What a lovely, pleasant,understanding lady I spoke with today regarding a small change I wished to make in my accounts. I am getting a little hard of hearing but she was most helpful throughout our co... See more
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Sola provided outstanding knowledgeable, friendly professional customer service guiding me step by step through taking tax free cash from my SIPP pension. Sola guided me click by click as I... See more
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I had an excellent experience with the gentleman who assisted me over the phone. He gave me plenty of time to answer questions and complete everything I needed without making me feel rushed. He was po... See more
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Faris Sarwar was very helpful. Indeed any time I contact II there is someone helpful. In sharp contrast to AXA and other companies who are replacing their staff with AI bots which are unbelievably us... See more
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Company details
About interactive investor
Written by the company
interactive investor (ii) has been helping people keep the money they make for over 30 years.
Low fees? Yes please - For a low, flat monthly fee, you get a secure home for your Stocks & Shares ISA, Personal Pension, and Trading Account, along with one of the widest ranges of investments on the market and a wealth of expert insight.
Excellent service - Join over 500,000 savvy investors who find our Boring Money award-winning customer service friendly, professional and supportive.
Award-winning products - As well as being both Which? Recommended and Boring Money award-winning for our SIPP, we’ve also been named a Boring Money Best Buy for our Stocks & Shares ISA.
Join today - It only takes 10 minutes, and our friendly and knowledgeable team are on hand to help you.
Happy investing.
Contact info
London, United Kingdom
- ii.co.uk
4.6
Excellent
29K reviews
No recent history of asking for reviews
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Surriya shah
Surriya shah was amazing, swift solutions, A1 coordination.
23 June 2026
Unprompted review
Reply from interactive investor
Good afternoon,
Thank you for taking the time to share your feedback.
We’re very pleased to hear about your positive experience with Surriya. Providing swift solutions and strong coordination is something we pride ourselves on, and it’s wonderful to know Surriya delivered such excellent service.
We truly appreciate your kind words and will be sure to pass them on.
Kind regards,
Emily Burley
interactive investor Management Team
good service
I have just left interactive investor for a marginally better deal but wish to congratulate them on their service over the last couple of years
Emails today were responded to promptly and politely. Particular thanks to Sania Sha.
22 June 2026
Unprompted review
Reply from interactive investor
Good afternoon Randall,
Thank you for your thoughtful feedback and for being with us over the past couple of years.
While we’re sorry to see you go, we truly appreciate your kind words about the service you’ve received. It’s great to hear that your recent emails were handled promptly and politely, and we’re especially pleased that Sania made a positive impression. We’ll be sure to pass on your thanks to her.
We wish you all the very best for the future, and should you decide to return, we’d be more than happy to welcome you back.
Kind regards,
Emily Burley
interactive investor Management Team
Like most people (I think) I have found…
Like most people (I think) I have found this particular subject so difficult and complex to understand. I spoke to Baljeet and have never spoken to anyone like him! He has the patience of a saint (unlike myself) and skillfully guided me through what felt like a maze of information. It is so hard to do these things but obviously very important to get it right. Very rarely do you get the opportunity to speak to the same person but Baljeet offered this option...poor guy, it only took me 20 minutes to call him back.
22 June 2026
Unprompted review
Reply from interactive investor
Good afternoon Mr Norwood,
Thank you for taking the time to share such thoughtful feedback.
We’re very pleased to hear about your experience with Baljeet. Navigating complex topics can be challenging, and it’s great to know that his patience and clear guidance helped make the process more manageable for you. Providing support in a way that builds confidence and understanding is something we strive for, so your comments mean a great deal.
We’re also glad that the option to speak with the same team member made a difference—Baljeet will certainly appreciate your kind words (and the quick call back!).
Thank you again for your feedback.
Kind regards,
Emily Burley
interactive investor Management Team
Beulah resolved my tax query perfectly
Beulah resolved my tax query perfectly.
Thank you.
22 June 2026
Unprompted review
Reply from interactive investor
Good afternoon Mr Van Heyningen,
Thank you for taking the time to share your feedback.
We’re very pleased to hear that Beulah was able to resolve your tax query so effectively. Providing clear and accurate support is incredibly important to us, and it’s great to know she delivered this for you.
We appreciate your kind words and will be sure to pass them on.
Kind regards,
Emily Burley
interactive investor Management Team
Very happy
I transferred my pension to ii based on a recommendation and so far I'm very happy. There is a very wide choice of investments and both the website and app are easy to use. The fees are very competitive as well. I just had one issue I needed help with; I got through to customer support very easily and Dami resolved it for me without delay.
22 June 2026
Unprompted review
Reply from interactive investor
Good afternoon Chris,
Thank you for taking the time to share your feedback.
We’re very pleased to hear that you’ve been happy with your decision to transfer your pension to ii, and that you’ve found our investment range, platform, and fees to meet your expectations. It’s also great to know that when you needed support, you were able to get through easily and that Dami resolved your issue promptly.
Your comments are greatly appreciated, and we’ll be sure to pass on your kind words to Dami.
Kind regards,
Emily Burley
interactive investor Management Team
My question was answered fully and…
My question was answered fully and carefully and the lady I spoke to was friendly and polite. Thank you for your help.
19 June 2026
Unprompted review
Reply from interactive investor
Good afternoon John,
Thank you for taking the time to share your feedback.
We’re very pleased to hear that your question was answered thoroughly and with care, and that you found the service friendly and polite. Providing clear, supportive assistance is very important to us, so it’s great to know we met your expectations.
We truly appreciate your kind words.
Kind regards,
Emily Burley
interactive investor Management Team
Excellent service
Excellent service from Rob Shaw who handled my query from start to finish. It was like having a personal banker.
18 June 2026
Unprompted review
Reply from interactive investor
Good morning
We're so glad to hear you received excellent service and felt well-supported throughout your experience with us. Thank you for your kind words!
Best regards,
Matthew Withers
Customer Service Management Team
Read before transferring please
Like many Hargreaves Lansdown customers, I moved to Interactive Investor (ii) following HL’s pricing and fee changes. Unfortunately, after only a relatively short time with ii, I’ve had more negative interactions than I experienced in over 25 years with HL. The accumulation of issues has left me questioning whether I can trust ii with my investments. Personally, my confidence has gone, and as soon as I’m able, I’ll be moving back.
Don’t rely solely on influencers or comparison articles. The only way to understand the platform is to use it yourself. In my experience, many aspects feel outdated compared with other investment platforms.
The phrase “you get what you pay for” has certainly rung true for me. While I could eventually adapt to the app itself, it’s the trading process and customer service that have been the biggest disappointments. Compared with HL or Trading212, the overall experience is significantly behind.
The biggest issue is the trading journey, particularly for US shares.
For ISA and non-ISA accounts, buying Nasdaq-listed stocks is unnecessarily complicated. Rather than entering an investment amount (for example, £10,000) and having the platform calculate how many shares you can purchase, you’re expected to work it out yourself. That means calculating the USD value of your capital, estimating the FX fee, working out how many shares you can afford, and then manually entering the quantity. By the time you’ve finished the calculations, the share price may have moved, forcing you to start again. It feels like a process from another era and makes trading on the move frustrating.
Another major frustration is the lack of transparency around FX costs before placing a trade. ii displays the exchange rate but doesn’t clearly calculate and display the FX charge you’ll pay. Instead, you’re expected to know the fee thresholds and calculate the cost yourself. At the same time, you also have to calculate how many shares your available cash will actually buy. Both of these calculations could easily be handled by the platform, yet they aren’t.
The additional process for US share purchases within an ISA also seems unnecessarily cumbersome. ii says this is required for HMRC compliance, but the implementation feels poorly designed. You’re required to enter a maximum purchase price before buying, whereas other platforms simply provide a live quote showing all costs and allow you to proceed. Combined with T+1 settlement, you don’t receive the final transaction details until the following day. ii’s explanation is that this prevents ISA accounts from going overdrawn, but I never encountered this issue during 25 years with HL.
Customer service has also been disappointing. On several occasions I felt my concerns were dismissed rather than properly understood, with inconsistent explanations depending on who I spoke to. That gradually eroded my confidence in the platform.
Finally, my experience of the complaints process was poor. My complaint appeared to be reviewed without a proper understanding of the issues I’d raised. The handler largely read from prepared responses and seemed more interested in closing the complaint than investigating it thoroughly.
Overall, Interactive Investor may offer lower headline fees, but for me those savings have come at the expense of usability, transparency and customer service. I regret switching and intend to move my investments elsewhere as soon as I can.
19 June 2026
Unprompted review
Reply from interactive investor
Good afternoon,
Thank you for taking the time to share such a detailed review.
We’re genuinely sorry to hear that your experience with interactive investor has not met your expectations, particularly given your long and positive history with another provider.
We recognise how important trust, clarity, and ease of use are when managing investments, and it’s disappointing to hear that we have fallen short in these areas for you.
You’ve raised several important points, particularly around the trading journey for US shares, FX transparency, and the ISA purchase process. We appreciate your feedback on these aspects. While some of our processes — such as the additional steps for US share purchases within an ISA — are designed to ensure regulatory compliance and to help prevent accounts entering negative balances, we understand that the experience may feel less streamlined compared to other platforms. Feedback like yours is essential in helping us identify where improvements can be made, especially in simplifying calculations and making costs clearer upfront.
We’re also sorry to hear about your experience with our customer service you have received and the complaints process. This is not the level of service we aim to provide, and it’s concerning to hear that your concerns felt dismissed or not fully understood.
We take this feedback seriously, as consistency and thoroughness in our support are key priorities.
I have requested that one of our experienced international traders call you today to discuss your concerns and feedback.
We appreciate your honest feedback and regret that your experience has led you to consider moving away. Your comments will be shared with our teams as part of our ongoing efforts to improve both our platform and customer experience.
Best regards,
Jack Aspinall
Customer Service Management Team
There was a delay in replying to my…
There was a delay in replying to my email query but when I spoke to Guilian she was able to answer my query straight away.
16 June 2026
Unprompted review
Reply from interactive investor
Good morning Gary,
We apologise for the delayed email response. We are glad our team could assist you promptly once you connected with us.
Best regards,
Matthew Withers
Customer Service Management Team
Issue following SIPP transfer
Advisor was helpful and was able to provide a link to the specific information I needed. This inquiry related to a SIPP transfer into II. The overall experience has been positive and II staff have been proactive, also great comms by email on the status
19 June 2026
Unprompted review
Reply from interactive investor
Good morning Andrew,
Thank you for your feedback. We are pleased to hear that our team was helpful in providing the information you needed for your SIPP transfer. We appreciate your positive comments regarding our proactive approach and communication.
Best regards,
Matthew Withers
Customer Service Management Team
I am a recommended friend to ii
I am a recommended friend to ii. A big shout to George Duddridge for handling my issues swiftly and professionally. Very knowledgeable. Also a great service provided by the Transfer Team, Melissa Bentick (ISA) for handling my SIPP and ISA transfer.
19 June 2026
Unprompted review
Reply from interactive investor
Good morning Richard,
We are so pleased to hear about your positive experience! It's wonderful that our team provided such swift, professional, and knowledgeable assistance with your transfers. Thank you for your kind feedback.
Best regards,
Matthew Withers
Customer Service Management Team
Empathetic support
I needed to update the company on matters concerning a family member and also regarding power of attorney access to the account. Surriya listened carefully to my request with empathy and talked me
through the process. I felt reassured after the call.
19 June 2026
Unprompted review
Reply from interactive investor
Good morning,
We are pleased to hear that Surriya provided such empathetic and clear guidance regarding your family matters and power of attorney access. We are glad you felt reassured. Thank you for your kind feedback.
Best regards,
Matthew Withers
Customer Service Management Team
I spoke with Baljeet today to set up a…
I spoke with Baljeet today to set up a contribution. He was helpful, knowledgable and easy to understand; his instructions were simple to follow and made the whole process very straightforward. I have transferred to Interactive Investors from James Hay/Nucleus because it was becoming impossible to do anything on their platform or get anything done by support personnel, so this was a very pleasant change and continues to justified my change.
19 June 2026
Unprompted review
Reply from interactive investor
Good morning Jeremy,
We are delighted to hear that Baljeet provided such helpful and knowledgeable support, making your contribution setup straightforward. It's wonderful to know that your transfer has been a positive experience. Thank you for your kind feedback.
Best regards,
Matthew Withers
Customer Service Management Team
fantastic service from iii ZEB dealt…
fantastic service from iii ZEB dealt with my help i asked for instantly and courteously . Many Thanks
19 June 2026
Unprompted review
Reply from interactive investor
Good morning Carol,
We're so happy to hear that Zeb provided such fantastic service and assistance. Thank you for your kind words!
Best regards,
Matthew Withers
Customer Service Management Team
Agent (IKenna) guided me through…
Agent (IKenna) guided me through process to withdraw cash, which turned out to be pretty simple but great to have the walkthrough and be confident it was done properly. Agent, and ii service was helpful as always!
19 June 2026
Unprompted review
Reply from interactive investor
Hi,
We're happy to hear our team provided such a helpful walkthrough for your cash withdrawal. We appreciate you sharing your positive experience!
James Stewart
Customer Service Manager
Awesome Ariana!
I spoke to Ariana who was excellent; helpful, patient, professional and a breath of fresh air! Would highly recommend ii on the basis of this interaction.
19 June 2026
Unprompted review
Reply from interactive investor
Hi,
We are so pleased to hear about your excellent experience. Your kind words are truly appreciated, and we thank you for your recommendation.
James Stewart
Customer Service Manager
Fast response easy to understand
Stephanie answered my query within 15 minutes of me sending a secure message. It was answered fully and in full with easy to understand language used.
19 June 2026
Unprompted review
Reply from interactive investor
Hi,
We're so pleased your query was answered quickly and thoroughly. We appreciate you highlighting the clear and easy-to-understand language used.
James Stewart
Customer Service Manager
It was easy to make contact with the…
It was easy to make contact with the company and the service has been prompt. assisted by Hayley
17 June 2026
Unprompted review
Reply from interactive investor
Hi,
We're so glad to hear we made contact easy and provided prompt service. Thank you for your kind words!
James Stewart
Customer Service Manager
I had an issue logging in but Surriya…
I had an issue logging in but Surriya was very helpful and got it working in seconds.
19 June 2026
Unprompted review
Reply from interactive investor
We're happy to hear we could help resolve your login issue so quickly. We appreciate your feedback!
James Stewart
Customer Service Manager
Malik was very helpful and patient with…
Malik was very helpful and patient with my query. Really appreciated the time and details he went through. Brilliant service. Thank you
19 June 2026
Unprompted review
Reply from interactive investor
Hi,
We are delighted to hear our team provided brilliant, helpful, and patient service. Thank you for your positive feedback!
James Stewart
Customer Service Manager
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