Very good experience both product wise and customer service. Love their loyalty programme too. Product wise, think all their lines including underwear, casual and sport are great . The quality is... See more
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This was my initial review. "Wrong size sent and wrong colours. Trying to sort it out required multiple photos of their postage packing which of course hadn't been kept. They took no responsibility.... See more
Company replied
We always like to order direct from BjörnBorg.se We like that we get to see all the latest items as well as take advantage of great sales abd promotions. Payment is easy with Klarna and the order pr... See more
If you read my 5 star review (Mick 28th Dec. 2023) I stated how impressed I was at the service I received from Bjorn Borg Sportswear. Well true to my word I ordered again from this company, this time... See more
Company details
Written by the company
Björn Borg is an international sports lifestyle brand for people who want to feel active and attractive. We design products that combine unique expression, perfect fit, good functionality and long-lasting quality.
Contact info
Frösundaviks allé 1, 169 70, Solna, Sweden
- customerservice@bjornborg.com
- www.bjornborg.com
No recent history of asking for reviews
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Replied to 91% of negative reviews
Typically replies within 48 hours
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I really like my purchase love wearing…
I really like my purchase love wearing my active wear
Perfectly easy shopping
Perfectly easy shopping. As a regular buyer of boxers I know this but you could make it easier to see that 3 packs contain higher quality boxers than the 5 packs.

Reply from Björn Borg
So happy with order and quality
So happy with order and quality. Came quickly. Only complaint is you can’t do returns of online orders in store
Satisfied with purchase
Satisfied with purchase. Fast delivery. Good products.
Poor quality boxers
My partner has been wearing Bjorn Borg boxers for a very long time but recently we have noticed the quality is not what it used to be. 4 out of 5 pairs have ripped in the same place (crotch area) on each one which to me indicates a weak spot or fault but definitely poor quality.
I’m sure you can appreciate that the cost of these boxers does not match the quality at the moment and it is very disappointing for your loyal customers who buy these boxers because of the amazing fit and style.
I am sorry for the bad review but I just wanted to bring this to your attention as I don’t think we will be buying anymore.

Reply from Björn Borg
Poor quality
‘Made in China’ substandard product. Bought a set for my husband. Extremely disappointed with the quality compared to price.

Reply from Björn Borg
Very good product
Poor underwear
This is the first time I have ever written a review about anything. I have been buying bjorn borg underwear for 10 plus years. I used to love them and still want to but the quality in the last 4 years has really dropped off. I wondered if I had just been unlucky but there seems to be a lot of similar reviews. The stitching on the waste band has come apart on 50% of them. They also have a far lower thread count. This means you can see through them after a short period of time and they don't hold there shape or support for the whole day. Very disappointing! I hope it was a bad few batches and the quality is returning.

Reply from Björn Borg
Never again
I‘ve been wearing Bjorn Borg boxer shorts since 2018 or so and I‘ve always liked how comfortable they fit.
But recently the quality has become unbearably poor- they loose shape within a few minutes, and become very loose. And worse: yesterday I put a brand new one on and while putting it on I punched a hole into a it! Straight from the box and it ripped apart while putting it on! Upon closer inspection I found the fabric to be very very thin and uneven, more like Japanese paper rather than cotton.
Sorry to say: that whole box goes straight into the bin…
Shame! Just think of all the resources that went into producing it, not to mention the CO2 footprint…
Never again!

Reply from Björn Borg
Quality of this boxxers are not what it…
Quality of this boxxers are not what it used to be... its really true because i only use the performance sport boxxers they are thinner quality and they keep rising up. It looks like this company dont care about good products anymore but only wants to earn money. very sad because this was always my favorite brand boxxers i still have the old boxxers i bought before 2019 they where much much better quality you easy feel the difference if you compare them everyone would agree with me that the old are better quality im sorry im not buying anymore.

Reply from Björn Borg
Not that impressed to be honest poor…
Not that impressed to be honest poor quality performance boxers they role up every minute they offer no support if anything I would want a refund they are so overrated for what they are! I expected better..

Reply from Björn Borg
Not what they used to be
I've had enough with Björn Borg's underwear, unfortunately. Love the designs, but as other reviewers have said the quality is nowhere near what it used to be - most pairs now only last a few months before ending up with a hole either in the crotch or near the waistband. I would expect much greater durability for the price.

Reply from Björn Borg
Never trust this company
Never trust this company. They deduct your money but never deliver the packet. I never received a tracking number from the start and now , they just advise that the "parcel successfully delivered to your address"
oki so who signed , as I did not.
Spend your money somewhere else

Reply from Björn Borg
Quality is not what it used to be
Have bought Bjorn Borg underwear for nearly 10 years now - the quality is simply not what it used to be.
Underwear would last 2 years previously, now after 6-12 months every single pair will have a hole in the crotch, or worn elastic.
I'm sad to say I'm going to begin looking elsewhere - a shame since I really love their designs!
The cost for the quality delivered is simply not worth it anymore.

Reply from Björn Borg
Bjorn boxers used to be higher quality
Bjorn boxers used to be higher quality. They changed the materials, the elastic and where they are made. Ordered some recently and some of the stitching is falling apart. Really?? these things are not cheap. I’m sure that doesn’t happen all the time and was a one-off, but quality control is important.
Update - After writing this review, Bjorn responded right away and arranged for a new product. Great customer service!!!

Reply from Björn Borg
This complaint is agaist the brand…
This complaint is agaist the brand quality.
After many years of wearing BB shorts, with okay quality, it's absolutely over now.
Bought half a year ago 3X3 box, and again just over a few months ago.
All quality have completely disappeared, out of the 18 pairs there are 3 left, and they are in poor condition.
The thread, yes, because there is only one, holding elastic and trousers together, breaks without any kind of hard impact, the stitching in the trousers itself breaks too, everything falls apart. The fabric itself, and also the elastic, have become wildly thin, but do not have time to fall apart before the stitches in the trousers have fallen apart.
Do yourselves a favor, save the expensively paid money, and buy another product, Bjorn Borg boxer shorts are worthless!!!

Reply from Björn Borg
Worst underwear in ever worn
Altogether I have purchased 14 boxer shirt underwear from Bjorn Borg and I’m lucky if I have 5 left. Purchased 6 in October ‘21 and 8 in April ‘22.
I have had to throw out numerous pairs as they all split at the crotch seam. At around €10 per boxer you would expect them to last. Cheap supermarket boxers have lasted me years but these I didn’t even get 6 months out of before you could see how worn and frayed they were at the crotch seam.
Will never buy them again. CK, Ralph Lauren & Tommy Hilfiger ones are much more durable.

Reply from Björn Borg
Return policy is terrible
Return policy is terrible. 3 to 6 weeks for paying back the returns is unacceptable!!!
Quality of clothing is fine though
Almost in every boxer comes holes after…
Almost in every boxer comes holes after a few months, no more Bjorn borg for me!

Reply from Björn Borg
There size guide was wrong
There size guide was wrong.
I bought men underwear and it said XS is a 30 waist, I event emailed them and they said I am a 30 waist. It was too tight on me, does not work for a 30 waist. They refunded me as a one time courtesy because I can not return it.

Reply from Björn Borg
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