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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the service, highlighting the ease and efficiency of the rental process, from quick keybox pickups at the airport to seamless drop-offs. People frequently mention the excellent condition and cleanliness of the vehicles, often noting their suitability for various driving conditions and the availability of a wide range of options, including EVs. The overall user experience is described as stress-free and convenient, with many appreciating the smooth, self-service procedures and the helpfulness of the staff. However, some customers also noted minor issues, such as cars with higher mileage or signs of wear in the interior. A few people experienced problems with tire pressure or flat tires, finding that roadside assistance was sometimes difficult to obtain or independent of the company. Additionally, some reviewers suggested clearer signage for bus stops at the airport and improved maintenance of rented booster seats.

What people talk about most

Service

Reviewers mention positive feedback about service. Customers consistently praise the seamless and efficient... See more

Product

Customers had positive experiences with product. Reviewers consistently praise the excellent condition of the... See more

Quality

People report positive experiences with quality. Customers frequently praise the excellent condition of the... See more

User experience

Users describe positive interactions with the overall experience. Customers consistently highlight the ease,... See more

Location

Reviewers highlight positive aspects of location. Many customers found the pick-up and drop-off locations,... See more

Based on these reviews

Rated 5 out of 5 stars

Seemless pick up and drop off at Keflavik airport. Car was clean and great condition. Staff during drop off were friendly. Having all the insurances and being covered for everything gave us peace of m... See more

Rated 5 out of 5 stars

Really easy collection process, and very friendly / helpful staff. We encountered a mechanical issue during our hire and the roadside assistance was great . It was done through a live chat on WhatsApp... See more

Rated 5 out of 5 stars

Zero Car had a wide range of vehicles, including EV's which were perfect for us. Having the full insurance coverage as standard was great for peace of mind and made pickup and dropoff so much faster w... See more

Rated 5 out of 5 stars

Great rental experience with Zero Car! The keybox pickup at Keflavík Airport was very easy and well explained, even with a late-night arrival. The Kia Sorento 4WD was clean, in excellent condi... See more


Company details

  1. Car Rental Agency

Written by the company

At Zero Car, we’ve reimagined car rentals to make your journey stress-free. With Zero Excess included in every price, decisions are simple, and reservations are effortless. Our fully online process with self-check-in anytime means no waiting—just grab your key and go. Your car key is securely stored in a Key Box, so there’s no need for conversations about extras, upgrades, or insurance. It’s as easy as pick up and drive off. Find us at Keflavík International Airport and downtown Reykjavík, ready to get you on the road without the hassle. Zero Hassle, Just Drive


Contact info

4.9

Excellent

TrustScore 5 out of 5

608 reviews

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Replied to 33% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Very nice experience

Very nice experience! Both pick up and drop off are convenient. We rented a car for5 days, the car was clean and easy-to-drive. We will use zero car next time in the future!

16 February 2026
Unprompted review
Rated 5 out of 5 stars

The pick up was easy

The pick up was easy. The key was in a lock box and it had a number on the key to locate the vehicle. The drop off was fast and easy. It was a very laid back and stress free visit.

7 February 2026
Unprompted review
Rated 5 out of 5 stars

Zero hassle with Zero Rental

Honestly, we were a bit nervous about renting a car in Iceland, but Zero Car Rental was the best decision we made.
We took the Kia Sportage around the Golden Circle and it was fantastic, super clean and felt brand new. The whole process was actually 'zero' hassle from start to finish, which is rare for car rentals.
Definitely worth the price and made our trip so much easier.
Would 100% use them again and recommend them.

14 February 2026
Unprompted review
Rated 5 out of 5 stars

The experience is very smooth and easy

The experience is very smooth and easy. I love that the whole process is very user friendly and it works so good.

I don’t have to deal with insurance, pick up at the airport and so on. I don’t even have to talk to someone in person because the whole process is as easy as possible. I appreciate that a lot.

Cars were also as requested and in nice condition.

5 February 2026
Unprompted review
Rated 5 out of 5 stars

Zero Drama, Zero Waiting: My January Trip with Zero Car Iceland

My experience with Zero Car Iceland from January 10th to 15th, 2026, was easily the most efficient rental process I’ve encountered. After landing at Keflavík, The 5-10 minute walk from the terminal to the rental hub is a straightforward path and a great way to wake up after a flight. The standout moment, however, was the pickup itself. Because I had completed everything online, the process took less than 30 seconds—I walked into the hub, entered my code into the keybox, grabbed the keys, and was out the door. There were no lines, no aggressive upselling of extra insurance, and no tedious paperwork.

I was assigned a KIA Sportage PHEV with 45,000 km on the odometer (With me putting another 1000km+ on it while I was there). Despite the mileage, the car was in excellent mechanical shape and handled the unpredictable January weather with total stability. The Fuel economy was around 35mpg on average as the places we went did not have access to PHEV charging so we were almost always on the 1.6 petrol engine, luckily fuel is relatively cheap in iceland (for those used to european prices) this is thanks to Iceland removing fuel duty tax. The 4WD system provided a massive sense of security during the darker, icier stretches of my trip.

The "Zero" model really shines when you’re driving in these conditions; knowing that the full insurance (including gravel and sand/ash protection) was already baked into the price allowed me to enjoy the landscape rather than stressing over every potential stone chip. Returning the car was just as seamless as the pickup—a simple key drop and I was on my way. For anyone visiting Iceland who values their time and wants total peace of mind, I can’t recommend this service enough.

15 January 2026
Unprompted review
Rated 5 out of 5 stars

TOP TOP TOP

This was my fifth trip with Zero Car. As always, it was uncomplicated, the vehicle was top-notch, and I was completely satisfied. See you in July 2026!

11 February 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommended

I was impressed by the convenience of ZeroCar. Upon arrival, I could simply pick up the car with a password, which was incredibly convenient, requiring no further procedures. Returning the car was also very easy. The vehicle was inspected beforehand, and its condition remained excellent throughout our journey.

27 January 2026
Unprompted review
Rated 5 out of 5 stars

Good car, no stress

The car was clean, well maintained and in excellent technical condition. The booking process was smooth and straightforward, although the insurance coverage could have been described in more detail at the offer stage.

Contact with customer service was easy and helpful when I reported a tire pressure warning light. During the trip, two new chips appeared on the windshield — despite careful driving on regular public roads, this is quite common in winter conditions in Iceland. The purchased insurance worked perfectly in this case: no paperwork was required, I simply mentioned the new chips when returning the car.

I used the after-hours self-service key pickup, which was very convenient. Inspecting the car in the dark and rain to compare its condition with the contract photos was slightly stressful, but ultimately not an issue.

The return process was completely hassle-free, and three weeks after returning the car there were no unexpected charges or problems. The rental location is clearly marked and within a few minutes’ walk from the airport.

The price was relatively high compared to the market, but it included full insurance coverage, no security deposit was required, and the vehicle quality justified the cost. The Dacia Duster 4x4 with studded tires performed very well and felt safe in all road conditions.

Despite the higher price, I would recommend this rental company.

6 January 2026
Unprompted review
Rated 5 out of 5 stars

Quick pickup and great prices

The key pickup process was incredibly smooth and fast using the key box, which made things very convenient. The car was in great condition and the whole process felt easy and stress-free. Highly recommended. Prices were great even with the zero excess insurance

18 December 2025
Unprompted review
Rated 5 out of 5 stars

Great rental experience with Zero Car!

Great rental experience with Zero Car!

The keybox pickup at Keflavík Airport was very easy and well explained, even with a late-night arrival. The Kia Sorento 4WD was clean, in excellent condition, and perfect for winter driving in Iceland.

We drove through Reykjavík, the Golden Circle, and the South Coast in snow and strong wind, and the car performed flawlessly. The full insurance coverage gave us great peace of mind.

Transparent pricing, clear instructions, and a very smooth self-service experience. Highly recommended for winter road trips in Iceland!

6 January 2026
Unprompted review

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