Service has been amazing from the start & the follow up from Tarek checking in to see if we are happy was most appreciate. Would absolutely recommend 77 diamonds! Thank you again & we can’t wait... See more

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I couldn't recommend 77 Diamonds enough. I first visited Sophie nervous and with no idea of anything to do with diamonds or engagement rings. She patiently talked me through everything to do wit... See more
Incredibly professional, personalised, and timely service. The whole process was enjoyable, and each step of the ring design and purchase was transparent and efficient. Josh worked with me and held my... See more
From what I thought was going to be a difficult process finding an engagement ring, Tarek made the whole thing really easy from start to finish, even with a slight change from myself in the order it w... See more
Company details
Written by the company
We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.
Contact info
3 Hanover Square, W1S 1HD, London, United Kingdom
- 442035401477
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 60% of negative reviews
Typically replies within 1 week
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Absolutely Fantastic
I couldn't recommend 77 Diamonds enough.
I first visited Sophie nervous and with no idea of anything to do with diamonds or engagement rings. She patiently talked me through everything to do with Bespoke ring creation and reassured me time after time. She always answered by bombardment of questions both in person and via email, always polite and helpful. They were even able to make a resin sample of the ring when I was uncertain on the diamond size.
They also kept the ring in their safe for me until I was ready to propose so that my partner didn't find it around the house.
The actual finished ring is just stunning, more than I could ever have expected. Every detail is precise and perfect. My partner loved it just as much as I did.
I really do recommend this team from start to finish.
Thank you Sophie for being so patient and kind and for always being excited for me!
Great service
Service has been amazing from the start & the follow up from Tarek checking in to see if we are happy was most appreciate.
Would absolutely recommend 77 diamonds!
Thank you again & we can’t wait to wear our wedding rings!!
My daughter recommended your store and…
My daughter recommended your store and I loved your service and the friendly staff who helped me choose a ring and I am very happy with the result.
Strongly recommend
Incredibly professional, personalised, and timely service. The whole process was enjoyable, and each step of the ring design and purchase was transparent and efficient. Josh worked with me and held my hand throughout the two months, and was always available for help and advice. Thank you!
I couldn’t be happier with my experience with 77 Diamonds
I couldn’t be happier with my experience with 77 Diamonds. From the very beginning, the customer service was exceptional. Although there were a few unexpected challenges during the process, the team handled everything professionally and kept me informed every step of the way.
A special thank you goes to Clare and Natacha, who were both incredibly kind, patient, and supportive. They always took the time to answer my questions, reassure me, and do everything they could to help. Their dedication and communication made a stressful situation much easier, and I truly appreciate all the effort they put into ensuring everything worked out.
Most importantly, the ring arrived on time, and it is absolutely stunning. The craftsmanship exceeded my expectations, and the quality is simply outstanding. It is even more beautiful in person than I imagined.
Thank you once again to the entire 77 Diamonds team. I would happily recommend you to anyone looking for a beautiful engagement ring and outstanding customer service.
Staff are very very helpful
Staff are very very helpful, in store and online. Quick responses to emails and always treated my now husband with kindness and respect when he visited the store. They even gave us discount on a third ring as my engagement and wedding ring was bought from them. Very pleased with the whole experience
Toni was brilliant
Toni was brilliant! Got the ring sent on very short notice and kept me updated the whole way, would definetly recommend!

Reply from 77 Diamonds - London
Great service
Great service , Brandon was super helpful and I’m very happy with our purchase

Reply from 77 Diamonds - London
Initially confused with the web page…
Initially confused with the web page and how to find what I need, but with support from your customer service via whatsup I got the right set of hearings. The delivery time was as promised, which was very important for me as well.
Highly Professional and Helpful Service
Tarek Alawiye provided exceptional customer service throughout the entire process. His communication was clear, professional, and his advice was extremely helpful in guiding my decision. The experience was smooth from start to finish, and I would not hesitate to place another order in the future. Highly recommended.
The purchase process went smoothly and…
The purchase process went smoothly and I received all the help I needed from the customer service team (Natacha especially)
Great experience
Great service especially the repCecilia Rotar who was amazing
I knew the exact engagement ring I was looking for but I was unsure about the diamond.
She took time to find the perfect diamond and fit for me and guided me through.
Thanks for all your help
Great service & communication
Great service & communication from Cecelia Rotar. Extremely happy overall.
Cecilia Roberts was so helpful in…
Cecilia Roberts was so helpful in helping me find the right size engagement ring.
I had a fantastic experience with 77…
I had a fantastic experience with 77 Diamonds. From start to finish, the service was excellent. Hollie was always quick to respond to any questions and kept me updated throughout the process, which made everything stress-free.
The engagement ring is absolutely stunning and exceeded my expectations. Most importantly, my now fiancée loves it! The quality, craftsmanship, and attention to detail are outstanding.
I would highly recommend Hollie and 77 Diamonds to anyone looking for an engagement ring and exceptional customer service.
Dreadful Experience and Customer Service
Dreadful experience after researching multiple places. Inaccurate online booking system that says ‘Book an Appointment’ yet it is actually a ‘Request for an Appointment’. Very limited follow-up contact with communication going between very entitled, condescending staff who were rude in their approach. Worth looking at alternatives for a smoother process from start to finish.

Reply from 77 Diamonds - London
Very smooth and satisfying process with…
Very smooth and satisfying process with very kind staff. Would definitely come again!
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