Very helpful assistance without being pushy. Large showroom and was given plenty of time to browse and try various sofas. When help was needed the guidance was very helpful.
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Shocking furniture and customer service. Ordered some furniture in January, delivered damaged in April, replacement in June arrived also damaged. I had really high expectations of this company giv... See more
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I visited Loaf in Wilmslow twice today and was made to feel very welcome and free to browse without any pushy hard sell. Gail was super helpful with sofa and fabric choices and I was pleased to place... See more
Company replied
I visited the Redbrick store initially & the Wilmslow store 3 times! Staff across both stores were very welcoming & really helpful. On all occasions they were never pushy & left you to browse in your... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Wilmslow
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Macclesfield Road 1, SK9 1BZ, Wilmslow, England, United Kingdom
- 02031418300
4.6
Excellent
169 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
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Super friendly and helpful people
Super friendly and helpful people, we knew what we wanted so it was a pretty quick visit but the store is easy to navigate and well presented. Ordering and payment process straightforward as well.
22 January 2026
Unprompted review
Reply from Loaf - Wilmslow
Hi FC,
Thanks for taking the time to share your review,
It’s great to hear the visit was quick and easy, and that the team and store layout made everything straightforward.
Warm regards
Cynthia
Best sofas
Lovely sofas - so comfy and stylish, and they have the most friendly and helpful staff.
12 January 2026
Reply from Loaf - Wilmslow
Hi Jess,
Thank you for your review.
It’s lovely to hear you’re enjoying the comfort and style of our sofas and that the team were so friendly and helpful.
Warm regards,
Cynthia
Reply from Loaf - Wilmslow
Hi there,
Thank you for your review.
I’m so pleased you enjoyed the showroom and found the team friendly and welcoming.
Warm regards,
Cynthia
You offered a total wrap around care…
You offered a total wrap around care for the customer. From holding door open, to advising , knowing when to walk away and leave me with my thoughts. No pressure, offered drinks and nothing too much trouble from any of the staff. It was a pleasurable experience which led me to buy a sofa and 2 armchairs. So far so good. Only thing that I thought should perhaps be offered is why I had to pay up front £6000 when I won’t receive the order until mid April!!! Maybe take 50% non refundable or something. I even paid for the delivery and insurance at the same time!!!
15 January 2026
Reply from Loaf - Wilmslow
Hi Judith,
Thank you so much for taking the time to share your experience with us. I’m delighted to hear that our team made your visit enjoyable and supportive, from holding the door open to offering advice and ensuring a relaxed, no-pressure environment. It’s wonderful to know that this contributed to your decision to purchase a sofa and two armchairs, we hope you love them!
I completely understand your feedback regarding the payment structure. Currently, we ask for full payment upfront to secure the order and cover production scheduling, delivery, and insurance. I appreciate that this can feel unusual, especially for an order with a longer lead time.
Thank you again for your kind words and constructive feedback. We truly appreciate your support and look forward to delivering your new furniture in April.
Kind regards,
Paris
This was our first visit to loaf…
This was our first visit to loaf @wilmslow and we were helped out by Ben who was extremely friendly and knowledgeable about the Loaf products.
15 January 2026
Unprompted review
Reply from Loaf - Wilmslow
Hi Kate,
Thank you for your review.
I’m so glad your first visit to our Wilmslow store was a positive one and that Ben looked after you so well.
Warm regards,
Cynthia
Great service from when we walked…
Great service from when we walked through the door. Genuinely wanting to be helpful without being at all pushy, also backed by fully refundable and removal if you are not fully happy after so many days after taking delivery (couldn’t remember the number), which further cements the faith they have in the quality of their goods. Our go-to sofa shop, and now other furniture too! Well done Loaf
11 January 2026
Unprompted review
Reply from Loaf - Wilmslow
Hi,
Thank you so much for your wonderful review! We’re thrilled to hear that our team made your visit enjoyable and that our flexible returns policy helped give you extra confidence in your purchase. It’s fantastic to know that we’ve become your go-to for sofas and now for other furniture too!
We really appreciate your support and kind words, and we look forward to welcoming you back to Loaf soon.
Kind Regards,
Paris
Reply from Loaf - Wilmslow
Hi Mark,
Thank you for your kind words. We’re so pleased to hear that our team were helpful and patient, it really means a lot to us. We hope to welcome you back again soon.
Kind Regards,
Paris
Reply from Loaf - Wilmslow
Hi Andrew,
Thank you for your review.
It’s great to hear you found the team friendly, professional and knowledgeable.
Warm regards,
Cynthia
Sofa from Wilmslow
We called in the shop in Wilmslow. We had already narrowed our choices down to one of two. Lots of guidance and help provided, particularly on fabric. We drove back two weeks later and placed the order. On both occasions we got great service.
10 January 2026
Unprompted review
Reply from Loaf - Wilmslow
Hi Dawn,
Thank you for sharing your experience with us.
We’re so pleased to hear that the team in our Wilmslow shop were able to provide helpful guidance, especially when it came to choosing the right fabric, and that you felt well looked after on both visits. It’s great to know the service was consistently positive and helped you feel confident in placing your order.
Thank you for choosing Loaf, we really appreciate it and hope you love your new piece!
Kind Regards,
Paris
Reply from Loaf - Wilmslow
Hi Paul,
Thank you for your kind words! We’re glad you found the service helpful and courteous.
Please let us know if there is anything else we can help with.
Kind Regards,
Paris
Beautiful sofas and just such a nice…
Beautiful sofas and just such a nice shopping experience. Staff are lovely and it’s just a lovely shop.
11 January 2026
Reply from Loaf - Wilmslow
Hi Fran,
Thank you for your kind words.
We’re so pleased to hear that you enjoyed the shopping experience and found the sofas beautiful. It’s wonderful to know our team and the store made such a positive impression—we hope to welcome you back again soon.
Kind Regards,
Paris
Personal service with sales person…
Personal service with sales person listening and then giving options to consider
10 January 2026
Reply from Loaf - Wilmslow
Hi Edmund,
Thank you for your feedback.
We’re pleased to hear that you received such personal service, with the salesperson taking the time to listen and offer thoughtful options to consider. We’re glad you enjoyed the experience and hope you’re delighted with your choice.
Kind Regards,
Paris
Enjoyed browsing around the store in…
Enjoyed browsing around the store in Wilmslow deciding which floor lamp we preferred. Helpful staff
9 January 2026
Reply from Loaf - Wilmslow
Hi Elliott,
Thank you for your review.
It’s great to hear you enjoyed browsing in our Wilmslow store and that the team were helpful while you chose your floor lamp.
Warm regards,
Cynthia
Great staff member at Wilmslow store
Chloe, in the Wilmslow store, was knowledgeable, helpful & made our visit a v positive experience .
Also loved the free tea cakes, showroom layout and general ambience.
10 January 2026
Unprompted review
Reply from Loaf - Wilmslow
Hi Estelle,
Thank you for your review.
We’re delighted Chloe made your visit to Wilmslow such a positive experience and that you enjoyed the showroom and teacakes too.
Warm regards,
Cynthia
Purchase of settees/foot stool
Pleasant, friendly staff, and a clean tidy environment. Very helpful and not too pushy staff!
6 January 2026
Reply from Loaf - Wilmslow
Hi Pamela,
Thank you for your lovely review!
I’m so glad you had a positive experience with our friendly team in our Shack and found the environment clean and inviting. We always strive to be helpful while allowing our customers to feel comfortable and relaxed, so your comments are greatly appreciated.
We hope to see you again very soon!
Warm regards,
Manny.
Friendly and helpful staff instore…
Friendly and helpful staff instore (wilmslow). Lots of lovely furniture to look at.
8 January 2026
Reply from Loaf - Wilmslow
Hi Josh,
Thank you so much for your lovely feedback!
It’s amazing to hear that you found our Wilmslow store staff friendly and helpful. Our team takes great pride in making every visit enjoyable and ensuring our customers feel supported while browsing. It’s also wonderful to hear you enjoyed exploring our range of furniture,we always aim to offer pieces that inspire and suit a variety of styles.
We can’t wait to welcome you back for another visit soon!
Kind regards,
Manny.
Very friendly
Very friendly, efficient and helpful staff. I always enjoy shopping at loaf.
6 January 2026
Reply from Loaf - Wilmslow
Hi Joy,
Thank you very much for taking the time to leave such a lovely review.
I’m glad to hear that you find our team friendly, efficient, and helpful and providing a welcoming and enjoyable shopping experience is always our priority. Your kind words mean a great deal to us and we’re so pleased that you continue to enjoy shopping at Loaf.
We truly appreciate your support and look forward to welcoming you back again soon.
Warm regards,
Manny.
Great service, gorgeous furniture
Helpful, friendly and patient. We visited the store numerous times with our two dachsunds as we couldn’t decide on a colour, very friendly and helpful on every visit and our dogs were always made welcome. This is our second Loaf sofa, we’ve looked around but couldn’t find anything that comes close to their quality and style.
7 January 2026
Reply from Loaf - Wilmslow
Hi Friend of Ted,
Thank you so much for your lovely review.
I’m really pleased we could help and it was a pleasure welcoming you (and your two dachshunds!) into our Shack each time. Choosing the right colour is a big decision, so we’re glad we could support you along the way. It means a lot to hear this is your second Loaf sofa and that our quality and style stood out after you’d looked around.
I hope you enjoy your new sofa for many years to come.
Kind regards,
Manny.
All the staff both in store and online…
All the staff both in store and online were fantastic
5 January 2026
Reply from Loaf - Wilmslow
Hi Joanna,
Thank you very much for your kind feedback.
We’re delighted to hear that you found both our in-store and online teams to be fantastic. We always strive to provide a consistently high level of service, so it’s wonderful to know this was reflected in your experience.
Your comments will be shared with the team, and they’ll be greatly appreciated.
Thank you again for choosing us. Please don’t hesitate to get in touch if we can help with anything else.
Kind regards,
Paris
Second visit to the Wilmslow showroom…
Second visit to the Wilmslow showroom and both experiences were wonderful. The first time we purchased a sofa and everything went very smoothly. This time, Ben helped us with cushions — he was incredibly helpful and very professional. We would definitely recommend Loaf!
5 January 2026
Unprompted review
Reply from Loaf - Wilmslow
Hi Summer,
Thank you so much for taking the time to share this lovely feedback.
I’m delighted to hear that both of your visits to our Wilmslow Shack were such positive experiences. It’s great to know everything went smoothly with your sofa purchase and I’ll be sure to pass on your kind words to Ben, he’ll be thrilled to hear them.
Thank you for recommending Loaf and we look forward to welcoming you back again soon!
Kind regards,
Manny.
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