Excellent salesman not pushy friendly & polite .Showroom was well laid out all the staff were welcoming & friendly. Got the service we were very happy with & would definitely go back .Would very high... See more
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We are proud to be Wales’ largest motor group and proud to be representing a selection of the world’s most prestigious automotive brands: AUDI, BYD, CUPRA, GWM ORA, HYUNDAI, JAGUAR, LAND ROVER, MERCEDES, SEAT, SKODA, VOLKSWAGEN and VOLKSWAGEN COMMERCIAL VEHICLES.
Throughout our over 75 years in business, our valued teams have driven excellence in all that they do.
We have evolved beyond all recognition over the years but we certainly haven't lost sight of our drive to deliver outstanding service to our valued customers at all times, which is something we will steadfastly provide as the Company continues to grow and enjoys future success.
So whether you're looking for a new or quality used car, require expert assistance with the maintenance, servicing or repair of an existing vehicle or seeking genuine manufacturer parts and accessories, you can call upon the Sinclair Group.
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After looking and trying to deal with a local bmw dealership in Swansea with no success for weeks, I decided to switch brand of car and give Mercedes Swansea a visit after some homework on they’re products, when I entered the showroom I was greeted in a very professional manner by sales executive ADAM ROBBINS, he was very approachable and knowledgeable of what car I was interested in, after some financial figures were discussed SAM and ADAM explained everything on different opinions how to purchase the c class I was looking for, I felt in no obligation to make any decisions at that time whatsoever, after careful thought that evening me and my wife returned the next day to proceed with the purchase. I can not speak highly enough of Adam with is professional approach and is enthusiastic approach to sell your product to me and my wife, and also Sam for her honesty on the financial figures to get this deal over the line! It shows your customer service was outstanding with my situation and hopefully this standard of service will carry on with my time with Mercedes Swansea /sinclair group, Kind regards clive&lorraine.
Excellent salesman not pushy friendly & polite .Showroom was well laid out all the staff were welcoming & friendly. Got the service we were very happy with & would definitely go back .Would very highly recommend Sinclairs Ludlow & especially our salesman James .

Reply from Sinclair Group
We had a really good experience when ordering a new style Cupra Born. Martin Jones was friendly and helpful and clear about the expected delivery time. He made part ex straightforward and we were pleased with the handover process. The senior manager came to make sure all was OK and also rang the following day to make sure we were happy with the car. Overall we received a great service with no pressure. The car is very handsome too.
Sinclair once again agreed to carry out the MOT on my Jaguar F-Type. This was super convenient for me as I would otherwise have used the Jaguar LR dealership in Cardiff. 4 miles vs 50. The service was friendly, engaging and prompt and I have no hesitation in recommending the agency.

Reply from Sinclair Group

Reply from Sinclair Group
Wow couldn't ask for a better service stunned with presentation on collection big red bow and covered made me feel very special Thank You 5 🌟 service 😀
Josh was amazing from start to finish. We could not be happier with our Defender. He is very professional, knowledgeable and we felt looked after all the way through the process.
The showroom and treatment were top notch and state of the art. The receptionists attentive and friendly - you get a choice of drinks. Would definitely use them again and we even got a phone call to see how we were getting on after a day. Totally recommend. Thank you for making our experience smooth sailing.

Reply from Sinclair Group
Extremely disappointed with the lack of basic human customer care and communication at Sinclair Mercedes-Benz of Cardiff. I dropped my car off in the morning, only to watch it sit locked and untouched in their compound for nearly 9 hours without a single update. When I tried calling to find out what was happening, I was repeatedly left on hold and disconnected. Management—specifically Ben—was completely unsupportive, hiding behind corporate policy and playing poor corporate games rather than taking accountability for a completely wasted day. Terrible customer service from start to finish—I will be taking my business elsewhere.
A little later than anticipated - however, here is our honest and truthful review of Sinclair Direct at Swansea.
We purchased a used Audi A1 - essentially cash, with a paltry trade part ex on our Mini Cooper.
We were delighted with the car - it was nicely presented and ticked all the right boxes.
However, on our test drive, we noticed that the integrated SatNav was not working - check with Audi service it said.
We duly reported this prior to the transaction being finalised. Upon transaction finalisation, we were led to believe the 'glitch' could be sorted at pre-sale service visit.
Payment was effected via Sinclair's automated payment system - not once, but twice. Apparently, internal departments were unable to communicate with each other (worrying) and confirm payment the first time - no apologies.
Approximately 15 minutes prior to us collecting the vehicle, we received a voicemail from the sales agent, that the SatNav could not be enabled without a VAG SD card at about £600.
Clearly, we were now committed to buying - and essentially, cornered/stuffed/stiched ... Savvy sales trick, from the Arthur Daly rulebook!
Ongoing with Swansea trading standards.
Without doubt, we were now committed - having paid cash up front and now apparently, and knowingly being shafted is tough.
Upon collection, we expressed our profound dissatisfaction to to the sales lady (you know who you are), and she invited us to lodge a written complaint to the Group via the Sales Manager.
This we did and copied in everyone - and received no answer - from anyone.
Furthermore, said sales lady assured us that all used Audis were vetted for history and accountability.
Phew - next up ... No service book. Again, we transmitted our request for such document - no reply from anyone.
Nice car - no SatNav - no service book - no customer service ... PP customer service in fact!
Always a pleasure visiting, I waited for the service to be finished and felt like I’m in a high end hotel. Excellent service from Stephanie and Ben.
Only issue is trying not to walk away with a new car each time lol
A very warm welcome and detailed customer service.

Reply from Sinclair Group
First class customer service from Haz and an excellent dealership to buy from I highly recommend Sinclair Land Rover

Reply from Sinclair Group
The over all experience of buying a car from Mercedes was wonderful.warm welcome great sales person in Tim and manager jo.nothing was to much from everyone
Amazing service very well looked after within the sales
Harry Vallander provided excellent serviceo

Reply from Sinclair Group
I’m so happy with my new car! Chris was really helpful from the start. He was always happy to answer any questions and help with anything I needed. The service was brilliant from start to finish, and I honestly couldn’t recommend Chris enough. Thank you so much for all your help.
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