Shining Diamonds Reviews 

1,339
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 183 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredible staff for being exceptionally helpful, patient, and deeply knowledgeable during all the personalized ring consultations. Consumers also highlight the remarkably high quality of the custom-made items, beautiful jewellery designs, and the remarkably smooth and fast resizing service. People truly appreciate the thorough, detailed guidance provided regarding diamond options, explaining everything clearly without any pressure whatsoever to make a purchase. Reviewers emphasize that the ongoing communication throughout the entire design and creation process is consistently prompt, polite, and reassuringly professional at all times.

What people talk about most

Staff

Customers report extremely positive experiences with staff, highlighting their knowledge, patience, and... See more

Product

People report positive experiences with product, noting that the jewellery items are of top quality and... See more

Service

Clients share positive opinions on service, highlighting fantastic and professional assistance from staff... See more

Customer service

Customers consistently note positive experiences with customer service. Reviewers frequently highlight the... See more

User experience

Reviewers mention positive feedback about user_experience, highlighting a smooth, pressure-free, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The only place to get your engagement ring!!!! We went ring shopping at Shining Diamonds & didn’t look back once! Eleanor in particular was absolutely amazing! She was extremely helpful a... See more

Rated 5 out of 5 stars

Custom made ring 💍 I almost brought an eternity ring which was double the price in New York. So glad I found this shop I happened into at Hatton garden. Elenor was brilliant ! She listened & guided... See more

Rated 5 out of 5 stars

I had a nice experience buying diamond earings at the Shinning Diamonds in London. I found the small hoops for everyday wear I was looking for. Tara at the shop was very welcoming and polite . She... See more

Rated 5 out of 5 stars

Kushi G. made our experience at Shining Diamonds wonderful. Her expertise filled us with confidence. She clearly explained all the factors we should take account and helped us weigh up options without... See more


Company details

  1. Jewelry Store
  2. Jeweler

Written by the company

Best Prices
If you find it cheaper on any other website, we will beat it, Guaranteed!
Top Customer Service
We respond to 90% of our customer service requests within 4 working hours and 100% within 1 working day. If you have a problem or just have questions, we will resolve it, Guaranteed!
Beautiful Craftmanship
All our diamond jewellery is certified. We are confident you will love our craftmanship and we offer a full 30 days hassle-free returns policy on every online purchase. You can't go wrong with us, Guaranteed!

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 1 month

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4.9

All reviews

(1,339)

178 reviews in the last 12 months

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Rated 5 out of 5 stars

Absolutely fantastic service from start…

Absolutely fantastic service from start to finish. I visited several stores in Hatton Gardens while shopping for an engagement ring but none offered the same level of service, professionalism and warmth that I experienced at Shining Diamond. Tara’s expert knowledge, friendliness and genuine care made me feel at ease while deciding on a design and their workshop allowed me to create the perfect engagement ring which made for a truly special proposal. I can’t thank her and the team enough and I highly recommend Shining Diamond for anyone in search of high quality diamond jewellery!

20 June 2025
Unprompted review
Rated 5 out of 5 stars

Clarice helped facilitate the perfect ring.

Clarice was excellent in facilitating my purchase of an engagement ring. Hatton Garden is an extremely overwhelming place and often you don’t know where to start, but I can assure you that Shining Diamonds is the only place you need to shopping for you engagement ring. We tried numerous shops, before coming to Shining Diamonds from a friends recommendation. A lot of places just show you zirconia and not actual diamonds, so it was refreshing how Clarice would showcase exactly what your ring could look like with different diamonds. If you come in with inspiration, then SD will be able to facilitate any diamond and setting choice, and help make sure the ring is balanced, even if the ring you had in mind is different from the offerings on the website. The price was fair and promptly received the ring in time for my engagement.

4 June 2025
Unprompted review
Rated 5 out of 5 stars

A fantastic experience

Of all the stores in Hatton Garden, Shining Diamonds was absolutely the best choice for my engagement ring purchase, and their customer service was beyond exceptional. Special praise and thanks in particular to Eleanor, whose expert knowledge, warm and kind manner and sense of humour helped me feel at ease throughout. She really went above and beyond to help me design the perfect ring, and the workshop delivered something very special that I know my partner will love. I am sure we will be back in the future.

13 August 2025
Unprompted review
Rated 5 out of 5 stars

Shining Diamonds

Tara provided excellent advice and was extremely helpful, making the process smooth and stress free. I would highly recommend Shining Diamonds.

28 June 2025
Unprompted review
Rated 5 out of 5 stars

An outstanding jewellers

From all the jewellery stores in Hatton Gardens, Shining Diamonds stands out as an absolutely outstanding place. From the beginning Eleanor guided us with her expert knowledge (and great sense of humour) through the collection of engagement rings to finally find the perfect one. Their pricing was very transparent with no hidden costs. We could not have asked for a better experience and we will definitely be coming back here!

6 August 2025
Unprompted review
Rated 5 out of 5 stars

The shop offered a different experience compared to…

The shop was so unassuming compared to the other shops in the Lanes, but what they offered was perfect. Charlie looked after us well explaining and answering every question we put to him. Not living in the area the ring was sent and delivered in a very secure state by our local postie. I would totally recommend Shining Diamonds to anyone looking for good service and value.

1 July 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service

We have used Shining Diamonds for three family engagement rings to date as well as other items of jewellery and every time they have been absolutely fsantastic. The team at the Hatton Gardens store are so helpful and friendly and have been so fabulous with changes of plan, tight timescales as well as always being happy to clean my ring when I pop in! Cannot reccomend them enough.

4 August 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic find within the Jewellery Quarter, Birmingham

After walking relentlessly round every shop in the Jewellery Quarter, Birmingham, I finally came across Shinning Diamonds. I immediately felt welcome and at ease by the warm welcome received in the shop. I wanted a bespoke ring to be made for a special birthday of mine, with a long tick-list of wants and an extremely tight deadline! Jasmine came to the rescue! An extremely warm and helpful lady who went above and beyond to make this possible for me. I was kept informed every step of the way with messages and telephone calls, nothing was too much trouble. I would highly recommend this store (especially Jasmine!) and would definitely return. In fact, our son is due to propose to his girlfriend and is now going to visit this shop upon our recommendation 🥰

2 August 2025
Unprompted review
Rated 5 out of 5 stars

Charlie was fantastic

Charlie was fantastic. Gave me expert advise from start to finish. Took my thoughts, worries and ideas into consideration and gave me the support needed during my 4/5 visits. Charlie kept the ring safe for me until my trip to Cyprus where I was proposing and reassured me along the way. Thank you Charlie; you’re a real asset to this business and believe you will go far in your sales career!

28 March 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely amazing

Absolutely amazing. So helpful and took all the time in the world to help us look at loads of rings. Found our perfect rings thanks to Clarice and couldn’t be happier. Thank you again!

14 July 2025
Unprompted review
Rated 5 out of 5 stars

Superb customer service at Shining Diamonds

We stumbled across Shining Diamonds on a weekend down in Brighton and so glad that we did. Esther, Lydia and the team were wonderful - so helpful and informative, and guided us through appropriate options for my wedding band. The communication after our visit was brilliant and I now have my perfect wedding band. Thank you ladies!

25 May 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic service & expertise

I had a fantastic experience with Shining Diamonds when looking for the perfect engagement ring for my partner. Tara was incredibly insightful and provided invaluable expertise and various options based on my preferences. It was a seamless experience and I could not recommend them enough!

8 July 2025
Unprompted review
Rated 5 out of 5 stars

Engagement Ring

Massive thank you to Eleanor and all the team at shining diamonds, they made the most beautiful engagement ring for me. Eleanor was so lovely and helpful and made the process of choosing the ring feel so simple, she listened to exactly what we wanted and helped create our dream ring well within our budget! It was such an enjoyable experience buying from her and the ring is even more beautiful than I imagined. I would highly recommend Shining diamonds.

4 July 2025
Unprompted review
Rated 1 out of 5 stars

I ordered a custom-length tennis…

I ordered a custom-length tennis bracelet from Shining Diamonds in December 2024, expecting a luxury, bespoke experience. The bracelet arrived many months later and didn’t fit, despite clear sizing communicated from the start. I was told it could be adjusted, but I had to pay for return shipping and international delivery — even though the error was not mine.

When the bracelet was finally shipped back after adjustment, it came with a second unexpected customs charge, which I refused. Now, the bracelet is lost in transit and I have been left with nothing: no product, no refund, no answers.

The bracelet also came without certification or paperwork and felt low quality — not what you’d expect from a brand claiming to deliver “care, integrity, and attention to detail.” Customer service has been slow and dismissive throughout. A truly disappointing experience.

3 July 2025
Unprompted review

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