The AA Insurance Reviews 

44,423
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 10,670 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently found the website easy to use and navigate, making the process of obtaining quotes and setting up policies straightforward. Many people appreciated the competitive pricing, often finding policies significantly cheaper than other providers or renewal quotes, offering excellent value for money. The service received was frequently described as professional and helpful, with representatives being patient and providing clear information. However, some customers also noted issues with the online process, such as auto-filled information being incorrect or difficulties accessing documents due to password problems. A few other people also felt that quotes obtained directly from the company's website were sometimes more expensive than those found on comparison sites, and some experienced price increases after initially getting a quote.

What people talk about most

Price

Consumers find price to be positive, with many reviewers reporting competitive and good prices for their... See more

Website

Customers had positive experiences with the website, finding it easy to navigate and use for obtaining quotes... See more

Service

Reviewers highlight positive aspects of service, with many praising the quick, straightforward process for... See more

User experience

Clients share positive opinions on user experience, with many finding the online process quick, easy, and... See more

Value for money

People report positive experiences with value for money, often finding policies that offer exactly the cover... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We chose AA through Confused dot com but spoke to the AA lady at the call centre because the AA website wouldn't let us do it online. She was extremely thorough and it turned out there were items w... See more

Rated 5 out of 5 stars

I had a very positive experience with AA Insurance. The lady I spoke to on the phone was extremely helpful and made the whole process straightforward. I really appreciated being able to speak to someo... See more

Rated 5 out of 5 stars

Obtained car insurance quote on a comparison web site and found the AA to be very competitive: I was happy to buy their insurance but still had a few questions so rang up and spoke to a most helpful p... See more

Rated 5 out of 5 stars

Easy enough to sign up. Although luckily I did go back and check everything that had been auto filled when I went through money supermarket as it hadn't taken into account some info I had changed o... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

44K reviews

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1-star

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4.6

All reviews

(44,423)

10,331 reviews in the last 12 months

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Rated 3 out of 5 stars

Disappointed

Led me in from comparison site with good offer but when i gave them supplementary info not on checklist, cancelled and only offered me alternative at massively higher price. So much for trying to be honest.

8 July 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Pat, we’ve checked this and can see you let us know about a previous claim. As Insurance is risk based, claims and incidents can affect both the price of your cover and which Underwriters are able to offer cover.

We can see we were able to provide a quote through a different Underwriter, but the price wasn’t suitable and the policy was cancelled. It's a shame we couldn’t help more on this occasion and hope you were able to find suitable cover elsewhere.

Rated 2 out of 5 stars

Money taken out too early already paid…

Money taken out too early already paid for this month from another car insurance company wanted it to start 30th July 2026 as insurance runs out 29th July 2026

9 July 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Joanne, we’ll always ask when you’d like your cover to start. Even if you choose a future start date, payment is usually taken when the policy is arranged, and this would be explained beforehand.

If there’s anything you’d like help with, please feel free to get in touch and we’ll be happy to help.

Rated 3 out of 5 stars

Had to start a second quote

I applied for a quote but then when went to buy it said had to put in date 14 days ahead.

Ended up starting a new quote to be able to purchase that same day.

7 July 2026
The AA Insurance logo

Reply from The AA Insurance

Hi Mrs Price, we're able to provide a quote up to 30 days in advance. We hope you were able to speak with our Customer Service team at the time so they could look into this further.

Rated 5 out of 5 stars

Satisfied customer.

I am a gold member,would not go with anyone else,sometimes it's a nightmare when you have to renew your insurance, loyalty does not count for anything with some of these company's,more than satisfied with the AA,so easy and helpful to transfere.

9 July 2026
Rated 1 out of 5 stars

Claimed to have sent me an ID…

Claimed to have sent me an ID verification letter.

Then received email giving me 48hrs to cancel.

Told them i was away, suggested i cancel the policy to avoid being blacklisted by them and other companies.

Had to leave family on holiday to drive back and supply docs (instead of cancelling and finding other ins.)

8 July 2026
Unprompted review
The AA Insurance logo

Reply from The AA Insurance

Hi Leon, we're sorry to hear this and would like to look into this further. Please send a copy of your review, policy number and postcode to TheAA.ReviewTeam@TheAA.com

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