Shining Diamonds Reviews 

1,339
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 180 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the dedicated staff for being exceptionally helpful, patient, and knowledgeable during custom ring consultations and store visits. Many reviewers emphasize the fantastic customer service, noting that representatives take the time to explain every diamond detail thoroughly without any pressure to make a purchase. A few other people also felt that communicating through messaging platforms and remote options successfully made coordinating the custom design process very smooth. Consumers are also extremely pleased with receiving beautiful final jewelry pieces, quick onsite resizing services, and exceptional overall quality.

What people talk about most

Staff

Customers report extremely positive experiences with staff, highlighting their knowledge, patience, and... See more

Product

People report positive experiences with product, noting that the jewellery items are of top quality and... See more

Service

Clients share positive opinions on service, highlighting fantastic and professional assistance from staff... See more

Customer service

Customers consistently note positive experiences with customer service. Reviewers frequently highlight the... See more

User experience

Reviewers mention positive feedback about user_experience, highlighting a smooth, pressure-free, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Custom made ring 💍 I almost brought an eternity ring which was double the price in New York. So glad I found this shop I happened into at Hatton garden. Elenor was brilliant ! She listened & guided... See more

Rated 5 out of 5 stars

I had a nice experience buying diamond earings at the Shinning Diamonds in London. I found the small hoops for everyday wear I was looking for. Tara at the shop was very welcoming and polite . She... See more

Rated 5 out of 5 stars

Kushi G. made our experience at Shining Diamonds wonderful. Her expertise filled us with confidence. She clearly explained all the factors we should take account and helped us weigh up options without... See more

Rated 5 out of 5 stars

We were assisted by Clarice when enquiring about purchasing diamonds earrings. Clarice was extremely helpful, we had a lesson in diamonds and what to look out for, she wasn't pushy to get a sale, an... See more


Company details

  1. Jewelry Store
  2. Jeweler

Written by the company

Best Prices
If you find it cheaper on any other website, we will beat it, Guaranteed!
Top Customer Service
We respond to 90% of our customer service requests within 4 working hours and 100% within 1 working day. If you have a problem or just have questions, we will resolve it, Guaranteed!
Beautiful Craftmanship
All our diamond jewellery is certified. We are confident you will love our craftmanship and we offer a full 30 days hassle-free returns policy on every online purchase. You can't go wrong with us, Guaranteed!

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 1 month

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4.9

All reviews

(1,339)

177 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Wedding band purchase

I recently bought my wedding band from Shining Diamonds, and I had the pleasure of being helped by Eleanor. She was exceptionally professional from start to finish, and I immediately felt I was in safe hands. Her knowledge, patience, and genuine care made the entire experience truly special.

I’ll definitely be returning to Shining Diamonds for years to come—they’ve made a customer for life! Highly recommend both Eleanor and the team. 💍

26 February 2026
Unprompted review
Rated 5 out of 5 stars

Shinning Diamonds - Brighton- Charlie

We recently just popped into, whist passing "Shinning Diamonds" in "The Lanes" Brighton. We were greeted with a smile from Charlie. We knew what we were looking for and Charlie was very knowledgeable, super helpful and very professional. A absolute credit to the business
Because of his knowledge, we ordered a super 2.5 carat diamond ring. Charlie recommended a suitable cathedral mount for us, which he arranged to be made. We collected the ring today which we are very happy with. I would 100% recommend Charlie of Shinning Diamonds if your looking to purchase a ring, we look forward to returning in the future for new purchases. Thankyou once again Charlie

25 February 2026
Unprompted review
Rated 5 out of 5 stars

Surprise proposal

Came across shinning diamonds while looking in the lanes for an engagement ring, like a magpie spotted the beautiful shining diamonds in the window.. wasn’t 100% sure on what I was looking for but was greeted by Joby who was extremely helpful throughout the whole process including resizing. Sorry this is a delayed review but it was a surprise proposal! Thank you so much for all your help

9 December 2025
Unprompted review
Rated 5 out of 5 stars

Engagement ring resizing.

We needed our engagement ring resized as it was slightly too big. Charlie at the Brighton branch arranged for this to be done within 3 hours of dropping the ring off, using the free 3 month resizing the company offer. An excellent service and very professional service provided. Highly recommended.

18 February 2026
Unprompted review
Rated 5 out of 5 stars

Referred by a friend to use shinning…

Referred by a friend to use shinning diamonds, Clarice at Hatton gardens made the whole experience nice easy and stress free. I designed a ring and it was made with such short notice, she reassured it would be done by a certain date and followed through. Couldn’t fault her what so ever, would defo use her again in the future.

If you ever go to shinning diamonds in Hatton gardens put in and she Clarice she’s brilliant

20 February 2026
Unprompted review
Rated 5 out of 5 stars

We popped in after seeing a couple of…

We popped in after seeing a couple of rings in the window that were interesting. Although we had no intention of buying a ring that day, Joby asked us in to take a look. His customer service was excellent and after presenting us with a deal we could not refuse, we left after buying a ring! Highly recommended.

14 February 2026
Unprompted review
Rated 5 out of 5 stars

I bought my engagement ring upgrade via…

I bought my engagement ring upgrade via online with shining diamonds , and then used the WhatsApp messaging system to follow the making of it every step of the way . A lovely lovely lady called Julianne Y looked after me through it all , and when I say she has gone above and beyond for me would be an understatement! She was and is wonderful and amazing at what she does. If I had a problem or I needed the ring tweaked , nothing was to much trouble . I 100% recommend shining diamonds and if you’re lucky enough, you might just get Julianne Y looking after you ! Thank you so much ! X

18 December 2025
Unprompted review
Rated 5 out of 5 stars

Superb on all fronts! Ignore the poor reviews - trust the vast majority!

I bought my wedding ring from Shining Diamonds having scoured the internet and finding they offered (by far) the best value for money. To be honest, I’d left it quite late, so I went into the Brighton store and showed Bronnie the ring I was after from the website - the delivery date was approx 4 weeks and I wanted to be sure it would arrive in time. Bronnie couldn’t have been more helpful; contacting the warehouse team and confirming that it would arrive no later than the week before my wedding. I still wanted to take advantage of the PayPal pay-in-3 option offered on the website, so Bronnie sent me a personal payment link on WhatsApp which allowed this. Once confirmed, I was kept updated on the progress of the ring and diamond setting process and as soon as it was ready for collection I was able to run down to the store and pick it up with the flash. Most importantly, the ring was everything I’d wanted and more - even better than the website photos and absolutely perfect (the fit, the diamond, the finish). Anyone giving poor reviews seem to either be confusing ShiningDiamonds with another company or be at fault themselves! Thank you to the whole ShiningDiamonds team who helped create the perfect wedding ring for me and a special thanks to Bronnie for being so helpful and hyping me and my wife up for the wedding!

17 February 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Customer Service!

Huge thank you to Eleanor for her excellent customer service! Eleanor helped us to choose the perfect ring which I absolutely love. There was no hard sell or pressure at any moment during our visit, and having listened to what we wanted Eleanor was able to make a recommendation which was just perfect! We also learnt a lot about diamonds! Thank you Eleanor you made our experience buying my engagement and wedding rings so special and we can’t thank you enough!
Thank you to Clarice too who shared our excitement with Eleanor when we came to collect them!

7 February 2026
Unprompted review
Rated 5 out of 5 stars

A massive thank you to Eleanor for…

A massive thank you to Eleanor for helping us get the perfect rings. Eleanor and the team were so knowledgeable, helpful and there was no pressure to make a purchase, which made the experience so pleasurable and memorable and she found the most amazing diamond that made the perfect ring.
The shop may not be the most glitzy but the service and friendliness made it the perfect place.

27 December 2025
Unprompted review
Rated 5 out of 5 stars

Khushi Made my experience so perfect…

Khushi Made my experience so perfect she helped me with everything to finding the right diamond to keeping me up to date with every step of it being made to being sent I couldn’t have asked for better service thankyou so much.

5 February 2026
Unprompted review
Rated 5 out of 5 stars

Design your dream ring

Thank you Tara for helping me design my ruby ring. It is absolutely stunning, I can't stop staring at it.
Thank you for taking so much time to help me design my perfect ring.
I highly recommend shining diamonds.
Thank you everyone for helping.

6 February 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic service

Fantastic service from Shining Diamonds. Had two sets of earrings made up from diamonds which we already had . Very competitively priced.
Big shout out to Tara for being really helpful . Thank-you .

10 December 2025
Unprompted review

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