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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the service, highlighting the ease and efficiency of the rental process, from quick keybox pickups at the airport to seamless drop-offs. People frequently mention the excellent condition and cleanliness of the vehicles, often noting their suitability for various driving conditions and the availability of a wide range of options, including EVs. The overall user experience is described as stress-free and convenient, with many appreciating the smooth, self-service procedures and the helpfulness of the staff. However, some customers also noted minor issues, such as cars with higher mileage or signs of wear in the interior. A few people experienced problems with tire pressure or flat tires, finding that roadside assistance was sometimes difficult to obtain or independent of the company. Additionally, some reviewers suggested clearer signage for bus stops at the airport and improved maintenance of rented booster seats.

What people talk about most

Service

Reviewers mention positive feedback about service. Customers consistently praise the seamless and efficient... See more

Product

Customers had positive experiences with product. Reviewers consistently praise the excellent condition of the... See more

Quality

People report positive experiences with quality. Customers frequently praise the excellent condition of the... See more

User experience

Users describe positive interactions with the overall experience. Customers consistently highlight the ease,... See more

Location

Reviewers highlight positive aspects of location. Many customers found the pick-up and drop-off locations,... See more

Based on these reviews

Rated 5 out of 5 stars

Seemless pick up and drop off at Keflavik airport. Car was clean and great condition. Staff during drop off were friendly. Having all the insurances and being covered for everything gave us peace of m... See more

Rated 5 out of 5 stars

Really easy collection process, and very friendly / helpful staff. We encountered a mechanical issue during our hire and the roadside assistance was great . It was done through a live chat on WhatsApp... See more

Rated 5 out of 5 stars

Zero Car had a wide range of vehicles, including EV's which were perfect for us. Having the full insurance coverage as standard was great for peace of mind and made pickup and dropoff so much faster w... See more

Rated 5 out of 5 stars

Great rental experience with Zero Car! The keybox pickup at Keflavík Airport was very easy and well explained, even with a late-night arrival. The Kia Sorento 4WD was clean, in excellent condi... See more


Company details

  1. Car Rental Agency

Written by the company

At Zero Car, we’ve reimagined car rentals to make your journey stress-free. With Zero Excess included in every price, decisions are simple, and reservations are effortless. Our fully online process with self-check-in anytime means no waiting—just grab your key and go. Your car key is securely stored in a Key Box, so there’s no need for conversations about extras, upgrades, or insurance. It’s as easy as pick up and drive off. Find us at Keflavík International Airport and downtown Reykjavík, ready to get you on the road without the hassle. Zero Hassle, Just Drive


Contact info

4.9

Excellent

TrustScore 5 out of 5

607 reviews

5-star
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1-star

Replied to 33% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

Second time renting

Second time renting. First time had some issues with the car particularly around tyres. This time was flawless, easy pick-up, car was in great shape, easy drop off.

28 February 2026
Unprompted review
Rated 5 out of 5 stars

Can't fault zero

Can't fault zero, everything went smoothly.

Picked up keys from the drop box, drove away in a clean reliable car.

Handed keys back and left.

No fuss or hassle, would use again.

23 February 2026
Unprompted review
Rated 5 out of 5 stars

Super easy and straight forward

Super easy and straight forward. Had a great experience and it made our trip that much better. Customer service was great as well. Would highly recommend using zero car and I will definitely be using them again!

19 February 2026
Unprompted review
Rated 5 out of 5 stars

Without doubt one of the best car…

Without doubt one of the best car rental companies I have ever used, this was the second time I have used them in Iceland and both the times the service provided was immaculate. Five star service can’t recommend enough

19 February 2026
Unprompted review
Rated 5 out of 5 stars

Flawless logistics and reliable equipment in extreme conditions

Renting with Zero Car was the most frictionless part of a highly complex winter expedition. I rented a Toyota RAV4 for a dedicated photography trip across the South Coast and Reykjanes Peninsula in February. The vehicle performed flawlessly, acting as a reliable mobile basecamp through 16m/s winds, black sand plains, and a massive 4.5-hour whiteout blizzard.

What truly sets Zero Car apart is the operational efficiency. The contactless pickup and the 5:00 AM drop-off at Keflavík were completely seamless. No hidden fees, no unnecessary counter queues; just a clean, capable vehicle ready when needed. Highly recommended for anyone who values straightforward, reliable logistics in unpredictable environments.

26 February 2026
Unprompted review
Rated 5 out of 5 stars

Great Car, Reasonable Price

I rented an intermediate SUV from Keflavik airport in Iceland. We were given a Kia Sportage hybrid which was a very high spec - heated steering wheel, 4 wheel drive option with the ability to select a Sand/Snow/mud? (iirc) option, in-car sat nav, a lane drifting alert/adjustment system etc etc. The car was spotless inside, with a scraper that we needed to use a few times. Booking process was easy. I checked in online but then didn't get the code emailed to me an hour before pickup, to collect the keys. That caused some stress, as our flight was diverted & delayed and I couldn't reach Zero by phone as it was after 5pm. I emailed but got no reply. When we eventually got to Keflavik airport we followed the signs for rental cars and went to Blue, as I knew they're connected to Zero. Fortunately there was no issue collecting the key at that point, they told me my online check-in hadn't gone through, hence no emailed key code. Whatever. The car was fab, the winter tyres were brilliant and made driving on hilly roads in snow very manageable. I'd definitely book with Zero/Blue again.

26 February 2026
Unprompted review
Rated 5 out of 5 stars

The best rental experience I ever had

Probably the best rental experience I ever had in my life. Starting from the booking experience, the website is really clear and all the vehicles are covered with full insurance. Prices are cheaper than the average and they also offer special 4x4 cars. We opted for RAV4 and we were upgraded to a Land Cruiser for free. I couldn't believe my eyes.
Pickup and returns are effortless with the self-service key system.
I would recommend it to anyone.

10 March 2025
Unprompted review
Rated 5 out of 5 stars

Great experience

Signs inside the airport to find pickup location could be better, but once find it, experience was great. Able to easily access keys and car. Staff was friendly and helpful. Car handled great on Icelandic roads and helped us on our country-wide adventure. Provided a lot of pre-trip emails containing important travel information. Easy to use website and process to book car. Highly recommend.

21 January 2026
Unprompted review
Rated 5 out of 5 stars

Is that it? Wow!

Crippling card holds, sneaky extras, long pick-up queues and tedious forms to fill in. None of the above apply to Zero Car. I was waiting for the catch, but there wasn't one. No card hold, transparent charges, keybox pick-up and drop-off. Super easy, efficient and affordable - will definitely use this company on my next visit to Iceland.

15 February 2026
Unprompted review
Rated 5 out of 5 stars

The service of zerocar is very good

The service of zerocar is very good. Although it is self-service to pick up and return the car, there are always staff in the office to help answer doubts. The rented car is very new and has good performance. Moreover, the official reply to the email of zerocar is very fast. If you have any questions, you can get answers immediately.

10 February 2026
Unprompted review
Rated 5 out of 5 stars

Great experience with the rental

We collected the car via the key box system which was easy. The car was great. The phone call to extend our rental by a day was also easy. The car insurance included in the rental also gave me peace of mind.

10 January 2026
Unprompted review
Rated 5 out of 5 stars

Hassle free car rental experience

It was a pleasant and relaxed car rental experience, the pick and drop off were quick, easy and hassle free. The car was exactly the model we hired and in great condition.

4 February 2026
Unprompted review
Rated 5 out of 5 stars

Very nice experience

Very nice experience! Both pick up and drop off are convenient. We rented a car for5 days, the car was clean and easy-to-drive. We will use zero car next time in the future!

16 February 2026
Unprompted review

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