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77 Diamonds Reviews 

5,981
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 1,299 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional customer service and the knowledgeable, helpful staff. Many people highlight the outstanding quality and craftsmanship of the products, finding their jewelry beautiful and made with great care. The overall service experience is described as seamless, professional, and personalized, with staff going above and beyond to assist customers. Reviewers appreciate the detailed guidance and expert knowledge provided, making the purchasing process easy and reassuring. Many customers express high satisfaction with their purchases and intend to use the company again for future jewelry needs.

What people talk about most

Product

Customers consistently note positive experiences with product, often praising the craftsmanship, quality, and... See more

Staff

Customers had positive experiences with staff, consistently praising their helpfulness, professionalism, and... See more

Customer service

Reviewers mention positive feedback about customer service, with many praising the excellent and outstanding... See more

Service

Consumers find service to be positive, with many reviewers describing it as exceptional, professional, and... See more

Quality

Reviewers highlight positive aspects of quality, with many customers expressing delight over the stunning and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

77 diamonds provide excellent customer service. The process was super simple and well guided. I trusted their expertise in choosing an engagement diamond and bespoke ring. Very fast and secure deliver... See more

Rated 5 out of 5 stars

Our second time using 77Diamonds and we went back for the same reason we first chose them: quality jewellery, personal service, classy boutique and knowledgeable staff. On this occasion we were... See more

Rated 5 out of 5 stars

Service has been amazing from the start & the follow up from Tarek checking in to see if we are happy was most appreciate. Would absolutely recommend 77 diamonds! Thank you again & we can’t wait... See more

Rated 5 out of 5 stars

I ordered a replacement diamond for my engagement ring. The service was amazing. It took 2 weeks total. The stone is absolutely beautiful, im so happy with it. when the delivery came i was so impress... See more

Company replied



Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Jeweler
  4. Jewelry Designer
  5. Jewellery Manufacturer
  6. Jewelry Repair Service

Written by the company

We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.


Contact info


4.9

Excellent

TrustScore 5 out of 5

6K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 58% of negative reviews

Typically replies within 1 week

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4.9

All reviews

(5,981)

1,564 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Exactly as expected

The service was very attentive and the package arrived perfectly. The bracelet I bought (as a gift) was exactly as expected and shown on the website. Really beautiful piece of jewellery.

21 May 2026
Unprompted review
Rated 5 out of 5 stars

Really impressive experience with 77…

Really impressive experience with 77 Diamonds. I knew what I wanted and Tarek made the whole process smooth and straightforward, being responsive and helpful throughout.

The result is a ring my fiancée absolutely loves, and I couldn’t be happier with it either. The service hasn’t stopped there. They have been really responsive since the engagement in sorting an appointment to get the ring resized. Would not hesitate to recommend.

26 February 2026
Unprompted review
Rated 2 out of 5 stars

Not the greatest

Unfortunately, my experience took a turn after placing my order. While the initial service was good and my questions were answered helpfully, the ring was sent too late and nearly didn't arrive in time. On top of that, I had requested a change of delivery address early on, which was not carried out — resulting in the ring being delivered to my home while my partner was there. For an engagement ring, this kind of mistake is simply not acceptable. Very disappointing given the promising start.

26 May 2026
Unprompted review
Rated 5 out of 5 stars

I recently upgraded my engagement ring…

I recently upgraded my engagement ring with additional diamonds at 77 Diamonds, and I couldn’t be happier with the experience. Kat was absolutely brilliant throughout the whole process — she kept me informed every step of the way, was incredibly helpful and professional, and made everything feel so easy. My ring looks amazing and exceeded all my expectations. I’m so pleased with the final result and would highly recommend 77 Diamonds for both their quality and customer service.

25 May 2026
Unprompted review
Rated 5 out of 5 stars

Great Customer Service Experience

I had a great experience with Toni from the customer service / sales team. Even though, I initially had to wait longer than the standard 24 hours for my first inquiry and I had to follow-up, after Toni took over, the process went smoothly and in a timely-manner. He helped me to figure out which gemstone I wanted by requesting real-pictures from the supplier for 2 specific gemstones that I was in-between. Last but not least, he assisted with the final order and helped me organize the delivery to the showroom.

25 May 2026
Unprompted review
Rated 5 out of 5 stars

10/10

We received great help and excellent service from Marcel. He was professional, friendly, and very helpful throughout the whole experience. Highly recommended!

27 April 2026
Rated 5 out of 5 stars

I have only the best things to say

I have only the best things to say, 77 Diamonds and especially Natacha have been of immense help in finding the right ring, getting it delivered on time and just making sure that my planned proposal can come true exactly as i had planned. Natacha would always reassure me exactly of which stage we are in, found the right ring, shipping date/time, statuses of checks with the development department, i never felt like i did not know what was going on which really helped in me being calm thoughout the process. Customer service at its best. The ring quality and design is also absolutely phenomenal. Highly recommend!

21 May 2026
Unprompted review
Rated 5 out of 5 stars

From ordering to delivery exceptional…

From ordering to delivery exceptional service. When I've ordered my diamond the delivery date was set on 10th of June which would have been to late since this is my and my Wife 20th wedding anniversary I have rang main office and spoke with Natacha Haingomalala who assured me that she would anything to deliver it before. My diamond was delivered on Wednesday 20th of May making it enough time for the wedding anniversary.

20 May 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service

Excellent service. The meeting was very useful, everything was explained clearly. I recommend this service for any fine jewellery.

23 November 2025
Rated 4 out of 5 stars

So far so good

I visited the website to do some research, and later received an email from customer support asking if I needed any further assistance. This was a positive touch, as it not only engages the customer but also helps drive a sale.
This was crucial in keeping my interest alive and, ultimately, completing the purchase.
However, I have some issues that I feel aren’t working well:
Chat—what I typed would disappear after clicking “send.” This happened while I was already writing to a support agent. It’s dysfunctional and not very credible.
After-sales - I haven’t received any email confirming the payment or updates on the purchase, nor any basic information after placing an order. Customers may feel uneasy because they are spending a lot of money online without much assurance.
Cecilia is my sales assistant and so far so good.

17 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Service from Natacha at 77 Diamonds

Excellent service from Natacha at 77 Diamonds.

I recently purchased a loose diamond from 77 Diamonds and was genuinely impressed with the whole experience. Natacha was extremely helpful throughout and, when I asked whether the stone could arrive any earlier, she went above and beyond to help make that happen.

The diamond arrived earlier than expected, which was a very pleasant surprise, and the quality of the stone was exceptional. The website was easy to use, the documentation was simple to access, and the communication throughout was excellent.

What really stood out was the aftercare. Often, once a purchase has been made, that is the end of the process, but Natacha followed up to ask whether I was happy with the diamond. That level of customer service was very reassuring and genuinely appreciated.

I am very pleased with both the stone and the service, and I would have no hesitation in recommending 77 Diamonds. I will certainly be buying from them again.

20 May 2026
Unprompted review

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