We chose AA through Confused dot com but spoke to the AA lady at the call centre because the AA website wouldn't let us do it online. She was extremely thorough and it turned out there were items w... See more
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Company details
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The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.
Contact info
United Kingdom
- theaa.com/insurance
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Great price for my car insurance
Great price for my car insurance. So easy to set up .Will continue with this company if price is good 👍
Straightforward application and competitive price
Straightforward online navigation.
Competitive price against my renewal elsewhere.
Very straightforward and easy
Arranged insurance through gocompare
Arranged insurance through go compare,straight forward, price,30% less than tesco,with relay included
Easy to follow Website and price for my…
Easy to follow Website and price for my car Insurance.
May use AI-assist with repliesRead more
Very competitive price
Very competitive price, everything I want in an insurance, and very easy communication, very pleased thanks

Reply from The AA Insurance
AVOID - Ageas Insurance Limited
AVOID !!! Ageas Insurance Limited - Apparently I am a Fraud & Risk customer !!!
Multiple documents required to prove who I am and where I live.
No claims, no convictions lived same house 30 odd years, 60 years old English born.
Intend to cancel and not use any AA services again.
If this company is so pedantic, awkward and offensive within 3 days of taking the car insurance out, what would they be like if you had to make a claim. Absolutely horrendous. Easier to cancel and avoid any dealings with them.
Zero for service. Zero for not displaying the full facts.

Reply from The AA Insurance
The site was easy to use and very…
The site was easy to use and very helpful and the price was competitive.

Reply from The AA Insurance
The price and services with cover
Very helpful and actually phoned back…
Very helpful and actually phoned back when she said she would
Excellent service got my car insurance…
Excellent service got my car insurance with no hassle and straight forward Excellent value thankyou
Saved a significant amount compared to…
Saved a significant amount compared to my old insurers renewal cost.
Website was fairly easy to navigate for someone who is not really 'tech-savvy'!
I needed to make an amendment to my…
I needed to make an amendment to my policy but no function online to amend
Called the support number up to 30 minute wait time on hold
Not a great first impression.

Reply from The AA Insurance
Excellent
Excellent, seamless the best new insurance policy experience i have had in 40 years!
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