the other party that hit my vehicle to claim for it, they tried contacting tower and tower doesn’t respond or do anything. Tbh i wont get insurance with tower anymore. Customers service is really bad the people on claims team are useless and prefer to blame their customers instead of helping them. What a waste of time and money.

19 March 2026
Unprompted review
Rated 5 out of 5 stars

Apart from trying to get hold of a person

Apart from trying to get hold of a person by phone - very difficult and a long wait I had to ring 3 times for a call back - once talking to the person it was an easy process - did find the acent hard to understand at times but we got there in the end and they did call back when they said they would to check if any concerns -

9 April 2026
Rated 5 out of 5 stars

The policies were easy to buy online

The policies were easy to buy online. I have never spoken to a real person. My older brother told me to change to tower and the rates were lower for the same policies at a insurance company I had been dealing for over 30 years. The policies could be abit easier to understand.

11 April 2026
Rated 2 out of 5 stars

Dishonourable: Continual Hidden Policy Changes

Beware of ever changing terms and conditions in the small print. Tower are not an honourable company!

As a Tower customer for 20+ yrs, covering various houses, it's contents, pvt & commercial vehicles & business equipment, I was largely happy. Although I am now retired, I take on occasional work to supplement my pension. Over this 20+yr period, they covered my partner & I for a few car related claims, quake related contents damage and, most importantly for me as a freelance photographer, a few camera claims, the last being in 2014, with no further equipment claims for 10+yrs. Each time I bought a new cameras I would specify ity, until at one point they told me it wasn't necessary as I am covered for individual items up to $5000. So I did not specify anything after that, as per their advice.

Then in Dec. 2025, I accidentally reversed over my camera bag in the garage damaging 2 cameras and 2 lenses. Tower were exceptionally slow to respond so I had the gear repaired by the Nikon agent. Cost: $5000.

Then they started telling me I was not covered for commercial use. Despite them knowing what I do for 20 years and covering previous work related claims and insuring my car for commercial use. They agreed to review it. After 4 months of regular follow ups and very little response, they now tell me in April that I am suddenly no longer covered for cameras in the course of my work. Of course they will point to some tiny small print addendum included in the flurry of annual policy renewal requests. My argument is that something as fundamentally important and critical as work related equipment cover should have been accompanied by, as worst, an option to to get commercial insurance cover to supplement their reduction in service.

So if you deal with them.... beware. Their approach to me has been one of dishonesty by not being upfront about a critical change as well as not suggesting an alternative cover or policy.

I DO NOT RECCOMEND TOWER INSURANCE.
SHOP AROUND.

10 April 2026
Unprompted review
Rated 2 out of 5 stars

Impossible to reach customer service…

Impossible to reach customer service team for cancellation. However if I asked for a quote or make payment it gets through very soon.

10 April 2026
Tower logo

Reply from Tower

Kia ora Ci,

Thanks for your feedback. We offer plenty of options for our customers to contact us and for requesting a cancellation. This can be via phone, email or using our MyTower portal - if you require assistance with this request and are unable to reach us over the phone, you can sign up for our MyTower portal to complete the request.

Thanks,
Tower Team

Rated 2 out of 5 stars

Will not look outside the box

Will not look outside the box to insure a car that's not factory standard.
Have an Audi A4. Tower said they can't insure it for what I paid for it. Then turned around and said it was modified when I explained it had a bigger HP engine and turbo.

The car is factory with the BEX motor, larger brakes and Turbo. BUT Tower said their assessors said it wad modified by me. Even though it's a NZ new car and the VIN numbering they looked it up, states it's the bigger HP model.

9 April 2026
Tower logo

Reply from Tower

Hi Vincent,

Thank you for taking the time to share your experience. We're sorry to hear we weren't able to provide you with the cover you were after and the experience with the assessors was less than satisfactory. If you'd like us to look into this further, please reach out to our team.

Thanks,
Tower Team

Rated 2 out of 5 stars

Tower so slow to resolve claim

Tower taking AGES to resolve a faulty workmanship problem from a prior claim. They’re so hell bent on finding who is liable first, rather than solving the issue and then sorting liability after.

9 April 2026
Rated 3 out of 5 stars

Fix your call waiting times

Fix your call waiting times, hours? sometimes its takes 10 days to get anyone on the phone

8 April 2026
Tower logo

Reply from Tower

Hi Earle,

Thanks for your feedback. We're sorry to hear that we haven't met your expectations when it comes to contacting us over the phone - if you still require assistance with your policies, please don't hesitate to let us know and we can organise a call back if required.

Thanks,
Tower Team

Rated 5 out of 5 stars

I've already filled out and submitted a…

I've already filled out and submitted a full feedback. Please read it.
Regards, Eric

8 April 2026
Tower logo

Reply from Tower

Hi Eric,

Thank you for sharing multiple reviews for us - we appreciate you taking the time to share your experience.

Warm regards,
Tower Team

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