Shining Diamonds Reviews 

1,339
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 183 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredible staff for being exceptionally helpful, patient, and deeply knowledgeable during all the personalized ring consultations. Consumers also highlight the remarkably high quality of the custom-made items, beautiful jewellery designs, and the remarkably smooth and fast resizing service. People truly appreciate the thorough, detailed guidance provided regarding diamond options, explaining everything clearly without any pressure whatsoever to make a purchase. Reviewers emphasize that the ongoing communication throughout the entire design and creation process is consistently prompt, polite, and reassuringly professional at all times.

What people talk about most

Staff

Customers report extremely positive experiences with staff, highlighting their knowledge, patience, and... See more

Product

People report positive experiences with product, noting that the jewellery items are of top quality and... See more

Service

Clients share positive opinions on service, highlighting fantastic and professional assistance from staff... See more

Customer service

Customers consistently note positive experiences with customer service. Reviewers frequently highlight the... See more

User experience

Reviewers mention positive feedback about user_experience, highlighting a smooth, pressure-free, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The only place to get your engagement ring!!!! We went ring shopping at Shining Diamonds & didn’t look back once! Eleanor in particular was absolutely amazing! She was extremely helpful a... See more

Rated 5 out of 5 stars

Custom made ring 💍 I almost brought an eternity ring which was double the price in New York. So glad I found this shop I happened into at Hatton garden. Elenor was brilliant ! She listened & guided... See more

Rated 5 out of 5 stars

I had a nice experience buying diamond earings at the Shinning Diamonds in London. I found the small hoops for everyday wear I was looking for. Tara at the shop was very welcoming and polite . She... See more

Rated 5 out of 5 stars

Kushi G. made our experience at Shining Diamonds wonderful. Her expertise filled us with confidence. She clearly explained all the factors we should take account and helped us weigh up options without... See more


Company details

  1. Jewelry Store
  2. Jeweler

Written by the company

Best Prices
If you find it cheaper on any other website, we will beat it, Guaranteed!
Top Customer Service
We respond to 90% of our customer service requests within 4 working hours and 100% within 1 working day. If you have a problem or just have questions, we will resolve it, Guaranteed!
Beautiful Craftmanship
All our diamond jewellery is certified. We are confident you will love our craftmanship and we offer a full 30 days hassle-free returns policy on every online purchase. You can't go wrong with us, Guaranteed!

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 1 month

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4.9

All reviews

(1,339)

178 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

We had an amazing experience at the…

We had an amazing experience at the Shining Diamond store, all thanks to Khushi. She assisted me in choosing my wife’s wedding ring and provided truly fantastic service from start to finish. Khushi was incredibly patient, knowledgeable, and attentive, making sure every detail was perfect and that I felt confident in my choice. She genuinely cared about helping me find the right ring, and her warm, professional approach made the whole experience special and stress-free. I couldn’t have asked for better service—highly recommend asking for Khushi if you visit the store!

7 January 2026
Unprompted review
Rated 5 out of 5 stars

Definitely go there for good prices

Bought a beautiful diamond pendant from the Brighton store. The recipient was very pleased with her present and we had unknowingly managed to matched it with another piece of jewellery also bought there. Joby was very knowledgeable, helpful and patient with us, showing us various different items until we settled on the one we wanted.

24 January 2026
Unprompted review
Rated 5 out of 5 stars

What a pleasure our visit was!

Kushi G. made our experience at Shining Diamonds wonderful. Her expertise filled us with confidence. She clearly explained all the factors we should take account and helped us weigh up options without adding any pressure. There's every chance we will return for a wedding band to match the engagement ring. Thanks so much from Tom and Trudy

24 January 2026
Unprompted review
Rated 5 out of 5 stars

We bought a Diamond Necklace as a gift…

We bought a Diamond Necklace as a gift for our Daughter in laws Big significant birthday and we were helped by Joby . He very helpful, patient thoughtful giving us options.

Would certainly shop at Shining Diamonds again and even given this was an expensive gift the experience was very positive.

Well done Shining Diamonds and ofcrourse Joby!

ANDREW

18 January 2026
Unprompted review
Rated 5 out of 5 stars

Amazing and seamless experience

We first visited to buy my engagement ring and had such an amazing experience that we came back to buy my wedding band too. Clarice was wonderful to work with - friendly, knowledgeable and patient. We never felt rushed or pressured, and her advice was genuinely helpful which made the decision-making process so easy. Choosing your rings is a huge moment and Shining Diamonds made it even more special. I highly recommend!

12 November 2025
Unprompted review
Rated 5 out of 5 stars

Custom made ring 💍

Custom made ring 💍
I almost brought an eternity ring which was double the price in New York. So glad I found this shop I happened into at Hatton garden. Elenor was brilliant ! She listened & guided me through the experience- and the result is breathtaking! My stomach flipped when I saw it. Very professional team I’d recommend going in person before buying something off a website or other shop so you can get a quote.

24 January 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic service

Fantastic service, ring looks amazing an the prices are very reasonable Charlie was very helpful when looking at what I should buy

23 January 2026
Unprompted review
Rated 5 out of 5 stars

Great service

Tara provided amazing knowledge and service when helping us choose the rings we wanted to go for. She was very patient, polite and diligent when listening to our requirements. She followed up with us promptly, answering all of our queries when need be. Thank you Tara!

14 November 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic service from Tara Z.

I have bought 2 rings from Shining Diamonds - an engagement and a wedding ring. On both occasions I needed the ring to meet certain requirements and be delivered by a certain date and Tara helped at every step along the way. First class product and service!

14 November 2025
Unprompted review
Rated 5 out of 5 stars

Lovely experience

I had a nice experience buying diamond earings at the Shinning Diamonds in London. I found the small hoops for everyday wear I was looking for. Tara at the shop was very welcoming and polite . She gave me genuine advise in choosing diamond set in gold vs silver and was patient as I tried on the jewellery. A good thing was they had same design in both colors.
The earings are pretty and comfortable.

10 December 2025
Unprompted review
Rated 5 out of 5 stars

Great experience sourcing a diamond…

Great experience sourcing a diamond ring and earrings, Bronnie saw me looking in the window and politely if I needed help .. she was extremely helpful as were the rest of the staff and I’m delighted with my purchase.

8 January 2026
Unprompted review
Rated 5 out of 5 stars

Engagement Ring purchase

I bought an engagement ring for my fiancee from Shining Diamonds. Their products and prices are fantastic and their location in the 'jewellery quarter' in Brighton is perfect. I was totally unsure of what to buy my fiancee but they made the process easy and flawless. She loves the ring and the service given was great. The resizing of the ring both on the day and then a couple of weeks later only took a few hours using their on site workshop which was ideal. Staff were personable and really helpful and helped make our engagement perfect 👌

12 December 2025
Unprompted review
Rated 5 out of 5 stars

I Purchased an eternity ring from…

I Purchased an eternity ring from shining diamonds. All the staff were friendly and helpful. They took the time to listen to what I wanted and I am very pleased with my purchase and the customer service I received.

12 January 2026
Unprompted review
Rated 1 out of 5 stars

All people are extremely helpful at the…

All people are extremely helpful at the shining diamonds store however the after care has been below sub standard.

An engagement ring I bought for my fiance was damaged, remade by the store itself and then damaged again. They want me to send the ring in for repairs but I now do not trust the quality of their workshop repairs.

I believe they have the responsibility to pay for the repairs which they are refusing to do. I’d steer clear of this company if I were you.

9 January 2026
Unprompted review

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