The AA Insurance logo
Visit website

The AA Insurance Reviews 

44,354
•
TrustScore 4.5 out of 5

4.6

Insurance Company
Write a reviewVisit website
Write a review

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 10,514 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently found the prices to be very competitive and offering excellent value for money, often significantly cheaper than other providers for comparable coverage. The website and online process were frequently praised for being user-friendly, simple, and straightforward, allowing for quick and hassle-free setup of policies. Many people appreciated the clear information, lack of hidden charges, and the ease of comparing different policy options. However, some customers also noted issues with website functionality, such as difficulty downloading documents or being redirected to the beginning of forms. A few other people also felt that renewal prices could increase significantly, even after an accident that wasn't their fault, or that customer service response times were slow.

What people talk about most

Price

Users describe positive interactions with price, often finding it very competitive and offering good value... See more

Website

People report positive experiences with website, finding it easy to navigate and use for obtaining quotes and... See more

Service

Reviewers highlight positive aspects of service, with many expressing satisfaction with the quick and easy... See more

User experience

Customers had positive experiences with user experience, finding the online purchasing process satisfactory... See more

Value for money

Customers consistently note positive experiences with value for money, frequently mentioning competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

AA. For me got expensive years ago so was really pleased that their prices this year was the best I could find for over 70s and purchased the gold insurance for both our cars. Best price this year an... See more

Rated 5 out of 5 stars

Very straightforward process of purchasing car insurance. Options were clearly set out and (as a millennial who usually does important work on a laptop) found the mobile app very user friendly. Great... See more

Rated 5 out of 5 stars

Reasonably competitive price, with thorough insurance cover on the Platinum package. The thing that swung it for me was the ability to protect your excess once per year. This gives peace of mind when... See more

Company replied

Rated 5 out of 5 stars

I had to phone the AA home insurance team to start a new policy as the online system wouldn’t let me pay for some reason. The advisor could not have been any more helpful. It was an absolute pleasur... See more

Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

44K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(44,354)

10,276 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

First-class Service got a quote from…

First-class Service got a quote from yous and I couldn't believe it was half the price of the quote I received from my current insurance company. So it was a no brainer from me..it was all done in a few minutes with no hassle.No hesitation in recommending the AA for there service and cost.

8 July 2026
Rated 5 out of 5 stars

Had a problem with Internet banking did…

Had a problem with Internet banking did it over phone thanks AA Mathew,was brilliant dint take long either price was a good as well thanks shaun Davis 👍

8 July 2026
The AA Insurance logo

Reply from The AA Insurance

We're delighted that our teams could help you get thing's sorted. Thank you for leaving 5 stars.

Rated 4 out of 5 stars

got a quote initially to help me make…

got a quote initially to help me make up my mind. Selected the quote and and to accept the quote i got stuck trying to complete it on line. Did not get very far trying to accept to offer and had to resort to phoning the company. A nice young lady helped
to take me through the process and accepted the offer. A good representer for the company and finished the job to my satisfaction.

8 July 2026
Rated 4 out of 5 stars

Convenient and quick

It was easy to complete the process. A negative point is that I got a quote the evening before purchasing my new car. After purchase before driving away I couldn’t find my quote so completed the process again and found the price had increased by £20. I was not happy.

8 July 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look