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AJ Bell Reviews 

15,827
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 6,229 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, patience, and clear explanations, making interactions pleasant and productive. Many people highlight the excellent customer service, noting quick response times and the ability to speak with a real person without long waits. Reviewers also appreciate the efficient and straightforward service, often describing the user experience and transfer processes as easy and well-communicated. However, some customers occasionally experienced technical or platform frustrations, including login difficulties, issues with setting up certain features, or slower dealing speeds compared to other providers.

What people talk about most

Staff

Consumers find staff to be positive, highlighting their competence, efficiency, and helpfulness in resolving... See more

Customer service

People report positive experiences with customer service, highlighting quick response times and helpful... See more

Service

Reviewers highlight positive aspects of service, often praising its efficiency and speed, with many noting... See more

Response time

Customers consistently note positive experiences with response times, with many reporting that calls are... See more

User experience

Clients share positive opinions on user experience, with many praising the simple and easy-to-follow... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Kelvin Kanyemba, has helped & provided some useful information that I needed it urgently. He explained & patiently, the process of the information which took about 1 hour for me to fully understand h... See more

Company replied

Rated 5 out of 5 stars

After dreading calling the Share Dealing Service I was extremely pleased that the conversation was no less than a 5 star experience. Colin answered the call immediately and the first thing I noticed w... See more

Company replied

Rated 5 out of 5 stars

I recently transferred a pension into AJ Bell from another provider as I wanted to access the 25% tax free element as a lump sum - something my current provider could not do. I was very pleased with t... See more

Company replied

Rated 5 out of 5 stars

Opened my first account with AJ Bell a few months ago. The webchat is really quick and the staff are very responsive and helpful. They explain things in simple words. Sometimes I just need some rea... See more

Company replied


Company details

  1. Investment Company
  2. Retirement Scheme Provider
  3. Stock Broker

Written by the company

AJ Bell is one of the UK's largest investment platforms, with assets under administration of £121.5 billion and 762,000 customers.


Contact info

  • 4 Exchange Quay, M5 3EE, Salford, United Kingdom

  • ajbell.co.uk

4.8

Excellent

TrustScore 5 out of 5

16K reviews

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4.8

All reviews

(15,827)

6,226 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Prompt and detailed explanations of…

Prompt and detailed explanations of enquiries clarifying the facts.

20 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Chintalapati

Thank you for your review! We're delighted to hear that our explanations were prompt and detailed in clarifying your enquiries. We appreciate your positive feedback.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Professional and helpful advice on the…

Professional and helpful advice on the process, easy to implement, quick!

16 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Thomas

We're delighted you found our team professional and helpful. Thank you for your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Redeemed

An initial problem was resolved with speed, accuracy and courtesy. I have updated my review and rating based on these truths. I’m a firm believer that the measure of a companies worth becomes apparent in how they behave when a problem arises. AJ Bell really do understand this and they proactively resolved the issue. Thank you very much Matthew Collinge, very high quality work.

20 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Phil

Thank you for taking the time to leave us a review. We're really pleased we were able to resolve the issue quickly and that our approach met your expectations.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Perfect service- prompt and friendly

Perfect service- prompt and friendly. Exactly what I wanted was delivered via email.

20 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Ruby

We're so happy to hear our prompt and friendly service delivered exactly what you needed. We appreciate your kind words!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Professional and efficient

Professional and efficient - responded clearly to my question

20 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We're delighted to hear that you found our service professional and efficient, and that your question was clearly answered. Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Top service

Top service, fast pick up, knowledgeable patient customer services agent, 10/10 experience

20 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning

We're delighted to hear you received such excellent service, with a fast pick-up and a knowledgeable, patient agent.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

The gentleman I dealt with was…

The gentleman I dealt with was extremely helpful and professional

17 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Stephen

We're so pleased to hear that our team member was helpful and professional. Thank you for your kind words and for taking the time to leave us a review!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Call operator was very helpful and…

Call operator was very helpful and listen to my needs and assisted with my enquiry, great service

17 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

We're so pleased to hear that our call operator was helpful, listened to your needs, and assisted with your enquiry.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Excellent Service

The person answered my questions and was able to direct me to who could answer my questions. I still have not had an email reply but hope to very soom

6 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Elizabeth

Thank you for leaving us a review! We're thrilled to hear that you've had a positive experience with our team.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Customer Service

Customer Service. The person was so helpful. I have recently transferred my SIPP to AJ Bell and have many questions. He gives clear instructions, which makes it easy to navigate around the portal, find what I was looking for, and know where to get information and telephone options the next time.

17 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Hannah

Thank you for your wonderful feedback! We are so pleased to hear that our team was able to provide clear instructions and help you navigate our website.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 3 out of 5 stars

The process was so slow

The process was so slow, I should have just taken the money out of I.I and then transfer to you, would have been days not nearly 3 weeks!

13 July 2026
AJ Bell logo

Reply from AJ Bell

Good morning Rory

We appreciate you sharing your experience regarding the transfer speed.

We have raised this with the relevant team to investigate your transfer. Following this, they will be in touch with you to provide an explanation.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Confidence to trust the Process

I was concerned that after two attempts I was unsure that my application to transfer funds to the AJB platform had been accepted. Jamie was able to investigate for me and locate it even though it did not show on my dashboard. He explained what was happening and gave me confidence to trust the process.

17 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Terry

We're delighted to hear that our team member was able to assist you in locating your transfer application and provide a clear explanation.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

As always

As always, AJ Bell assistants are professional and meeting one’s needs efficiently. I am always happy with their customer service. Thank you

17 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon Hilary

We're delighted that you're always happy with our customer service. Thank you for your wonderful feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Helpful advice

Phone call answered quickly. Very helpful and patient advisor

17 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon

We're delighted to hear that your call was answered quickly and that you found our advisor to be very helpful and patient. Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Joe

Rated 5 out of 5 stars

Extremely helpful and patient.

Extremely helpful and patient.
Thank you.

17 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're so pleased you found our team extremely helpful and patient. Thank you for your kind words and for taking the time to share your feedback!

We truly appreciate it.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 4 out of 5 stars

I changed my password

I changed my password, but your site would not allow me to chose a means of sending verification code. A glitch in your system? Anyway, your adviser sorted the matter out thereafter but it was not straightforward.

17 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We appreciate you sharing your experience with us. We understand that the verification process was not as smooth as it should have been, and we're glad our adviser was able to assist you.

We are always working to improve our system for a more seamless experience.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to leave us a review!

We are delighted to hear that you consistently receive great service from us.

If you have any further queries, please don't hesitate to get in touch.

Best wishes
Christian

Rated 2 out of 5 stars

AJ Bell are not as good as they think…

AJ Bell are not as good as they think they are. Their internal communications are poor leading to very concerning statements regarding my investments - they've been OK for the few years that I've been with them but they've completely lost my trust. I'm moving to a new provider

15 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for taking the time to share your feedback. We are truly sorry to hear that your trust has been lost due to concerns about our internal communications and the impact on your investments.

We understand how frustrating this must be, and we regret that your experience has led you to consider moving to a new provider.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Call answered promptly as was security…

Call answered promptly as was security clearance. Query answered efficiently.

17 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

We're delighted to hear that your call was answered promptly and that your query was handled efficiently.

Thank you for your positive feedback!

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

Rated 5 out of 5 stars

Efficient, clear conversation

Got to speak to a person quickly, whom I could understand.
It was a general comment on how to do something, so got straight to the point.

17 July 2026
AJ Bell logo

Reply from AJ Bell

Good afternoon,

Thank you for your wonderful feedback! We're so pleased to hear that you were able to speak with someone quickly and that they provided clear, straightforward assistance.

We appreciate you taking the time to share your positive experience.

If you have any further queries, please don't hesitate to get in touch.

Best wishes,
Christian

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