Vanguard Asset Management Ltd Reviews 4,577

TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and friendly demeanor, making interactions pleasant and efficient. The customer service is frequently highlighted as exceptional, with many people appreciating the personalized and clear explanations provided. Consumers often describe the overall service as excellent, noting the efficiency and ease of their experience, including quick response times and a smooth user experience. However, some customers also noted occasional issues with the website, describing it as unreliable and unintuitive. A few people mentioned being dissatisfied with the initial setup process, particularly regarding the clarity of investment options or the need for identity verification.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their helpfulness, knowledge, and... See more

Customer service

Consumers consistently report positive experiences with customer service. Many reviewers praise the... See more

Service

Clients share positive opinions on service, with many praising the helpfulness and efficiency of staff.... See more

Response time

People report positive experiences with response times, often highlighting the speed and efficiency of... See more

User experience

Customers consistently note positive experiences with user experience, particularly praising the helpfulness... See more

Based on these reviews

Rated 5 out of 5 stars

I am completely new to investment platforms. Having attempted to set up a junior isa I realised didn’t really know what I was doing. I called Vanguard Asset Management and spoke with Amina. She patien... See more

Company replied

Rated 5 out of 5 stars

I’d like to share my appreciation for Amina. She recently helped me with my daughter’s Junior ISA, and I was very impressed with her professionalism and efficiency throughout the process. Amina was... See more

Company replied

Rated 5 out of 5 stars

I spoke with Amina, who was incredibly patient, highly knowledgeable, and very clear in her explanations. She was friendly and approachable, which immediately put me at ease. I really appreciated the... See more

Company replied

Rated 5 out of 5 stars

Decided to use Vanguard to make the most of this years ISA allowance, easy to open and add funds but wasn't obvious how to invest in funds. Using the web chat I had an exchange with Nathan M who expl... See more

Company replied

Rated 1 out of 5 stars

I'm not complaining about the fact that my accounts are down. I'm complaining because when I called to find out why I was treated with contempt when someone eventually got on the line after 20 minute... See more

Company replied

Rated 5 out of 5 stars

Evening, This morning I rang and spoke with Nicola about some account changes in a mild panic. Nicola was fantastic, helpful and reassuring. She also answered a couple of additional questions... See more

Company replied

Rated 5 out of 5 stars

So I was shocked to find out my son's JISA account had been frozen. This was because I had apparently failed to provide documents to prove my identity and address. I later found out it was sent to my... See more

Company replied

Rated 5 out of 5 stars

I used the chat facility on Vanguard today as I was struggling to work out how to move funds from one account to my ISA. Zahra was very helpful and responded quickly. I've been with Vanguard for j... See more

Company replied

Rated 5 out of 5 stars

Live chat helped me sort out a problem of my own making. I had foolishly left it a bit late to make a payment into my ISA before the deadline. Initially it looked like it had missed the cutoff, but... See more

Company replied

Rated 5 out of 5 stars

I spoke with Giorgio about my options for accessing the money in my SIPP. The call started well as he was punctual in making it. He was knowledgeable, helpful and clear. Giorgio pitched the informati... See more

Company replied

Rated 5 out of 5 stars

I have just joined Vanguard and had a question about whether my money that I transfer automatically goes into my selected stocks and shares ISA. I spoke to Amina on the phone who was so lovely a... See more

Company replied

Rated 5 out of 5 stars

Vanguard just handled my very small DC pension transfer. After being let down by another provider I can really appreciate the customer service provided by Vanguard. They were very helpful and informat... See more

Company replied

Rated 5 out of 5 stars

Really helpful and quick support from Vanguard. Zahra was friendly, clear, and explained everything I needed to know about setting up my company pension and the next steps for verification. She m... See more

Company replied

Rated 5 out of 5 stars

Excellent service from start to finish. I used the online chat and Tolu was incredibly helpful, quick to respond, knowledgeable, and made everything really easy to understand. It’s rare to get such ef... See more

Company replied

Rated 5 out of 5 stars

I moved from another provider to Vanguard 18 months ago and my fund has out performed it by a significant amount. I just had a call for my 55th year to discuss withdrawing my 25% tax free lump sum.... See more

Company replied

Rated 5 out of 5 stars

After suffering 5 months of appalling service and utter incompetence at Reassure I decided enough was enough and switched to Vanguard in March this year. I planned to drawdown my pension fund and tho... See more

Company replied

Rated 5 out of 5 stars

I was having an issue making a payment so gave Vanguard a call. Ahmed picked my call up after close to zero wait time and was polite, patient and knowledgeable and methodically sorted my issue out f... See more

Company replied

Rated 5 out of 5 stars

Opened a pension plan online this morning. Called the phone number at the bottom of the screen for help with a query and it could not have been simpler, especially with help from Ahmed who stayed on t... See more

Company replied

Rated 5 out of 5 stars

Which recommended provider with low charges. Good information to explain things clearly to someone with little investment experience. Clear and intuitive app. The live chat feature got me to a real pe... See more

Company replied

Rated 5 out of 5 stars

Elliot was exceptionally helpful to resolve an issue with a payment. The instructions were clear and worked. I'm usually very skeptical of chat boxes but this one has proper helpful staff on it rath... See more

Company replied

Rated 5 out of 5 stars

It is easy to speak to a person at Vanguard when you have a question. I've found them friendly, supportive, helpful, patient. This is massive for me. It's a key thing I want in a platform. Yesterday,... See more

Company replied

Rated 5 out of 5 stars

Excellent company with great range of fund and very helpful staff. A technical issue with (as it turned out my wifi provider) caused an issue and Mariam at Vanguard was able to sort out what I needed... See more

Company replied

Rated 5 out of 5 stars

I spoke to Giorgio today about setting up drawdown on my pension. He was very helpful and talked me through the process step by step and explained clearly all the options available to me as well as an... See more

Company replied

Rated 5 out of 5 stars

Top service!! Not being the most tech savvy person, I recently needed help with a transaction and was so happy with the service from Vanguard. I had initially been in contact with a member of staf... See more

Company replied

Rated 5 out of 5 stars

As a new customer, with a few questions about opening a new ISA, transfers etc, I was really impressed by the customer support I received from Nathan M. It was so quick and easy to get in touch, and I... See more

Company replied

Rated 5 out of 5 stars

Mariam was great at customer service, quick response and not only answered the question I had, she went above and beyond to give me information I didnt realise I needed, which will help me even more s... See more

Company replied

Rated 5 out of 5 stars

New to investing Needed some advise on setting up my new SIPP and used the chatbox, got great support and help from Dorcus who also answered quite a few questions that I had. Really looking forwa... See more

Company replied

Rated 5 out of 5 stars

I spoke with Amina at Vanguard for about an hour while getting my account set up. She was extremely helpful, patient, and very clear in explaining everything. She answered all of my questions and made... See more

Company replied

Rated 5 out of 5 stars

Ashleigh was very prompt and reliable when I had a query on the live chat. They immediately looked into my issue and gave me alternative options as well as prioritising the level of urgency before the... See more

Company replied

Rated 5 out of 5 stars

I can’t praise this company enough. Called a couple of times with questions about setting up my account. Ahmed was absolutely fantastic and patient going through the process bit by bit and gave me lot... See more

Company replied

Rated 5 out of 5 stars

I’ve had an excellent experience with Vanguard and couldn’t be happier with the service. The platform itself is intuitive and easy to use, offering a fantastic range of investment options to suit... See more

Company replied

Rated 1 out of 5 stars

I wanted to transfer my SIPP pension to Vanguard and filled in all the necessary forms. The money was transferred, which took 2 weeks and then another 2 weeks for the paperwork to catch up and on... See more

Company replied

Rated 5 out of 5 stars

Have recently set up a pension with Vanguard, a smooth process. Had a subsequent query about how I manage my account, an online chat (with Dorcas) quickly resolved my query.

Company replied

Rated 5 out of 5 stars

Totally delighted I decided to go to Vanguard to arrange my pension. The process of transferring pension pots from other companies schemes couldn't have been easier and was well communicated along the... See more

Company replied

Rated 5 out of 5 stars

It was very simple to set up. The documents and pages are all very easy to navigate. I had some questions and was quite frankly stunned at how quickly and knowledgeably they were answered on the cha... See more

Company replied

Rated 5 out of 5 stars

I found opening an account easy with Vanguard despite the complication of me using a Power of Attorney for my mum. I wanted to place her money in one of Vanguard's low cost Lifestrategy passive... See more

Company replied

Rated 1 out of 5 stars

Constant emails with no way to unsubscribe. I don’t even have an account anymore. Emails daily from a no-reply email address. I would never use you again due to this harassment!

Company replied

Rated 5 out of 5 stars

Excellent customer service from Amina today. She provided clear reassurance regarding my investment, which wasn’t yet visible in my account as the trade had not fully settled. She also went a ste... See more

Company replied

Rated 3 out of 5 stars

Good tracker funds; good customer service; unreliable website Vanguard offer a good range of low cost tracker funds and our investments have performed well, but to get there you have to wrestle... See more

Company replied

Rated 5 out of 5 stars

This was my telephone call about making a pension withdrawal. I cannot speak highly enough of Giorgio's patience and kindly manner when dealing with me. He went above and beyond.

Company replied

Rated 5 out of 5 stars

Nathan M on chatbot was quick in explaining my issue, which hadn't been that clear from the website. Whole Vanguard service offers good value for money and security.

Company replied

Rated 5 out of 5 stars

Spoke with Amina today who walked me through changes I wanted to make to my ISA. She also suggested some changes to make my account run more smoothly and showed me how to find useful information for... See more

Company replied

Rated 5 out of 5 stars

I had an issue with the approval of my company details for my pension. I wanted to contribute before the end of the financial year so needed it sorted within 24 hours. I got through on live chat t... See more

Company replied

Rated 5 out of 5 stars

Excellent company. I'm not sure why you would look anywhere else as a home for your investments. The new chat facility is excellent. Elliot was prompt, expert and friendly, and anticipated potential... See more

Company replied

Rated 5 out of 5 stars

I have been using Vanguard for a couple years now but still learning to get crips with it. I love the chat function and today I had Nathan M who really helped and guided me through all my questions.... See more

Company replied

Rated 5 out of 5 stars

I spoke to Amina on Good Friday (a public holiday in the UK) to discuss some details around last minute actions before the tax year end. Despite it being a public holiday, Amina was very informative,... See more

Company replied

Rated 5 out of 5 stars

Brilliant platform - easy to use and fabulous and highly knowledgeable customer service team. Recently dealt with Holly C on their team who was excellent. Highly recommend

Company replied

Rated 1 out of 5 stars

We have had considerable difficulty transferring money from Vanguard to another provider in 2023. Then in January we received a letter saying we were being awarded some money for the unacceptable de... See more

Company replied

Rated 2 out of 5 stars

Great, responsive service. Zahra was on top of her game, and super helpful within seconds. She deserves 5 Stars. Also, they have cheap fees. MAIN gripe is with the company: I can't set a debit... See more

Company replied

Rated 5 out of 5 stars

Had an online chat with Elliot today and he helpfully guided me to what i needed to do. Cant ask for more than that really from online. I prefer doing business via phone call but am trying to get my h... See more

Company replied

Rated 5 out of 5 stars

Nathan M sorted by query out in less than a minute, which was quicker than a tel call and he was a real person not an AI bot, with frustrating standard responses to FAQ's

Company replied


Company details

  1. Asset Manager Service
  2. Investment Service
  3. Pension Fund

Written by the company

WE FIRST STOOD UP FOR INVESTORS IN 1975 AND WE HAVEN’T SAT DOWN SINCE. Vanguard is a different kind of investment company.

Vanguard Asset Management Ltd

Written by the company

VALUE TO INVESTORS | We want to give everyone the best chance of success with our low-cost, uncomplicated investments.
We first stood up for investors in 1975 and we haven’t sat down since. Vanguard is a different kind of investment company.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Vanguard enables the uninitiated to invest relatively safely

Would like to share that I learnt about Vanguard from reading JL Collins, who is a very strong advocate of Vanguard. Having compared AJ Bell, Hargreaves’s etc., Vanguard is the best in terms of fees and a simple structure to keep to.

Whenever I reach out to their team, they respond within the same day or next. They are usually very helpful. Hamza, Liam, Elliot, Becca, Lola, and a few others have helped me understand how the index funds and Vanguard processes work.
I am giving 4* because I have an outstanding request trying to understand why I cannot transfer via Chrome which is taking some time to investigate.

On the whole, I am very glad we have Vanguard operating in the UK. My brother who lives in Netherlands unfortunately does not. Wish Vanguard is accessible to them as well as in India. It enables the uninitiated to invest relatively safely. I am a big advocate of Vanguard to my friends. Thank you ever so much!

16 April 2026
Unprompted review
Rated 5 out of 5 stars

shout out to Ahmed

Quick shout out to Ahmed from customer support, lovely lad who helped me troubleshoot a problem I had. Patient, funny, honest, overall great. Thanks!

15 April 2026
Unprompted review
Rated 1 out of 5 stars

Extremely poor experience trying to access and withdraw my own funds

My Junior ISA matured, yet I have been refused access to my money since I first contacted them in February (over 2 months ago). Despite this, my account remains fully invested, and I have no ability to sell or withdraw.

I submitted a request for full withdrawal and account closure in mid-March. It is now mid-April, and nothing has been processed.

I have provided all requested documents multiple times, including ID and bank statements. Despite this, the company continues to repeat that “verification is in progress,” with no clear explanation or timeline. Requirements have also changed during the process, including a late demand for a UK bank statement, even though I am not a UK resident.

Customer support responses are slow, inconsistent, and fail to address the core issue. The process feels unnecessarily obstructive.

I cannot recommend this service based on my experience!

16 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

Excellent customer service. Tried the efficient Chat Bot first who couldn’t help and they suggested calling. Spoke with Shoaib who was very helpful and understood my problem concerning an ISA. He talked me through investing into a fund and made me aware of over subscribing to my ISA allowance in this financial year. I appreciated his advice.

16 April 2026
Unprompted review
Rated 5 out of 5 stars

Spoke to Elliot B

Spoke to Elliot B, Took time to actually solve my problem and made sure that everything worked before ending the call. It is this type of service that will maintain me as a customer

13 April 2026
Unprompted review
Rated 3 out of 5 stars

My view not for the pro active investor as there are much better alternatives, and No cash ISA offering is I would say a big draw back for passive investors.

If you are a hands off investor that just wants to forget about your investment it may well work for you. However if you are a proactive investor the limited investment funds, the clunkiness of the system, the slow transaction times in sales and purchases can run into second days, frustratingly, seem to apply fees that I could not readily find when previously researching. No direct access to markets and stocks, No Cash ISA offerings, no ability to chose entry and exit timings to investments, for these reasons it is not at all a good fit for me, I was going to switch to Interactive Investor but I have a stocks and shares ISA on Trading 212 which I find superb transactionally and no buy sell fees and very low fees overall, they have a SIPP offering launching really soon its in Beta testing so I am sitting on my hands until it fully launches, them I am off.

16 March 2026
Unprompted review
Rated 5 out of 5 stars

Self Managed ISA

I switched from a self managed ISA to a managed ISA. I had several questions which Tolu answered patiently. the live chat option is great and will be my preferred option to resolve issues in the future.

15 April 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service....every time!

I have my SIPP with Vanguard and what I love about them is it is so refreshing to be able to get to speak to someone quickly - no long wait on the phone and everyone you speak to is so helpful every time I call with a question or need some help setting up an account. Highly rate Vanguard for customer service. Big shout out to Dimitri this morning who helped me set up my GIA account. Super polite and friendly, thank you!

15 April 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Deborah

Thank you for taking time to leave such a nice review! We’re pleased Dimitri was able to help with your queries.

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

Good service

Contacted Elliott at Vanguard today, via the live chat, with an account query. He was very helpful and provided me with the information I required

15 April 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Jan

We’re pleased Elliott was able to help with your queries!

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

Nathan M & Live Chat - Excellent Service

Nathan M has been absolutely fantastic on the live chat with answering a number of queries I had regarding my own account and my daughters Junior ISA’s. I would highly recommend Vanguard and the Live Chat function.

15 April 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Ed

Thank you for leaving a review.

It’s great to hear Nathan was able to help and we’ll make sure we pass your kind comments on!

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

Investment setup

The information I received was concise and informative with extra information like linking investments of family members to be able to view there investments.

15 April 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Terry

Thanks for leaving a review. It's great our team was able to help with your queries.

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

personal investment support

I spoke to Zed who was very helpful and patient with me. nothing was too much for him as he answered all the questions i had and provided further support.

30 March 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi

We’re pleased Zed was able to help with your queries.

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

Great live chat service

Zahra on the live chat replied immediately to my query and explained exactly what I needed. Thanks!

14 April 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Max

Thank you for leaving a review.

It’s great to hear Zahra was able to help and we’ll make sure we pass your kind comments on!

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

Professional and reassuring.

Nicola was a great help running through the process with me. She was knowledgeable, professional and reassuring and I cannot praise Vanguard's customer service highly enough.

14 April 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Happy

Thank you for leaving a review. We’re pleased Nicola was able to help with your queries.

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

very good customer service,very…

very good customer service,very important as nowadays its difficult to even chat to a real person

14 April 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Jay

Thank you for leaving a review. It's great our team was able to help with your queries.

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

First of all got through to speak to…

First of all got through to speak to someone very quickly.
Matthew dealt with my query efficiently and then suggested two other improvements to my account and walked me through setting them up. These will be useful in the future. A good customer service experience for me.

14 April 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Nick

Thank you for leaving a review. It’s great to hear Matthew was able to help and we’ll make sure we pass your kind comments on!

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

Dimitri was excellent in helping me…

Dimitri was excellent in helping me through the app today in order to be able to invest in my ISA stock and shares account. Dimitri made me feel at ease and had a pleasant and calm approach to my ignorance and insecurity about the app. Thanks for a great service I appriciate it a lot. :)

14 April 2026
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Marianne

Thank you for leaving a review. We’re pleased Dimitri was able to help with your queries.

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

Rated 5 out of 5 stars

The best financial organisation ever

The best financial organisation I have dealt with. THANK YOU

13 April 2025
Unprompted review
Vanguard Asset Management Ltd logo

Reply from Vanguard Asset Management Ltd

Hi Sarah

It's great our team was able to help with your queries.

Please don’t hesitate to reach out to us in future if you ever need our assistance.

Yours sincerely,
The Vanguard Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look