TUI Reviews 

197,904
TrustScore 4.5 out of 5

4.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 46,866 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly friendly, helpful, and knowledgeable, making the booking process effortless and enjoyable. Many people highlight the excellent service, noting the ease of arranging holidays, including special assistance and personalized options. Reviewers appreciate the wide choice of destinations and the assurance that everything is taken care of for a good holiday experience. However, some customers also noted issues with communication regarding cancellations and flight changes. These experiences involved unexpected alterations to confirmed travel plans and challenges when customers needed to adjust their bookings.

What people talk about most

Staff

Users describe positive interactions with staff, consistently praising their helpfulness, friendliness, and... See more

Holidays

Customers consistently note positive experiences with holidays, with many expressing satisfaction with their... See more

Booking process

Consumers find the booking process to be positive, with many describing it as easy, straightforward, and... See more

Service

Reviewers highlight positive aspects of service, with many praising the top-class service from staff,... See more

Customer service

Customers had positive experiences with customer service, often praising helpful and friendly agents who went... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First time using TUI, we had an amazing holiday at TUI Blue Victoria in Santo Tomas, Menorca. The hotel was beautiful. Incredibly friendly, helpful staff, nothing was too much trouble. Amazing enterta... See more

Company replied

Rated 5 out of 5 stars

We went in to book our first family holiday at the Belfast branch in Castle Court and got taking to a lovely woman called Donna. She was absolutely amazing and very professional, helping us find a fam... See more

Company replied

Rated 5 out of 5 stars

Staff are friendly and very helpful. Try and ask for same sales staff that lve had before as she always listen to what you want and does her up most to hit my budget.Im never rushed and I'm given time... See more

Company replied

Rated 5 out of 5 stars

A booking was made in the Dereham TUI shop and then a follow up yesterday to help sort out a new smart phone because the trip involved a Ryanair flight. Now that only digital boarding passes are perm... See more

Company replied



Company details

  1. Tour Operator
  2. Airline
  3. Cruise Line Company
  4. Travel Agency

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

198K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(197,904)

43,415 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

We booked our first ever TUI holiday…

We booked our first ever TUI holiday and went with a TUI platinum holiday. O M G!! I will never use anyone else from now on! Booking was and is a breeze, flights are good times and most importantly we can fly from our local air port Norwich! (It’s only small!) the staff are very friendly, the planes were spotless and clean (also very modern!) Yes overall it’s a little more expensive but the service was 1000 times better overall!

26 April 2026
Rated 5 out of 5 stars

Great holiday

Can not fault the hotel/experience, met all our needs. Clean, welcoming and attentive staff. Some brief noise in the early hrs from the party goers coming back, but as heavy sleepers it did not affect us. Made the best memories.

2 August 2026
Rated 5 out of 5 stars

Booking my flights to Lanzarote a few…

Booking my flights to Lanzarote a few times a year is always a pleasure in your shop in Newport road rumney. All staff very pleasant and smiles Greet you. They are always there to help me with anything I ask. Would not chose another shop or airline

4 August 2026
Rated 5 out of 5 stars

Helpful experience

After we booked online and realised our booking was incorrect , we headed into our trusted local shop where we asked the wonderful staff to help us fix it, as we couldn't sort it out ourselves. They sorted it immediately without any hesitation or issues . Thank you . The only thing we have found which is annoying is the new info on the website that says "mandatory fees and local taxes are now included in the price" and after reconfirming with staff today this still has to be paid at the hotel in resort as it has always been . But this message makes it feel like that has already been paid . Please clarify with 2 separate prices one to pay to tui and one to pay at hotel .

20 July 2026
Rated 1 out of 5 stars

Booked a holiday four days ago pay the…

Booked a holiday four days ago pay the £250 deposit and then within 48 hours I’ve got a text message saying your holiday is at risk. If I do not pay the final total amount within 24 hours how can this be? I’m not happy whatsoever I have fully paid for my holiday now, but under duress, I thought I had at least two or three weeks to complete.

4 August 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look