Tower Reviews 

3,720
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 1,871 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently mention that obtaining insurance quotes online is exceptionally fast, clear, and straightforward, allowing people to easily compare various coverage options and complete setups without stress. Buyers also appreciate the competitive pricing and the wonderful staff members who are consistently patient, knowledgeable, and respectful during all interactions. Some reviewers were not happy with long phone wait times, mentioning that it took multiple attempts and extended holds just to speak with an operator. Customers additionally noted that communication challenges and difficulties during calls made it quite frustrating to resolve policy queries smoothly.

What people talk about most

User experience

Clients share positive opinions on user_experience, highlighting that the online system is fast,... See more

Service

Consumers find service to be positive, highlighting supportive and professional staff who provide prompt... See more

Price

Users describe positive interactions with price, noting significant savings compared to previous providers... See more

Staff

Customers consistently note positive experiences with staff, highlighting that team members are friendly,... See more

Customer service

People report ambiguous experiences with customer service, reflecting a significant split in consumer... See more

Reviews shaping this summary

Rated 4 out of 5 stars

EV cars come in different battery sizes. There was no provision for entering this when making an online application. I was fortunate to get a salesperson who knew how to change the upper limit of our... See more

Company replied

Rated 4 out of 5 stars

Good to deal with. Good communication through the one claim we have made so far on our car policy. Competitive rates. Would be 5 stars but recently stopped offering a multi policy discount so no benef... See more

Company replied

Rated 4 out of 5 stars

After comparing several insurance providers using the same coverage options and variables, I found this provider to be the most affordable. One thing I also noticed is that pricing varies significantl... See more

Company replied

Rated 5 out of 5 stars

I was nervous applying for the insurance quote and taking up the policy, I am an elderly woman (85) who had become unhappy with the company I had been with for many years. Tower made it so easy to do... See more

Company replied


Company details

  1. Insurance Company

Written by the company

Tower is Kiwi born and bred insurance company that's been around for over 150 years. We're always looking for new ways make insurance simple like making sure our policies are written in plain language, offering a range of simple and flexible options to suit your needs and making it easy to manage your insurance online in your own time with My Tower.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

4K reviews

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4.3

All reviews

(3,720)

1,870 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Very good experience

I was nervous applying for the insurance quote and taking up the policy, I am an elderly woman (85) who had become unhappy with the company I had been with for many years. Tower made it so easy to do online, explaining all the steps along the way, and the secure payment details were appreciated. Very happy with the experience.

17 July 2026
Tower logo

Reply from Tower

Hi Philippa,

We are so pleased to know that you were able to navigate the online quote journey and organise your new cover with Tower in a way that made you feel at ease.

Thank you for taking the time to share this feedback with us - we look forward to providing you cover moving forward!

Warm regards,
Tower Team

Rated 4 out of 5 stars

Very good assessment.

They’re very helpful to me when i’m applying my house insurance.

18 July 2026
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Reply from Tower

Kia Ora Rolando,

Thank you for your review - we appreciate your feedback and your trust in Tower to cover your home.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Been with tower and easily to deal with…

Been with tower and easily to deal with multiple insurances

18 July 2026
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Reply from Tower

Kia Ora Claude,

Thanks for your kind review - we're thrilled that we have continued to leave a positive impression on you and that you continue to trust us as your provider!

Warm regards,
Tower Team

Rated 1 out of 5 stars

Until I have my question answered about…

Until I have my question answered about how to pay the premium by Internet Banking that doesn’t involve directing me to your website,( which I found patently useless) you will continue to get a low rating.

18 July 2026
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Reply from Tower

Hi Patricia,

Thank you for your review - we're sorry to hear that your recent interactions with our team haven't left you satisfied.

I have resent you a copy of your renewal pack, which includes your policy invoice and at the bottom of this page it provides you details of our bank account details and the reference to enter to pay Tower via internet banking.

If you require further assistance, please reach out to our team on 0800 808 808.

Thanks,
Tower Team

Rated 5 out of 5 stars

Quick and easy set up

Quick and easy set up. Good easy quotes. Fast and great communication.

18 July 2026
Tower logo

Reply from Tower

Hi Anthony,

Thank you for your kind words and for sharing your experience of the time and process to organise new cover. Welcome onboard!

Thanks,
Tower Team

Rated 5 out of 5 stars

I like the service

I like the service

18 July 2026
Tower logo

Reply from Tower

Hi Simranjeet,

Great service is an important factor to us - thank you for letting us know we have delivered this to you!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Price first time with Tower so far all…

Price first time with Tower so far all good

18 July 2026
Tower logo

Reply from Tower

Hi Neil,

Thank you for your review! We're thrilled to have you onboard with us and look forward to providing you with suitable cover for your needs.

Thanks,
Tower Team

Rated 5 out of 5 stars

Very easy to navigate my way through…

Very easy to navigate my way through the questions

18 July 2026
Tower logo

Reply from Tower

Hi Hayden,

Thank you for taking the time to let us know how you found the process - we appreciate your feedback!

Thanks,
Tower Team

Rated 5 out of 5 stars

Easy to do online

Easy to do online. Discount available

17 July 2026
Tower logo

Reply from Tower

Hi Belinda,

Thanks for your review - we're pleased our website journey and promotions benefited you when organising new cover recently.

Thanks,
Tower Team

Rated 5 out of 5 stars

The new policy rewards should apply to all policy holders. It's only fair

The new policy rewards should apply to all policy holders. It's only fair. We are loyal too.

17 July 2026
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Reply from Tower

Hi Colleen,

Thank you for leaving a review and sharing your feedback. Whilst we offer certain promotions for new business, we do often take existing customers into consideration through other ways - such as our current 'Win your renewal premium on us" promotions that all renewal customers are automatically entered into - https://www.tower.co.nz/terms-and-conditions/promotional/

Thanks,
Tower Team

Rated 5 out of 5 stars

Excellent insurance agent

The patience and clear communication of the agent Nishita was exemplary.

16 July 2026
Tower logo

Reply from Tower

Kia Ora,

Thank you for your kind words of the service provided by Nishita - we'll pass this onto her.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Drama Free

Everything is so easy to get to, to understand.

10 July 2026
Tower logo

Reply from Tower

Hi Lynda,

Thank you for your review - we really appreciate it!

Warm regards,
Tower Team

Rated 5 out of 5 stars

Best customer service

Best customer service. reliable and efficient. Sometimes have good offers for grabs.

22 May 2026
Tower logo

Reply from Tower

Kia Ora H B,

Thank you for such a positive review of our customer service! We're delighted that our team and our offers have made such an impression on you.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Very informative and easy to follow

Very informative and easy to follow. The payments Are fortnightly and a good price considering the value it is covering.

17 July 2026
Tower logo

Reply from Tower

Hi Julie,

Thank you for your feedback - we're glad our cover and pricing suits your needs.

Warm regards,
Tower Team

Rated 4 out of 5 stars

New car insurance

New car insurance. The process was quick and easy and gave prompted options how to lower overall costs.

17 July 2026
Tower logo

Reply from Tower

Hi Martin,

Thank you for choosing Tower to cover your new vehicle - we appreciate you continuing to trust us with your assets.

We appreciate your feedback on the quote to buy process as well.

Thanks,
Tower Team

Rated 5 out of 5 stars

Got my quote done quickly and easily…

Got my quote done quickly and easily online, then secured the coverage just as easily and saved quite a bit of money too.

17 July 2026
Tower logo

Reply from Tower

Hi Rodney,

Thank you for taking the time to share your experience of the quote process online with us - we aim to make it quick and simple to organise cover and we're thrilled to hear that this was your experience.

Warm regards,
Tower Team

Rated 5 out of 5 stars

Its good pricing and the app is…

Its good pricing and the app is fantastic to use

17 July 2026
Tower logo

Reply from Tower

Hi Emma,

Thank you for taking the time to leave us a review - we're delighted to hear you appreciate both our pricing and our online MyTower portal.

Thanks,
Tower Team

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