TUI Reviews 

197,726
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 46,866 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly friendly, helpful, and knowledgeable, making the booking process effortless and enjoyable. Many people highlight the excellent service, noting the ease of arranging holidays, including special assistance and personalized options. Reviewers appreciate the wide choice of destinations and the assurance that everything is taken care of for a good holiday experience. However, some customers also noted issues with communication regarding cancellations and flight changes. These experiences involved unexpected alterations to confirmed travel plans and challenges when customers needed to adjust their bookings.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their helpfulness, friendliness, and... See more

Holidays

Customers consistently note positive experiences with holidays, with many expressing satisfaction with their... See more

Booking process

Consumers find the booking process to be positive, with many describing it as easy, straightforward, and... See more

Service

Reviewers highlight positive aspects of service, with many praising the top-class service from staff,... See more

Customer service

Customers had positive experiences with customer service, often praising helpful and friendly agents who went... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First time using TUI, we had an amazing holiday at TUI Blue Victoria in Santo Tomas, Menorca. The hotel was beautiful. Incredibly friendly, helpful staff, nothing was too much trouble. Amazing enterta... See more

Company replied

Rated 5 out of 5 stars

We went in to book our first family holiday at the Belfast branch in Castle Court and got taking to a lovely woman called Donna. She was absolutely amazing and very professional, helping us find a fam... See more

Company replied

Rated 5 out of 5 stars

Staff are friendly and very helpful. Try and ask for same sales staff that lve had before as she always listen to what you want and does her up most to hit my budget.Im never rushed and I'm given time... See more

Company replied

Rated 5 out of 5 stars

A booking was made in the Dereham TUI shop and then a follow up yesterday to help sort out a new smart phone because the trip involved a Ryanair flight. Now that only digital boarding passes are perm... See more

Company replied



Company details

  1. Tour Operator
  2. Airline
  3. Cruise Line Company
  4. Travel Agency

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

198K reviews

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4.6

All reviews

(197,726)

43,223 reviews in the last 12 months

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Rated 1 out of 5 stars

TUI Service Breakdown: Good Before the Holiday, Poor Support During and After

I booked a package holiday through TUI and, unfortunately, the experience fell far below expectations.

Upon arrival at the hotel, the check-in process was extremely poor. The check-in clerk was rude and unhelpful, which immediately created a negative start to the holiday.

I contacted TUI during the holiday and was told they would contact the hotel and get back to me. However, I never received any follow-up communication or an update regarding the issue. Each time I contacted TUI, I was dealt with by a different representative, often receiving conflicting information. After returning from the holiday, I chased the matter again, but my emails were ignored and I received no response.

Overall, my experience with TUI has been very disappointing. They appear to handle the initial booking process well, especially through their branches, but when problems arise during the holiday, their customer service is inadequate. Complaints are not properly followed up, communication is inconsistent, and there is little evidence of ownership or accountability.

Based on my experience, I would be very cautious about booking with TUI again.

14 July 2026
Unprompted review
Rated 1 out of 5 stars

Terribly Unprofessional Individuals

Terribly Unprofessional Individuals,

To be clear and thankfully, I'm not referring to the pilots, just the cabin crew and the administration staff . Absolutely appalling customer service with no consideration whatsoever for disabilities and I would advise you not to fly with this shoddy airline if you have any form of disability, as they are more interested in selling duty free products than they are about their customers well being.

On a flight from the UK to Spain an unsupervised child was allowed to run up and down the isle whilst the plane was in transit. I brought this to the attention of the cabin crew as this was a risk to the child and the stress of it could have caused a potentially fatal seizure due to my epilepsy . TUI's staff were aware of my disability, or at least should have been, as I had previously informed the company about this when I requested assistance,
Having reported this behaviour to a member of the cabin crew, I was met with a ridiculous response from the a member of the cabin crew, examples being “Please respect that this is a family airline” and worse still “ such is the nature of life get used to it” I was also wearing a hidden disabilities lanyard, if TUI's staff had anything resembling disability awareness training they would have taken this into consideration.

As result of this I made a formal complaint to TUI and to my astonishment this was to no avail as they marked their own homework in favour of themselves and responded with irrelevant waffle without addressing any aspect of my complaint then closed the case.

I will not be flying with this substandard airline ever again and will use Jet 2 in future, as I have had no problems with them.

8 June 2026
Unprompted review
Rated 1 out of 5 stars

I give tui 💩/10

I give tui 💩/10

So my car broke down and I had to pay £400 to get it fixed which left me short by £42 for my payment. I payed what I could and contacted tui explaining my situation, I apologised and told them I would make up the difference on Thursday (3 days after the payment date) I was then told that they couldn't guarantee that my holiday wouldnt be cancelled and If that happends i would then have to pay the £400 cancellation fee aswell as loosing what I have already put towards the holiday... this is an absolute disgrace. I go on holiday every year and have never missed a single payment. The second something happends and I explain that I would make up the payment within 3 days all of a sudden im the bad guy. I have used tui loads of times in the past and wethet they cancelle my holiday or not this will be the last time I ever use tui again in my life

4 August 2026
Unprompted review

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