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AJ Bell Reviews 

15,641
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 6,199 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently highlight the excellent service and efficient processes, particularly praising the seamless transfers and easy-to-use investment interface. Many people appreciate the staff for being helpful, knowledgeable, and professional, often going above and beyond to assist. Reviewers frequently note the exceptional customer service, emphasizing quick response times and the ability to speak with a real person without long waits, making interactions pleasant and productive. People consistently find the overall user experience to be seamless and straightforward, with many appreciating the clear communication and regular updates provided throughout various processes. The efficiency in handling queries and transfers contributes significantly to a positive and reassuring customer journey.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, politeness, and... See more

Customer service

People report positive experiences with customer service, highlighting quick connections to real people who... See more

Service

Consumers find service to be positive, with many reviewers expressing appreciation for the good service... See more

Response time

Reviewers highlight positive aspects of response time, with many customers reporting quick call answers and... See more

User experience

Clients share positive opinions on user experience, highlighting the ease and efficiency of various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve worked in the pensions industry since 1985. Sometimes as an adviser, sometimes as a technician and administrator. I’m close to retirement now. I chose AJ Bell for its robust, reputable,... See more

Company replied

Rated 5 out of 5 stars

I recently transferred a pension into AJ Bell from another provider as I wanted to access the 25% tax free element as a lump sum - something my current provider could not do. I was very pleased with t... See more

Company replied

Rated 5 out of 5 stars

I’d sent an email but hadn’t received a reply for 2 days so I decided to call. Surprisingly, I spoke to someone within 5 minutes, quite unheard of these days. More importantly, I was talking to a hu... See more

Company replied

Rated 5 out of 5 stars

Very new to investing and dreaded the worst when I got locked out of my account after forgetting details, but a simple call, utilising other more secure methods, made it easy to regain access. The per... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

16K reviews

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1-star

Asks customers to review

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4.9

All reviews

(15,641)

6,037 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

i have a Sipp account with AJ Bell

i have a Sipp account with AJ Bell, and i found a cheaper Sipp provider , so i applied to have my Sipp tranfered to them Freetrade, it included £63,000 cash and 2 unit trusts, well aj Bell shut my Sipp account but did not sent the cash to freetrade they just sent the unit trusts, when i phoned AJ Bell after a long time waiting they eventually admitted that they had the cash but would not admit how much and why did they close my account if they still held the cash and not expalin to me wthey persueded me to transfer the unit trusts back to AJ Bell and they would re- open the account i demanded them to reopen my account and that they had no right to close my account when they refused to give it to Free trade I am still waiting as i rely on this Pension for a monthly cash amount this has been going on for months and i ring them wrote to them eMailed them and been ignored i would not recomend AJ Bell with a piggy band never mind a pension

1 June 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good afternoon

We appreciate you taking the time to share your detailed feedback regarding your recent transfer experience. We are sorry to hear about the difficulties you encountered, and the subsequent issues with your account.

I’ve sent you a request for further information via Trustpilot. If you could kindly respond to this, we will arrange for someone from the appropriate team to investigate this for you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Toby

Rated 5 out of 5 stars

Helpful and quick!

I spoke to David on the phone. They promised to keep me updated and they did. They followed up and I had what I needed really quickly.
Very impressed!

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Karen,

Thank you for your feedback! We're delighted to hear that you were kept updated and received what you needed quickly.

We're very pleased to know you were impressed with our service.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Friendly and efficient staff

Friendly and efficient staff

8 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Nick,

Thank you for your review! We're really pleased to hear that you found our staff friendly and efficient. We appreciate you taking the time to share your positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Friendly knowledgeable adviser

Friendly knowledgeable adviser. Held my hand through a payment process

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon George,

We're so pleased to hear that our adviser was friendly and knowledgeable and provided such great support through the payment process. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

SIPP transfer. Simple, fast and efficient.

I've just transferred my SIPP to AJ Bell.
The process was very easy and required almost no effort on my part. I was dreading problems with the transfer, but I shouldn't have worried. AJ Bell made the whole process pain-free. That doesn't happen very often, in my experience.

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to leave us a review! We're delighted to hear that your SIPP transfer was a smooth and effortless experience.

We understand that transfers can sometimes be a concern, so we're especially pleased that we made the process pain-free for you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Charlotte gave very good advice

Charlotte gave very good advice, advising me to contact pension wise to weigh up my options.

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so glad to hear our advice was helpful in guiding your pension decisions.

We appreciate you sharing your positive experience with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Your telephone girl was spot on

Your telephone girl was clear, knowledgeable and efficient.

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're delighted to hear that our team member was clear, knowledgeable, and efficient during your call. Thank you for your positive feedback!

We appreciate you taking the time to share your experience.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to leave us a review. We are so pleased to hear that you found our service helpful and clear.

We appreciate your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for your review! We're really pleased to hear that you received such quick and prompt assistance. We appreciate you taking the time to share your positive experience.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 3 out of 5 stars

The email you sent did not allow my…

The email you sent did not allow my wife to complete the digital signature. I asked for your IT department to investigate the problem and confirm that it had been corrected, but your Customer Services department declined to do so.

As a result, I have had to return the form by post. This has caused an unnecessary delay to the transfer process and could result in a financial loss if the investments I intend to purchase increase in value before the transfer is completed.

8 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Mike,

We appreciate you bringing these issues to our attention. We sincerely regret the difficulties your wife encountered with the digital signature process and the subsequent delay this has caused. We understand your frustration regarding the inability to have our IT department investigate and the potential financial implications.

We are reviewing our internal procedures to ensure such situations are handled more effectively. .

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

good service from a j bell

9 July 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to leave us a review. We are so pleased to hear that you experienced good service from our team.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Excellent

Excellent , gave me knowledge thar I was unaware of, very reassuring, wish there were more fantastic , polite AJBell staff like this, makes me feel confident to be with AJBell and will tell friends and relatives to jion yourselves, as long as there is staff like this at AJBell. True asset to AJBell, fantastic

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for your wonderful feedback! We are so pleased to hear that our staff provided you with valuable knowledge and made you feel confident.

We truly appreciate you sharing your positive experience and recommending us to your friends and relatives.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Brill service again

Brill service again

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to share some feedback with us, we are delighted to learn that you have had such positive experiences with us.

Thank you for leaving us a review!

If you have any further queries, please do not hesitate to contact us.

Best wishes,
Christian

Rated 4 out of 5 stars

All interactions friendly, positive and proactive

There have been more issues than expected, but probably not of AJ Bell's creating.

Every member of staff has been friendly and proactive, unlike Hargreaves Lansdowne.

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon David,

We appreciate your feedback and are glad to hear our team has been friendly and proactive. We understand there have been some unexpected issues, and we're always working to improve our services.

Thank you for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

My query regarding drawdown was…

My query regarding drawdown was answered by your customer services team very efficiently.

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased our customer services team efficiently answered your query regarding drawdown. Thank you for your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 4 out of 5 stars

Really helpful

Really helpful, kind person ,.patient and explained well

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Georgina,

We're delighted to hear that our team member was helpful, kind, patient, and explained things well. Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 4 out of 5 stars

Processworked well but this is a…

Processworked well but this is a complex pprocess intotality and more/better explanation literature woud be good.

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We appreciate your feedback and are glad the process worked for you. We understand your point about needing more comprehensive explanations, and we will certainly review our literature for improvements.

Thank you for taking the time to leave us some of your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Helpful team

Helpful, real people on the end of the phone

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're delighted to hear you found our team helpful and that you appreciate the service using human interactions.

Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Understanding and patient

Understanding and patient

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to leave us a review! We are so pleased that you had such a positive experience with us.

If you have any further queries, please do not hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

The call Handler was so patient and…

The call Handler was so patient and friendly

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased you found our call handler patient and friendly. Thank you for your kind words and for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

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