Banner for AJ Bell

AJ Bell Reviews 

15,639
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

I recently transferred a pension into AJ Bell from another provider as I wanted to access the 25% tax free element as a lump sum - something my current provider could not do. I was very pleased with t... See more

Company replied

Rated 5 out of 5 stars

I was concerned that after two attempts I was unsure that my application to transfer funds to the AJB platform had been accepted. Jamie was able to investigate for me and locate it even though it did... See more

Rated 5 out of 5 stars

I'm just grateful for the good service that I received from AJBELL today, about transferring my ISA from a different provider. Thank you, AJBELL and Harry, who assisted me today. I'm recommending your... See more

Company replied

Rated 5 out of 5 stars

Switched to AJ Bell because both the website and app are really clear and simple to navigate. Their customer service is quick, polite and responsive. Fees are reasonable and there's a wide selection... See more

Company replied

Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

16K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(15,639)

6,036 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I quickly got through to the customer…

I quickly got through to the customer care team. Mark was extremely helpful and answered my queries fully. No holding on and being passed from one department to another. A refreshing change.

11 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for leaving us a review! We're so pleased to hear that your experience with our customer care team was a refreshing change and that your queries were fully answered.

We'll be sure to pass on your kind words.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for your wonderful feedback! We're so pleased to hear that we were able to provide a swift response to your enquiry.

We truly appreciate your positive comments.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for taking the time to leave us a review! We are so pleased to hear that our team were able to assist you promptly.

We really appreciate your feedback!

Best wishes,
Christian

Rated 5 out of 5 stars

Richard was super helpful and…

Richard was super helpful and knowledgeable when dealing with my query.

Thank you for your help.

11 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Nicola,

We're so pleased our team member was helpful and knowledgeable when dealing with your query.

Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very helpful and the information given…

Very helpful and the information given was clear and easy to understand.

11 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're delighted you found our service helpful and that the information provided was clear and easy to understand.

Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Smple to do

Smple to do, fast approval

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for taking the time to leave us a review! We are delighted to hear that you found the process simple and the approval fast.

Thank you for sharing your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very helpful as we set up a Stocks and…

Very helpful as we set up a Stocks and Shares ISA and start to dabble in dealing. Every person we have spoken to has taken responsibility and been clear and patient in helping

11 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We are so pleased to hear about your positive experience as you set up your Stocks and Shares ISA. Thank you for your kind feedback regarding our team's clear and patient assistance.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Michael was Very clear and helpful and…

Michael was Very clear and helpful and thorough

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased to hear that our colleague was clear, helpful, and thorough. Thank you for your kind words and for taking the time to share your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

I got what I needed and…

I got the info and email I needed and it all went through seamlessly. Very helpful.

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for leaving us a review! We're delighted to hear that you received the information you needed and that everything went through seamlessly.

Thank you for taking the time to leave us some of your feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Was seamless transaction with plenty of…

Was seamless transaction with plenty of guidance

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Carol,

Thank you for your review! We're delighted to hear that your experience was seamless and that you received plenty of guidance throughout the process.

We appreciate your positive feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good morning Robert,

We're happy to hear that our service met your expectations. We appreciate your feedback.

Thank you for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Great to speak to someone who listened…

Great to speak to someone who listened and stayed with me until the issue was dealt with. (Not sure about exact date)

29 June 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We are so pleased to hear that our team member was able to listen and assist you until your issue was fully resolved.

Your positive feedback is greatly appreciated!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Prompt and helpful

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for taking the time to leave us a review! We are so pleased to hear that our team were able to assist you promptly.

We really appreciate you taking the time to leave us some of your feedback!

If you have any further queries, please do not hesitate to contact us.

Best wishes,
Christian

Rated 5 out of 5 stars

Excellent service

I had a simple problem created by myself but Holly sorted it out without any fuss and all the while dealing with a dodgy line. Many thanks.

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning James,

We're so pleased to hear that our team member was able to resolve your issue smoothly, even with the technical difficulties.

Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very helpful

Very helpful, polite and informative

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for your kind words! We're so pleased you found our team helpful, polite, and informative.

We appreciate you taking the time to share your positive experience.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Faultless interaction as is usual with AJBell

Speedy responses and complete information in dealing with my request.

3 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for taking the time to leave us a review! We're delighted to hear that you received prompt responses and comprehensive information regarding your request.

We really appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Super helpful

Super helpful, professional and friendly. Was able to give me all the information I needed and offered a solution very quickly. If only calls to other customer service teams were as pleasant and easy!

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased to hear you had such a positive experience with our team. Thank you for your kind feedback regarding our professional and friendly service, and for highlighting how quickly we were able to assist you.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

The customer supporter was excellent

Th customer supporter was excellent. He helped me through the process of getting some income from my SIPP.
Thank you so much.

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased our customer supporter was excellent and helped you through the process.

Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Call answered quickly and help provided…

Call answered quickly and help provided by a human!

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're delighted to hear that your call was answered quickly and that you received help from a human! Thank you for your kind words.

We really appreciate your feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Helpful and friendly people…

Helpful and friendly people…. Informative and dealt with quickly 👍

10 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear that our team was helpful and friendly, and that your query was dealt with quickly and informatively.

Thank you for your kind words!

We really appreciate you taking the time to leave us a review.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look