It could well have been 5stars but for a confusing quote 24 hours after the quote that said was valid for 28 days. It was however rectified after a frustrating telephone call.
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See what reviewers are saying
This company was so helpful in getting my travel insurance. They were very polite, understanding of my health issues that needed more details from my recent diagnoses. I was very happy at the price I... See more
Excellent service from Steve, at World-First Travel Insurance today - I have been shopping around for quotes for a while. He dealt with pre-existing medical conditions in a sensitive, thorough way.... See more
I don't go away very often, but I've used World First a number of times. Several of my holidays have been quite complex, but I've always been able to get insurance that meets or exceeds my needs. The... See more
Company details
About World First Travel Insurance
Written by the company
When we launched in 1973, our aim was to make travel insurance fairer. We succeeded! Today we provide cost-effective cover to all sorts of people, going to all sorts of places. And our flexible options make it easy to get the policy that's perfect for your plans.
Get a quote now
What can you expect from World First?
Written by the company
- New cover for COVID-19
- All policies automatically include our COVID-19 cover. See our website for more details.
- Choose your level of cover
- With multiple levels of cover to choose from, you only ever pay for what you need.
- Cover for medical conditions
- Sophisticated medical screening means we can cover thousands of conditions, for less than you may find elsewhere.
- Your cover, your way
- Create a policy that's perfect for your plans with flexible extras like cover for gadgets, cruises and even winter sports.
- Go explore!
- We cover all sorts of holidays - whether it's a weekend break or the adventure of a lifetime.
- Getting active?
- All policies include cover for more than 150 sports and activities - such as tennis, bungee jumping and surfing.
- UK customer service team
- Our friendly customer service team is based right here in the UK.
Count on it...
Here’s what we can promise you.
- 14-day money back guarantee
- No credit or debit card fees
- 24/7 access to English-speaking emergency medical assistance helpline
- Members of the Association of Travel Insurance Intermediaries (ATII) and the British Insurance Brokers Association (BIBA)
Contact info
Rothwell & Towler Ltd, Tourism House, Woodwater Park, Pynes Hill, EX2 5WS, Exeter, United Kingdom
- 0345 90 80 161
- info@world-first.co.uk
- www.world-first.co.uk
4.8
Excellent
12K reviews
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Simple and straight forward
10 April 2026
I got a telephone quote as I am not…
I got a telephone quote as I am not confident in line. The person I spoke to was very friendly and put me at ease with all the questions and was patient if I needed her to repeat it. A very positive experience and a good quote which was excellent compared to another company I tried who were quite the opposite on all fronts.
15 April 2026
Worth a look
Easy to use good clear pricing very reasonable policies to suit all ages with or without medical conditions
15 April 2026
I have used World First a number of…
I have used World First a number of times.
Always found the staff to be very helpful.
Documents always arrive promptly.
16 April 2026
Quality travel insurance
Very helpful representative. Explained everything well, gave details of all possible options and wasn’t pushy if declined. All questions asked were relevant to my condition. Costs were much more realistic than other quotes received
9 April 2026
Holliday
It’s was so easy to do and that is all down to the person who was talking me through it no stress and straight forward highly recommend to anyone .
16 April 2026
Great
We have used company ‘WFT’ for travel insurance - initially due to them being only one to cover my husbands medical condition. This is now our third year using them. Not needed to claim, as yet. Reps are very friendly and knowledgeable. All good so far.
8 April 2026
Very helpful and informative.
16 April 2026
Great service from an extremely…
Great service from an extremely knowledgeable member of staff
22 March 2026
Always helpful and reassuring
Always helpful and reassuring. I have several medical conditions and the price for cover is always so reasonable. They put all the other companies out there to shame.
25 March 2026
Always the best travel insurance
I have used world first for years. The best around especially when you have or had high risk illnesses
17 March 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
It was adequate
It was adequate. Getting to pay took ages because it kept telling me I had to do something I had already done. Very confusing.
3 April 2026
Reply from World First Travel Insurance
Good morning, Mr Talks,
Thank you for taking the time to submit your review.
I am sorry to hear that you experienced problems when trying to pay for your upcoming trip within the UK.
We are aware of the issue when trying to purchase a policy online and are trying to resolve the issue as soon as possible.
If you do require any futher assistance, please do not hesitate to contact us.
We can be contacted on 0345 9080 161.Our phonelines are open Monday to Friday 09:00 until 17:00.
Kind Regards
Nicola
Always easy to talk to,and their prices…
Always easy to talk to,and their prices very reasonable.
23 March 2026
Used World first travel insurance many…
Used World first travel insurance many times before as the prices are very reasonable. My only wish is that they increase the age for annual travel insurance from 74 yrs to 80yrs or more, otherwise cannot fault them !!
14 March 2026
Great price and advisor
24 March 2026
Good website for medical declaration
Good website for medical declaration, always easy to sort problems via phone when needed
24 March 2026
Top notch insurer when it comes to preexisting conditions👌🏻👌🏻👌🏻👌🏻👌🏻
Had a slight issue on the website so ended up calling but was put at ease straightaway by the young lady I spoke to. She went through the whole process, explaining everything in simple terms and was able to renew my policy without any undue fuss.The questions asked were pertinent to my condition and there was no unnecessary jargon.Can't recommend World First highly enough when it comes to insurance for pre-existing conditions👌🏻👌🏻👌🏻👌🏻
18 March 2026
Friendly and approachable customer service
Friendly and approachable customer service, providing clear and helpful answers to all relevant questions.
I can create a few more alternative versions if you want.
21 March 2026
Unprompted review
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