The AA Insurance Reviews 

50,125
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 13,779 reviews, reviewers overwhelmingly had a great experience with this company. Customers appreciate the quick and straightforward process of setting up their car insurance online. People frequently mention that the pricing is very competitive compared to other major providers, offering great value for money. Phone advisors are described as helpful and polite, guiding users clearly through their suitable policy options. However, some reviewers noted issues with online navigation, mentioning occasional technical glitches or difficulties when trying to complete online transactions. A few other people also felt that reaching customer support by phone or chat could sometimes be challenging during busy periods.

What people talk about most

Price

Consumers find price to be positive, highlighting that the cost is very reasonable, highly competitive, and... See more

User experience

Users describe positive interactions with user experience, noting that setting up coverage is... See more

Website

Customers had positive experiences with website, noting that the system is user-friendly, well-constructed,... See more

Service

Customers consistently note positive experiences with service, highlighting that setting up insurance cover... See more

Customer service

Clients share positive opinions on customer service, highlighting prompt, helpful, and professional phone... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Setting up my car insurance with the AA was quick and easy. The agent I spoke to on the phone was brilliant; clear and concise guiding me through my policy to make sure I had all the suitable requirem... See more

Rated 5 out of 5 stars

My current company suddenly advised me that they were not prepared to continue to provide cover due to my age. I have been a member of the AA for many many years so called the car insurance team who... See more

Rated 5 out of 5 stars

I needed a new insurance quote as I felt my current ins company was ripping my off, I went onto go compare . com and found AA platinum, I wrang and spoke to a great advisor Gareth who was great at goi... See more

Rated 5 out of 5 stars

Wanted quotes for car insurance and The AA came up on a number of comparison sites. Not necessarily the cheapest but never heard of the cheaper companies and therefore didn't want to use them. The A... See more


Company details

  1. Insurance Company
  2. also in
  3. Auto Insurance Agency
  4. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

50K reviews

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4.6

All reviews

(50,125)

13,543 reviews in the last 12 months

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Rated 4 out of 5 stars

Ok so far

Feel i can’t really comment yet as i have just taken out my car insurance with AA however it doesn’t start for a couple of weeks yet. Arranged it online which was fairly easy to do

12 November 2026
The AA Insurance logo

Reply from The AA Insurance

We're pleased you got everything easily arranged, Linda. Thanks for leaving a review.

Rated 5 out of 5 stars

Very easy to get a quote on the app and…

Very easy to get a quote on the app and price was very competitive. Plenty of thinking time and easy to retrieve quote and buy the insurance.

12 November 2026
The AA Insurance logo

Reply from The AA Insurance

We're pleased to hear arranging a quote was easily sorted. Thanks for leaving a review.

Rated 3 out of 5 stars

The price keeps going up with each application page

Went to AA following indicative price comparison quote - as expected there are many add ons (which in my opinion should be included in the quote price) so the eventual price is a fair bit higher than the quote proce

12 November 2026
The AA Insurance logo

Reply from The AA Insurance

Hi, we're sorry you've been left feeling this way. We offer a range of extras so customers can choose the cover that's right for them, and any costs would be confirmed before purchase. We appreciate your feedback and hope you managed to get everything arranged.

Rated 5 out of 5 stars

It was really good to actually speak to…

It was really good to actually speak to someone and not wait 30+minutes on the phone to be cut off before you spoke to anyone. I found the operator informative and helpful 1st class also very competitive pricing. Would recommend 👌

12 November 2026

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