Björn Borg Reviews 2,663

TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Very good experience both product wise and customer service. Love their loyalty programme too. Product wise, think all their lines including underwear, casual and sport are great . The quality is... See more

Rated 4 out of 5 stars

This was my initial review. "Wrong size sent and wrong colours. Trying to sort it out required multiple photos of their postage packing which of course hadn't been kept. They took no responsibility.... See more

Company replied

Rated 4 out of 5 stars

Having been a long term Bjorn Borg customer I am disappointed by the trainers I have purchased. Having only worn them for a couple of months the trainer has come away from the sole. Given the price I... See more

Company replied

Rated 5 out of 5 stars

We always like to order direct from BjörnBorg.se We like that we get to see all the latest items as well as take advantage of great sales abd promotions. Payment is easy with Klarna and the order pr... See more

Company details

  1. Activewear Store

Information provided by various external sources

Björn Borg is an international sports fashion brand for people who want to feel active and attractive. We design products that combine unique expression, perfect fit, good functionality and long-lasting quality.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 95% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Undercarriage failure

impressively comfortable and stylish — right up until the moment they decide their job is optional. After only light wear, the fabric in the undercarriage seems to give up entirely, creating an unexpected “open-door policy” where support used to be. It’s a shame, because they feel great… but unfortunately also provide your nether regions with a level of freedom that absolutely nobody asked for.

I have been asked for further details
I can’t seem to find anywhere to upload pictures of the massive hole

30 March 2026
Unprompted review
Rated 1 out of 5 stars

Poor Quality & Durability

I’ve been a Bjorn Borg customer for 8 years. Specifically I’ve bought their boxers over and over again. Love the fun colours and designs.

However, I have noticed a marked decline in the quality and durability. With some ripping after only a dozen or so wears.

Specifically they are ripping in the middle between the legs and where the boxer meets the waistband on the side.

I compare this to the supermarket brand which I’ve been wearing everyday for the past six months which have lasted amazingly.

Sadly I’ve decided to move on and find a new brand. Open to suggestions.

7 March 2026
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi,

I´m sorry to hear this about your product😥️

Please send us a picture of the product issues as you described to us at customerserivce@bjornborg.com and I will help you from there. 🙏

Kind regards,
Lina at Björn Borg

Rated 1 out of 5 stars

The most horrible experience with an…

The most horrible experience with an online store I ever had!

Do you want to destroy your company? Then look at Bjorn Borg!
Order on the 28th of December, got a ‘shipping confirmation’ on the 29th.
It’s the 6th of January and NO package, NO updates, DHL did not even get the package yet!!
1.5 weeks and nothing!!
I reached out yesterday morning, but no answer yet. Reached out on chat, no answer after waiting for 2 hours.

What an unprofessional company.

28 December 2025
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi there,

We’re truly sorry for this experience 😔 and we understand how frustrating the delay and lack of updates must feel.

Unfortunately, the delivery has taken longer than usual due to public holidays and challenging winter weather ❄️. During some public holidays, transport carriers do not operate, and with heavy snow, deliveries can be further delayed. Our transport partners are doing their very best to move parcels safely as fast as possible.

We also apologize for the delayed response from our support team — that’s not the experience we want to give you. Thank you for your patience 🙏

Please know that your order is on its way, and we truly appreciate your understanding 💙
All the best, Madelene at Björn Borg

Rated 4 out of 5 stars

Poor quality trainer purchase but customer service was good

Having been a long term Bjorn Borg customer I am disappointed by the trainers I have purchased. Having only worn them for a couple of months the trainer has come away from the sole. Given the price I would expect better quality. UPDATE: Having contacted BB, they resolved my issue and I intend to purchase further products.

14 November 2025
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi,

We’re really sorry the product didn’t meet your expectations 💔
Thank you for reaching out so we could make it right 🙏

Please send me a picture of the product issues as you described to customerservice@bjornborg.com

Kind regards, Lina at Björn Borg

Rated 5 out of 5 stars

I’ve bought around 10 pairs of Bjorn…

I’ve bought around 10 pairs of Bjorn Borg boxers over the past year, and while they feel great at first — soft fabric, nice fit — the quality just isn’t there. After only a few months, several pairs developed holes along the seams below, especially around the bottom area. This happened repeatedly, even with gentle washing.

For the price, I expected them to last longer. Surprisingly, cheaper brands I own have held up much better. The seller also didn’t offer any warranty or support - Stadion Shop.

Overall, comfortable at first but disappointing durability. Not worth the money.

UPDATE: The customer service was very nice, and they confirmed my warranty claim. So all good!

1 March 2025
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi,

I´m sorry to hear this about your product😥️

We always strive to have products that are comfortable and high quality. Sometimes products need to be improved and therefore your feedback is extra important to us and our production team to make us even better🙏️

Please send me a picture of the product issues as you described, also clearly showing our logo and I will help you from there. Please email customerservice@bjornborg.com. 🙏

Best regards, Lina at Björn Borg

Rated 1 out of 5 stars

Björn Borg trolley zipper low quality

I bought an expensive Björn Borg trolley, that I have been quite happy about. Unfortunately the quality of the zipper is really low quality and broke after 1,5 years. I have tried to contact customer service, but they keep giving me b...s... answers and referring to the shop where I bought it instead of taking responsibility for producing a bad product.

1 September 2025
Unprompted review
Björn Borg logo

Reply from Björn Borg

Thank you for taking the time to share your feedback. We’re truly sorry to hear about your experience with your Björn Borg trolley and understand your frustration regarding the broken zipper.

We would really like to assist you further and see what we can do to offer a suitable compensation. To proceed with your case, we kindly ask you to send us a proof of purchase to customerservice@bjornborg.com
. Once we receive it, we will review your case and get back to you as soon as possible.

Thank you for your understanding and cooperation.

Kind regards,
The Björn Borg Customer Service Team

Rated 1 out of 5 stars

Truly awful customer service.

I tried to place some orders before the weekend. The website advised that the Payment had failed so I would need to order again.
So I did order again. To find that all of my orders had gone through and I had been charged for them all with no way to stop them.
So I raised a request for help from Customer Service. Madelene ignored my plea for help and my explanation of what had happened and happily informed me that all of my orders had gone through fine and been dispatched! I responded and said that that wasn't right and that I had placed an order in error, asking them to look at my original request. They have ignored me and offered nothing.
I am livid that I am facing the likelihood of having to pay the full price of returning this order to Sweden, because of their website issue, so I will probably just try and reject the whole lot on arrival so it costs me nothing.

26 July 2025
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi there! 💬
We're truly sorry for the misunderstanding in our communication earlier 🙏 It was never our intention to cause frustration.

We're glad that we've now been able to work together and find a good solution 🤝💙 If you need anything else, don't hesitate to reach out — we're here to help!

Thank you again for your patience and feedback 💌

Kindest regards, Madelene at Björn Borg

Rated 1 out of 5 stars

Wrong material!

I bought these briefs looking at the material. Same material as usual. Sure. Let's purchase those briefs! When they arrived and I tried them on I experienced a very uncomfortable wear and nothing like before. They were not nice to wear at all.
I tried to get in touch with their customer service. That took me weeks!
Then I need to return these underwear, not at all like described and I need to pay extra to do so? That doesn't seam right in my ears! They didnt event get in to a conversation. No, I can return them and pay both for the return shipping and a return fee....
I will never get back to buying from you again! Those briefs I bought - I might as well throw them out!

This most at all seam like a scam! Products bought via a cheap manufactor like Temu! Not the Swedish quality I remember Björn Borg to be.

Don't buy from them. You don't know what you get!

4 June 2025
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi there,
We're truly sorry to hear about your experience 😔. This is definitely not the level of service or product quality we aim to provide, and we apologize for both the discomfort and the delay in our customer service response.

I have sent you an email today.

Thank you for your feedback – it helps us improve. 🙏 Kindest regards, Madelene

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look