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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers appreciate the quality of the products, describing them as well-made, luxurious, and comfortable, with flattering cuts. Several people also highlight the excellent customer service they received, noting quick resolutions to queries and a helpful, communicative team. The delivery service is often praised for its speed and efficiency, with some orders arriving very quickly. However, some people were dissatisfied with various aspects. There are reports of products arriving with quality issues like loose seams, cheap-looking fabric, or manufacturing errors. Some customers experienced significant delays in receiving their orders, with a lack of clear communication regarding shipping times and tracking updates. Additionally, a minority of reviewers found the customer service to be unresponsive or unhelpful, particularly when dealing with lost packages or order discrepancies.

What people talk about most

Product

Users describe ambiguous interactions with product quality. Many reviewers praise the amazing smell,... See more

Order

Clients share ambiguous opinions on order experiences. Many customers express satisfaction, praising the... See more

Delivery service

Consumers find delivery service to be ambiguous. While some customers experienced super speedy delivery, with... See more

Quality

Reviewers highlight ambiguous aspects of quality. Many customers praise the amazing quality, describing items... See more

Customer service

Reviewers mention ambiguous feedback about customer service. While some customers praise the outstanding,... See more

Based on these reviews

Rated 3 out of 5 stars

I really love my dress and feel it’s great quality. It was sent quickly, packaged well and feels well made. However, the returns process seems lengthy. I ordered more than one style and though the... See more

Company replied

Rated 3 out of 5 stars

The dress arrived around one week so that was fine. The dress is nice, but not the quality I would expect from a 130€+ dress. Some seams also don’t look very Well made. We‘ll see how long it will last... See more

Rated 4 out of 5 stars

I really like the few dresses I got from there and get compliments often. The cut is very flattering and works well on real, non-model bodies, everything is fairly stretchy and adjustable. The fabric... See more

Company replied

Rated 4 out of 5 stars

I bought the Juni Maxi Dress in Wine Red and received lots of compliments on it! However, be aware of the long waiting time if you need a dress for a specific event. I ordered the dress on Apr... See more


Company details

  1. Women's Clothing Store

Written by the company

AYM Studio designs and hand makes women's clothing in the UK. We are a fashion brand who are committed to finding harmony between supply and demand within an industry that so often over-produces clothing. We are incredibly grateful for the continued support.


Contact info

3.3

Average

TrustScore 3.5 out of 5

2K reviews

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1-star

Replied to 80% of negative reviews

Typically replies within 1 month

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Rated 2 out of 5 stars

I'm so frustrated with this order

I'm so frustrated with this order. I ordered 2 dresses on 15th February having seen them on social media and I thought they'd be perfect for my figure. The dresses were due to be shipped from 28th February but I didn't receive an update so sent them an email a few days later. They processed a 10% refund and apologised for the delay saying the dresses would be shipped from 14th March. However, it's now 20th March and there has been no update. I've emailed again but this time customer services have just said they're looking into it and will contact me once they have any new information. I don't understand why there is no information and am starting to doubt the dresses will ever turn up. I'll be happy to update this review if I receive any updates/the dresses but I currently don't trust the company.

Edit: I received a reply on 25th March which included this message "Your order will be shipped from the 28th March on the quickest shipping service available to you. We are so sorry for any inconvenience this has caused. Please do let us know if you have any questions regarding this or how to proceed with your order." It's now the 4th April and I need the dresses by 7th April...

Edit: The dresses eventually arrived on 10th April. They are lovely quality but the wait time and lack of information was just too stressful.

20 March 2025
Unprompted review
AYM logo

Reply from AYM

I am so sorry that your order has been impacted by our production delays. Recently a huge influx of demand has caused unexpected delays in production. We hand make our dresses to order on preorder items, so this increase in demand has meant our sewing team has been struggling to keep up with the making of dresses and it has pushed timeframes back significantly.

We have made the decision to close our website from the 8th April and not take on any new orders due to the delays being experienced by existing customers. Our absolute priority is to provide you with an excellent service and I am so sorry that we have let you down.

On your order in particular we've clearly missed the date you needed the dress for. It is absolutely terrible that we have done this and I am so sorry to have let you down.

If you would be able to provide your order number for me, I can look at how to compensate you for this.

Warm wishes,
Alie

Rated 2 out of 5 stars

The costumer service is dramatic!

The costumer service is dramatic!!

I ordered a dress and fitted jacket on February 14. A lot of money but I understand that the quality has to be good.

In the meantime it is March 15 and I have not heard from them except for 1 message. That message stated that the products would be shipped on March 7. Unfortunately I didn't receive a tracking number or anything. They don't respond to email either. What a drama. More than €300 euros gone!!

They finally send me a email that it will be shipped on 7th of april. Fingers crossed.

7 March 2025
Unprompted review
AYM logo

Reply from AYM

Hi there,

Thank you for sharing your feedback, and we sincerely apologise for the frustration and concern this situation has caused you. We understand how important it is to receive timely updates and communication about your order, and we deeply regret that we have not met your expectations. This is certainly not the service we strive to provide.

We are sorry for the delay in communication and the confusion surrounding your order. We can see that there’s been a gap in the information provided regarding your shipment. We are currently investigating this internally to ensure we can resolve the issue promptly.

In order to assist you further, could you please send your order number to our customer care team at info@aym-studio.com? This will allow us to locate your order and provide you with a detailed update, including the tracking information.

We truly value your feedback and are committed to resolving this issue as soon as possible. Thank you for your patience and understanding.

Kind regards,
The team at AYM x

Rated 1 out of 5 stars

I made an order of 2 dresses

I made an order of 2 dresses. 1 in brown size L and 1 in green size XL. The box arrived with only 1 dress in (brown L) and no communication to say the other had sold out. I emailed straight away and they asked me for photos of the address label and dress in the box, which I sent. They then told me they had checked CCTV and that it was placed into the parcel and they would need to enquire with the courier. I asked for proof of it being packaged as it definitely wasn't in the box and the box didn't look damaged. I am now being ignored. The dress was £89 and was definitely their error. Luckily the brown L fir perfectly so I didn't need the green XL and would have returned it but now I don't know what is happening with that and whether I will be refunded. I will never purchase with them again as the costumer service and packaging has been so poor.

14 February 2025
Unprompted review
AYM logo

Reply from AYM

Hi Ellie,

We're so sorry for the experience you've had and for the delay in getting back to you. We completely understand how frustrating this must be.

We kindly ask our customers to avoid sending multiple messages chasing enquiries, as we respond to all messages in the order they are received, and this can sometimes push your message further back in the queue.

We are truly sorry that your full order was not received. As a small company, mistakes like this are rare and disappointing, and I will personally ensure this is investigated further.

In the meantime, we can of course send out the missing item, which would arrive with you tomorrow if you're happy to proceed. Alternatively, we can process a refund for the missing item, whichever option you prefer.

Once again, we sincerely apologise for the inconvenience, and we look forward to resolving this for you as quickly as possible.

Wishing you a lovely day!

Kind regards,
The team at AYM x

Rated 5 out of 5 stars

Stunning

The dresses arrived quickly and were beautifully packaged. The material is stunning, and the fit is perfect.

21 February 2025
Unprompted review
AYM logo

Reply from AYM

Dear Yara,

Thank you so much for your feedback.

We are delighted that you had a great experience and we hope you feel utterly incredible in your AYM dresses.

We hope to see you again soon!

Kind regards,
The team at AYM x

Rated 5 out of 5 stars

Amazing dress

Amazing dress, amazing quality

20 January 2025
AYM logo

Reply from AYM

Dear Rose,

Thank you so much for your feedback.

We are delighted to hear this. We hope you feel amazing in your AYM dress!

We hope to see you again soon.

Kind regards,
The team at AYM x

Rated 1 out of 5 stars

The customer service just isn't good…

The customer service just isn't good enough.

I've now had a problem with two orders placed with Aym Studio. The first I placed late August and was advised that it was being shipped on 3rd September, along with a tracking number. Nothing had arrived by 10th September and the tracking hadn't updated. I chased on the 11th, 12th and 13th September, eventually being told then that it had only been shipped on the 10th but they weren't sure why the tracking hadn't been update and that I would have to wait a further 5-7 days for an update from the courier. Eventually on 17th September I was told my order had been lost and that several of the items were now out of stock.

They eventually offered a refund, after they'd basically kept hold of my money for 3 weeks.

The second order, I'm still struggling to get anywhere with. I returned a couple of items in mid-October. Tracking confirms they were delivered on 16th October. I didn't get any update at all from Aym so chased on 4th November, when I was told that the items had been processed on 28th October and the refund would be with me in 3-5 working days. It's now the 12th November. I've chased up my refund and am now being asked for my order number. Just not good enough.

Lovely items but experiences like this really put me off buying. I'm very unlikely to order from here again

12 November 2024
Unprompted review
AYM logo

Reply from AYM

Dear Anna,

I’m truly sorry to hear about the difficulties you’ve faced with both of your orders. We completely understand your frustration, and this is absolutely not the experience we want our customers to have.

I appreciate you taking the time to share your concerns, and I want to assure you that I will personally look into this to ensure we get everything resolved as quickly as possible.

Regarding your refund, I sincerely apologise for the delay. If you could kindly provide your order number, I will prioritise this with our team and make sure it is processed immediately.

As a small business, we are always striving to improve, and your feedback is incredibly valuable to us. I completely understand that these issues have been disappointing, and I’m truly sorry for any inconvenience caused. Please rest assured that we will be reviewing our processes to prevent this from happening again.

Thank you for your patience, and I look forward to resolving this for you as soon as possible. Please do let me know if there’s anything else I can do to help.

Kind regards,
The team at AYM x

Rated 5 out of 5 stars

Beautiful Dress 🥰

I absolutely love the Venus long sleeve dress! It’s very flattering for me and I love the blush color. However, I am in the process of exchanging it to an XL (previously purchased in L) because it was too tight in the chest. For reference, I’m 5’5” and weight 160 pounds. And chest size is 38D. I hope this helps and I can’t wait to get the larger size!

18 October 2024
Rated 5 out of 5 stars

I love the dress

I love the dress! I already have a lot of AYM designs and they are soooo nice and comfortable!
The most dresses fit me with an S size but I have one which fits me better in XS and one which I should have gotten in M, so there is just a little gamble with the fitting.

17 September 2024
Rated 5 out of 5 stars

I really liked my dress

I really liked my dress. I am a size 12 (5ft 2) and ordered a medium which was perfect. One critique is that although the customer service is friendly and helpful, it isn't that quick and you can't get through on the phone and have to wait hours or until the next day for a whatsapp. Otherwise I am very happy with the produce.

18 July 2024
Rated 5 out of 5 stars

Excellent quality dress

Excellent quality dress, tidy and professional customer service.
I ordered the Taylor tea dress, used standard 5-10 days shipping. Order came within the 10 business days, neatly packaged in a box and straight to my door. I don’t think I’ve ever purchased a dress that felt so good on my body, nor that fit me so well. Dress is true to the concept, high quality, thick fabric and flattering but comfortable fit. Just had to write a review, loved it so so much!! Thank you AYM❤️

8 July 2024
Unprompted review
Rated 5 out of 5 stars

Beautiful gowns

Fast shipping, quality of dresses is impeccable, I feel so good wearing them as a plus size girlie!! And doing a return is so simple.

18 March 2024
Rated 5 out of 5 stars

Very pleased

Ordered the dress without special shipping, reached me a day later (germany). Fits my figure (small cup size, large hips).
And I was told I look gorgeous in it. Great experience all over

17 June 2024
Rated 2 out of 5 stars

Quality does not match price point

I do think the dress I ordered was nice, but it came so damaged it was not wearable. They refunded me under $30 and gave me a 15% off code for my "next purchase" at their price points 15% is a bit of a joke, and it cost more than $30 to get it repaired in time for the event I ordered it for. Again it's a nice dress, but I dont think the quality of the dress or the customer service matches what they charge. I won't be ordering from them again.

20 June 2024
Unprompted review
Rated 3 out of 5 stars

Love the dress- fabric nightmare!

Love the dress- the style is beautiful. However, the fabric pulls very easily and looks unsightly. I recommend avoiding kids/dogs/real life situations whilst wearing your fairytale frock 😬

19 May 2024
Rated 1 out of 5 stars

Prices in EU are higher

Wanted to order this dress, but I live in the EU. On the website the prices are in pounds so I converted the prices of the pieces I wanted to order beforehand. When arriving at the checkout I noticed that the pieces were ± 30 euro's more expensive that the prices when converted with the current rate. To my disappointment I decided to not order😠.

4 June 2024
Unprompted review

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