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AJ Bell Reviews 

15,641
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 6,199 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently highlight the excellent service and efficient processes, particularly praising the seamless transfers and easy-to-use investment interface. Many people appreciate the staff for being helpful, knowledgeable, and professional, often going above and beyond to assist. Reviewers frequently note the exceptional customer service, emphasizing quick response times and the ability to speak with a real person without long waits, making interactions pleasant and productive. People consistently find the overall user experience to be seamless and straightforward, with many appreciating the clear communication and regular updates provided throughout various processes. The efficiency in handling queries and transfers contributes significantly to a positive and reassuring customer journey.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, politeness, and... See more

Customer service

People report positive experiences with customer service, highlighting quick connections to real people who... See more

Service

Consumers find service to be positive, with many reviewers expressing appreciation for the good service... See more

Response time

Reviewers highlight positive aspects of response time, with many customers reporting quick call answers and... See more

User experience

Clients share positive opinions on user experience, highlighting the ease and efficiency of various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve worked in the pensions industry since 1985. Sometimes as an adviser, sometimes as a technician and administrator. I’m close to retirement now. I chose AJ Bell for its robust, reputable,... See more

Company replied

Rated 5 out of 5 stars

I recently transferred a pension into AJ Bell from another provider as I wanted to access the 25% tax free element as a lump sum - something my current provider could not do. I was very pleased with t... See more

Company replied

Rated 5 out of 5 stars

I’d sent an email but hadn’t received a reply for 2 days so I decided to call. Surprisingly, I spoke to someone within 5 minutes, quite unheard of these days. More importantly, I was talking to a hu... See more

Company replied

Rated 5 out of 5 stars

Very new to investing and dreaded the worst when I got locked out of my account after forgetting details, but a simple call, utilising other more secure methods, made it easy to regain access. The per... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £96.1 billion and 620,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.9

Excellent

TrustScore 5 out of 5

16K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

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4.9

All reviews

(15,641)

6,039 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for your wonderful review! We are so pleased to hear that you found our service to be both fast and helpful.

We truly appreciate you taking the time to share your positive experience.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Listened to all I had to ask

Listened to all I had to ask, took me through the process very well, very happy, did not rush me. Many thanks.

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased to hear that we listened to all your questions and guided you through the process effectively without rushing you.

Thank you for your kind feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for taking the time to leave us a review! We're delighted to hear that everything was handled promptly for you.

We appreciate your kind feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Abbi was very helpful in taking me…

Abbi was very helpful in taking me through the process of dealing

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased our team member was very helpful in guiding you through the process. Thank you for your kind words and for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

AJ Bell is a Jewel in the Crown of…

AJ Bell is a Jewel in the Crown of Finance ...dealings are efficient.. easy to use web site...'Lunchtime Market Roundup' is always an interesting read, staff readily on hand to guide and advise, competitive charges, end-of-year tax information neatly presented, dividends arrive promptly and all documents related to my account are available 24/7. Highly recommended!

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for your wonderful review! We are so pleased to hear that you find our dealings efficient, our website easy to use, and our "Lunchtime Market Roundup" interesting.

It's great to know our staff are helpful and that you appreciate the competitive charges and clear tax information.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 4 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good morning,

We appreciate your feedback! We're really pleased to hear that you found our staff to be patient and helpful.

Thank you for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Great and efficient customer service

Great and efficient customer service

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

Thank you for taking the time to leave us a review! We're really pleased to hear that you experienced great and efficient customer service.

We appreciate your positive feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Very Courteous with help from Customer…

Very Courteous with help from Customer Services

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning,

We're so pleased you found our customer service helpful and courteous. We really appreciate your feedback and the kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

I needed some information to complete…

I needed some information to complete my tax return and called A J Bell and was quickly connected to Lucy Akehurst. She promised to provide what was needed by this evening. She emailed this to me within the hour. Very impressed by her courtesy and efficiency.

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for your wonderful feedback! We are so pleased to hear that our team was able to assist you efficiently with your tax return information.

We appreciate your kind words about our courtesy and promptness.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

The person I spoke to was very helpful…

The person I spoke to was very helpful & guided me through all I needed to do.

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased the person you spoke to was very helpful and guided you through everything you needed to do.

Thank you for your kind feedback and for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

The person we spoke was very patient…

The person we spoke was very patient and kind. And professional.

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're delighted to hear that our team member was patient, kind, and professional. Thank you for your positive feedback!

We really appreciate you taking the time to leave us a review.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Ella patiently dealt with my issue…

Ella patiently dealt with my issue (difficulty in logging onto my account). She was polite and courteous - I took sometime locating my NI number.

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for your review! We're really pleased to hear that our team member patiently and courteously assisted you with your account login issue.

We appreciate you sharing your positive experience.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

LogIn problems resolved.

I experienced puzzling LogIn problems. When I phoned, got through without any wait to a gentleman who resolved the problem speedily and efficiently.

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We appreciate you sharing your experience with us. We are glad our team could quickly resolve your login problem. We always aim for efficient support.

Thank you for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Excellent service

Excellent service.
Entered rough dates of employment from years ago.

AJ Bell found them - Regular e mail updates with no hoops to jump through.

True story. Its been a great experience.

Thanks a lot

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for your wonderful feedback! We're so pleased to hear that you had such a positive experience with us and that we were able to assist you efficiently.

It's great to know our regular email updates were helpful.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 4 out of 5 stars

Transfer experience 13/7/2026

I have no previous experience of a transfer such as this, but I am pleased with the result which was better than I expected.
Thank you.

J A Crofts

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear that your first experience with our transfer service exceeded your expectations. Thank you for sharing your positive feedback with us!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Great customer service

My interactions with AJ Bell have been very good so far. They are very polite and helpful when I have had to telephone them.

10 July 2026
Unprompted review
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased to hear that your interactions with us have been very good and that our team has been polite and helpful when you've telephoned.

Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Clear guidance & statements on what…

Clear guidance & statements on what needed to be done

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so glad our guidance was clear and helpful for you! We truly appreciate your positive feedback.

Thank you for your review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 5 out of 5 stars

Professional efficient and helpful…

Professional efficient and helpful answers to a number of questions.

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're delighted you found our assistance professional, efficient, and helpful in answering your questions.

Thank you for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Great service put my mind at rest

Great service put my mind at rest

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to leave us a review! We're so pleased to hear that our service put your mind at rest.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 4 out of 5 stars

Prompt answer when I called.

Prompt answer when I called.
Some sound quality issues when on the line at your end.
I remain unhappy that it takes 3 working days for money to move from my AJB cash account to my bank account

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We appreciate you sharing your feedback. We are concerned to hear about the sound quality issues and the delay in transferring funds. We are actively looking into these matters to improve our services and ensure a smoother experience for our customers.

Thank you for taking the time to share your feedback with us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

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