We chose AA through Confused dot com but spoke to the AA lady at the call centre because the AA website wouldn't let us do it online. She was extremely thorough and it turned out there were items w... See more
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Review summary
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What people talk about most
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I had a very positive experience with AA Insurance. The lady I spoke to on the phone was extremely helpful and made the whole process straightforward. I really appreciated being able to speak to someo... See more
Obtained car insurance quote on a comparison web site and found the AA to be very competitive: I was happy to buy their insurance but still had a few questions so rang up and spoke to a most helpful p... See more
Easy enough to sign up. Although luckily I did go back and check everything that had been auto filled when I went through money supermarket as it hadn't taken into account some info I had changed o... See more
Company details
Written by the company
The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
4.6
Excellent
44K reviews
Asks customers to review
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The agent was pleasant and explained…
The agent was pleasant and explained everything to me
Very easy to complete a policy
10 July 2026
The web site was easy - and a good price
The web site was easy, the cover was verygood and to top it all the rpice was very competitive
10 July 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
I had a problem with the Internet when…
I had a problem with the Internet when I took out my home insurance online. I rang the AA the next morning, the advisor on the phone was brilliant, she sorted my problem out straight away. Very refreshing to be able to talk to someone on the other end of the phone.
6 July 2026
Reply from The AA Insurance
Great to hear 😁.
AA Help Agents are a waste of time.
I struggled to access my documents because my AA password didn't work. To some extent it was my fault because I had not the email instructions. When I went on the chat for help, the agent insisted that the only way was to register with another email.
Unfortunately, the AA sells these products but their agents don't understand them and can end up misleading customers.
10 July 2026
Reply from The AA Insurance
Hi there, thanks for the review. Your email should be your date of birth, followed by your postcode, in all lower case without any slashes and spaces. We hope this helps.
The access codes sent to email didnt work
It takes up too much time. Beginning the account after payment, the code sent to the email address:
Took many minutes to arrive
Wouldn't work
Try again
Wouldn't work
you will be able to see how many times that happened. The code entry on some of the attempts were well within the 15minutes it stated it was available for.
It wasted so much of my time that I began to regret choosing AA, leaving me not wanting to recommend AA
10 July 2026
Reply from The AA Insurance
Hi there, we're sorry to hear this. We hope you're okay. Please make sure your connection is stable and your email app is up to date. Alternatively, if you're using a browser, please clear cache and refresh to avoid any delays. We hope this helps.
Obtained quotes via Go Compare and…
Obtained quotes via Go Compare and decided that the AA quote suited me best and therefore transferred to your Website to make the purchase. However when checking my details before paying I noticed that your system had altered my address slightly by adding the word Flat in front of the number of my house. I corrected this only to receive a message to the effect that you had withdrawn your quote. I phoned your customer services and a member of your staff tried unsuccessfully to recover the quote and suggested I go back to Go Compare and try again which was unsuccessful. Very Frustrating
8 July 2026
Reply from The AA Insurance
We're very sorry to hear about the frustrating experience you had when trying to purchase your policy online. It's certainly not the seamless process we aim for, and we understand how disappointing it must have been to have the quote withdrawn after a minor address correction. We appreciate you bringing this to our attention.
My important insurance of my car!
It was soon and a bit cheaper from the one last year insurance.
A well known company!
9 July 2026
Clear informative website and quotes
The quote information was clear and so I was able to make a choice between quotes easily knowing what they do and don't cover for. It was an extremely better deal than my renewal quote from my current insurer.
9 July 2026
Very straight forward process and…
Very straight forward process and information accessible straight away
10 July 2026
Lowest quote 5*
Quick, easy online process.
Lowest price for car insurance this year.
Beat my renewal with another company.
5*****
10 July 2026
Excellent personal contact and price
10 July 2026
The agent was very helpful and guided…
The agent was very helpful and guided me through everything would recommend them
9 July 2026
Professional.
After dealing with several other companies regarding car insurance, the AA were a breath of fresh air! Very simple and straightforward to arrange.
9 July 2026
Reply from The AA Insurance
We're over the moon to hear this, Nick 💛🚗. Thanks for your fab feedback.
I had a good experience with AA and…
I had a good experience with AA and good service from them
8 June 2026
Very helpful
Very helpful when I called them. Went out of their way to assist me with my issue.
17 June 2026
Brilliant service
Brilliant service, good by rip of RAC , a pleasure to deal with the AA too . Great communication and easy to get in touch
9 July 2026
Easy to navigate and got the result I…
Easy to navigate and got the result I needed ie cheaper premium than my renewal for the same cover.
8 July 2026
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