Björn Borg Reviews 2,664

TrustScore 4.5 out of 5

4.6

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Rated 5 out of 5 stars

Very good experience both product wise and customer service. Love their loyalty programme too. Product wise, think all their lines including underwear, casual and sport are great . The quality is... See more

Rated 4 out of 5 stars

This was my initial review. "Wrong size sent and wrong colours. Trying to sort it out required multiple photos of their postage packing which of course hadn't been kept. They took no responsibility.... See more

Company replied

Rated 4 out of 5 stars

Having been a long term Bjorn Borg customer I am disappointed by the trainers I have purchased. Having only worn them for a couple of months the trainer has come away from the sole. Given the price I... See more

Company replied

Rated 5 out of 5 stars

We always like to order direct from BjörnBorg.se We like that we get to see all the latest items as well as take advantage of great sales abd promotions. Payment is easy with Klarna and the order pr... See more

Company details

  1. Activewear Store

Information provided by various external sources

Björn Borg is an international sports fashion brand for people who want to feel active and attractive. We design products that combine unique expression, perfect fit, good functionality and long-lasting quality.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

3K reviews

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Replied to 95% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

The name Bjorn Borg stands for quality

If you read my 5 star review (Mick 28th Dec. 2023) I stated how impressed I was at the service I received from Bjorn Borg Sportswear. Well true to my word I ordered again from this company, this time buying a medium sized sweat shirt. Once again the product arrived so quickly from Stockholm to my home in the UK. The sweat shirt, like my previous t-shirt order, was well wrapped, excellent fit and great quality.
This really is a terrific sportswear company and is great to deal with ! Have no worries of ordering from this company based in Sweden as the firm have out shone many a UK company in their professionalism.

10 January 2024
Unprompted review
Rated 2 out of 5 stars

Poor quality boxers

I have generally always worn Calvin Klein or Aussiebum boxers, but liked the styling so thought I would give Bjorn a go. I am really disappointed with the quality, all of the boxers have failed in the crotch in exactly the same place after not a lot of wear. I don’t think I will be buying anymore.

6 January 2024
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Rupert,

I´m sorry to hear this about your product😥️

We always strive to have products that are comfortable and high quality. Sometimes products need to be improved and therefore your feedback is extra important to us and our production team to make us even better🙏️

Please send me a picture of the product issues as you described to customerservice@bjornborg.com and I will help you there 🙂

Kindest regards, Madelene at Björn Borg

Rated 5 out of 5 stars

Seamless shopping

We always like to order direct from BjörnBorg.se
We like that we get to see all the latest items as well as take advantage of great sales abd promotions. Payment is easy with Klarna and the order process from shopping till delivery is seamless.

1 December 2023
Unprompted review
Rated 1 out of 5 stars

Pantastrophe

Hello,

I recently purchased some pants from you and I have to admit I was shocked by the standard of the product. Previously, I had some and I found them to be of great quality, durable, and comfortable, however, on this occasion I cannot state that the quality was at all great or that they were durable. The stitching has already started to come away and they have already started to discolour even though I have followed the washing instructions on the product.

I wonder if there is anything that you have changed in your manufacturing to make it this way?
I was so disappointed in the product that I have decided that next time I need to replace any that I have, I will be looking at a different brand.

1 November 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Tomasz,

I'm really sorry about this, I've contacted you via email to look into the solution :)

Kindest regards, Madelene at Björn Borg

Rated 1 out of 5 stars

Terrible quality underwear

Terrible quality underwear. Poor stitching and fabric means you're risking ending the day with a pair of briefs that have self destructed.
Had a new pair on today and they already have a hole in them. Have gone through 18 pairs, from the multipacks on top of another 3-6 pairs in a very short space of time, often with pairs failing and ripping on a daily basis. All original and bought directly from Bjorn Borg website.
Best avoided. Gone back to another brand and the difference in quality is significant.

9 November 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi,

thanks for this feedback!

Based on the information provided by you, our production department is making tests, trying out changes in measurements and looking into the size grading of our products.
One change that can help alleviate this particular problem has been the construction of our Shorts in our Premium Cotton Stretch - boxer which has been slightly differentiated from earlier. A new panel with reinforced fabric is added to avoid wear and tear problems like these.

If you want to try them, please send me an email to customerservice@bjornborg.com and I will send you a discount code.

Kindest regards, Madelene at Björn Borg

Rated 1 out of 5 stars

Quality issues of underwear.

I have use Bjorn Borg underwear for many years, my last ten pairs have all been lower in quality and, without exception, have split at the crotch, within 4-6 wears. Very disappointed.

27 October 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Nick,

thanks for the feedback!

Based on the information provided by you, our production department is making tests, trying out changes in measurements and looking into the size grading of our products.
One change that can help alleviate this particular problem has been the construction of our Shorts in our Premium Cotton Stretch - boxer which has been slightly differentiated from earlier. A new panel with reinforced fabric is added to avoid wear and tear problems like these.

Kindest regards, Madelene at Björn Borg.

Rated 5 out of 5 stars

Perfectly easy shopping

Perfectly easy shopping. As a regular buyer of boxers I know this but you could make it easier to see that 3 packs contain higher quality boxers than the 5 packs.

3 July 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Lars,

our Premium cotton stretch boxers which are sold up to 3-packs have a slightly finer quality than our more packs called Cotton Stretch boxers :) We also have an underwear guide on our site where you can read more about our different qualities :)

Kindest regards, Madelene at Björn Borg

Rated 1 out of 5 stars

Poor quality boxers

My partner has been wearing Bjorn Borg boxers for a very long time but recently we have noticed the quality is not what it used to be. 4 out of 5 pairs have ripped in the same place (crotch area) on each one which to me indicates a weak spot or fault but definitely poor quality.

I’m sure you can appreciate that the cost of these boxers does not match the quality at the moment and it is very disappointing for your loyal customers who buy these boxers because of the amazing fit and style.

I am sorry for the bad review but I just wanted to bring this to your attention as I don’t think we will be buying anymore.

17 June 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Alex,

We always strive to have products that are comfortable and high quality. Sometimes products need to be improved and therefore your feedback is extra important to us and our production team to make us even better.

Please send us an email to customerservice@bjornborg.com and send a picture of the product issues as you described, also clearly showing our logo and we'll take it from there.

I’ll be awaiting a picture from you, speak soon!
Kindest regards, Madelene at Björn Borg

Rated 1 out of 5 stars

Poor quality

‘Made in China’ substandard product. Bought a set for my husband. Extremely disappointed with the quality compared to price.

31 May 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Sudesna! We´re so sorry to hear that our boxers didn´t live up to your expectations, we will of course look into the issues you´re mentioning further.

Please send us a photo of the product to our email: customerservice@bjornborg.com, and we will help you further.

Best regards,
Lina at Björn Borg

Rated 2 out of 5 stars

Poor underwear

This is the first time I have ever written a review about anything. I have been buying bjorn borg underwear for 10 plus years. I used to love them and still want to but the quality in the last 4 years has really dropped off. I wondered if I had just been unlucky but there seems to be a lot of similar reviews. The stitching on the waste band has come apart on 50% of them. They also have a far lower thread count. This means you can see through them after a short period of time and they don't hold there shape or support for the whole day. Very disappointing! I hope it was a bad few batches and the quality is returning.

6 June 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Peter,
I have really great news, the quality has returned :) <3
We have made a lot of improvements and our new super boxer is called Premium Cotton Stretch boxer. It has a reinforcement in the crotch and a soft new lovely waistband. Welcome in and try it!

// Madelene at Björn Borg

Rated 1 out of 5 stars

Never again

I‘ve been wearing Bjorn Borg boxer shorts since 2018 or so and I‘ve always liked how comfortable they fit.
But recently the quality has become unbearably poor- they loose shape within a few minutes, and become very loose. And worse: yesterday I put a brand new one on and while putting it on I punched a hole into a it! Straight from the box and it ripped apart while putting it on! Upon closer inspection I found the fabric to be very very thin and uneven, more like Japanese paper rather than cotton.
Sorry to say: that whole box goes straight into the bin…
Shame! Just think of all the resources that went into producing it, not to mention the CO2 footprint…

Never again!

5 May 2023
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi Volker! We´re so sorry to hear that our boxers didn´t live up to your expectations, we will of course look into the issues you´re mentioning further.

Please send us a photo of the products with the receipt to our email: customerservice@bjornborg.com and we would love to help you further and make up for this inconvenience.

Best regards,
Michaela at Björn Borg

Rated 2 out of 5 stars

Quality of this boxxers are not what it…

Quality of this boxxers are not what it used to be... its really true because i only use the performance sport boxxers they are thinner quality and they keep rising up. It looks like this company dont care about good products anymore but only wants to earn money. very sad because this was always my favorite brand boxxers i still have the old boxxers i bought before 2019 they where much much better quality you easy feel the difference if you compare them everyone would agree with me that the old are better quality im sorry im not buying anymore.

31 March 2022
Unprompted review
Björn Borg logo

Reply from Björn Borg

Hi,

We always strive to have products that are comfortable and high quality. Sometimes products need to be improved and therefore your feedback is extra important to us and our production team to make us even better.

Please send an email to customerservice@bjornborg.com with a picture of the product issues as you described, also clearly showing our logo and we'll take it from there.

Kind regards, Lina at Bjorn Borg

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