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AJ Bell Reviews 

15,641
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 6,199 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently highlight the excellent service and efficient processes, particularly praising the seamless transfers and easy-to-use investment interface. Many people appreciate the staff for being helpful, knowledgeable, and professional, often going above and beyond to assist. Reviewers frequently note the exceptional customer service, emphasizing quick response times and the ability to speak with a real person without long waits, making interactions pleasant and productive. People consistently find the overall user experience to be seamless and straightforward, with many appreciating the clear communication and regular updates provided throughout various processes. The efficiency in handling queries and transfers contributes significantly to a positive and reassuring customer journey.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, politeness, and... See more

Customer service

People report positive experiences with customer service, highlighting quick connections to real people who... See more

Service

Consumers find service to be positive, with many reviewers expressing appreciation for the good service... See more

Response time

Reviewers highlight positive aspects of response time, with many customers reporting quick call answers and... See more

User experience

Clients share positive opinions on user experience, highlighting the ease and efficiency of various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve worked in the pensions industry since 1985. Sometimes as an adviser, sometimes as a technician and administrator. I’m close to retirement now. I chose AJ Bell for its robust, reputable,... See more

Company replied

Rated 5 out of 5 stars

I recently transferred a pension into AJ Bell from another provider as I wanted to access the 25% tax free element as a lump sum - something my current provider could not do. I was very pleased with t... See more

Company replied

Rated 5 out of 5 stars

I’d sent an email but hadn’t received a reply for 2 days so I decided to call. Surprisingly, I spoke to someone within 5 minutes, quite unheard of these days. More importantly, I was talking to a hu... See more

Company replied

Rated 5 out of 5 stars

Very new to investing and dreaded the worst when I got locked out of my account after forgetting details, but a simple call, utilising other more secure methods, made it easy to regain access. The per... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

16K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

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4.9

All reviews

(15,641)

6,037 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Call answered quickly and help provided…

Call answered quickly and help provided by a human!

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're delighted to hear that your call was answered quickly and that you received help from a human! Thank you for your kind words.

We really appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Helpful and friendly people…

Helpful and friendly people…. Informative and dealt with quickly 👍

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear that our team was helpful and friendly, and that your query was dealt with quickly and informatively.

Thank you for your kind words!

We really appreciate you taking the time to leave us a review.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Straight through to a customer services…

Straight through to a customer services rep who could answer my question first time with confidence

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're delighted to hear that you connected with a customer service representative who confidently answered your question on the first attempt.

Thank you for your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Always answer the calls quite quickly…

Always answer the calls quite quickly and they are all helpful and efficient. Highly recommend !

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're delighted to hear that your calls are answered quickly and that our team is consistently helpful and efficient.

Thank you for your high recommendation!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Richard (?) was Prompt courteous…

Richard (?) was Prompt courteous knowledgeable

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We are so glad to hear that our team member was prompt, courteous, and knowledgeable. We appreciate your kind words!

Thank you for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Great platform, great support

The trading engine is simple to use; the staff are helpful in all aspects of the service even when you make an error, and the costs and charges are very reasonable. Most importantly no call queues efficient responses and friendly at all times.

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear that you find the trading engine simple to use and that our staff have been helpful and friendly. It's also great to know that our costs and charges are reasonable, and that you appreciate our efficient responses.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Efficient website support

Got through quickly to a real person, who was able to understand my issue/problem and direct me clearly& helpfully to the information I needed on the website using the menus and tabs

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear you had such a positive experience with our team. We appreciate you highlighting how quickly you connected with a real person who clearly directed you to the information needed on our website.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very helpful staff

Very helpful staff. A pleasure to deal with!

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased you found our staff helpful and a pleasure to deal with.

Thank you for your kind words and taking the time to share your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Superb Customer Service

Very quick to answer the call, and to respond to my queries. Friendly and professional.

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased we were quick to answer your call and respond to your questions. Thank you for your kind words about our friendly and professional service!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Excellent (and it is unusual for me to…

Excellent (and it is unusual for me to say that)
I didn't have to wait on the phone and my queries were dealt with politely, knowledgeably and helpfully.

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Margaret,

We're so pleased to hear you had such an excellent experience with our team. Thank you for your kind feedback regarding our polite, knowledgeable, and helpful service. We really appreciate it!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Excellent customer service

The person that placed our order was very helpful and knowledgeable, the process of placing our order was handled very smoothly and efficiently.

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear you had such a positive experience with our team. Thank you for your kind feedback regarding our helpful and knowledgeable service.

We really appreciate you taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Kelvin was extremely helpful and…

Kelvin was extremely helpful and incredibly patient, nothing was too much trouble. An exceptional level of client service.

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased to hear that our team member was extremely helpful and incredibly patient, providing an exceptional level of client service.

Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Short wait time on phone

Short wait time on phone. My queries were answered quickly , efficiently and politely . Thanks

8 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased your call was answered quickly and your questions were handled efficiently and politely. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

professional

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for taking the time to leave us a review! We are delighted to hear that you had a positive experience with us.

If you have any further queries, please do not hesitate to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

I received a document asking me to vote…

I received a document asking me to vote against some resolutions on one of the companies where I have shares in my ISA. I read it and decided to do so, but did not know how to do it. I phoned and a very helpful chap talked me through what I had to do to vote.
Great service.

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're delighted to hear that our colleague was able to assist you in understanding the voting process for your shares. Providing clear guidance is something we strive for, and we appreciate you sharing your positive experience.

Thank you for leaving us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very helpful.


Very helpful.

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for taking the time to leave us a review! We are delighted to hear that you had a positive experience with us.

If you have any further queries, please do not hesitate to contact us.

Best wishes,
Christian

Rated 2 out of 5 stars

The transfer was only partially done

The transfer was only partially done, leaving ISA in my old account. No reason given and no communication.

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We are sorry to hear about the incomplete transfer and lack of communication. We are reviewing this to understand what happened.

We really appreciate you taking the time to leave us some feedback, thank you for your review.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Mr. Will It was a great pleasure to talk to you and thank you sincerely for all your effort and help which means a lot to me. You’re a 24 carat gentleman. God bless you and your lovely family.

Mr.Will
It was a great pleasure to talk to you and thank you sincerely for all your effort and help which means a lot to me. You’re a 24 carat Gentleman. God bless you and your lovely family.

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We are truly delighted to hear such kind words and appreciate you taking the time to share your positive experience. We are always here to help.

Thank you for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Quick and easily dealt with

Quick and easily dealt with

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for leaving us a review! We're delighted to hear that you found our service to be both swift and straightforward.

We really appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Simona excelled

Simona excelled, with her confidence and competence, extremely patient and helpful

9 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased to hear our team member excelled with confidence and competence, and was extremely patient and helpful. Thank you for your kind words!

We truly appreciate you taking the time to leave a review.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

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