Very helpful assistance without being pushy. Large showroom and was given plenty of time to browse and try various sofas. When help was needed the guidance was very helpful.
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See what reviewers are saying
Great experience in store. Everything we had seen online was there to view. Very helpful staff.i would give a higher rating, but until my items arrive as stated I cannot.
Company replied
I visited Loaf in Wilmslow twice today and was made to feel very welcome and free to browse without any pushy hard sell. Gail was super helpful with sofa and fabric choices and I was pleased to place... See more
Company replied
I visited the Redbrick store initially & the Wilmslow store 3 times! Staff across both stores were very welcoming & really helpful. On all occasions they were never pushy & left you to browse in your... See more
Company replied
Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Wilmslow
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Macclesfield Road 1, SK9 1BZ, Wilmslow, England, United Kingdom
- 02031418300
4.6
Excellent
169 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 24 hours
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Second visit to the Wilmslow showroom…
Second visit to the Wilmslow showroom and both experiences were wonderful. The first time we purchased a sofa and everything went very smoothly. This time, Ben helped us with cushions — he was incredibly helpful and very professional. We would definitely recommend Loaf!
5 January 2026
Unprompted review
Reply from Loaf - Wilmslow
Hi Summer,
Thank you so much for taking the time to share this lovely feedback.
I’m delighted to hear that both of your visits to our Wilmslow Shack were such positive experiences. It’s great to know everything went smoothly with your sofa purchase and I’ll be sure to pass on your kind words to Ben, he’ll be thrilled to hear them.
Thank you for recommending Loaf and we look forward to welcoming you back again soon!
Kind regards,
Manny.
Lovely store
Lovely store, lovely people!
We went in on a busy Saturday and had a brilliant experience with Kane. We ended up buying two sofas and two love seats with guidance from Kane on fabrics and pillows as I was unsure what would look good together but knew I wanted a mix.
I would highly recommend loaf to friends and family!
3 January 2026
Reply from Loaf - Wilmslow
Hi Rachel,
Thank you so much for the lovely review!
I’m so thrilled to hear you had such a great experience, even on a busy Saturday. Kane will be delighted to know his guidance on fabrics and pillows helped bring your vision together. Mixing pieces can be tricky, so it’s wonderful to hear you felt supported throughout.
We hope you love your new sofas and love seats for many years to come and we truly appreciate the recommendation to friends and family. Enjoy your new space!
Kind regards,
Manny.
Very professional
Very professional, knowledgeable, informative staff. Good quality furniture presented well in a showroom lit with lots of natural light. Good parking facilities. Staff present and available at many levels but did not feel they were pushy. Great experience. Dog feiendly 😀
29 December 2025
Reply from Loaf - Wilmslow
Hi Karen,
Thank you for your lovely review.
We’re so pleased you enjoyed the relaxed, professional atmosphere and found the team helpful without being pushy. It’s great to hear you appreciated the showroom, facilities and the dog-friendly environment
We hope to welcome you and your dog again soon.
Warm regards,
Cynthia
Outstanding experience
Thank you very much to the Loaf team at Wilmslow. A particular thanks to Kane - his professional advice, friendliness and patience with us was outstanding. Especially as we visited quite a few times (with a two year old that the team kept entertained) while we were still deciding on colours/ size etc. We bought the large right hand smithy corner sofa in the end, but never felt any pressure to purchase.
The sofas are great quality and it’s great to actually be able to try out so many options in the show room.
Thanks again all!
20 December 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Grace,
Thank you so much for such a lovely review and for taking the time to share your experience at our Wilmslow showroom. We’re delighted to hear how supportive and welcoming the team were, and we’ll be sure to pass your special thanks on to Kane, he’ll be thrilled to hear this.
It’s great to know you felt comfortable visiting a few times, never pressured, and that even your little one was well looked after while you decided. The large right-hand Smithy corner sofa is a fantastic choice, and we’re so pleased you enjoyed being able to try out so many options in the showroom.
Thanks again for your kind words, we hope you enjoy your new sofa for many years to come.
Kind Regards,
Paris
Staff were so helpful- such a pleasant…
Staff were so helpful- such a pleasant shopping experience.
27 December 2025
Reply from Loaf - Wilmslow
Hi Adele,
Thank you for your review.
We’re so pleased to hear you had such a pleasant shopping experience and that the team were so helpful.
Warm regards,
Cynthia
Choi has helped us twice now
Choi has helped us twice now - she is very knowledgeable and very kind - lovely - will be back at Wilmslow- Dan ? Also very knowledgeable
27 December 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi,
Thank you for your lovely feedback! We’re so pleased to hear Choi has helped you on more than one occasion and that you found her so knowledgeable and kind. It’s great to hear Dan was also very knowledgeable. We’ll be sure to pass this on to the team at Wilmslow, and we look forward to welcoming you back again soon.
Warmest Regards,
Paris
The store staff were all very helpful…
The store staff were all very helpful and knowledgeable. We had an enjoyable experience sofa shopping in the shack.
29 December 2025
Reply from Loaf - Wilmslow
Hi,
Thank you for your kind words! We’re delighted to hear the team were helpful and knowledgeable, and that you enjoyed your sofa-shopping experience in the Shack. We hope you love your new sofa just as much!
Warmest Regards,
Paris
Excellent experience
Have bought with loaf before, not from the wilmslow store. Benjamin was helpful and very knowledgeable, he was more than happy to rearrange items in order to find the right combination. Excellent
29 December 2025
Reply from Loaf - Wilmslow
Hi Rachel,
Thank you for your lovely feedback. We’re so glad to hear Benjamin was helpful and knowledgeable, and that he took the time to rearrange items to find the perfect combination for you. We’ll be sure to pass this on to him. Thanks again for choosing Loaf!
Warmest Regards,
Paris
Excellent customer service and a top…
Excellent customer service and a top attentive shopping experience. The free water is really cool
28 December 2025
Reply from Loaf - Wilmslow
Hi Mr Earl,
Thank you for taking the time to leave us a review,
We're delighted that you had such a positive experience shopping with us. We completely understand that these decisions can take some time, so I'm glad to hear a little hydration helped!
We look forward to welcoming you back to our showroom again soon.
Warmest regards,
Ellie
Fabulous customer service
Fabulous customer service . We were helped by a lovely lady called Choi who made the process really easy and pleasant.
28 December 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Johanna,
Thank you for your review.
We’re so pleased to hear you had such a fabulous experience and that Choi made the process easy and enjoyable for you. We’ll be sure to pass on your lovely feedback to her.
Warm regards,
Cynthia
Reply from Loaf - Wilmslow
Hi Bev,
Thank you for your feedback! We’re glad to hear you found our service helpful and informative.
Please let us know if there is anything else we can assist with.
Warmest Regards,
Paris
Reply from Loaf - Wilmslow
Hi Kath ,
Thank you for your lovely review
We’re delighted to hear that you had an exceptional customer service at our shack. we'll be sure to pass on your feedback to the team.
Warm regards,
Cynthia
Wonderful experience at Wilmslow - Thank you Benjamin!
Just a quick one to say how wonderful our experience was at your Wilmslow shack.
Benjamin was so incredibly helpful, we ended up going home and ordering two products from you because of him. He was kind, friendly, knowledgeable and gave great advice.
Thank you again.
Molly x
21 December 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Molly,
Thank you so much for your lovely message and for taking the time to share your experience at our Wilmslow shack.
We’re absolutely delighted to hear how helpful Benjamin was and that his advice and knowledge made such a positive difference to your visit. It’s wonderful to know that his support helped you feel confident in ordering two products, feedback like this truly means a lot to both Benjamin and the wider team.
I’ll be sure to pass on your kind words to him; he’ll be thrilled to hear them.
Thank you again for choosing us, and we hope you enjoy your new pieces.
Warm regards,
Paris
We visited your Wilmslow branch
We visited your Wilmslow branch, very impressed.
The door was held open on arrival and we were greeted with a mince pie and glass of fizz , great start.
The staff were warm and friendly and didn't badger us like what happens in so many furniture shops. We were left to explore the shop on our own and help was offered when we needed it.
We ended up buying our dream sofa, the Smithy even sided corner, and left feeling we had a great experience all round.
Unfortunately I didn't manage to get the names of the staff on shift but all are a credit to your company.
Very happy customers, thank you, Stephen & Siobhan.
21 December 2025
Reply from Loaf - Wilmslow
Dear Stephen & Siobhan,
Thank you so much for taking the time to share your wonderful feedback following your visit to our Wilmslow branch.
We are delighted to hear that you had such a positive experience from the moment you arrived, and that our team made you feel welcome without any pressure. It’s especially lovely to know that you found your dream sofa, the Smithy Even Sided Corner is a fantastic choice, and we hope you enjoy it for many years to come.
Your kind words will be shared with the Wilmslow team, who will be thrilled to know they made such a great impression, even without being named individually. Feedback like yours really does mean a lot to us.
Thank you again for choosing us, and we wish you every happiness with your new sofa.
Kind regards,
Paris
Amazing experience
Amazing experience, huge thanks to Benjamin and the team for going the extra mile
12 December 2025
Reply from Loaf - Wilmslow
Hi Gill,
Thank you for your review.
We’re delighted to hear you had an amazing experience, and I’ll be sure to pass your thanks on to Benjamin and the team for going the extra mile.
Warm regards,
Cynthia
We ordered 2 sofas and other items…
We ordered 2 sofas and other items prior to the ‘order before midnight and have your new sofa before Christmas’.
We were eventually emailed last Friday with a link to book a delivery date. We followed the link the same day S it was sent. The earliest delivery date was 29th december.
Loaf have falsely advertised / promised something they clearly can’t deliver.
Would not recommend trusting any of these promotions that they advertise.
We’ve booked a delivery date for early January now, as we didn’t want to end up without a sofa over Christmas as we obviously need to arrange to get our old one removed before the new one can arrive.
14 December 2025
Reply from Loaf - Wilmslow
Hi Clare,
Thanks for your feedback. I’m sorry you've had such a frustrating experience with us recently.
It’s our busiest time of the year and we do our best to make sure all orders are fulfilled within the advertised lead time.
I am personally looking into your case and will contact you directly.
Kind regards,
Manny.
Thank you
Ben, Chloe and the team have been supremely helpful ..and patient throughout. Nothing was too much trouble and I always received a warm welcome. It was a big help, thank you.
12 December 2025
Unprompted review
Reply from Loaf - Wilmslow
Hi Brigid,
Thank you so much for taking the time to share such kind feedback. Ben, Chloe, and the team will be absolutely delighted to hear this, your words really mean a great deal to them.
We’re so pleased to know that you felt welcomed and well supported throughout your visit, and that nothing ever felt like too much trouble. Thank you again for choosing Loaf, and for such a lovely message.
Warmest regards,
Paris
Ultra professional and super service…
Ultra professional and super service from Kane. The shack was seasonal as well 👊🏻
7 December 2025
Reply from Loaf - Wilmslow
Hi Scott,
Thanks so much for the awesome feedback!
We’re glad you had a great experience with Kane and it’s great to hear you enjoyed the shack too.
Hope to see you again soon!
Warmest Regards,
Paris
Very helpful and professional in store
Very helpful and professional in store.
Excellent service booking a small van rather than larger vehicle due to access
2 December 2025
Reply from Loaf - Wilmslow
Hi Carol,
Thank you so much for your lovely feedback! We're really pleased to hear you had such a helpful and professional experience in store. It’s great to know the team were able to arrange the small van delivery to suit your access needs, we always want to make things as smooth as possible.
Thanks again for taking the time to share your experience and we hope to welcome you back soon!
Warmest Regards,
Paris
Lovely
Lovely, friendly and very helpful staff at the shack in Wilmslow.
Excellent friendly delivery drivers who delivered at exactly the time they said it would be delivered.
Simple ordering service and easy to book delivery slot … well done loaf 💯👍🏻
30 November 2025
Reply from Loaf - Wilmslow
Hi Beverley,
Thank you for your lovely review
We’re so pleased to hear you found our team very helpful, friendly and on time . We really appreciate your kind words.
Warm regards,
Cynthia
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