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interactive investor Reviews 28,344

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 2,095 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, helpfulness, and excellent telephone manner, often highlighting specific individuals who went above and beyond to resolve issues quickly and efficiently. The customer service is frequently described as top-notch, with many appreciating the clear explanations and the feeling of being listened to and valued. Many people also commend the service for its efficiency and the ease with which complex issues are handled, making their overall experience very positive. However, some customers also noted difficulties in locating a telephone number on the website and experienced long hold times when trying to make contact. A few other people also felt that response times for messages and emails were slow, with some reporting no replies at all, leading to frustration and delays in resolving their concerns.

What people talk about most

Staff

People report positive experiences with staff, highlighting their helpfulness, efficiency, and... See more

Customer service

Clients share positive opinions on customer service, frequently highlighting the helpfulness,... See more

Service

Consumers generally report positive experiences with the service, often highlighting excellent support from... See more

Response time

Reviewers highlight ambiguous aspects of response time, with many customers praising quick responses, fast... See more

Customer communications

Users describe ambiguous interactions with contact, with some customers reporting positive experiences, such... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Got very quick response (in spite of automated warning of 'lines are busy expect long delay'). Agent who supported me was Rui - top drawer. He spotted the problem right away and directed me toward fix... See more

Company replied

Rated 5 out of 5 stars

I had to make contact with II today, with regard to my change of trading plan. I was able to get through quite quickly by phone and spoke to George O. After passing through security questions, George... See more

Company replied

Rated 5 out of 5 stars

I'd like to thank Mark from the Manchester team for the excellent service that was provided. Mark was incredibly helpful, friendly and understanding while assisting me with some payments. Mark took th... See more

Company replied

Rated 5 out of 5 stars

Amazing service from Josh a person that I have not dealt with so far as of yet after many years of being with youselves for my SIPP platform. Great telephone manner and very thorough (asked oth... See more

Company replied


Company details

  1. Investment Company
  2. Investment Service
  3. Non-Bank Financial Service
  4. Retirement Scheme Provider

About interactive investor

Written by the company

interactive investor

interactive investor (ii) has been helping people keep the money they make for over 30 years.

Low fees? Yes please - For a low, flat monthly fee, you get a secure home for your Stocks & Shares ISA, Personal Pension, and Trading Account, along with one of the widest ranges of investments on the market and a wealth of expert insight.

Excellent service - Join over 500,000 savvy investors who find our Boring Money award-winning customer service friendly, professional and supportive.

Award-winning products - As well as being both Which? Recommended and Boring Money award-winning for our SIPP, we’ve also been named a Boring Money Best Buy for our Stocks & Shares ISA.

Join today - It only takes 10 minutes, and our friendly and knowledgeable team are on hand to help you.

Happy investing.

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Contact info

4.6

Excellent

TrustScore 4.5 out of 5

28K reviews

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Rated 5 out of 5 stars

Excellent customer service every time

I secure-messaged Beulah last night (a Sunday) and had a reply very early this morning. I am a very novice investor and needed to find a document on the site. She explained in very clear (but not patronising) terms how to find it.

18 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good morning,

Thank you for your review! We’re delighted to hear that Beulah was able to assist you promptly and explain everything clearly and supportively. We’ll be sure to share your comments with her!

Best regards,

Bronagh Burns
Customer Service Management Team

Rated 5 out of 5 stars

Quick and efficient

I only waited a few minutes for my call to be answered. George O quickly explained the answer to my question.
No stress. Thank you very much.

18 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Afternoon,

We're pleased our colleague, George, could quickly resolve your question and provide a stress-free experience. Your feedback will be passed on to George and we appreciate you taking the time to share this with us.

Best Regards
Edan Young
Customer Service Manager

Rated 5 out of 5 stars

Rob Shaw in the support team was…

Rob Shaw in the support team was excellent when I challenged ii on their high fx fees

18 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Afternoon,

We're really glad our colleague, Rob, was able to get to the best solution for you. We have recently reduced our FX charges and also offer a premium plan with even cheaper FX rates available. I'm sure these details were discussed on the recent call but please let us know if you need further assistance. You can contact us via secure message or phone at 0345 607 6001.

Best Regards
Edan Young
Customer Service Manager

Rated 1 out of 5 stars

extremely expensive, and their customer service is not helpful at all

Just to let you know, this broker will charge you even if you have your money in cash. Also, if you have any top-up money on your credit, forget about it, as they do not return it.

I strongly recommend not using this broker. They are extremely expensive, and their customer service is not helpful at all.
..................................................................................
Dear Edan,

Thank you for your reply. However, I do not feel that you have properly answered my concerns.

My main issue is that I was charged even though my money was held in cash, and I was also left with trading credit that I cannot withdraw or recover. From a customer’s point of view, this feels very unfair and misleading.

You are now explaining that the credit can only be used against commission charges, but this was not clear enough to me when the account was active. If a customer cannot withdraw or recover this credit when closing the account, then it has very limited real value.

Your response appears to justify the charges rather than address the actual customer experience. In my opinion, this makes the platform feel extremely expensive and not transparent enough. It has left me with the impression that customers can lose money through fees and unused credits, even when they are not actively investing.

For these reasons, I remain very disappointed with the service and would not recommend Interactive Investor to others.

17 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Dear Mr Damyanov,

We are sorry to hear that you are disappointed with this aspect of our service. At ii we do charge a monthly service plan for active accounts that hold or trade cash or investments with us. As most of our fees are a flat-fee, this usually works out cheaper than other providers as your investments grow over time.

You may also find that other providers charge percentage fees in the investments they offer, or include extra spread charges when trading. We hope to offer a clear, honest, and competitive service that offers good value for money to our customers - especially so compared to the other options out there - but we are always open to feedback to help improve our service.

Regarding the top-up credit you have mentioned, I believe you are referring to the Trading Credits we offer for free on various promotions. These credits can only be used against commission charges, rather than being cash that you can withdraw, so you would be unable to withdraw any credits you have remaining if deciding to close your account. However, we do also offer cashback offers that can be withdrawn providing the relevant criteria is met.

If you need any further information, please don't hesitate to contact us on 0345 607 6001.

Best Regards
Edan Young
Customer Service Manager

Rated 5 out of 5 stars

Just completed my Stocks & Shares isa…

Just completed my Stocks & Shares isa transfer from another provider, I was quite nervous about the whole process but I have to admit it went seamlessly.
Enjoying my experience so far.
Thanks to ii's customer service dept for sorting my trading credits out.

15 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Afternoon,

We are so pleased to hear your Stocks & Shares ISA transfer was seamless and that you're enjoying your experience! Thank you as well for your kind words about our customer service team. We hope we can continue to quell any nervousness but please let us know if you need further assistance. You can contact us via secure message or via phone at 0345 607 6001.

Best Regards
Edan Young
Customer Service Manager

Rated 5 out of 5 stars

Maria

Maria, having answered promptly, listened carefully to my request, checked a number of times with other offices for clarification and resolved my issue efficiently.
She also added a function to my account to enable me to vote at shareholders meetings.

15 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Afternoon,

Thank you for sharing your positive experience on a recent call with Maria! We're delighted to hear that our colleague promptly and carefully addressed your request, ensuring your issue was efficiently resolved and guiding you through the voting function to your account.

Best Regards
Edan Young
Customer Service Manager

Rated 5 out of 5 stars

Great service from Sania who walked me…

Great service from Sania who walked me through the process of unlocking my account and setting a new password and stayed on the line with me the entire time, excellent service, thank you.

15 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Afternoon,

We are so glad to hear that our colleague, Sania, provided excellent service and stayed on the line to see the query through to the end. We hope you're safely able to access your account now but please let us know if you need further assistance.

Best Regards
Edan Young
Customer Service Manager

Rated 5 out of 5 stars

Great advice from Will

I had some questions about regular reinvestment and dividends and I got through to Will Oakley. I found Will to be friendly, patient and good at communicating all my queries and understanding the best options available to me. I find this company very competitive with their fees and customer service focus.

15 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Afternoon,

Thank you for posting this positive feedback for our colleague, Will. We're glad he was able to communicate the options available for multiple queries and that you left the call with clear information.

We also really value the feedback you have left regarding the platform as a whole. It's great to hear that our goals and service are coming across to customers clearly.

Best Regards
Edan Young
Customer Service Manager

Rated 5 out of 5 stars

I would highly recommend ii.co.uk

I would highly recommend ii.co.uk
I find things difficult to understand but was lucky enough to get all the help I needed from a kind intelligent gentleman called George D
I would have been unable to continue without his time and his kindness and consideration and above all his patience. He went over and above with his help and explained everything I needed to know.
Thank you George:) Sue Reilly

15 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you so much for your glowing feedback for George! We're proud that he really took the time to help you and that kindness came through on the call. We really appreciate you sharing this feedback with us and we'll make sure to pass this on.

Best Regards
Edan Young
Customer Service Manager

Rated 5 out of 5 stars

Awais was extremely helpful

Awais was extremely helpful - not a typical issue, but went to several departments efficiently to successfully resolve. Excellent service to go with a high quality trading platform.

15 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Dear Mr Hewlett,

We're really glad Awais was moving at speed to solve your query efficiently - even for a query where information was required from multiple teams. When things are moving fast in trading, we're glad that our representatives can drive things forward for you. Thank you for your positive feedback, we'll make sure this is passed on!

Best Regards
Edan Young
Customer Service Manager

Rated 5 out of 5 stars

A very big thank you to Giulia

A very big thank you to Giulia who made my call on this stressful morning in the markets much simpler. Buying index linked gilts is always complicated (maybe let us buy through the website soon?) but her patience and clarity helped smooth the transaction.

Geoff

15 May 2026
Unprompted review
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Reply from interactive investor

Dear Mr Milward,

Thank you for sharing your kind words for our colleague, Giulia. We appreciate trading index linked gilts can sometimes be a stressful process but we're glad Giulia was able to guide things through smoothly for you. We've raised your feedback regarding trading these investments online and we'll pass your kind feedback to Giulia as well.

Best Regards
Edan Young
Customer Service Manager

Rated 5 out of 5 stars

Excellent custoner advisors

I had a problem using the app and the customer agent could not have been more helpful. % stars for George Duddridge - professional and friendly throughout

14 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

We're really glad our colleague, George, was able to solve this problem and get you back online. It's great to hear that he was friendly and professional and we appreciate you sharing this feedback with us. We'll pass your comments on to George and hope you have a great rest of the day.

Best Regards
Edan Young
Customer Service Manager

Rated 5 out of 5 stars

I would like to congratulate Phobe and…

I would like to congratulate Phobe and her 2 colleagues for truly outstanding customer service she said she would ring me back the next morning and duly did.
Very impressed and so polite.Problem resolved.
Hope you get a pay rise.
Mr Leech

15 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

What a fantastic review for Phoebe! Thank you for taking the time to share this feedback with us. We're really glad you've had an outstanding experience with multiple team members, and we'll pass on these comments to Phoebe for you.

Best Regards
Edan Young
Customer Service Manager

Rated 5 out of 5 stars

Called today as had a query re…recommend a friend link not working

Called today as had a query re recommend a friend link, Phoebe was able to help sort this quickly and efficiently. She spoke clearly and had a lovely manner about her.

15 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good afternoon,

Thank you for your glowing feedback for our colleague, Phoebe! Praise for our representatives really goes a long way so we'll make sure she's aware that she did a fantastic job. We're glad you had a great experience and just let us know if you need anything else.

Best Regards
Edan Young
Customer Service

Rated 5 out of 5 stars

Resolution to complaint

I phoned ii today with regard to a deposit made to a personal bank account of mine. It was answered by
Rui Daniel who listened to what I had to say, re the bank deposit, took down the details and told me he would look into the matter and told me he would put me on hold whilst he got the information. Before he could put me on hold I mentioned a complaint I had raised, and that it may be related to the complaint. I told him I had looked in my accounts secure messages, financial transactions, contract notes and corporate actions and could find no reference to the payment. He said that is probably what it was and would get back to me asap. He did and confirmed that it was todo with the complaint, and it wasn't in my account correspondence because I had requested it be sent by post, and that it could be held up because of the problems at the Post Office. Rui said he could ask for it to be sent by secure message as well and I agreed. I now have the final outcome letter.
Rui was very courteous and helpful throughout the call and a credit to ii staff.
Best regards.

Henry Rothwell.

15 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Dear Mr Rothwell,

Thank you for taking the time to share your positive feedback about our colleague, Rui. We're glad he was able to investigate your query in detail and provide the relevant information you were looking for. It's great to hear that Rui was professional and helpful throughout your recent call and we'll make sure he knows the service was greatly appreciated.

Best Regards
Edan Young
Customer Service Manager

Rated 5 out of 5 stars

I spoke with Michael F yesterday in…

I spoke with Michael F yesterday in relation to some technical difficulties with adding my bank account. He handled it brilliantly. Showed great customer service. Gentleman!

Thanks for the help

14 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Morning,

We're delighted to hear that Michael provided brilliant support while helping you with the technical difficulties you experienced when adding your bank account. It’s great to know his excellent customer service made such a positive impression.

Thank you for sharing your feedback with us.

Jack Farrington
Customer Service Management Team

Rated 1 out of 5 stars

I have never come across a company that…

I have never come across a company that is so incompetent:
I withdraw my funds - they stop my secure message facility and still send messages so have call to understand what they say
Level of customer service shocking - phone calls drop and they don't call back and definitely don't want to help
Don't meet there SLA's, when you call they lie to you
Under no circumstances would I ever use this company again !
I have phoned 35 times in 4 weeks to be told they can't help me and the document I need and they are obliged to provide is in process ... which is what I have been told for 4 weeks. yet there SLA says they can get this document to you in 5 - 10 days.

13 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Morning,

We’re very sorry to hear about your experience and appreciate how frustrating this situation must have been for you. We understand your concerns regarding communication, the issues you encountered when trying to access secure messages, and the level of service you received when contacting us.

This is not the standard of service we aim to provide, and we regret the inconvenience and disappointment caused. We would like the opportunity to investigate your concerns further and better understand what happened.

Jack Farrington
Customer Service Management Team

Rated 5 out of 5 stars

Excellent investment platform.

Excellent investment platform.

Detailed informative screens on every aspect of funds, pensions, trades, performance, sectors, sales, purchases etc.

Prompt assistance and answers to online requests from the staff via message service.

Many thanks to Chloe CJ for a detailed response to my questions about selling funds, an exemplary reply.

14 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Morning,

We're delighted to hear that you’re enjoying the platform and finding the information and tools available across your accounts detailed and informative. It’s also great to know that our messaging service has provided prompt and helpful support when needed.

Thank you as well for your kind feedback regarding Chloe. We’re pleased to hear her detailed response to your questions about selling funds was so helpful and left such a positive impression.

Jack Farrington
Customer Service Management Team

Rated 5 out of 5 stars

Have always found customer service very…

Have always found customer service very helpful. Today had great help from Addie when dealing with my mother’s affairs as her POA.

14 May 2026
Unprompted review
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Reply from interactive investor

Good Morning,

We're pleased to hear that you have consistently found our customer service helpful, and that Addie was able to provide great support while assisting you with your mother’s affairs as her Power of Attorney.

Thank you for taking the time to share your positive feedback with us.

Jack Farrington
Customer Service Management Team

Rated 5 out of 5 stars

Talk to Lewis

Talk to Lewis. What a star. Phoned back when he said, make the whole process simple and easy to understand.
Great advisor, ii should keep good staff and reward them. (Give him a bonus)
Thank you Lewis for all your help.

14 May 2026
Unprompted review
interactive investor logo

Reply from interactive investor

Good Morning,

We're delighted to hear that Lewis provided such excellent support and made the process simple and easy to understand. It’s great to know he kept you updated and followed through exactly as promised.

Thank you for sharing your kind feedback - we’re sure Lewis will really appreciate your comments.

Jack Farrington
Customer Service Management Team

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