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Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many customers appreciate the quality of the products, describing them as well-made, luxurious, and comfortable, with flattering cuts. Several people also highlight the excellent customer service they received, noting quick resolutions to queries and a helpful, communicative team. The delivery service is often praised for its speed and efficiency, with some orders arriving very quickly. However, some people were dissatisfied with various aspects. There are reports of products arriving with quality issues like loose seams, cheap-looking fabric, or manufacturing errors. Some customers experienced significant delays in receiving their orders, with a lack of clear communication regarding shipping times and tracking updates. Additionally, a minority of reviewers found the customer service to be unresponsive or unhelpful, particularly when dealing with lost packages or order discrepancies.

What people talk about most

Product

Users describe ambiguous interactions with product quality. Many reviewers praise the amazing smell,... See more

Order

Clients share ambiguous opinions on order experiences. Many customers express satisfaction, praising the... See more

Delivery service

Consumers find delivery service to be ambiguous. While some customers experienced super speedy delivery, with... See more

Quality

Reviewers highlight ambiguous aspects of quality. Many customers praise the amazing quality, describing items... See more

Customer service

Reviewers mention ambiguous feedback about customer service. While some customers praise the outstanding,... See more

Based on these reviews

Rated 3 out of 5 stars

I really love my dress and feel it’s great quality. It was sent quickly, packaged well and feels well made. However, the returns process seems lengthy. I ordered more than one style and though the... See more

Company replied

Rated 3 out of 5 stars

The dress arrived around one week so that was fine. The dress is nice, but not the quality I would expect from a 130€+ dress. Some seams also don’t look very Well made. We‘ll see how long it will last... See more

Rated 4 out of 5 stars

I really like the few dresses I got from there and get compliments often. The cut is very flattering and works well on real, non-model bodies, everything is fairly stretchy and adjustable. The fabric... See more

Company replied

Rated 4 out of 5 stars

I bought the Juni Maxi Dress in Wine Red and received lots of compliments on it! However, be aware of the long waiting time if you need a dress for a specific event. I ordered the dress on Apr... See more


Company details

  1. Women's Clothing Store

Written by the company

AYM Studio designs and hand makes women's clothing in the UK. We are a fashion brand who are committed to finding harmony between supply and demand within an industry that so often over-produces clothing. We are incredibly grateful for the continued support.


Contact info

3.3

Average

TrustScore 3.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 80% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Can't fault a thing, finally a company who cares

I have been saving for a while to buy a dress from AYM, and it was absolutely worth the wait. These dresses are gorgeous, the quality is amazing and you can tell that the whole company really cares about its customers and they think about women in everything they do! I felt like a goddess, I can't wait to wear this dress over and over again!!

12 June 2025
Unprompted review
Rated 5 out of 5 stars

Amazing quality dresses and customer services

Made three purchases from Aym, even though delivery wasn’t fast, I feel like the communication prepared me for that. Been in touch with the customer service team two times and felt both heard and serviced both times. And the dresses are amazing quality, thick and luxurious. 10/10 would shop again😍

15 May 2025
Unprompted review
Rated 4 out of 5 stars

They have been pretty good about…

They have been pretty good about communicating with me after I initiated conversation about where my product was. It was a frustrating experience because of the wait time and lack of upfront expectations with how shipping would happen even after I checked the website- so I’m really hoping that my order is correct and that things move forward smoothly- but ya the customer service team are really sweet and good at their job- it was a pleasure working with them 😊

11 June 2025
Unprompted review
Rated 5 out of 5 stars
AYM logo

Reply from AYM

Dear Charlene,

Thank you so much for your feedback.

We are so happy that your order arrived with you promptly and that you are happy with your purchase.

We hope to see you again soon!

Kind regards,
The team at AYM x

Rated 1 out of 5 stars

Unacceptable customer service.

Unacceptable customer service.
I placed an order for a dress in 18/05 and I was very excited to get it in 6-7 business days as they say. Five days later I get an email that they will not be fulfilling my order due to stock error on their website. I start a chat with them stating my disappointment, as I know they make their dresses at the UK, and making one more doesn’t seem all that hard, since I had already paid and got an email that they are preparing my order. This email chain took literally weeks as the where veeery slow to respond every time. I’m talking days of waiting for an email reply. They said they will refund me but that really isn’t enough. They where holding my money for so many weeks and violated a contract by not fulfilling a paid order. I’m very frustrated with this brand.

5 June 2025
Unprompted review
AYM logo

Reply from AYM

Dear Liza,

I am so sorry to hear of the difficulties you have experienced with your order. This is truly disappointing and we are very sorry that we have fallen short of your expectations on this occasion.

Our absolute priority is to provide you with an excellent service and I am sorry that we have let you down on this occasion.
We are working hard to do better and i thank you for your invaluable feedback.

It appears that your order was unfortunately impacted by a stock allocation issue, which meant that the item you ordered, was not readily available, as expected. This was an issue with our warehouse system that we are working hard to resolve, behind the scenes.
We understand this is not good enough and for that we are truly sorry.

I'd really like to investigate this further and provide a resolution for you. Please could you kindly provide me with your order number?

I very much look forward to hearing from you.

Kindest regards,
The Team at AYM x

Rated 1 out of 5 stars

Order never arrived

I placed an order at the end of february, fast forward to beginning of march i got an email that the order has been shipped and it would take 5-7 business days to arrive. Weeks pass by and whenever i checked the tracking link it showed that the order was circling between the same 3 locations (very far from where i live). I reached out to customer service and they asked me to give them 7-10 business days to investigate. I don't hear from them again after that so i reach out again and they tell me that they "talked to the shipping company" and now the package should be en route. Wrong. The same issue was happening, I even reached out to FedEx for help which they didn't respond to. In the end after over 2 months i ask for my money back which they refuse to give me and they tell me to basically deal with the shipping company myself. In the end i had to file for a dispute and finally managed to get my money back today, after they had the audacity to challenge my dispute with 0 proof that the package got to me or was even en route. Terrible terrible.

4 June 2025
Unprompted review
AYM logo

Reply from AYM

We're so sorry for the experience you've had with your parcel in transit. This is really disappointing and we completely understand how frustrating this must be.

We rely on our partnered warehouse team to open investigations directly with the carrier in question, and this can sometimes take time to complete. We understand this is very much an annoyance when you are waiting for your parcel to arrive and i am very sorry this is the experience that you received on this occasion.
It falls far below the service we strive to provide.

I will personally ensure this is investigated further and we will seek to implement a better process in order to manage missing parcels with our warehouse and carrier teams.

Please can you kindly provide me with your order number so that i can investigate this further for you?

Once again, i sincerely apologise for the inconvenience caused.

Kindest regards,
The team at AYM x

Rated 1 out of 5 stars

Never received my order!

I Ordered three dresses, but never received them. Reached out twice, with no response. Now I’m disputing the charge with the credit card company bc this is just ridiculous. Over a month past the pre-ordering shipping deadline and nothing, plus the lack of customer service.

5 March 2025
Unprompted review
AYM logo

Reply from AYM

Dear Lu,

I’m truly sorry to hear that you did not receive your order. We completely understand your frustration, and this is absolutely not the experience we want our customers to have.

I appreciate you taking the time to share your concerns, and I want to assure you that I will personally look into this to ensure we get everything resolved as quickly as possible.

If you could kindly provide me with your order number, I will look into this as a matter of priority for you.

As a small business, we are always striving to improve, and your feedback is incredibly valuable to us. I completely understand that these issues have been disappointing, and I’m truly sorry for any inconvenience caused.

Thank you for your patience, and I look forward to resolving this for you as soon as possible.

Kindest regards,
The team at AYM x

Rated 5 out of 5 stars

Solid experience

Order took a while to arrive, but it was communicated well. Dress itself is gorgeous.

17 April 2025
AYM logo

Reply from AYM

Dear Lotta,

Thank you for your feedback.

We are so happy that you had a great experience with us.

We hope you enjoy wearing your gorgeous AYM dress.

Kind regards,
The team at AYM x

Rated 1 out of 5 stars

AVOID.

AVOID.
What an absolutely exhausting experience. I wish I had read the Trust Pilot reviews before ordering from Aym.

I ordered an "in stock" dress from Aym on 24th April and paid for *delivery* within 3-4 working days as I wanted to wear the dress at an event on the evening of 1st May.

I emailed Aym on 28th April as I still had not received an email confirming dispatch. I received an email from Customer Services the same day assuring me it would be "shipped" on the 29th at the latest.

I then received an email on 29th assuring me that it had been dispatched. According to the Royal Mail's Tracking system, "the seller advised that it had dispatched the item" at 22.12 on the 28th via it's 24 hour tracked service.

However, the dress wasn't delivered to me and the Royal Mail's tracking service continued to show the item as not having entered its system.

I emailed Aym again on 29th with my concerns asking if they could confirm if it had left Aym. I received no response.

The dress didn't arrive on the 30th and the Royal Mail still showed the parcel as not having entered its system. I contacted the Royal Mail and was told a seller can mark an item as "dispatched" and generate a tracking number, but not actually pass it to Royal Mail. That was it's suspicion here. I therefore contacted Aym again to ask if this was the case and to say that if the dress was not going to arrive by midday on the 31st I didn't want it dispatched as it would arrive too late. This was also not responded to.

My event came and went. I emailed Aym again on the 2nd May reiterating I didn't wasn't the dress dispatched. This was also ignored.

The dress finally arrived on Sunday 4th May via the 24 hour tracked service. The Royal Mail tracking system shows it to have entered its system in the early hours of the 4th and then delivered to me the same day.

I finally received an email from Aym saying "we're sorry it didn't arrive in time for your event but we hope you still love the dress".

I replied on 6th May to say that (1) I didn't love it and (2) it was several days too late for the event for which I had bought it. Given the circumstances, I've asked that they confirm they will refund me in full, including the return postage.

As yet, no response and I'm not holding my breath.

As far as the dress is concerned, I thought the material was a good weight. The colour (red) wasn't as bright as in the photos on the website and I didn't think it was at all flattering; the seam across the stomach being particularly badly placed.

Aym are clearly aware of the problems with their warehouse/ logistics, as can be seen from their responses to the Trustpilot reviews and also the auto-response from Customer Services. Indeed, they themselves refer to it as "unacceptable".

However, they are quite happy to take your money at the point of order, mark items as "dispatched" when they seemingly have not been, and not respond to emails for days at a time. And, of course, there is no telephone number.

As a female owned business I was really keen to purchase from Aym and their dresses look wonderful on social media but I'm afraid I have to say steer clear and spend your money elsewhere; I wish I had.

4 May 2025
Unprompted review
AYM logo

Reply from AYM

Dear Victoria,

I am so sorry to hear of the difficulties you have experienced with your order. This is truly disappointing and we are so very sorry that we have fallen short of your expectations on this occasion.

Our absolute priority is to provide you with an excellent service and I am so sorry that we have let you down on this occasion. We are working hard to do better and thank you for your invaluable feedback.

Please be assured that when your order is marked as 'dispatched', this does indeed mean that your order has been picked, packed and labelled at our warehouse facility. This only happens when the order is ready to be collected by the carrier, in this instance, Royal Mail.

I'd like to investigate this further with Royal Mail to ensure we do better and that this tracking update delay, doesn't happen again.

Please could you kindly provide me with your order number so that i can look into this for you as a matter of priority.

I look forward to hearing from you and providing a resolution as quickly as possible for you.

Kindest regards,
The AYM Team x

Rated 4 out of 5 stars

Gorgeous Dress - But Plan Ahead!

I bought the Juni Maxi Dress in Wine Red and received lots of compliments on it!

However, be aware of the long waiting time if you need a dress for a specific event. I ordered the dress on April 10th, and the website stated, "Shipment starts on April 18th." (This doesn’t mean your dress will be shipped on that day, but sometime in the following business days.)

My dress was eventually shipped on April 23rd, and I received it on April 28th. Once your order ships, you’ll get multiple tracking updates, which is great!

Just make sure to order well in advance and be patient during the wait.

28 April 2025
Unprompted review
Rated 1 out of 5 stars

Customer service is a never ending loop

Clothing is fine. My issue lies in the customer service. My package was lost and has been at a fedex terminal for 2 months without movement. Here is how the communication with AYM studio goes. "We will get back to you in 3-4 business days" Then "sorry, we will launch an investigation, give us 7-10 business days"
After more than the requested business days, I would have to follow up and be met with the exact same conversation. This happened 3 times. I never once received a follow up, it was always a brand new conversation asking for 7-10 business days. I could even see that Fed ex launched and closed an investigation, so when I asked AYM what the result was of that I was met with the classic "we will launch an investigation, give us 7-10 business days" I ended up disputing it since it was clearly going nowhere.

Order number AYM152996

30 April 2025
Unprompted review
AYM logo

Reply from AYM

Dear Lindsey,

Thank you for your feedback.

We're so sorry for the experience you've had with your lost parcel. This is really disappointing and we completely understand how frustrating this must be.

We rely on our partnered warehouse team to open investigations directly with the carrier in question, and this can sometimes take time to complete. We understand this is very much an annoyance when you are waiting for your parcel to arrive and i am very sorry this is the experience that you received on this occasion. It falls far below the service we strive to provide.

I will personally ensure this is investigated further and we will seek to implement a better process in order to manage missing parcels with our warehouse and carrier teams.

Please can you kindly provide me with your order number so that i can ensure this is resolved for you as a matter of priority?

Once again, i sincerely apologise for the inconvenience, and we look forward to resolving this for you as quickly as possible.

Kindest regards,
The team at AYM x

Rated 1 out of 5 stars

Frustrating

Frustrating. Took over a month for my order to be sent, and returned it over 2 weeks ago. There has been no update on status of return or refund. Do better AYM.

30 April 2025
Unprompted review
AYM logo

Reply from AYM

Dear Amber,

I am so sorry that your order took over a month to be sent.

Recently, a huge influx of demand has caused unexpected delays in our production line. We hand make our clothing to order, on preorder items, and so this increase in demand has meant our sewing team have been struggling to keep up with the making of our garments and this has pushed our anticipated timeframes back, significantly.

To get this under control we made the decision to close our website from the 8th April and not take on any new orders due to the delays being experienced by existing customers like yourself. Our absolute priority is to provide you with an excellent service and we are disappointed that this has fallen short.

Please could you provide me with your order number so that i can check on the status of your return and refund for you.

Kindest regards,
The team at AYM x

Rated 1 out of 5 stars

Expect long waiting time

Really LOVE the design and vision - never seen them in person though. But…

1) Expect long waiting time (several months).

2) No reliable updates on when they ship (mine should have shipped end feb, then start march - we are now in may) and no info on shipping - even after emails to confirm they will ship before my travels with info on having to cancel my order.

3) Zero response on emails - even though they lie about answering on IG.

4) Awful communication. Very bad at reading mails and never actually answering my questions.

5) No compensation for the months long delays.

6) Not possible to cancel the order yourself - making it impossible since they don’t answer in a timely manner - and you can’t write a new email as it would be pushed back in the cue.

So stressful and can’t recommend it to anyone 🥲

Ordered the 18 feb, and still waiting for my dresses with minimal communication. No response on my last email 7 days ago. Trying to cancel but unsuccessful, so they then sent the items, I had to contact the currier myself - even if it is still in GB they couldn’t promise anything.

Altering your order should be possible without cancelling the entire order - essentially in cases where you can’t deliver the entire order in time.

18 February 2025
Unprompted review
AYM logo

Reply from AYM

Dear Sabrina,

I am so sorry to hear of the difficulties you have experienced with your order and for the short fall in customer service and communication that you have received. This is truly disappointing and we are so very sorry.

Our absolute priority is to provide you with an excellent service and I am so sorry that we have let you down on this occasion.

Recently, a huge influx of demand has caused unexpected delays in our production line. We hand make our garments to order, on pre-order items, and so this increase in demand had meant our sewing team were struggling to keep up with the making of our clothing and it unfortunately pushed our anticipated timeframes back, significantly.

We understand that this is not good enough and that we have let you down with the communication in this situation.

To get this under control we made the decision to close our website on the 8th April and not take on any new orders due to the delays being experienced by existing customers like yourself.

I'd like to investigate this further to ensure we do better.
Please could you provide me with your order number so that i can look into how we can compensate you as a matter of priority.

Kindest regards,
The AYM Team x

Rated 1 out of 5 stars

poor communication and delays

I ordered a dress online at the start of March aiming for delivery for an event at the end of the month. It was in stock and I paid for speedy delivery. I received minimal information about shipping dates until I got in touch via instagram, WhatsApp and email. After 48 hours I received a generic message on instagram saying my order was delayed as it was actually a pre-order item. I waited until the stated delivery date on 4th April but again received no communication about delivery until I chased again and received another generic delayed statement. There was no information about prospective delivery dates or sincere apology. When spending this amount on a dress you would expect communication to be better than this, deeply disappointed and I won’t be ordering from this company again.

12 March 2025
Unprompted review
AYM logo

Reply from AYM

Dear Clio,

I am so sorry that your order has been impacted by our production delays.

Recently, a huge influx of demand has caused unexpected delays in our production line. We hand make our clothing to order, on preorder items, and so this increase in demand has meant our sewing team have been struggling to keep up with the making of our garments and this has pushed our anticipated timeframes back, significantly.

On your order in particular, it was impacted by our warehouse's system error, which unfortunately meant that our team have not been able to have the clarity they need, to give you the clarity you deserve on your order shipping dates.

It is absolutely not good enough that we have let you down with the communication in this situation. To get this under control we made the decision to close our website from the 8th April and not take on any new orders due to the delays being experienced by existing customers like yourself. Our absolute priority is to provide you with an excellent service and we are disappointed that this has fallen short.

Thank you for trusting in us and I am so sorry that we let you down with the communication on your order.

If you have any further concerns or questions regarding your order, please do reach out to us on info@aym-studio.com.

Kindest regards,
The team at AYM x

Rated 5 out of 5 stars

The dress is beautiful and very well…

The dress is beautiful and very well made. They also shipped it far faster than I anticipated, which was a nice surprise. I’m always happy to support slow fashion and will be ordering more from Aym soon!

18 March 2025
AYM logo

Reply from AYM

Dear Lauren,

Thank you for your feedback! We're delighted to hear that you received your order quickly and we thank you for your support.

If you need any further assistance or have any questions in the future, please feel free to reach out. Enjoy your purchase!

Kind regards,
The team at AYM x

Rated 1 out of 5 stars

Significant delays

I ordered a dress on 28th Feb. I emailed end of March and they told me that at time of ordering their website did not state that it was a pre-order dress and so would take more time. I had an event on 12 March and still no dress. They replied that dress should get to me by 3/4 th April. We are now the 10th April and still no dress. Come on AYM - you need to do something about these unacceptable delays - you should let customers know that order will take 1 to 2 months or longer to arrive. You take the cash but then don’t deliver? It’s not good for your reputation at all.

28 February 2025
Unprompted review
AYM logo

Reply from AYM

Dear Chantal,

I am so sorry that your order has been impacted by our production delays.

Recently a huge influx of demand has caused unexpected delays in production. We hand make our garments to order on pre-order items, so this increase in demand has meant our sewing team has been struggling to keep up with the making of dresses and it has pushed timeframes back significantly.

We understand that this is not good enough and that we have let you down with the communication in this situation.

To get this under control we made the decision to close our website from the 8th April and not take on any new orders due to the delays being experienced by existing customers like yourself. Our absolute priority is to provide you with an excellent service and I am so sorry that we have let you down.

If you have any further concerns or questions regarding your order, please do reach out to our customer care team on info@aym-studio.com.

Kindest regards,
The AYM Team x

Rated 5 out of 5 stars

LOVE my Aym dress

LOVE my Aym dress! The material feels so good and it fits like a glove! Couldn't ask for a better dress!!

18 March 2025
AYM logo

Reply from AYM

Dear Sissy,

Thank you so much for your feedback.

We are delighted that your dress fits you so well and we hope you enjoy wearing it for many years to come.

We hope to see you again soon!

Kind regards,
The team at AYM x

Rated 2 out of 5 stars

Think about it first !

Dress is wonderful quality and it came fast. See below my issues, trying to refund the dress there is a ‘estimated refund’ it doesn’t show the full amount, I paid VIP delivery £12.99 with DPD and they sent it Royal Mail 24 hour with no signature that is very cheeky. I also now have to pay again to send it back what a joke. I have written to them tonight to see what they say but it’s such a shame the dress is great just a bit too showy for me so sending back but the rest of the process is a mess they need to make it better, offer free returns etc.

2 April 2025
Unprompted review
AYM logo

Reply from AYM

Thank you for your feedback.

I am sorry to hear that your order was shipped with the wrong carrier. I would like to personally investigate this for you and ensure that your issues are resolved promptly for you.

Please could you kindly provide me with your order number?

We look forward to hearing from you.

Kind regards,
The team at AYM x

Rated 1 out of 5 stars

Poor communication and delayed delivery

I ordered a dress on pre-order on 11th March which was supposed to start shipping on 14th. Prior to placing the pre-order I contacted their customer service to confirm there were no delays as I needed it for an event on 4th April. Was assured I would have it and encouraged to purchase the more expensive faster shipping. On 18th March I received an email that there was a delay and the new shipping date would at the very latest be 28th March, I again emailed to stress I needed this by 4th April and was told it would definitely ship at the lastest of 28th March on the fastest service. It's now 1st April, it's not even been dispatched and I've received no further updates from the company or replies to my attempts to contact them.

1 April 2025
Unprompted review
AYM logo

Reply from AYM

Dear Lena,

I am so sorry that your order has been impacted by our production delays. Recently a huge influx of demand has caused unexpected delays in production. We hand make our dresses to order on preorder items, so this increase in demand has meant our sewing team has been struggling to keep up with the making of dresses and it has pushed timeframes back significantly. On your order in particular it has also been impacted by our warehouse's system that has been experiencing a stock allocation issue, which has meant that our team have not been able to have the clarity they need to give you the clarity you deserve on the order shipping dates.

It is absolutely not good enough that we have let you down with the communication in this situation. To get this under control we have made the decision to close our website from the 8th April and not take on any new orders due to the delays being experienced by existing customers like yourself. Our absolute priority is to provide you with an excellent service and I am so sorry that we have let you down.

We are doing everything we can to catch up on production and get clarity to you. We want you to receive your AYM items as quickly as possible so that you can enjoy them.

In the meantime, we have been working on a page for our website that will provide daily updates on the status of all preorder items; once our website reopens this will be visible through a link in our main menu called 'Production Status'. I hope that this will help with the communication from us.

I am very much looking forward to shipping your preorder item to you so that you will be able to enjoy it. Thank you for trusting in us and I am so sorry that we let you down with the communication on your order.

Warm wishes,
Alie

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