Birchwood Group Reviews 

1,651
•
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 96 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently praise the staff members for being exceptionally helpful, friendly, knowledgeable, and completely non-pushy during test drives and vehicle selections. Many buyers also deeply appreciate the smooth purchasing process, regular updates, and thorough explanations provided when exploring different available car options. Some reviewers were not happy with the after-sales support, reporting poor communication, dismissive attitudes, and unreturned phone calls when dealing with vehicle maintenance. Other people mentioned ongoing frustrations regarding unexpected mechanical problems shortly after purchase, alongside service departments failing to provide proper value or adequate customer assistance.

What people talk about most

Staff

Customers reported high satisfaction with the staff, noting that representatives were helpful, knowledgeable,... See more

Product

People report ambiguous experiences with product, noting helpful test drives, trade-in options, and... See more

Customer service

Customers consistently note positive experiences with customer service, frequently praising helpful staff... See more

User experience

Consumers find user experience to be delightful, praising staff members who kept them at ease, answered all... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I have just taken delivery of my second Sportage from BMG. I have dealt with Liam Adams both times, and he has been professional, accommodating and incredibly patient with my onerous list of requir... See more

Rated 5 out of 5 stars

Originally went to Birchwood Kia Eastbourne to test drive a Kia, but ended up buying a Peugeot 208 GT Line. Throughout the whole process Eddie was so helpful. He wasn’t pushy, especially given that we... See more

Rated 5 out of 5 stars

Our first time with Birchwood, and with a Kia, having had a forgettable experience with Land Rover. Very helpful, and as others have said not at all pushy. Two test drives later purchased a Sportage,... See more

Rated 5 out of 5 stars

I have had many Motability vehicles over the years and have NEVER had such efficient friendly service as I’ve just experienced with MG. Adam Barleycorn deserves either employee of the month or a bonus... See more


Company details

  1. Car Dealer

Written by the company

Birchwood Motor Group car dealers in Sussex offer a great choice of new and used Ford, ŠKODA, Mitsubishi and Kia cars, as well as servicing, parts and repairs.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(1,651)

94 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Top quality

No pressure from staff in a great clean showroom plus piece of mind of a quality fully checked motorcycle with a 6 month warranty ,

2 June 2026
Unprompted review
Rated 5 out of 5 stars

You won't be disappointed!

Birchwood Eastbourne is great, there is no pressure from staff when you walk around to view, they make themselves known, and leave you to look until you have made a decision. We wanted to upgrade our fiesta which is exactly what we did, it was easy, David was very helpful and when the car was ready for collection it was clean inside & out & ready to drive off the for court, we are very pleased with our new purchase.

9 May 2026
Unprompted review
Rated 5 out of 5 stars

The sales team were excellent

The sales team were excellent. Everything was explained clearly but we never felt under pressure to purchase there and then, we just felt supported. Matthew was patient with all our questions and made sure we understood all the new controls.

29 May 2026
Unprompted review
Rated 5 out of 5 stars

Service with a smile!

Having collected our Kia Stonic today from Kia Washington, I can only but praise the service and pleasant experience we received from Matt Hemmingway. It was a pleasant experience from beginning to end with Matt providing a friendly yet professional service and throughout he obliged with with good friendly customer service whereby nothing was ever too much trouble. Of all the car dealership experinces I've had over the years, this one has to be the very best out of all of them. Thoroughly recommend Kia Washington for anything Kia related.

21 May 2026
Unprompted review
Rated 1 out of 5 stars

My wife has had her MG3 for 3 since…

My wife has had her MG3 for 3 since September 22, in this time there has been a constant un-diagnosable issue with the Auto Stop/Start, where if on, the car will stop randomly when pulling away. This has caused the car engine to switch off entering roundabouts, pulling out into junctions and from traffic light stops. This has been reported to Birchwood MG Eastbourne several times and remains a constant concern. The car is now driven with the Auto Stop/Start switched of for safety!

The drivers side head lights Angel Eye LED (Daytime running light) failed in October 2023. This was replaced under warranty. But even the new unit's daytime running light failed. This was reported to Birchwood MG Eastbourne, who were thoroughly uninterested and said it would not be covered under warranty and quoted for the unit's replacement. After a complaint to MG customer service, they reluctantly agreed to perform a chargeable diagnostic after weeks of no contact from the business.

Since owning the car, window seals and the battery have had to be replaced.

When we complained generally about the window seals, we were gaslighted by one of the staff, saying it's normal and we should get an in car de-humidifier! It is not normal for water ingress or build up of condensation in a car, which at the time was less than three years old.

We complained again to customer service, who advised us they contacted Birchwood on the 16th April 2026, and there was zero response from the garage.

These ongoing issues are ruining the experience of owning a "new" car and just should not be happening. And the service and flippant management of the customer is beyond poor.

Our issues are ongoing and we are now seeing advice from citizens advice and will likely be having to raise a complaint The Motor Ombudsmen, causing more stress.

13 May 2026
Unprompted review
Rated 5 out of 5 stars

Our experience at Birchwood MG…

Our experience at Birchwood MG Eastbourne was a positive one, because when approached by Tristan, he listened to why we were looking for a new car. He showed us a few options, and helped us choose the right car for us, with no hard sell. Being able to have a test drive, ensured my wife was able to get in and out of the car easily. And ensured it wasnt too big for her to drive. Tristan was also able to offer us a part exchange deal, which was a real help. As we did not want the stress of selling the car privately. Regarding customer service - completing the required paperwork could be done online, but Tristan helped us to do this at the time of collecting the car. Since purchasing the car, Tristan reassured us that we could contact him, should we have any queries. And has shown great 'after care' by promptly responding to us, which makes us feel like valued customers. We now offer a great plaudit to anyone who asks us about our Birchwood MG/KIA experience.

2 May 2026
Unprompted review
Rated 1 out of 5 stars

Dreadful experience

Visited Birchwood Kia Eastbourne today to look at the PBV and EV9.
Firstly what an absolutely awful place. Rammed with cars to the point t you simply cannot park as a customer. 20 mins later we parked up to firstly look at the PBV. None available at all! An empty showroom and one member of staff who was unable to help.
Next onto the car showroom for the EV9 and guess what, no EV9 whatsoever. Their flagship car and none at all. We were told the sales manager drives one BUT he drove his BMW in today, unbelievable.
I had the intention of a business purchase of one of these vehicles but will now go elsewhere.

2 May 2026
Unprompted review
Rated 5 out of 5 stars

A fantastic range of bikes …

A fantastic range of bikes at this dealership and good customer service. Ryan looked after me from beginning to end, kept in touch whilst the bike was being readied for my collection and answered all the questions I had.

18 April 2026
Unprompted review
Rated 5 out of 5 stars

I have just taken delivery of my second…

I have just taken delivery of my second Sportage from BMG. I have dealt with Liam Adams both times, and he has been professional, accommodating and incredibly patient with my onerous list of requirements!
Everything was done remotely and my new car was delivered promptly on the day.
The atmosphere on site is relaxed and friendly. The best Kia dealer for miles.

2 April 2026
Unprompted review
Rated 5 out of 5 stars

Matthew Hemmingway we very good

Matthew Hemmingway was very good , took his time to explain things in great detail , very easy person to get on with, and has told us to come back to him on anything if we have any questions or issues , so hopefully this will be kept up as there are too many companies these days that don't offer a good customer service ,so far we are very happy

15 April 2026
Unprompted review
Rated 4 out of 5 stars

Very helpful

Service was good, sale completed quickly, vehicle turned around as quick as possible.

3 April 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look