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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the service, highlighting the ease and efficiency of the rental process, from quick keybox pickups at the airport to seamless drop-offs. People frequently mention the excellent condition and cleanliness of the vehicles, often noting their suitability for various driving conditions and the availability of a wide range of options, including EVs. The overall user experience is described as stress-free and convenient, with many appreciating the smooth, self-service procedures and the helpfulness of the staff. However, some customers also noted minor issues, such as cars with higher mileage or signs of wear in the interior. A few people experienced problems with tire pressure or flat tires, finding that roadside assistance was sometimes difficult to obtain or independent of the company. Additionally, some reviewers suggested clearer signage for bus stops at the airport and improved maintenance of rented booster seats.

What people talk about most

Service

Reviewers mention positive feedback about service. Customers consistently praise the seamless and efficient... See more

Product

Customers had positive experiences with product. Reviewers consistently praise the excellent condition of the... See more

Quality

People report positive experiences with quality. Customers frequently praise the excellent condition of the... See more

User experience

Users describe positive interactions with the overall experience. Customers consistently highlight the ease,... See more

Location

Reviewers highlight positive aspects of location. Many customers found the pick-up and drop-off locations,... See more

Based on these reviews

Rated 5 out of 5 stars

Seemless pick up and drop off at Keflavik airport. Car was clean and great condition. Staff during drop off were friendly. Having all the insurances and being covered for everything gave us peace of m... See more

Rated 5 out of 5 stars

Really easy collection process, and very friendly / helpful staff. We encountered a mechanical issue during our hire and the roadside assistance was great . It was done through a live chat on WhatsApp... See more

Rated 5 out of 5 stars

Zero Car had a wide range of vehicles, including EV's which were perfect for us. Having the full insurance coverage as standard was great for peace of mind and made pickup and dropoff so much faster w... See more

Rated 5 out of 5 stars

Great rental experience with Zero Car! The keybox pickup at Keflavík Airport was very easy and well explained, even with a late-night arrival. The Kia Sorento 4WD was clean, in excellent condi... See more


Company details

  1. Car Rental Agency

Written by the company

At Zero Car, we’ve reimagined car rentals to make your journey stress-free. With Zero Excess included in every price, decisions are simple, and reservations are effortless. Our fully online process with self-check-in anytime means no waiting—just grab your key and go. Your car key is securely stored in a Key Box, so there’s no need for conversations about extras, upgrades, or insurance. It’s as easy as pick up and drive off. Find us at Keflavík International Airport and downtown Reykjavík, ready to get you on the road without the hassle. Zero Hassle, Just Drive


Contact info

4.9

Excellent

TrustScore 5 out of 5

608 reviews

5-star
4-star
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1-star

Replied to 33% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Group bookings

We book cars online. At least 20 cars per year as we have groups traveling in Icelad every year.
The procedure is very easy ad smooth. If we need assistance all the employees are very helpful via email. Keep on the good work.

28 December 2025
Unprompted review
Rated 5 out of 5 stars

Efficient service and peace of mind

Zero Car had a wide range of vehicles, including EV's which were perfect for us. Having the full insurance coverage as standard was great for peace of mind and made pickup and dropoff so much faster without needing an inspection. It also was cheaper than many other rental firms once you stacked the optional coverages. Staff were friendly and efficient, had no problems on the rental!

23 December 2025
Unprompted review
Rated 5 out of 5 stars

Positive experience

Positive experience: key pickup from the automatic box without any issues, car in good condition (the radio antenna was missing, but it wasn’t essential), and very fast drop-off handled by the operator.

29 December 2025
Unprompted review
Rated 5 out of 5 stars

Great Experience

The communication via email on how to pick up the car, when to drop off, who to call in case of an emergency were all clear. I appreciated the quick response from customer service team on any questions I had throughout the rental period.

1 January 2026
Unprompted review
Rated 5 out of 5 stars

Great Experience!

Staff at Zero car rental were kind and easy to work with. They respond quickly to questions and issues I had with my rental. I highly recommend this rental company.

15 December 2025
Unprompted review
Rated 5 out of 5 stars

Great experience with Zero Car in Iceland

I was really happy with Zero Car in Iceland. I rented a car for 10 days, and since driving in Iceland is not always easy, it is important to have a reliable partner. The car was in good condition and performed very well throughout the trip.

The customer service was very friendly and helpful throughout the process. I would recommend checking in advance exactly where the pickup point at the airport is, but the drop-off was straightforward and easy. Overall, a really good experience, and I would happily book with them again.

23 December 2025
Unprompted review
Rated 5 out of 5 stars

Great company

Great company. Pricing was very good, considering all the coverage that is included. Pick-up was via lockbox so no delays at all. The car was in excellent condition, and ran perfectly throughout. Reassuring to know that there was 24/7 support on hand if anything went wrong, but we had no issues. To drop off, all we had to do was re-fill the tank (it was full at pickup), park, hand in keys and go. Highly recommended and I would also say that I noted that Zero/Blue are one of the rental companies that have no bad stories on google reviews or reddit (some of the other companies reportedly charge for normal wear and tear, or make you pay up front for retrieval upon breakdown etc). Zero seem overall to be the most reliable, honest and hassle-free company operating out of KEF.

21 December 2025
Unprompted review
Rated 5 out of 5 stars

Zero stress

No problems at all, got a very new car. Pickup and return completed in 30s and everything worked as explained on the website.

26 December 2025
Unprompted review
Rated 5 out of 5 stars

A great experience!

Just a stone's throw from Keflavik Airport, they offer excellent service for both pick-up and drop-off. The prices are fair, and they also include a good level of warranty.

5 January 2026
Unprompted review
Rated 5 out of 5 stars

Perfect experience

Everything went so well! The car was picked up and dropped off quickly, and the most important thing is that it was fully insured!

21 December 2025
Unprompted review
Rated 5 out of 5 stars

terrific experience

terrific car and amazing service!
But it would be better if you give customer a report of the car after returing the car(because i wanna see how many miles I have driven)

29 December 2025
Unprompted review
Rated 5 out of 5 stars

Smooth, easy and no hassle car rental

Contactless pickup was super quick and easy - all we had to do when we landed was pick up our keys with no lineup and we were off. Rented a RAV4 and the car was clean and ran great with no issues. The included full insurance was also a life saver. The underside of the car ended up getting ripped and when I emailed customer service to let them know, they said no problem since it was covered. Also ended up getting a nail stuck in a tire, which they covered in full. Only downside was that we had to find a repair shop ourselves, which we were lucky to find the only shop open in Akureyri that day.

20 September 2025
Unprompted review
Rated 5 out of 5 stars

Excellent car rental experience.

It's was a nice self driving trip with Zero Car rental. The hand over and drop off procedure was extremely efficient. Even can be self serviced. The car was in very good condition, all tidy and clean. Can't really expect more than this. Superb!

4 October 2025
Unprompted review

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