Sinclair Group Reviews 

5,643
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 1,971 reviews, reviewers overwhelmingly had a great experience with this company. Consumers often describe the exceptionally friendly team members who go out of their way to ensure a welcoming atmosphere. Buyers appreciate the thorough explanations provided during vehicle selections, making the entire purchasing journey completely straightforward, smooth, and stress-free. However, some people mentioned experiencing communication delays and unexpected issues with vehicle delivery or paperwork. A few reviewers also noted occasional shortcomings in customer support, mentioning unhelpful staff interactions and unresolved problems. Some people felt disappointed when specific handover details or promised extras were completely missed during their showroom visits.

What people talk about most

Staff

Customers felt great satisfaction with the staff, consistently describing them as welcoming, professional,... See more

Service

Reviewers highlight positive aspects of service, consistently praising the knowledgeable, friendly, and... See more

Customer service

People report positive experiences with customer service, often praising staff who go above and beyond to... See more

Product

Users describe positive interactions with product, expressing deep satisfaction and delight as they purchase... See more

User experience

Reviewers mention positive feedback about user experience, noting that the entire purchasing process is... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The fact that I make an hour journey to the Hay on Wye dealership rather than a 10 minute drive to the Swansea branch says it all. Much more welcoming and friendly team who try their very best to reso... See more

Company replied

Rated 5 out of 5 stars

Well, talk about going above and beyond ... ! Super helpful in sourcing a car at short notice. Sales staff were totally upfront and honest, which is perhaps a bit of a rarity in today's world of short... See more

Rated 5 out of 5 stars

Excellent service. Very knowledgeable, helpful and polite personnel. I would strongly recommend Bridgend Audi. They go the extra mile for Customer satisfaction. They never once made claims which the... See more

Company replied

Rated 5 out of 5 stars

Nick in car sales was so helpful in every way. Tracy on reception is so professional and does every thing she can to make your visit enjoyable. The vehicle we just purchased was presented in perfect c... See more


Company details

  1. Car Dealer
  2. also in
  3. Auto Body Shop
  4. Car Repair and Maintenance
  5. Used Car Dealer

About Sinclair Group

Written by the company

𝐖𝐞 𝐚𝐫𝐞 𝐒𝐢𝐧𝐜𝐥𝐚𝐢𝐫 𝐆𝐫𝐨𝐮𝐩.

We are proud to be Wales’ largest motor group and proud to be representing a selection of the world’s most prestigious automotive brands: AUDI, BYD, CUPRA, GWM ORA, HYUNDAI, JAGUAR, LAND ROVER, MERCEDES, SEAT, SKODA, VOLKSWAGEN and VOLKSWAGEN COMMERCIAL VEHICLES.

Throughout our over 75 years in business, our valued teams have driven excellence in all that they do.

We have evolved beyond all recognition over the years but we certainly haven't lost sight of our drive to deliver outstanding service to our valued customers at all times, which is something we will steadfastly provide as the Company continues to grow and enjoys future success.

So whether you're looking for a new or quality used car, require expert assistance with the maintenance, servicing or repair of an existing vehicle or seeking genuine manufacturer parts and accessories, you can call upon the Sinclair Group.


Contact info


4.8

Excellent

TrustScore 5 out of 5

6K reviews

5-star
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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 69% of negative reviews

Typically replies within 1 month

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4.8

All reviews

(5,643)

1,823 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Highly recommend ,

I brought a Skoda car today from Sinclair Skoda Swansea. I have to say this has been the best car garage I have ever had the pleasure of purchasing from every step of the process was very well communicated via emails and videos of my vehicle through the preparation of the vehicle and delt with me in a very professional way , I had the pleasure of my purchase being delt with by a young man called Corey who I highly recommend and wish all the best with his carrier. I even received a phone call a few hours after leaving with my car to make sure I got home ok and that I was satisfied with the vehicle ( which I definitely am )

16 October 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Service

Excellent salesman not pushy friendly & polite .Showroom was well laid out all the staff were welcoming & friendly. Got the service we were very happy with & would definitely go back .Would very highly recommend Sinclairs Ludlow & especially our salesman James .

13 October 2026
Rated 5 out of 5 stars

A no pressure excellent experience

We had a really good experience when ordering a new style Cupra Born. Martin Jones was friendly and helpful and clear about the expected delivery time. He made part ex straightforward and we were pleased with the handover process. The senior manager came to make sure all was OK and also rang the following day to make sure we were happy with the car. Overall we received a great service with no pressure. The car is very handsome too.

14 October 2026
Rated 5 out of 5 stars

MOT carried out on my Jaguar

Sinclair once again agreed to carry out the MOT on my Jaguar F-Type. This was super convenient for me as I would otherwise have used the Jaguar LR dealership in Cardiff. 4 miles vs 50. The service was friendly, engaging and prompt and I have no hesitation in recommending the agency.

9 October 2026
Unprompted review
Sinclair Group logo

Reply from Sinclair Group

Hi Anthony, thank you for your fantastic review! We're thrilled to hear you found our service convenient and friendly. Your recommendation means a lot to us. We look forward to serving you again for your future MOT needs!

Best wishes,
Sinclair Land Rover Brecon

Rated 5 out of 5 stars

Efficient friendly and professional…

Efficient friendly and professional sevice.

14 October 2026
Sinclair Group logo

Reply from Sinclair Group

Thank you for your great review! We're thrilled to hear that you found our service efficient, friendly, and professional. We look forward to seeing you again soon! Kind Regards, Sinclair Group

Rated 5 out of 5 stars

Wow 5 🌟 experience!

Wow couldn't ask for a better service stunned with presentation on collection big red bow and covered made me feel very special Thank You 5 🌟 service 😀

12 October 2026
Rated 5 out of 5 stars

Josh was amazing from start to finish

Josh was amazing from start to finish. We could not be happier with our Defender. He is very professional, knowledgeable and we felt looked after all the way through the process.
The showroom and treatment were top notch and state of the art. The receptionists attentive and friendly - you get a choice of drinks. Would definitely use them again and we even got a phone call to see how we were getting on after a day. Totally recommend. Thank you for making our experience smooth sailing.

12 October 2026
Sinclair Group logo

Reply from Sinclair Group

Hi Denise, thank you for your fantastic review. We're thrilled to hear that Josh and our team provided you with such a positive experience. Your satisfaction means the world to us, and we appreciate your recommendation. We look forward to serving you again in the future!

Best wishes,
Sinclair Land Rover Swansea

Rated 1 out of 5 stars

Extremely disappointed with the lack of…

Extremely disappointed with the lack of basic human customer care and communication at Sinclair Mercedes-Benz of Cardiff. I dropped my car off in the morning, only to watch it sit locked and untouched in their compound for nearly 9 hours without a single update. When I tried calling to find out what was happening, I was repeatedly left on hold and disconnected. Management—specifically Ben—was completely unsupportive, hiding behind corporate policy and playing poor corporate games rather than taking accountability for a completely wasted day. Terrible customer service from start to finish—I will be taking my business elsewhere.

12 October 2026
Unprompted review
Rated 1 out of 5 stars

Disingenuous Professionals?

A little later than anticipated - however, here is our honest and truthful review of Sinclair Direct at Swansea.

We purchased a used Audi A1 - essentially cash, with a paltry trade part ex on our Mini Cooper.

We were delighted with the car - it was nicely presented and ticked all the right boxes.

However, on our test drive, we noticed that the integrated SatNav was not working - check with Audi service it said.

We duly reported this prior to the transaction being finalised. Upon transaction finalisation, we were led to believe the 'glitch' could be sorted at pre-sale service visit.

Payment was effected via Sinclair's automated payment system - not once, but twice. Apparently, internal departments were unable to communicate with each other (worrying) and confirm payment the first time - no apologies.

Approximately 15 minutes prior to us collecting the vehicle, we received a voicemail from the sales agent, that the SatNav could not be enabled without a VAG SD card at about £600.

Clearly, we were now committed to buying - and essentially, cornered/stuffed/stiched ... Savvy sales trick, from the Arthur Daly rulebook!

Ongoing with Swansea trading standards.

Without doubt, we were now committed - having paid cash up front and now apparently, and knowingly being shafted is tough.

Upon collection, we expressed our profound dissatisfaction to to the sales lady (you know who you are), and she invited us to lodge a written complaint to the Group via the Sales Manager.

This we did and copied in everyone - and received no answer - from anyone.

Furthermore, said sales lady assured us that all used Audis were vetted for history and accountability.

Phew - next up ... No service book. Again, we transmitted our request for such document - no reply from anyone.

Nice car - no SatNav - no service book - no customer service ... PP customer service in fact!

10 June 2026
Unprompted review
Rated 5 out of 5 stars

Always a pleasure visiting

Always a pleasure visiting, I waited for the service to be finished and felt like I’m in a high end hotel. Excellent service from Stephanie and Ben.
Only issue is trying not to walk away with a new car each time lol

14 October 2026
Unprompted review
Rated 5 out of 5 stars

A very warm welcome and detailed…

A very warm welcome and detailed customer service.

14 October 2026
Unprompted review
Sinclair Group logo

Reply from Sinclair Group

Thank you for your kind words! We're thrilled to hear that you felt welcomed and received detailed service. Our team is dedicated to providing the best experience possible, and your feedback motivates us to keep improving. We look forward to serving you again soon!

Best wishes,
Sinclair Land Rover Cardiff

Rated 5 out of 5 stars

First class customer service from Haz…

First class customer service from Haz and an excellent dealership to buy from I highly recommend Sinclair Land Rover

12 October 2026
Sinclair Group logo

Reply from Sinclair Group

Hi Nigel, thank you for your fantastic review. We're thrilled to hear that Haz provided you with first-class service. Your recommendation means a lot to us. We look forward to serving you again at Sinclair Land Rover Swansea!

Rated 5 out of 5 stars

Amazing service very well looked after…

Amazing service very well looked after within the sales
Harry Vallander provided excellent serviceo

30 September 2026
Sinclair Group logo

Reply from Sinclair Group

Hi Richard, thank you for your kind words. We're thrilled to hear that Harry provided you with excellent service. Our team is dedicated to ensuring every client feels valued and well taken care of. We appreciate your support and look forward to serving you again!

Best wishes,
Sinclair Land Rover Ludlow

Rated 5 out of 5 stars

I’m so happy with my new car

I’m so happy with my new car! Chris was really helpful from the start. He was always happy to answer any questions and help with anything I needed. The service was brilliant from start to finish, and I honestly couldn’t recommend Chris enough. Thank you so much for all your help.

9 October 2026
Rated 4 out of 5 stars

FELT IN SAFE HANDS

1 October 2026
Sinclair Group logo

Reply from Sinclair Group

Thank you for your great review, Linda! We're thrilled to hear you felt safe and well taken care of during your visit. We look forward to welcoming you back soon! Kind Regards, Sinclair Group

Rated 5 out of 5 stars
Sinclair Group logo

Reply from Sinclair Group

Thank you for your kind words, Martin! We're thrilled to hear you had a positive experience with our team. We look forward to seeing you again soon! Kind Regards, Sinclair Group

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