Very good experience from start to finish. Purchased multiple sets of blinds from Swift Direct Blinds on different occasions and can’t fault them at all. Customer service and product quality amazing.... See more
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Review summary
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Reviews shaping this summary
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immedia... See more
Company replied
I ordered three blinds with incorrect measurements. I had the insurance for this and they were speedily replaced. I then found a use for the original ones and requested a price to keep them. The... See more
Company replied
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with in... See more
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Company details
Written by the company
SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Buy with confidence with SizeSure
Free replacement blinds if your measurements are wrong
It's really easy to get the correct size for your blinds (you can use our measuring guides and videos) but everyone makes mistakes sometimes. So, in the unlikely event your blinds don't fit when you get them, you are now covered with our free replacement blind offer on our made to measure blinds service - SizeSure.
All you need to do is inform us of your new size requirements (within 15 days of product receipt) and we'll send your replacement.
Terms and conditions apply. This offer does not include shutters, curtains and ready made products. Swift Direct Blinds reserve right to charge an extra fee for larger replacement blinds.
See our sizesure page on our website for more details and our terms and conditions
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 0370 218 7042
- shop@swiftdirectblinds.co.uk
- www.swiftdirectblinds.co.uk
4.3
Excellent
52K reviews
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This company invites their customers to review, whether positive or negative
Replied to 98% of negative reviews
Typically replies within 2 weeks
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superb service
there was an issue with regards to the working hight of these blinds. Following a brief discussion with Katie she replaced all 5 blinds with the correct length of the blind mechanism. Unfortunately i wanted to leave a review in march, however i unexpectedly had to go into hospital, now recovered, so Katie thank you very much for your most excellent service, kind regards barry
25 February 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Barry,
Thank you so much for taking the time to leave this lovely review — especially after everything you’ve been through. We’re really pleased to hear you’re now recovered and hope you’re feeling much better.
I’m delighted to know that Katie was able to resolve the issue quickly and get the correct blind mechanisms sent out for you. Providing helpful, hassle‑free support is really important to us, so it’s wonderful to hear how much you appreciated her service.
Thank you again for your kind words and for choosing Swift Direct Blinds. If you ever need anything in the future, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Great service
Easy to use guide for measuring blinds, swift delivery and with no issues, easy to install
19 October 2025
Reply from Swift Direct Blinds
Hi Sandra,
Thank you for your great review.
We’re really pleased to hear that you found our measuring guide easy to use, the delivery swift and hassle‑free, and the installation straightforward. That’s exactly the experience we aim to provide.
Thanks again for choosing Swift Direct Blinds — if you need anything in the future, we’re always happy to help.
Kind regards,
The Team @ Swift Direct Blinds
DISAPPOINTING
I’m extremely disappointed with the service I received from this blinds company. From start to finish, they were completely unaccommodating and showed little to no willingness to work around customer needs or concerns. Communication was poor, and any requests for adjustments or flexibility were met with resistance or ignored altogether.
It became very clear that their main priority is financial gain rather than providing a quality customer experience. Instead of focusing on delivering a service that meets expectations, they seemed far more interested in upselling and protecting their bottom line.
What’s most frustrating is the complete lack of consideration for customer satisfaction. There was no effort to resolve issues or ensure I was happy with the final result. Overall, the experience felt transactional and uncaring, and I would not recommend this company to anyone looking for reliable and customer-focused service.
12 March 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Morgan,
Thank you for taking the time to leave your feedback. We’re very sorry to read that your experience with us has not met your expectations, and we apologise for the frustration this has caused.
We take concerns around communication, flexibility, and customer satisfaction very seriously, and we’re disappointed to hear that you felt your issues were not addressed or resolved appropriately. This is certainly not the experience we want to provide.
In order to investigate this properly, we have requested some additional information from you. Once received, we will review this in detail and look into the matter for you.
Thank you for bringing this to our attention.
Kind regards,
The Team @ Swift Direct Blinds
Great service
Usual service as earlier orders we have made. Well packaged and correct.
4 April 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Mr & Mrs Cotton,
Thank you for your review.
We’re really pleased to hear that your experience matched your previous orders and that everything arrived well packaged and exactly as expected. Providing consistent service our returning customers can rely on is very important to us.
Thank you again for choosing Swift Direct Blinds — we truly appreciate your continued custom.
Kind regards,
The Team @ Swift Direct Blinds
Exlent service
Exlent service delt with every thing in a very professional manner I'm very pleased
2 April 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Bill,
Thank you so much for your kind review.
We’re delighted to hear that you found our service excellent and that everything was handled in a professional manner. It’s great to know you’re very pleased with your experience.
Thank you for choosing Swift Direct Blinds — we really appreciate your support. If you ever need anything in the future, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Replacement parts
I had previously ordered a roman blind 3 years ago and when removing for decorating the bracket springs had seized and the blind couldn't be released without damaging the brackets. I emailed swift to ask if replacement brackets could be purchased and, after asking for the order number and photos, these were sent out free of charge. It did take a couple of weeks of back of forth to get the relevant info sorted but Joshua was very responsive and I'm pleased to now have the correct replacement brackets to reinstall the blind.
31 March 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Ellie,
Thank you for taking the time to leave us a review. We’re really glad to hear that Joshua was able to help you with the replacement brackets for your Roman blind.
We appreciate your patience while we gathered the details we needed — and it’s great to know that everything was resolved and that you now have the correct parts to reinstall your blind.
If you ever need any further help in the future, please don’t hesitate to get in touch. We’re always happy to assist.
Thanks again for choosing us.
Kind regards
The Team @ Swift Direct Blinds
Waste of time
After more than 2 months of waiting i still have no tracking number at least.
When ordered (attached pictures with measurements) asked for someone to have a look if the sizes are correct for my recessed frame but no one came back to me that time. Wrote several emails and i was sent a link of a video of a completely different company to learn how to do it: TheShutterStore
And when i asked if its possible to modify as the recessed frame has to be measured different then normal frame (which is not stated on their site) the answer was you can not modify after placing an order cause they are starting to work on it straight away) good joke!
Blinds are made in China, if i would knew this previously i would rather order from China much cheaper, wouldn’t be using intermediate.
Have a feeling that i spent £300 on something that i won’t be able to use and it didn’t come yet…
Avoid.
26 January 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Daniel,
Thank you for taking the time to leave your feedback, and we’re very sorry for the frustration and disappointment you experienced during this process.
We apologise for the delays, the confusion around measurements and guidance, and the communication issues you encountered — this is not the level of service we aim to provide. We understand how concerning this must have been, especially while waiting for an order to progress.
We can confirm that a full refund has now been issued to you, and we hope this helps bring the matter to a close. Your comments have been noted and will be reviewed internally to help us improve both our communication and customer support going forward.
Please accept our sincere apologies again for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
Definitely would not recommend this…
Definitely would not recommend this company, as I ordered a blind on 28/2/26 and by 27/3/26 still not received. After multiple times of emailing/calling the company and put on hold for long periods, still not told why I had not received the blind. Very poor service overall and today got a refund from the bank.
27 March 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Karen,
Thank you for taking the time to leave your feedback, and we’re very sorry for the inconvenience and frustration you experienced.
We apologise for the delay and the lack of clear updates while you were waiting for your order.
Unfortunately, it transpired that the courier lost your blinds, which is why delivery was not completed as expected. We’re very sorry for the disruption this caused and understand why you chose to obtain a refund via your bank.
Your comments regarding communication and response times have been noted and will be reviewed internally, as this is not the standard of service we aim to provide.
Please accept our sincere apologies again for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
Customer Service Sucks.
We ordered 4 roller blackout blinds.
They seemed robust and well-made.
We immediately had an issue with one of the roller mechanisms. I spent 20 years of my life fitting blinds, so I know what a faulty mechanism is.
This one is hard to pull up and down, and at some point, it is going to pull off the wall.
It is now over 5 1/2 weeks since I first raised the issue, and it is still not resolved. They asked us to record a video of the issue and then requested it again 2 weeks later, as they had lost it.
Customer service sucks for this company, so if you don't have a problem, you will love your blinds.
16 February 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Keith,
Thank you for taking the time to share your feedback. I’m really sorry to read about your experience, particularly given your background and expertise — I completely understand your concerns regarding the mechanism.
We also sincerely apologise for the delay in resolving this and for the inconvenience caused by having to resend your video. That’s certainly not the standard of service we aim to provide.
I can see that a replacement chain mechanism has now been sent to you, and we very much hope this resolved the issue.
Kind regards,
The Team @Swift Direct Blinds
Unimpressed
Ordered a single blind which failed to arrive despite being marked as "complete" on Swift's system.
Was advised by Chris that the order hadn't been sent to Production, but would be reinitiated and shipped by 25th.
Didn't happen and no indications it ever would.
Gave up and was promised a refund by Mark.
Will not use Swift again.
27 March 2026
Unprompted review
Reply from Swift Direct Blinds
Dear David,
Thank you for taking the time to leave your feedback, and we’re sorry for the frustration caused by this experience.
We apologise for the confusion surrounding your order status and the delays you encountered. As confirmed in our correspondence with you, this issue was caused by a system error, and we can confirm that a full refund has now been made.
We’re sorry that this situation was not resolved sooner and appreciate you bringing it to our attention. Your feedback has been noted and will be reviewed internally to help prevent similar issues in the future.
Please accept our apologies once again for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
Failed on delivery and poor quality
Checkout the 2 star review in Facebook. Poor quality and disappointing customer services. Failed to honour next day delivery instead took 6 days.
24 March 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Carole,
Thank you for taking the time to leave your feedback, and we’re sorry to read of your disappointment with both the delivery and the product.
We apologise that the next‑day delivery did not meet expectations. As noted, we did offer to refund the next‑day delivery charge as a gesture of goodwill, although this was declined. We also provided guidance on adjusting the tensioning of the blinds in an effort to resolve the quality concerns raised.
Your feedback regarding delivery times and product performance has been noted and will be reviewed internally, as this is not the experience we want for our customers.
Thank you for bringing this to our attention.
Kind regards,
The Team @ Swift Direct Blinds
Poor description
I ordered what I was assuming, 2 sets of shutter blinds, and it turned out to be 2 shitter blinds per window. This is their fault, as thier selecting system doesn’t describe properly what “number of panels” means. Really, it should have said “number of panels per window”. I ordered thier Venetians twice, and they were lovely, but the poor customer service means I will not order again.
16 March 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Michael,
Thank you for taking the time to leave your feedback. We’re sorry to hear that the panel selection wording caused confusion when placing your order.
We appreciate you highlighting how the term “number of panels” could be clearer, and your comments have been noted and passed on to our web team for review so we can improve clarity for future customers.
We’re pleased to hear that you were happy with the Venetian blinds you ordered previously, but we’re genuinely sorry that this experience has left you disappointed with our service. Your feedback is valuable and helps us identify where improvements can be made.
Kind regards,
The Team @ Swift Direct Blinds
First clsss customer service
After an initial issue, the customer service (Tim) was first class in understanding and sorting the issue at lightening speed and with professional excellence.
19 March 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Malcolm,
Thank you so much for your fantastic review.
We're delighted to hear that, after the initial issue, Tim was able to step in and resolve everything quickly and professionally for you.
Providing first‑class customer service is something we take great pride in, so it’s wonderful to know his support made such a positive difference to your experience.
Thanks again for your kind words and for choosing Swift Direct Blinds. If you ever need anything in the future, we’re always here to help.
Warm regards,
The Team @ Swift Direct Blinds
Simple ordering and great blinds
Been looking around for sometime and found this company. Ordering was very easy and a great price. Delivered when stated and fitted perfectly. With be ordering again I’m sure.
16 March 2026
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you so much for your great review.
We’re really pleased to hear that you found the ordering process simple, the pricing competitive, and that your blinds arrived on time and fitted perfectly.
It’s fantastic to know you’re happy with your experience and that you’ll be ordering with us again — we truly appreciate your recommendation.
If you need any help in the future, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Perfect fit blind that fit perfectly
Ordered some perfect fit blinds for various windows to replace the existing Venetian ones.
Simple order process , quick dispatch and well packaged.
Easy to follow fitting instructions and they all fit perfectly.
Very happy. Thanks
22 March 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Ian,
Thank you so much for your lovely review.
We’re really pleased to hear that the ordering process was simple, delivery was quick, and that your Perfect Fit blinds arrived well packaged and fitted your windows perfectly.
It’s great to know the fitting instructions were easy to follow and that replacing your previous Venetian blinds was so straightforward. We’re delighted you’re happy with the final result.
Thanks again for choosing Swift Direct Blinds — if you ever need anything or decide to order again, we’re always happy to help.
Kind regards,
The Team @ Swift Direct Blinds
The after sales service was excellent.
The after sales service, particularly from Joshua was excellent. I'd ordered 5 electric blinds, but two of the motors did not respond to the programming correctly. Joshua helped double check the programming and agreed they needed to be replaced and made sure the problems were resolved to my satisfaction. The blinds were made exactly to size and now function perfectly.
1 March 2026
Unprompted review
Reply from Swift Direct Blinds
Hi David,
Thank you so much for your kind review. We're delighted to hear that your after‑sales experience was excellent and that Joshua was able to support you throughout the process.
Ordering electric blinds should feel simple and stress‑free, so we’re glad he could help double‑check the programming and arrange replacements where needed to ensure everything worked perfectly.
It’s wonderful to hear that your blinds are now operating exactly as they should and made to the precise size required.
If you ever need any further assistance in the future, we’re always here to help.
Thanks again for choosing us.
Kind regards
The Team @ Swift Direct Blinds
Absolute fantastic
Whilst my first blind had a small fault, Paul was simply amazing. In no time at all they had corrected the problem and I was happy to go ahead and order another one. I have a few more to order and I can’t wait. From delivery of the second one to fitting took just 10 minutes. I don’t think I could recommend them enough.
Thank you
20 March 2026
Unprompted review
Reply from Swift Direct Blinds
HI Kai,
Thank you so much for your fantastic review.
I’m really pleased I was able to help get the issue with your first blind resolved quickly and that you were happy with the replacement.
It’s wonderful to hear that you felt confident enough to place another order — and even better that the second blind was so quick and easy to fit.
Your kind words and recommendation mean a lot, and we truly appreciate you choosing Swift Direct Blinds. If you need anything at all with your future orders, I’ll be more than happy to help.
Thanks again,
Kind regards
The Team @ Swift Direct Blinds
From ordering to delivery was easy
From ordering to delivery was easy. Blinds fitted perfectly, so easy to fit. Great quality and a great price, saved a fortune by fitting the blinds myself. Will definitely use Swift Direct Blinds in the future and thoroughly recommend them.
18 March 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Iain,
Thank you so much for your fantastic review.
We’re delighted to hear that everything from ordering through to delivery was easy, and that your blinds fitted perfectly and were straightforward to install.
It’s great to know you were happy with the quality and pricing, and even better to hear that fitting them yourself helped you save money — that’s exactly what we aim to offer. We really appreciate your recommendation and are thrilled to hear you’ll be using Swift Direct Blinds again in the future.
If you ever need any help with a new order, we’re always here to assist.
Kind regards,
The Team @ Swift Direct Blinds
Well let’s start with the lack of…
Well let’s start with the lack of customer service which at best is outsourced to an AI agent .. the blinds arrived three days later than expected .. then the issue one shutter had the fixings in the wrong place and the frames where in fact to long and this is yet to be rectified … we have been told it could take up to seven days for someone to come back to us with a solution .. once can only guess that the blinds they claim to manufacture in huddersfield are made in china ! We are still waiting on the issue to be resolved but it could be a while .. wouldn’t recommend this company at all honestly not the best
17 March 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Juan,
Thank you for taking the time to leave your review. We’re very sorry to hear about your experience and the frustration caused throughout your order. This is certainly not the standard of service we aim to provide.
We understand how disappointing it must have been to encounter issues with both delivery and the specification of your shutters, along with the delay in receiving a resolution.
Having reviewed your case, we can see that a full refund was processed for you on 24th March to bring matters to a close.
However, we do regret that your experience did not meet expectations from start to finish. Your feedback has been noted and will be shared internally as we continue to improve both our products and service.
Kind regards,
The Team @ Swift Direct Blinds
Absolutely fantastic customer service…
Absolutely fantastic customer service from Tim, easy ordering and delivery, with great quality
12 March 2026
Unprompted review
Reply from Swift Direct Blinds
HI Paul,
Thank you so much for your fantastic review.
We’re delighted to hear you found the ordering process easy and that you’re happy with the quality of your blinds.
It’s especially great to hear your kind words about Tim — I’ll be sure to pass your feedback on to him.
We really appreciate you choosing Swift Direct Blinds and hope you enjoy your new blinds for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
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