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77 Diamonds - Zurich Reviews 

62
TrustScore 4.5 out of 5

4.7

Börsenstrasse 18, 8001 Zürich, CH


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See what reviewers are saying

Rated 5 out of 5 stars

We had a very positive experience with 77 Diamonds. The prices were honest and transparent, and the rings are absolutely beautiful. We also really appreciated the sales manager, who was professional,... See more

Rated 5 out of 5 stars

I was initially worried about the service as my appointment time wasn't able to be fulfilled even though the website showed an available slot. However, once I spoke to the support team via WhatsApp th... See more

Rated 5 out of 5 stars

I was looking for a special gift in a relatively short timeframe, and contacted the customer team to understand my options. Floriana came to my rescue in helping me find something that was just right.... See more

Rated 5 out of 5 stars

I was looking for a ring and I only have 5 weeks left before leaving on vacation and Raul Berciu did a fantastic and very helpful job to ensure that I would get my ring in time!!! Communication... See more


Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Jeweler
  4. Jewelry Designer
  5. Jewellery Manufacturer
  6. Jewelry Repair Service

Written by the company

We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.


Contact info

  • Börsenstrasse 18, 8001, Zürich, Switzerland

  • 41435882248

4.7

Excellent

TrustScore 4.5 out of 5

62 reviews

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4.7

All reviews

(62)

1,572 reviews in the last 12 months

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Rated 5 out of 5 stars

Engelsk: Today I visited 77 Diamonds in Switzerland, to pick up the engagement ring I had ordered

Engelsk:

Today I visited 77 Diamonds in Switzerland, to pick up the engagement ring I had ordered.

I was greeted by Anamaria, and I almost feel compelled to share my experience, as it was a rare and genuinely positive encounter. From the very first moment, I felt truly seen, as in; she matched my energy in a nonchalant yet professional way, I felt listened to, and well taken care of. Anamaria was incredibly helpful and professional, not least when it came to all the practical paperwork that needed to be in order for my trip back to Copenhagen.

As I had very little time before my flight, she had already made sure in advance that as much as possible was prepared. She was also extremely solution-oriented when a minor issue arose, and the whole process was handled so efficiently that it almost only took the time I had to enjoy the cold water I had been offered.

What especially impressed me was Anamaria’s ability to find exactly the right balance. She asked relevant questions, had a good sense of humor so I could relax and not get nervous in the situation, while at the same time remaining very attentive to the fact that I was happy and satisfied with the ring – which I naturally am.

As an extra pleasant surprise, it later turned out that the ring had been appraised at a higher value than the amount I had paid, due to the increasing valuation of the combined elements that make up the ring. Naturally, that made the experience even more special.

A very strong recommendation from me. Many thanks to Anamaria for an extraordinary service experience and for making an already important moment even better.

Dansk:
Jeg besøgte i dag 77 Diamonds i Schweiz, for at afhente den forlovelsesring, jeg havde bestilt.

Jeg blev mødt af Anamaria, og jeg føler mig næsten nødsaget til at dele min oplevelse, da det var et sjældent positivt møde. Fra første øjeblik følte jeg mig virkelig set, mest ift. Hvordan hun matchede min energi på en ret nonchalant måde, følt mig reelt lyttet til og taget godt hånd om. Anamaria var utrolig hjælpsom og professionel, ikke mindst i forhold til alt det praktiske papirarbejde, der skulle være på plads i forbindelse med min rejse tilbage til København.

Da jeg havde meget kort tid inden mit fly, havde hun allerede på forhånd sørget for, at så meget som muligt var klargjort. Hun var samtidig enormt løsningsorienteret, da der opstod en mindre udfordring, og hele processen blev håndteret så effektivt, at det nærmest kun tog den tid, jeg nåede at nyde det kolde vand, jeg var blevet tilbudt.

Det, der især gjorde indtryk på mig, var Anamarias evne til at finde den helt rigtige balance. Hun stillede relevante spørgsmål, havde en god portion humor, så jeg kunne slappe af og ikke blive nervøs i situationen, samtidig med at hun hele tiden var meget opmærksom på, at jeg var glad og tilfreds med ringen – hvilket jeg naturligvis er.

Som en ekstra positiv overraskelse viste det sig efterfølgende, at ringen var blevet vurderet til en højere værdi end det beløb, jeg havde betalt, grundet den stigende vurdering af de samlede elementer, som udgør ringen. Det gjorde naturligvis oplevelsen endnu mere speciel.

En meget stor anbefaling herfra. Tusind tak til Anamaria for en ekstraordinær serviceoplevelse og for at gøre et allerede vigtigt øjeblik endnu bedre.

Med Venlig Hilsen/Best Regards
Samuel Rose Okoji

22 July 2026
Unprompted review
Rated 1 out of 5 stars

Worst experience so far

Worst experience so far. Ordered a ring in the month of April. June end, received an email to pick up. Followed up multiple times but didnt get any reply to pick up. After waited 2 weeks, Had to call and asked why they are not interested to handover my stuff. This is such a frustrating moment when the paid things weren't handed over after multiple emails and calls.

Never ever buy from 77diamonds.

12 July 2026
77 Diamonds - Zurich logo

Reply from 77 Diamonds - Zurich

Dear Shivani,

Thank you for sharing your feedback with us!

We sincerely apologize for the experience you had. We understand how frustrating it must have been to not receive a response to your messages.

After reviewing the matter, we found that this was due to a system issue that prevented your emails from reaching our Customer Care team, which is why we were unable to respond in a timely manner and arrange your appointment. We are truly sorry for the inconvenience caused.

A member of our management team has reached out to you via email to discuss your experience further.

Thank you for your understanding, and we appreciate the opportunity to address this matter.

Kind regards
Team 77D

Rated 5 out of 5 stars

Awesome service as always!

Awesome service as always!
I'd like to also emphasize the exceptional customer care provided by Clare, she went above and beyond with her absolutely wonderful all round support!

15 June 2026
Unprompted review
77 Diamonds - Zurich logo

Reply from 77 Diamonds - Zurich

Dear Szabolcs,

Thank you so much for your wonderful review! We truly appreciate your support and are delighted to hear about your positive experience.

We’ll be sure to share your kind words with Clare. It’s fantastic to hear that she was able to provide such gtreat support and go above and beyond to assist you.

Thank you again for choosing us, and we look forward to assisting you again in the future!

Kind regards
Team 77D

Rated 5 out of 5 stars

Beautiful rings. Honest price

We had a very positive experience with 77 Diamonds. The prices were honest and transparent, and the rings are absolutely beautiful. We also really appreciated the sales manager, who was professional, honest, and never pushed us towards more expensive options. Overall, we felt well advised and in good hands. Thank you for the great service!

21 April 2026
Rated 5 out of 5 stars

Simply exceptional!

Simply exceptional!! I had an excellent experience from start to finish. The quality is outstanding and the prices are very competitive. The customer service was incredibly responsive and helpful, and the team at the Zurich showroom was attentive, knowledgeable, and genuinely supportive. Delivery was also quick and seamless. Highly recommended!!

7 April 2026
Rated 5 out of 5 stars

Great experience and ring!

I am absolutely thrilled with my experience at 77 Diamonds! From the moment I visited their beautiful showroom, I knew I was in good hands. The staff was incredibly helpful and professional, responding to all my emails promptly and making the entire process stress-free. The speed of service was impressive, and I received my ring much faster than expected. As for the ring itself, the diamond is simply stunning and the craftsmanship is perfect. I couldn't be happier with my purchase and highly recommend them for their quality and top-notch customer service! Order 460680

25 February 2026
77 Diamonds - Zurich logo

Reply from 77 Diamonds - Zurich

Dear Zoe,
Thank you so much for your wonderful review. We’re delighted to hear that you had such a great experience in our showroom and that our team was able to make the process smooth and stress-free.

It’s fantastic to know that you love your ring and its craftsmanship. Congratulations, and thank you again for recommending us!

Kind regards,
Team 77D

Rated 5 out of 5 stars

Amazing support

I placed my order a little late, but after contacting customer service, Stefana did everything she could to ensure I received the ring just in time. Unfortunately, the ring was a little too big and the engraving wasn't perfect, so I contacted customer service and made an appointment in Zurich. Lorna was very friendly and eager to solve our problem. After the size adjustment and engraving correction, we are completely satisfied. Thank you very much!

23 November 2025
Rated 5 out of 5 stars

Custom ring order

I was initially worried about the service as my appointment time wasn't able to be fulfilled even though the website showed an available slot. However, once I spoke to the support team via WhatsApp the process was very smooth. They were able to provide information and answered all of my questions very quickly. The ring got delivered within the time period given and the communication throughout the process of the ring be delivered was amazing.

5 January 2026
Unprompted review
Rated 5 out of 5 stars

⭐⭐⭐⭐⭐

⭐⭐⭐⭐⭐
I am absolutely delighted with the service at 77 Diamonds especially with Let Delgado.
From the very beginning, the communication was extremely professional, friendly, and reliable. Let took the time to explain everything transparently, was always approachable, and handled a time sensitive situation with complete confidence and calm.

You can immediately tell that you’re dealing with someone who combines real expertise, experience, and high standards with genuine care and professionalism. That level of service is exactly what you hope for when making such an important and emotional purchase.

Thanks to Let, everything went smoothly and stress free, and I felt well taken care of at every step. Truly top-tier service highly recommended. Thank you for the outstanding support!

16 January 2026
Unprompted review
Rated 5 out of 5 stars

Amazing staff

Amazing staff. Very helpful, kind, and patient. The ring is absolutely gorgeous too.

4 November 2025
Unprompted review

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