Björn Borg Reviews 

3,185
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Very good experience both product wise and customer service. Love their loyalty programme too. Product wise, think all their lines including underwear, casual and sport are great . The quality is... See more

Rated 4 out of 5 stars

This was my initial review. "Wrong size sent and wrong colours. Trying to sort it out required multiple photos of their postage packing which of course hadn't been kept. They took no responsibility.... See more

Company replied

Rated 5 out of 5 stars

We always like to order direct from BjörnBorg.se We like that we get to see all the latest items as well as take advantage of great sales abd promotions. Payment is easy with Klarna and the order pr... See more

Rated 5 out of 5 stars

If you read my 5 star review (Mick 28th Dec. 2023) I stated how impressed I was at the service I received from Bjorn Borg Sportswear. Well true to my word I ordered again from this company, this time... See more

Company details

  1. Activewear Store

Written by the company

Björn Borg is an international sports lifestyle brand for people who want to feel active and attractive. We design products that combine unique expression, perfect fit, good functionality and long-lasting quality.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 91% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(3,185)

967 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Perfectly easy shopping

Perfectly easy shopping. As a regular buyer of boxers I know this but you could make it easier to see that 3 packs contain higher quality boxers than the 5 packs.

3 July 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Lars,

our Premium cotton stretch boxers which are sold up to 3-packs have a slightly finer quality than our more packs called Cotton Stretch boxers :) We also have an underwear guide on our site where you can read more about our different qualities :)

Kindest regards, Madelene at Björn Borg

Rated 1 out of 5 stars

Poor quality boxers

My partner has been wearing Bjorn Borg boxers for a very long time but recently we have noticed the quality is not what it used to be. 4 out of 5 pairs have ripped in the same place (crotch area) on each one which to me indicates a weak spot or fault but definitely poor quality.

I’m sure you can appreciate that the cost of these boxers does not match the quality at the moment and it is very disappointing for your loyal customers who buy these boxers because of the amazing fit and style.

I am sorry for the bad review but I just wanted to bring this to your attention as I don’t think we will be buying anymore.

17 June 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Alex,

We always strive to have products that are comfortable and high quality. Sometimes products need to be improved and therefore your feedback is extra important to us and our production team to make us even better.

Please send us an email to customerservice@bjornborg.com and send a picture of the product issues as you described, also clearly showing our logo and we'll take it from there.

I’ll be awaiting a picture from you, speak soon!
Kindest regards, Madelene at Björn Borg

Rated 1 out of 5 stars

Poor quality

‘Made in China’ substandard product. Bought a set for my husband. Extremely disappointed with the quality compared to price.

31 May 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Sudesna! We´re so sorry to hear that our boxers didn´t live up to your expectations, we will of course look into the issues you´re mentioning further.

Please send us a photo of the product to our email: customerservice@bjornborg.com, and we will help you further.

Best regards,
Lina at Björn Borg

Rated 2 out of 5 stars

Poor underwear

This is the first time I have ever written a review about anything. I have been buying bjorn borg underwear for 10 plus years. I used to love them and still want to but the quality in the last 4 years has really dropped off. I wondered if I had just been unlucky but there seems to be a lot of similar reviews. The stitching on the waste band has come apart on 50% of them. They also have a far lower thread count. This means you can see through them after a short period of time and they don't hold there shape or support for the whole day. Very disappointing! I hope it was a bad few batches and the quality is returning.

6 June 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Peter,
I have really great news, the quality has returned :) <3
We have made a lot of improvements and our new super boxer is called Premium Cotton Stretch boxer. It has a reinforcement in the crotch and a soft new lovely waistband. Welcome in and try it!

// Madelene at Björn Borg

Rated 1 out of 5 stars

Never again

I‘ve been wearing Bjorn Borg boxer shorts since 2018 or so and I‘ve always liked how comfortable they fit.
But recently the quality has become unbearably poor- they loose shape within a few minutes, and become very loose. And worse: yesterday I put a brand new one on and while putting it on I punched a hole into a it! Straight from the box and it ripped apart while putting it on! Upon closer inspection I found the fabric to be very very thin and uneven, more like Japanese paper rather than cotton.
Sorry to say: that whole box goes straight into the bin…
Shame! Just think of all the resources that went into producing it, not to mention the CO2 footprint…

Never again!

5 May 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Volker! We´re so sorry to hear that our boxers didn´t live up to your expectations, we will of course look into the issues you´re mentioning further.

Please send us a photo of the products with the receipt to our email: customerservice@bjornborg.com and we would love to help you further and make up for this inconvenience.

Best regards,
Michaela at Björn Borg

Rated 2 out of 5 stars

Quality of this boxxers are not what it…

Quality of this boxxers are not what it used to be... its really true because i only use the performance sport boxxers they are thinner quality and they keep rising up. It looks like this company dont care about good products anymore but only wants to earn money. very sad because this was always my favorite brand boxxers i still have the old boxxers i bought before 2019 they where much much better quality you easy feel the difference if you compare them everyone would agree with me that the old are better quality im sorry im not buying anymore.

31 March 2022
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi,

We always strive to have products that are comfortable and high quality. Sometimes products need to be improved and therefore your feedback is extra important to us and our production team to make us even better.

Please send an email to customerservice@bjornborg.com with a picture of the product issues as you described, also clearly showing our logo and we'll take it from there.

Kind regards, Lina at Bjorn Borg

Rated 2 out of 5 stars

Not that impressed to be honest poor…

Not that impressed to be honest poor quality performance boxers they role up every minute they offer no support if anything I would want a refund they are so overrated for what they are! I expected better..

15 March 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi,

I'm so sorry for this inconvenience with your boxers.

Please send an email to customerservice@bjornborg.com with a picture of the product issues as you described, also clearly showing our logo and we'll help you further with your claim.

I’ll be awaiting a picture from you, speak soon!

Rated 2 out of 5 stars

Not what they used to be

I've had enough with Björn Borg's underwear, unfortunately. Love the designs, but as other reviewers have said the quality is nowhere near what it used to be - most pairs now only last a few months before ending up with a hole either in the crotch or near the waistband. I would expect much greater durability for the price.

11 March 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Nick,

thank you for this feedback!

I am happy to let you know that our production department is making tests, trying out changes in measurements and looking into the size grading of our products.
One change that can help alleviate this particular problem has been the construction of our Shorts in our Premium Cotton Stretch - boxer which has been slightly differentiated from earlier. A new panel with reinforced fabric is added to avoid wear and tear problems like these.

All the best, Madelene at Björn Borg

Rated 1 out of 5 stars

Never trust this company

Never trust this company. They deduct your money but never deliver the packet. I never received a tracking number from the start and now , they just advise that the "parcel successfully delivered to your address"
oki so who signed , as I did not.
Spend your money somewhere else

25 January 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Sisse,

I am sorry to hear that you have not received your order =( I have contacted you from our customerservice@bjornborg.com email with a solution.

Kindest regards, Lina at Björn Borg

Rated 1 out of 5 stars

Quality is not what it used to be

Have bought Bjorn Borg underwear for nearly 10 years now - the quality is simply not what it used to be.

Underwear would last 2 years previously, now after 6-12 months every single pair will have a hole in the crotch, or worn elastic.

I'm sad to say I'm going to begin looking elsewhere - a shame since I really love their designs!

The cost for the quality delivered is simply not worth it anymore.

1 February 2022
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi,

I'm so sorry for this inconvenience with your boxers!

Please email a picture of the products issues as you described, also clearly showing our logo to customerservice@bjornborg.com.

I’ll be awaiting a picture from you, speak soon!

Rated 3 out of 5 stars

Bjorn boxers used to be higher quality

Bjorn boxers used to be higher quality. They changed the materials, the elastic and where they are made. Ordered some recently and some of the stitching is falling apart. Really?? these things are not cheap. I’m sure that doesn’t happen all the time and was a one-off, but quality control is important.

Update - After writing this review, Bjorn responded right away and arranged for a new product. Great customer service!!!

10 November 2022
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Jamy,

Thank you for your feedback!

We always strive to have products that are comfortable and high quality. Sometimes products need to be improved and therefore your feedback is extra important to us and our production team to make us even better.

Please email a picture of the products issues as you described, also clearly showing our logo and we'll take it from there.
Please send your email to customerservice@bjornborg.com.

/ Lina at Björn Borg

Rated 1 out of 5 stars

This complaint is agaist the brand…

This complaint is agaist the brand quality.

After many years of wearing BB shorts, with okay quality, it's absolutely over now.

Bought half a year ago 3X3 box, and again just over a few months ago.
All quality have completely disappeared, out of the 18 pairs there are 3 left, and they are in poor condition.
The thread, yes, because there is only one, holding elastic and trousers together, breaks without any kind of hard impact, the stitching in the trousers itself breaks too, everything falls apart. The fabric itself, and also the elastic, have become wildly thin, but do not have time to fall apart before the stitches in the trousers have fallen apart.

Do yourselves a favor, save the expensively paid money, and buy another product, Bjorn Borg boxer shorts are worthless!!!

12 July 2022
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Lars,

thank you for your feedback!

We always strive to have products that are comfortable and high quality. Sometimes products need to be improved and therefore your feedback is extra important to us and our production team to make us even better.

Please email a picture of the products issues as you described, also clearly showing our logo and we'll take it from there.
Please send your email to customerservice@bjornborg.com.

Kindest regars, Madelene at Björn Borg

Rated 1 out of 5 stars

Worst underwear in ever worn

Altogether I have purchased 14 boxer shirt underwear from Bjorn Borg and I’m lucky if I have 5 left. Purchased 6 in October ‘21 and 8 in April ‘22.

I have had to throw out numerous pairs as they all split at the crotch seam. At around €10 per boxer you would expect them to last. Cheap supermarket boxers have lasted me years but these I didn’t even get 6 months out of before you could see how worn and frayed they were at the crotch seam.

Will never buy them again. CK, Ralph Lauren & Tommy Hilfiger ones are much more durable.

7 September 2022
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Jack,

I'm sorry for this inconvenience.

Please email to customerservice@bjornborg.com a picture of the product issues as you described, also clearly showing our logo. And please send your order number from us or a receipt from the store you have shopped from, and we'll take it from there.

Kindest regards, Lina at Bjorn Borg

Rated 1 out of 5 stars

Almost in every boxer comes holes after…

Almost in every boxer comes holes after a few months, no more Bjorn borg for me!

18 June 2022
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Heinz,

I'm sorry for this inconvenience.

Please email to customerservice@bjornborg.com a picture of the product issues as you described, also clearly showing our logo. And please send your order number from us or a receipt from the store you have shopped from, and we'll take it from there.

Kindest regards, Lina at Bjorn Borg

Rated 1 out of 5 stars

There size guide was wrong

There size guide was wrong.

I bought men underwear and it said XS is a 30 waist, I event emailed them and they said I am a 30 waist. It was too tight on me, does not work for a 30 waist. They refunded me as a one time courtesy because I can not return it.

13 March 2022
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Rohan,
Thanks for sharing your feedback.
I hope your next order will be right instead =)
Kindest regards, Madelene at Björn Borg

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look