The Perfume Shop Reviews 177,496

TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 36,302 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their friendliness, knowledge, and helpfulness, making interactions pleasant and pressure-free. Many people highlight the exceptional service, noting the personalized and welcoming approach from employees who go above and beyond. The products, particularly fragrances, are frequently described as genuine and available at excellent prices, often significantly cheaper than other retailers. Reviewers also appreciate the fast and reliable delivery service, with many orders arriving promptly and securely packaged. However, some customers also noted issues with delivery, where items were either missing from the parcel or arrived with damaged packaging, leading to product leakage. A few other people also felt that their orders were not received, or updates from the courier were lacking.

What people talk about most

Staff

Customers consistently report positive experiences with staff, highlighting their helpfulness, patience, and... See more

Delivery service

People report positive experiences with delivery service, frequently praising its speed and efficiency, with... See more

Product

Consumers find product to be positive, with many reviewers praising the quality and value of the fragrances,... See more

Service

Reviewers mention positive feedback about service, consistently praising the helpfulness and professionalism... See more

Price

Customers consistently note positive experiences with price, often finding products to be an outstanding... See more

Reviews shaping this summary

Rated 5 out of 5 stars

⭐⭐⭐⭐⭐ Fantastic experience from start to finish. Great selection of genuine fragrances at prices that are much better than the high street. The staff were friendly, knowledgeable, and happy to let... See more

Company replied

Rated 5 out of 5 stars

Easy to navigate app. Great prices on deal of the week. Speedy delivery. They throw in samples even when purchased online. In store the customer service is great, they have patience whilst your trying... See more

Company replied

Rated 5 out of 5 stars

I had a wonderful experience thanks to Julie at The Perfume Shop in Colchester. She is truly the best sales assistant I have ever met. From the moment we walked in, she made me and my husband feel g... See more

Company replied

Rated 5 out of 5 stars

BEAUTIFUL FRAGRANCE . GOOD CUSTOMER SERVICE. GOOD SECURE PACKAGING . VERY FAST DELIVERY. THE PERFUME SHOP HAS A GOOD SYSTEM OF UPDATING ME AS A CUSTOMER AFTER MY ORDER WAS SHIPPED AND KEEPIN... See more


Company details

  1. Perfume Store
  2. Beauty Product Supplier
  3. Cosmetics and Perfumes Supplier
  4. Cosmetics Store
  5. Flavours, Fragrances and Aroma Supplier
  6. Hair Product Store

Written by the company

For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.


Contact info


4.7

Excellent

TrustScore 4.5 out of 5

177K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(177,496)

33,237 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Brilliant staff and customer service!

Shane was very attentive and was able to quickly understand my preference and pick out the perfect fragrances.

His knowledge of the products as well as his top tips on application was also really helpful.

Overall, very pleased with the service today!

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Served by Lauren again today

Served by Lauren again today , never shop anywhere else for perfume as the staff are so friendly and helpful and always find something within you’re budget, thank you Lauren for all you’re help again today

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Wonderful

Served by Abby at 261 Merry Hill. Wonderful service, nothing too much trouble (even smelling a million aftershaves before deciding!)

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Lara was brilliant with helping me…

Lara was brilliant with helping me decide what aftershave I wanted, really welcoming and understanding and has left me feeling far more knowledgeable about scents than I was before, as well as going above and beyond to help.

1 July 2026
Unprompted review
Rated 5 out of 5 stars

Very comfortable experience

Had a very comfortable experience in the store, Cathy came straight over to assist me with picking a gift. She was very straight to the point, and didn’t make me feel pressured into buying anything I didn’t want. Whenever I needed assistance, Cathy and her colleague was there to help. 10/10, would definitely recommend shopping here.

1 July 2026
Unprompted review
Rated 1 out of 5 stars

Do not trust there payment system

I ordered a product and paid via a credit card but once I entered it and pressed pay it ask me to enter the details again which I did. Next thing I know they have charged me for 2 products. I phoned there so all help line and explained what has happened and was told they stop one order and would get back to me. They never did and today I received both orders. DO NOT USE THIS COMPANY AS THEY CAN NOT BE TRUSTED TO HANDLE PAYMENTS and even if they tell you they will sort it they won't

1 July 2026
Unprompted review
The Perfume Shop logo

Reply from The Perfume Shop

Hello Phil,

Thank you for taking the time to leave your review, I am sorry to hear you experienced a glitch during checkout and appreciate how frustrating this must have been, especially as it resulted in duplicate orders being placed.

If you would like to return the unwanted second order, you can do so using our free returns label available on our website, or alternatively return it to any of our 200+ stores.

Please be aware that if you choose to return the item via post, once it arrives at our warehouse, the inspection and processing stage can take up to 14 working days, after which your refund will be processed automatically.

I am sorry for any inconvenience this has caused.

Kind regards,
Jasmyn
The Perfume Shop Customer Services

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look