Very plesent staff, left me alone but very helpful when needed. Chose a beautiful wool rug, which was delivered within 4 days. Loaf will always be my first choice of shop, since buying my Squishmeiste... See more
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See what reviewers are saying
Well looked after as soon s we walked through the door, loaf helpers were not too pushy, let us browse, but were equally helpful when we required assistance. The snacks on tap definitely helped with o... See more
Company replied
The staff were friendly and knowledgeable, providing considered recommendations to meet our requirements. The swatches and information sheets to takeaway are very helpful when trying to match colour... See more
Company replied
Sofas are good. Service following sale is rubbish- expect automatic emails, AI bots and having to chase for a delivery date. You won’t get a person calling to confirm your very expensive order. Servic... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Wilmslow
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Macclesfield Road 1, SK9 1BZ, Wilmslow, England, United Kingdom
- 02031418300
4.6
Excellent
199 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 95% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Great Wilmslow Experience
We visited the Wilmslow branch today and were so looked after. Ben was a great help, not pushy but was there to help and make suggestions. We ended up making several purchases and had a really positive customer experience.
26 July 2026
Unprompted review
Reply from Loaf - Wilmslow
Ben and the Wilmslow shack will be so happy to hear this, we really do appreciate the positive feedback. Warm regards Julie
Definitely buy from Loaf!
Well looked after as soon s we walked through the door, loaf helpers were not too pushy, let us browse, but were equally helpful when we required assistance. The snacks on tap definitely helped with our overall shopping experience!
18 July 2026
Reply from Loaf - Wilmslow
Thank you for the review; we are so happy to hear you enjoyed your time in the Shack, and yes, we all love the snacks! Best regards, Julie
Fab stuff happy friendly loafers in…
Fab stuff happy friendly loafers in store extremely helpful
22 July 2026
Reply from Loaf - Wilmslow
Thank you for the Review, we are so happy you enjoyed your Shack trip, kind regards Julie
Staff extremely helpful in Wilmslow…
Staff extremely helpful in Wilmslow store and products very well made
16 July 2026
Reply from Loaf - Wilmslow
Thank you for the review, the Wilmslow Shack will be delighted to hear this. Warm regards Julie
Good selection and the ease of purchase…
Good selection and the ease of purchase made this an easy transaction.
11 July 2026
Reply from Loaf - Wilmslow
Good morning, thank you for the review, we are glad to hear you found this a good experience, Kind regards Julie
Reply from Loaf - Wilmslow
Thank you for the review, I am so glad to hear we get the balance right, of being welcoming and of service without making you feel pressured. Best regards, Julie
Benjamin at the Wilmslow shack was…
Benjamin at the Wilmslow shack was fabulous! He was so helpful and friendly. He assisted with colours/ideas and is generally a stylish man. He is a real asset to Loaf. Thank you
25 June 2026
Excellent service
Excellent service: knowledgable, attentive & super friendly. We got exactly what we came for. Thank you! Would happily recommend. Looking forward to receiving our new sofa.
11 July 2026
Unprompted review
Reply from Loaf - Wilmslow
Good mroning Paul, thank you for your positve review, its great to know you had such a good time in the store. Enjoy the sofa when it comes home. Regards Julie
Great experience in store
Great experience in store. Everything we had seen online was there to view. Very helpful staff.i would give a higher rating, but until my items arrive as stated I cannot.
5 July 2026
Reply from Loaf - Wilmslow
Hi Sharon,
Thank you for your review.
We are delighted to hear that you had a great experience in store and that you were able to view everything you had seen online. It's also wonderful to know that the team were helpful throughout your visit.
We completely understand your comments regarding your rating and appreciate your feedback. We hope your items arrive as expected and that you are just as pleased with the rest of your Loaf experience.
Warm regards
Cynthia
Lovely showroom with very helpful staff
Lovely showroom with very helpful staff
4 July 2026
Unprompted review
Reply from Loaf - Wilmslow
Good morning Debra,
thank you for the kind review, glad to hear you had a good experience at our Shack.
best regards
Julie
Very helpful assistance without being…
Very helpful assistance without being pushy.
Large showroom and was given plenty of time to browse and try various sofas.
When help was needed the guidance was very helpful.
6 July 2026
Reply from Loaf - Wilmslow
Hello Lin,
thank you for the kind 5* review, so glad you enjoyed your visit and the service you received.
Warm regards
Julie
Ben was incredibly helpful and friendly…
Ben was incredibly helpful and friendly in Loaf shack in Wilmslow, they were able to answer all my questions and get me excited for my upcoming delivery.
24 June 2026
Reply from Loaf - Wilmslow
Hello Molly,
Thank you for your review!
Glad to hear you had a good experience at the Wilmslow Shack with Ben.
Thank you,
Staff were very friendly and helpful…
Staff were very friendly and helpful but did not bother you around the store whilst you are browsing. So far very happy with my experience.
19 June 2026
Reply from Loaf - Wilmslow
Thank you for taking the time to leave us a 5-star review, Leigh.
We're delighted to hear that you found our team friendly and helpful, while still giving you the space to browse at your own pace. Creating a relaxed and welcoming environment is something we strive for, so it's wonderful to know that this reflected in your experience.
Thank you for choosing Loaf, and we're thrilled to hear that you're happy with your experience so far.
- Jack
Very good customer service ! Once we went there we stopped looking at sofas and ordered ours
Very good customer service !
16 June 2026
Reply from Loaf - Wilmslow
Hi Helen,
Thank you for taking the time to leave us such a lovely 5-star review.
We're delighted to hear that you received excellent customer service and that your visit to Loaf helped you find the perfect sofa. It's wonderful to know that once you'd visited us, your search was over!
I'll be sure to pass your kind comments on to the team, who will be thrilled to hear they made such a positive impression.
Thank you again for choosing Loaf. We hope you love your new sofa when it arrives.
- Jack
good sofas, bad customer service
Sofa is amazing but we were miss sold insurance, turns out it doesn’t cover exactly what the store assistant said it would. Customer service is not good, AI generated auto replies that don’t answer the questions asked and Loaf flat out refused to look into the problem or refund the insurance
16 June 2026
Unprompted review
Reply from Loaf - Wilmslow
Hi Tom,
Thank you for your review.
I'm sorry to hear about your experience. While I'm pleased that you're happy with your sofa, I appreciate your frustration regarding the insurance policy and the outcome of your claim.
I can see that we did contact the insurance provider on your behalf to discuss your concerns. Unfortunately, as the insurance is provided and administered by a third-party company, their claims decisions are made independently and there is very little we can do to influence their outcome.
I'm sorry that you felt unsupported throughout the process and that our communication did not meet your expectations.
Warm regards,
Cynthia
Shocking furniture and customer…
Shocking furniture and customer service. Ordered some furniture in January, delivered damaged in April, replacement in June arrived also damaged.
I had really high expectations of this company given they are a premium brand which they aren’t.
The latest chair delivered had a hole in that was filled in and covered up with a staple!
Still dealing with customer service and not resolved.
Would recommend using another firm.
13 June 2026
Unprompted review
Reply from Loaf - Wilmslow
Good morning,
thank you for getting in touch, I am sorry to hear you have had this experience with us, if you could get in touch with me I can look into getting this prioritised for you
Best regards
Julie
Great customer service
I visited Loaf in Wilmslow twice today and was made to feel very welcome and free to browse without any pushy hard sell. Gail was super helpful with sofa and fabric choices and I was pleased to place my order with her. Would definitely recommend the customer service here.
13 June 2026
Unprompted review
Reply from Loaf - Wilmslow
Hi there,
Thank you so much for your wonderful 5-star review.
We're delighted to hear about your positive experience at our Wilmslow Shack. It's great to know that you felt welcome and comfortable browsing at your own pace, and that Gail was able to provide helpful advice on your sofa and fabric choices without any pressure.
I'll be sure to pass your kind comments on to Gail and the wider Wilmslow team, who will be thrilled to hear that they made such a positive impression.
Thank you for choosing Loaf and for recommending us. We hope you love your new sofa when it arrives and look forward to welcoming you back in the future.
Best wishes,
Jack
Friendly staff
As always the staff are friendly and helpful especially Ben. Always feel comfortable browsing and given space before I decide on a purchase.
8 June 2026
Unprompted review
Reply from Loaf - Wilmslow
Hi there,
Thank you for your lovely review.
We are so pleased to hear that you continue to enjoy visiting us and that the team make you feel comfortable while browsing.
It's lovely to hear Ben has made such a positive impression with his friendly and helpful approach. We'll be sure to share your kind feedback with him.
Warm regards
Cynthia
Reply from Loaf - Wilmslow
Hi Lesley,
Thank you for your lovely review.
We’re so pleased to hear you received friendly and helpful service. Your kind feedback is greatly appreciated.
Warm regards
Cynthia
Welcoming visits
I visited the Redbrick store initially & the Wilmslow store 3 times! Staff across both stores were very welcoming & really helpful. On all occasions they were never pushy & left you to browse in your own time. The perfect balance of a knowledgeable team who give you space & time to view everything at leisure.
22 March 2026
Reply from Loaf - Wilmslow
Hi CBalde,
Thank you for your review.
We’re so pleased to hear you enjoyed your visits to both our Redbrick and Wilmslow showrooms. It’s lovely to know the teams made you feel welcome while also giving you the space and time to browse comfortably, and we’re glad the Tunnock’s treats helped too!
Warm regards
Cynthia
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